Asia Pacific Journal of Marketing and Logistics

Article	Citations
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment	84
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention	69
Metaverse in marketing and logistics: the state of the art and the path forward	64
The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers	58
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	55
“I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products	49
The role of social media elements in driving co-creation and engagement	47
Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment	46
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping	45
Antecedents of smartphone brand switching: a push–pull–mooring framework	44
Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap	44
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping	40
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products	39
Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value	38
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms	36
The influence of trust and relationship commitment to vloggers on viewers' purchase intention	35
What drives customers towards mobile shopping? An integrative technology continuance theory perspective	34
Online brand advocacy and brand loyalty: a reciprocal relationship?	33
Determining factors of continuance intention in mobile payment: fintech industry perspective	31
Co-creating blockchain adoption: theory, practice and impact on usage behavior	30
Psychological consumer behavior and sustainable green food purchase	30
Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value	29
The mechanism leads to successful clickbait promotion in WeChat social media platforms	29
Exploring the nexus of social media influencers and consumer brand engagement	29
Impulsive purchasing and luxury brand loyalty in WeChat Mini Program	29

Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model	28
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?	28
The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model	27
What attracts me or prevents me from mobile shopping? An adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan	27
Linking social media marketing efforts with customer brand engagement in driving brand loyalty	27
Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters	27
Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender	27
Assessing word-of-mouth reputation of influencers on B2C live streaming platforms: the role of the characteristics of information source	26
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model	24
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market	24
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?	24
Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective	23
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective	23
Exploration of patriotic brand image: its antecedents and impacts on purchase intentions	23
Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog	23
The influence of social media usage, self-image congruity and self-esteem on conspicuous online consumption among millennials	23
The application of digital technology in gambling industry	22
Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership	22
Influence of robots service quality on customers' acceptance in restaurants	21
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust	21
Effect of channel integration quality on consumer responses within omni-channel retailing	21
Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow	20
Celebrity endorsement in marketing from 1960 to 2021: a bibliometric review and future agenda	20
The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection	19
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram	18
Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	18
Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs): a mixed-method analysis	18
Robo-advisor based on unified theory of acceptance and use of technology	17
To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic	17
A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021	17
Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers	16
The metaverse experience in luxury brands	16
What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives	16
Service marketing strategies and performances of tourism and hospitality enterprises: implications from a small border province in Thailand	16
Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism	15
Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea	15
Motivation for users' knowledge-sharing behavior in virtual brand communities: a psychological ownership perspective	15
Empirical study of consumer participation motivation in value cocreation within cultural and creative virtual brand communities	15
E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction	15
Application of UAVs for tourism security and safety	15
What are the mechanisms through which inter-organizational relationships contribute to supply chain resilience?	15
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour	15
Examining drivers and outcomes of social media brand engagement	14
Architectural design and consumer experience: an investigation of shopping malls throughout the design process	14
A dual process on shopping well-being across shopping contexts: the role of shopping values and impulse buying	14
A literature review on the impact of the COVID-19 pandemic on consumer behaviour: implications for consumer-centric logistics	14
Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality	14
Customers' dining choice using meal ordering apps: insights from China and Indonesia	14
Shaping employee green behavior: a multilevel approach with Pygmalion effect	13
Sustaining customer loyalty of fresh food e-tailers: an empirical study in China	13

An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagement	13
Trust transfer and the intention to use app-enabled carpooling service	13
Market orientation, performance and the mediating role of innovation in Indonesian SMEs	13
The impact of online reviews on product returns	13
Factors influencing smartphone based online shopping: an empirical study of young Women shoppers	13
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry	13
Understanding the role of image, quality and price for developing prestigious mass brands	13
The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention	13
Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products	13
Dissatisfaction toward O2O websites: expectation disconfirmation and justice perspective	12
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context: a perspective of channel complementarity theory	12
Buy domestic or foreign brands? The moderating roles of decision focus and product quality	12
Determining criteria interaction and criteria priorities in the freight village location selection process: the experts' perspective in Turkey	12
Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective	12
Reasons for resistance to e-waste recycling: evidence from an emerging economy	12
