Asia Pacific Journal of Marketing and Logistics

Article	Citations
“Coolness” and “joy” in games: factors influencing mobile game players' willingness to make in-game purchases	91
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making	70
The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility	69
Breaking stereotypes: investigating the dynamics of male celebrity endorsements in China’s cosmetic industry	58
Cluster social capital’s influence on regional public brands in specialty agriculture: a value co-creation perspective	55
Authenticity in small businesses: exploring the consequences of brand authenticity	52
Ethnocentrism or xenocentrism: consumer attitudes toward culture mixing based on spatial metaphor theory	49
Health service operational challenges and resilience strategies in “extreme” disruptive events	48
Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance	47
Message framing's role in encouraging idle item recycling	47
The role of social media elements in driving co-creation and engagement	40
The mechanism leads to successful clickbait promotion in WeChat social media platforms	39
Guest editorial	36
Exploring the drivers of AI-seeking intention among AI community canteen customers	35
Who generates your video ads? The matching effect of short-form video sources and destination types on visit intention	34
Architectural design and consumer experience: an investigation of shopping malls throughout the design process	33
The effects of dynamic prompt and background transparency of hover feedback design on the user interface of shopping websites	31
Effects of virtual makeups' perceived augmentation on consumers' perceived value	30
What makes a self-deprecating advertisement more persuasive? The role of self-uncertainty	30
The impact of mascot attributes on sponsorship effectiveness the case of “Bing Dwen Dwen” at the Beijing winter Olympics	29
Thirty years and “I'm still Lovin’ it!”: brand perceptions of McDonald's among generation Y and generation Z consumers in China	29
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?	29
Leaders that bind: the role of network position and network density in opinion leaders' responsiveness to social influence	29
The trinity of extended service quality, distinct perceived value, and customer loyalty facilitators	29
Do commitment and asset specificity serve as the double-edged sword to assist co-production in enhancing value co-creation? A dyadic approach in Taiwan	28

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective	28
From GI products consumers to destination visitors: an examination of the push side mechanism	27
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	27
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers	27
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	26
Mindfulness and anti-consumption behavior: the role of authentic living	26
Competence or warmth: why do consumers pay for green advertising?	25
COVID-19 pandemic: consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore	24
Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea	23
Appearance and media popularity affecting experiential gift-giving	22
What drives or inhibits consumers' preference to consume quietly?	21
Do you judge a book by its cover? Online book purchases between Japan and France	21
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	20
Shareholder reactions to corporate label change: evidence from South Korean firms	20
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products	19
Impacts of emotional regulation, adaptive selling and customer-oriented behavior on sales performance: the moderating role of job resourcefulness	18
Charting sustained usage toward mobile social media application: the criticality of expected benefits and emotional motivations	18
The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan	18
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?	17
The effect of consumers' religiosity on consumer ethics: the mediating role of ethical ideology	17
The relationship among relationship-selling, celebrity attachment and customer engagement	17
Too much is not always good: the inverted U-shaped link between green customer integration and opportunistic behavior	17
Exploring users’ adoption intention of virtual try-on apps: how users’ individual characteristics affect post-use feelings	17
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	16
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context: a perspective of channel complementarity theory	16
Supplier selection for carbon emission reduction collaboration in green supply chain using an improved multi-criteria decision-making method	16
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps	15
Attributes of product advantage and choices for manufacturer–retailer formal governance: the case of new product launch	15
E-commerce for a sustainable future: integrating trust, green supply chain management and online shopping satisfaction	15
Influencing factors of Chinese consumers' purchase intention towards sustainable luxury	15
Impact of customer engagement strategy on customer loyalty from the perspective of consumer well-being	15
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage	15
How travel live streaming servicescape affects users' travel intention: evidence from structural equation model and fuzzy-set qualitative comparative analysis	15
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	14
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour	14
ESG performance, media coverage and brand value	14
Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment	14
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets	14
Visual attention differences toward football stadium’s naming rights: an eye tracking study	14
To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic	14
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises	14
A decision model for efficient service design in the sharing economy: a service triad perspective	13
The impact of digital fashion marketing on purchase intention	13
Higher innovativeness, lower technostress?: comparative study of determinants on FinTech usage behavior between Korean and Chinese Gen Z consumers	13
Access mode of consumption and psychological ownership: exploring the role of self-product connection	13
How does original equipment manufacturing brand disclosure affect purchase intention? The mediating role of brand competence and brand warmth	13
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach	13
The impact of subjective consumer knowledge on consumer behavioral loyalty through psychological involvement and perceived service quality: sports clubs	13
Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption	13
Effect of benefits and risks on customer's psychological ownership in the service industry	13

Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment	13
Research on mechanism of servant leadership on employees' customer-oriented deviance: the mediating role of psychological security and the moderating role of error management climate	12
Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender	12
Linkages among extended service quality, distinct perceived value and satisfaction in the exhibition trust-building process	12
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	12
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty	12
The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation	12