Social media marketing in the digital age: empower consumers to win big?	12
The role of a mega-sporting event in attracting domestic tourists: the case of Seoul	11
The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty	11
The influence of service category, consumers' narcissism and processing mode on service customization consumption	11
Influences of persona self on luxury brand attachment in the Metaverse context	11
Mobile shopping decision comfort using augmented reality: the effects of perceived augmentation and haptic imagery	11
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM	11
Can you represent me? The influence of consumers' self-congruity on their brand loyalty behavior	11
Leaders that bind: the role of network position and network density in opinion leaders' responsiveness to social influence	11
Environmental concern and purchase intention of pre-loved luxury products: a moderated mediation model	11
Price promotion in omnichannel retailing: how much is too much?	11
“Do they mean what they say?” Measuring greenwash in the sustainable property development sector	11
Understanding corporate culture and business performance from a Confucian perspective	11
Exploring consumer purchase intention in cross-border e-commerce: evidence from ‘belt and road’ countries	10
Value co-creation for developing cultural and creative virtual brand communities	10
Charting sustained usage toward mobile social media application: the criticality of expected benefits and emotional motivations	10
Cooperator or supporter: how can cross-boundary Macau–Zhuhai metropolis promote regional tourism together?	10
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	10
Innovation-driven development strategy and research development investment: a case study of Chinese sport firms	10
Effects of service encounter barriers on situational abnormality and consumers' behavioral intentions at food and beverage restaurants	10
Thomas Cook(ed): using Altman's z-score analysis to examine predictors of financial bankruptcy in tourism and hospitality businesses	10
The synergistic impact of motivations on sustained pro-environmental consumer behaviors: an empirical evidence for single-use plastic products	9
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey	9
Islamic bank trust: the roles of religiosity, perceived value and satisfaction	9
Factors affecting users' impulse purchases in online group buying: online consumer reviews, countdowns and self-control	9
Religious compensatory consumption in the Islamic context: the mediating roles of religious social control and religious guilt	9
A stimulus-organism-response perspective to examine green hotel patronage intention	9
What are the most important consumer decision factors when choosing an airline? An emerging economy perspective	9
Does social capital provide marketing benefits for startup business? An emerging economy perspective	9
Effect of benefits and risks on customer's psychological ownership in the service industry	9
The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer	9
Consumer retention in two-wheeler industry: a moderated mediation model	9
Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective	9
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility	9
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	9
Fertility care quality and experiential relationship marketing: a case study of mainland Chinese fertility tourists to Malaysia	9
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type	9
An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China	8
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry	8
Toward a better understanding of the attitude–behavior gap in organic food conative loyalty: a moderation and moderated mediation analysis	8
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market	8
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty	8
COVID-19 pandemic: consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore	8
User participation, knowledge management capability and service innovation: e-commerce enterprises in the digital age	8
Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan	8
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type	8
Revisiting the service recovery paradox in the restaurant industry	8
Using the life course paradigm to study financial well-being in late life	8
Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food	8
Do relational benefits influence commitments and loyalty in a non-contract mechanism?	8
Traditional Chinese medicine as a tourism recovery drawcard to boost China's inbound tourism after COVID-19	8
Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect	8
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic	8
Higher innovativeness, lower technostress?: comparative study of determinants on FinTech usage behavior between Korean and Chinese Gen Z consumers	8
Traditional media or social media? Corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China	7
Diagnosing the service quality of perishable-food logistics: temperature-sensitive milk delivery	7
Toward a supply chain risk identification and filtering framework using systems theory	7
The trinity of extended service quality, distinct perceived value, and customer loyalty facilitators	7
Being natural is aesthetic: the effects of “natural” labeling on lay beliefs and the purchase intention of unattractive produce	7
Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory	7
Mobile marketing interface layout attributes that affect user aesthetic preference: an eye-tracking study	7
Effects of service authenticity, customer participation and customer-perceived service climate on customers' service evaluation	7
Cannabis tourists' perceived constraints to engaging in commercial cannabis tourism overseas: a comparison of first-time and repeat tourists	7
Customer segment transition through the customer loyalty program	7
Research on the influence of online photograph reviews on tourists' travel intentions: rational and irrational perspectives	7

Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?	7
Straight eye for the queer ad: attitudes, skepticism, inferences of manipulative intent and willingness to buy	7
The effect of Generation Z's perceptions of brand activism on brand loyalty: evidence from Vietnam	7
Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants	7
Predicting SMEs performance through green supply chain practices: a mediation model link of business process performance	7
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality	7
The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices	7
Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology	7
Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption	7
Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing	7
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms	7
The optimal subsidy scheme and technology innovation strategy considering consumers' green premium	7
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth	7
Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure	6
Emotional responses in online social interactions: the mediating role of flow	6
The impact of public policy marketing, institutional narratives and discourses on renewable energy consumption in a developing economy	6
The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type	6
Why do Chinese people prefer domestic products: the role of consumer ethnocentrism, social norms and national identity	6
Linkages among extended service quality, distinct perceived value and satisfaction in the exhibition trust-building process	6
Guest editorial	6
Reward the inductor or inductee? The effect of the inductee's altruism on a shopping guide platform	6
Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness	6
Consumers' reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior	6
Consumers’ perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market	6
Profiling the online premium brand consumers based on their fashion orientation	6
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products	6
Battle between psychological ownership and consumer animosity to influence consumers' buying behavior: a moderated mediation model	6
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce	6
Social aspect versus service quality in trust formation toward mobile payment adoption: a case study of Indonesia	6
How does group-buying website quality for social commerce affect repurchase intention? Evidence from Chinese online users	6
The effect of robot anthropomorphism on revisit intentions after service failure: a moderated serial mediation model	6
Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty	6
Animosity based on traditional enmity versus other causes	6
Too much is not always good: the inverted U-shaped link between green customer integration and opportunistic behavior	6
Fostering sustainable logistics businesses: the role of innovation ecosystems and institutional contexts for logistics firms in China	5
Storescape and customer loyalty: employee citizenship behaviour towards customers as a catalyst	5
Impact of virtual reality immersion on customer experience: moderating effect of cross-sensory compensation and social interaction	5
Transformational leadership and supply chain innovativeness: mediating role of knowledge sharing climate and moderating role of supply base rationalization	5
The impact of culture on millennials' attitudes towards luxury brands: evidence from Tokyo and Shanghai	5
Grit: the good, the bad and the ugly	5
Warranty or education?: An analysis of marketing strategy choices for remanufactured products	5
Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test	5
Understanding entity shared product usage: an innovation-adoption coupling model	5
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	5
Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions	5
A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts	5
Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food	5
The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process	5
How special am I? Consumer responses to promotion individualization and notification exclusivity	5
Advertising with scarcity messages and attitudes for luxury skin-care products	5
Effect of green advertising attitude on collectivist consumer behavior: an integrative approach	5
Antecedents of adaptive selling behaviour: a study of the Korean cosmetic industry	5
Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context	5
What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility	5
The role of characters featured on digital stickers in forming usage intention: internet-only banks in Korea	5
Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry	5
Mediating role of immediate performance outcomes between supply chain integration and firm performance	5
Understanding the Chinese online fresh agricultural market through the extended technology acceptance model: the moderating role of food safety trust	5
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment	5
How streamer channels influence luxury brand sales in live streaming commerce: an empirical study	4
Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development	4
Perceived constraints to sex tourism overseas: scale development and validation	4
Relationship outcomes following a service failure: the role of agent likability	4
Identifying aggressive versus ethical sales supervision in B2B service recovery: a multilevel perspective	4
Does effects of brand origin misperception jeopardize brand equity?	4
Salespersons' self-monitoring, psychological capital and sales performance	4
Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective	4
Effect of visual crowding in packaging on consumers' buying intention	4
The roles of social media and mutual relationships between travel attitudes and brand equity	4
Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers' decision-making process	4
Does social exclusion lead to a decrease in green consumption? The roles of loss of control and unwillingness to sacrifice	4
Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	4
Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments	4
Mindfulness and anti-consumption behavior: the role of authentic living	4
A closer look at geographical indicators: how food labels influence product values, authenticity and willingness to pay premium prices	4
The influence of psychological contracts on exporter–distributor relationships and export venture performance: the conditional role of institutional distance	4
Resilience strategies to mitigate “extreme” disruptions in sustainable tourism supply chain	4
What drives persuasion to choose healthy and ecological food at hotel buffets: message, receiver or sender?	4
Research on the influence of online fitness user engagement on value co-creation behavior	4
Social media marketing activities and luxury fashion brands in the post-pandemic world	4
How broadcasters' characteristics affect viewers' loyalty: the role of parasocial relationships	4
Factors affecting the smallholder farmers' participation in the emerging modern supply chain in developing countries	4
Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW)	4
A method of customer valuation score and implementation for marketing strategy	4
The role of buyer-seller guanxi facets and positions in social commerce: an analysis of the buyer's perspective in Taiwan	4
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	4
Language constraints in hotel attributes and consumers' offendedness associated with behavioral intentions	4
Why the grass is always greener on the other side of the fence? – the research of Chinese consumer xenocentrism: take electronics as an example	4
Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments	4
Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands	4
Is kindness invaluable? The impact of benefit and cost on prosocial behavior intentions	4
Effects of anthropomorphized virus warnings and perceived cuteness on compliance intention	4
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea	4
Message framing's role in encouraging idle item recycling	3
The relationship among relationship-selling, celebrity attachment and customer engagement	3