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	11
A systematic literature review on vlog marketing: thematic analysis and future research directions	11
A literature review on the impact of the COVID-19 pandemic on consumer behaviour: implications for consumer-centric logistics	11
Fostering sustainable logistics businesses: the role of innovation ecosystems and institutional contexts for logistics firms in China	11
Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	11
Digitalization and green supply chain activities in manufacturing: a case study of Huawei	11
What motivates consumers to be in line with online shopping?: a systematic literature review and discussion of future research perspectives	11
Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology	11
Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings	11
Influences of persona self on luxury brand attachment in the Metaverse context	11
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic	11
Why do Chinese people prefer domestic products: the role of consumer ethnocentrism, social norms and national identity	11
Research on the influence of digital human avatar characteristics on brand fans effect	10
Does consumer knowledge about sustainable-fashion impact intention-to-buy?	10
Diagnosing the service quality of perishable-food logistics: temperature-sensitive milk delivery	10
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	10
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment	10
Antecedents of adaptive selling behaviour: a study of the Korean cosmetic industry	10
Research on online shopping contextual cues: refining classification from text mining	10
Metaverse in marketing and logistics: the state of the art and the path forward	9
Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type	9
Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation	9
When do price discounts become attractive? A study comparing discount strategies on consumer perceptions	9
Cultivating loyalty in fast food through marketing cues	9
Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism	9
Effect of visualization of production process on consumers’ purchase intentions in farmer-assisted livestreaming	9
Reasons for resistance to e-waste recycling: evidence from an emerging economy	9
Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption	9
Understanding the Chinese online fresh agricultural market through the extended technology acceptance model: the moderating role of food safety trust	9
Customers' dining choice using meal ordering apps: insights from China and Indonesia	9
What are the mechanisms through which inter-organizational relationships contribute to supply chain resilience?	9
Brand engagement and community user behaviors in online interest communities: exploring a moderated mediation model	9
Perceived constraints to sex tourism overseas: scale development and validation	8
Research on the evolutionary game of knowledge pricing in an open innovation environment: from the perspective of social dual innovation balance	8
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	8
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	8
Revenue-sharing vs. cost-sharing contracts in motivating supplier corporate social responsibility	8
Animosity based on traditional enmity versus other causes	8
Promoting counter-hedonic entertainment in China: assessing the effectiveness of the free trial market strategy	8
Profiling the online premium brand consumers based on their fashion orientation	8
What drives customers towards mobile shopping? An integrative technology continuance theory perspective	8
Factors affecting users' impulse purchases in online group buying: online consumer reviews, countdowns and self-control	8
The influence of manufacturer encroachment on the supply chain: the conditional role of traditional retailer retail service investment	8
The impact of reference price effect on pricing decisions	8
Effects of quantity promotional frames on inaction inertia	8
Perception of corporate social responsibility in a morally contentious industry: the roles of consumption motives and ethical perspectives	8
Cannabis tourists' perceived constraints to engaging in commercial cannabis tourism overseas: a comparison of first-time and repeat tourists	8
Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	8
How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention: a stimulus-organism-response perspective	8
Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test	7
Marketing placebo effect on consumption of reduced-sugar labeled products	7
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect	7
Chief marketing officers' future focus and firms' sustainability marketing commitment	7
Investigating of the influence process on consumer’s active engagement through emotional brand attachment and brand love	7
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception	7
Understanding entity shared product usage: an innovation-adoption coupling model	7
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	7
The role of transactive memory system of inter-organizational collaboration in innovation and performance	7
Sustaining success: the power of relational bonding in building franchisee trust in South Korea’s food service industry	7
Blockchain-based Logistics 4.0: enhancing performance of logistics service providers	7
Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development	7
The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices	7
Customer segment transition through the customer loyalty program	7
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	7
Match or mismatch: how emoji use shapes consumers’ perception of online reviews	7
Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences	7
A method of customer valuation score and implementation for marketing strategy	7
The effect of robot anthropomorphism on revisit intentions after service failure: a moderated serial mediation model	7
Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption	6
Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance	6
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram	6
Failed products, successful influencers: the moderating effect of the stealing thunder strategy on purchase intentions in live-streaming e-commerce failures	6
Understanding corporate culture and business performance from a Confucian perspective	6

Unraveling the influence and mechanism of digital inclusive finance on household financial substitution: evidence from China	6
A trusted B2B relationship quality in the Asian market: effects of salespeople's attributes	6
How employee mindfulness influences the retention intention of technology employees: multiple mediation effects of affective commitment and organizational identification	6
Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?	6
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?	6
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	6
Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs): a mixed-method analysis	6
Revisiting the service recovery paradox in the restaurant industry	6
Research on the influence of online photograph reviews on tourists' travel intentions: rational and irrational perspectives	6
The effect of consumer group breadth and depth on movie sales: the mediating effect of eWOM-to-viewing ratio	6
An implementation of climate-related financial policies to promote a nation’s participation in global value chains: evidence from an international database	6
Effect of green advertising attitude on collectivist consumer behavior: an integrative approach	6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty	6
Can you represent me? The influence of consumers' self-congruity on their brand loyalty behavior	6
Robo-advisor based on unified theory of acceptance and use of technology	6
The dark side of mobile apps: when and how technical security matters for in-app purchases?	6
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions	5
Retraction notice: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	5
Using Instagram live-streaming viewers model to derive two types of needs satisfaction	5
How to elevate the quantity and quality of contributors for crowdsourcing tasks: the double-edged role of task reward	5
Analyzing competitive market structures based on online consumer-generated content and sales data	5
Does social capital provide marketing benefits for startup business? An emerging economy perspective	5
The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage	5
Use of real-life imagery and words in luxury brand trademarks: a study of the trademark lawsuits involving the Polo/Lauren Company	5
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	5
Perceptions and desires of Chinese senior outbound tourists receiving travel support from adult children: a qualitative study	5
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	5
The impact of mandatory disclosure on rewarding online reviews based on S-O-R theory	5
Exploring the effects of virtual annotation background display mode and transparency through a 360-degree panorama approach to online shopping	5
Consumer brand engagement in the US–China trade war	5
Flatness promotes modernity: logo flatness and consumers' perception of brand image	5
Retraction notice: Quick-commerce: green initiatives on customer brand engagement	5
Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors	5
Consumer willingness to buy and pay for dog-human companionship: a combination of SEM and NCA approaches	5
The role of consumer attitude and attachment in determining the effect of advertiser credibility on brand loyalty	5
Opaque selling vs traditional selling: optimal decisions for service providers in a competitive market	5
From appearance comparison to fitness intention: mediating roles of appearance-based exercise motivation and perceived behavioral control	5
A study of loyalty programs in the Chinese market: the impacts of reward type, reward characteristic and product involvement	5
What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework	4
The power of photographs: the impact of marketer- and user-generated photographs on consumers' online hotel booking	4
The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing	4
Online brand advocacy and brand loyalty: a reciprocal relationship?	4
Understanding user resistance of smart factory adoption: a focus on small and medium-sized enterprises	4
What drives SMEs to adopt e-commerce? The joint role of testosterone and absorptive capacity	4
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms	4
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency	4
Information disclosing willingness in mobile internet contexts	4
A streamlined survey instrument to moderate university students' grades for group projects	4
How streamer channels influence luxury brand sales in live streaming commerce: an empirical study	4
What motivates Vietnamese enterprises to upgrade in global value chains? Closing the intention-behavior gap	4
The effects of team diversity on promoting sustainable luxury products	4
Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective	4
Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW)	4
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea	4
Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers' decision-making process	4
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies	4
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery	4
An integrated model of social media brand engagement: an empirical study of the Vietnamese luxury residential property market	4
Designing two-period decentralized service chain incentives with the consideration of customer acquisition and retention	4
The impact of customer organization socialization: a moderated mediation model	4
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China	4
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business	4
Advertising with scarcity messages and attitudes for luxury skin-care products	4
How does frugality influence customer complaints through the mediation of the zone of tolerance? Empirical evidence from Chinese consumers purchasing Shanzhai products	4
Greening the procurement: a SMART evaluation of environmental sustainability in Australian government purchasing policies	4
Consumers’ response to CSR statement type in social crowding	4
Interdependent relation between earned media and TV ratings	4
How broadcasters' characteristics affect viewers' loyalty: the role of parasocial relationships	4
Editorial	4
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	4
Dynamic, technological and marketing capabilities in MSMEs’ recovery from COVID-19 – the moderating role of organizational learning	4
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context	4
Vertical line extensions: consumers' preferences for downward and upward extensions	4
The ADEPT service quality model and distinct perceived value for strategic marketing management: the moderating effect of knowledge-learning experience	4
Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences	3
Tourism experiences and healthy aging: extending the successful aging model	3
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations	3
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty	3
The roles of social media and mutual relationships between travel attitudes and brand equity	3
Value co-creation in sustainable express delivery: intergenerational perspectives	3
What matters in the linkage between value orientations and usage behavior of electric ride hailing service?	3
Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity	3
Consumer engagement with shopping platforms: focused on crowdsourcing and crowdsending	3
What are the most important consumer decision factors when choosing an airline? An emerging economy perspective	3
How do live-streamers attract their consumers: insights from a multi-group analysis	3
How do temporal psychological distance and grandiose narcissism affect tourists’ travel motivation and attraction visit intention?	3
How social media marketing activities affect brand loyalty? Mediating role of brand experience	3
Does traffic means sales: evidence from Chinese live streaming commerce market	3
When do customers become your trusted allies: Unveiling pathways for enhanced citizenship in family-owned hotels	3
How perceived local iconness of culturally mixed products enhances purchase intention:the mediating role of consumer perceived value	3
Local suppliers’ power and its effects on buyers’ reaction	3
The luxury should be “high”: the effect of positioning in cobranding on luxury evaluation	3
Indulging in virtual luxuries: unveiling the allure of impulse buying in metaverse	3
From initiations to sales: leveraging social media referral initiatives on customer willingness to participate in the cosmetics landscape in Sri Lanka	3
Consumer perceptions of the ethicality of re-targeting online advertising	3