Asia Pacific Journal of Marketing and Logistics

Article	Citations
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	127
How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective	107
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image	100
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	92
The paradox of stringent environmental policies: the feedback between regulatory uncertainty and green technology adoption in competitive shipping	84
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	76
Research on the driving mechanism of consumers’ purchasing intention to battery electric vehicle: based on SEM and fsQCA	76
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	68
Navigating emotional depletion: the role of emotional intelligence and donor status in shaping donation intentions	67
Visual complexity and presentation modality in traditional food advertising on Instagram: the moderating role of food neophobia	62
Do you judge a book by its cover? Online book purchases between Japan and France	55
Health service operational challenges and resilience strategies in “extreme” disruptive events	54
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	54
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	53
Celebrity vs influencer endorsements: exploring the effects of credibility and parasocial relationships on consumer-based brand equity	52
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	52
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	48
Impact of lottery promotion wins and losses: evidence from a promotion in a mobile payment service	48
Influence of consumer anxiety on preference for self-improvement products	45
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	43
Influences of persona self on luxury brand attachment in the Metaverse context	42
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	42
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis	41
RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	39
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	39

Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	39
Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting	37
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	37
How to win the hearts of consumers with hybrid design? The interactive effects of human–AI collaborative design and advertising appeals on purchase intentions	37
Blue for addition and red for subtraction: the effect of color congruence on arithmetic operations	36
Research on online shopping contextual cues: refining classification from text mining	36
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	35
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	35
Who sells it best? How streamer personality and product type shape consumer purchase intentions for near-expiry products	34
Air pollution and consumer health spending: how public awareness shifts expenditures from cure to prevention	33
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	33
Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population	32
Customers' dining choice using meal ordering apps: insights from China and Indonesia	31
Research on reducing supply chain carbon emissions considering energy service companies and blockchain technology adoption	30
Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory	29
Technology in luxury brands: always a bridesmaid, never a bride	29
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	27
AI technology, FinTech services and Technostress effects on consumer financial decision-making: a smart PLS and experimental evidence approach	27
Exploring the role of skippable and personalized ads in shaping click-through intention and reducing ad irritation on YouTube	27
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms	27
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity	27
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business	26
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry	26
A streamlined survey instrument to moderate university students' grades for group projects	26
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations	26
Service recovery through anthropomorphic chatbots: a consumer face concern perspective	26
Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences	25
The 18th FINA world masters championships and destination loyalty	25
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency	25
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies	25
Understanding sustainable consumption intention among Chinese gen Z: a moderated mediation framework	25
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea	25
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery	25
Tourism experiences and healthy aging: extending the successful aging model	24
Research on the spillover effects of promotion preannouncements on other selling products within and across brands	24
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality	24
The impact of brand inclusivity on consumer attitudes toward AI-designed products	24
How names and shapes correspond to the nature of products: an evaluation of auspicious foods	23
Drivers of hotel digital intelligence capability: evidence from NCA and fsQCA	23
Talking the talk: how AI voice assistants’ apology styles shape consumer satisfaction in service recovery	23
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	23
Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias	23
The role of green self-identity in shaping consumer loyalty and repurchase intentions: a moderated mediation model in green marketing	23
Corrigendum: Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	22
The role of generational product innovation rhythm in shaping consumer engagement for digital products	22
Exploring the impact of technology orientation on phygital space perception and luxury consumption experiences in Animal Crossing: New Horizons (ACNH)	22
Expert knowledge: collaborating with generative artificial intelligence to improve service innovation performance	22
Future research directions of generative AI in marketing and logistics	22
Pioneer or follower? The sequence of introducing self-operated logistics on platform under consideration of preannouncement	21
Redemption-in-store or ship-to-home? Order fulfillment mode choice of physical retailing with livestreaming selling	21

Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour	21
Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands	21
Building self-brand connections through AI-enabled brand transparency in emerging market retail	21
The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education	21
Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes	21
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth	21
Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO	20
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust	20
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation	20
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust	20
Performance implications of peer monitoring among suppliers	19
Who hates your brand? An analysis of consumer brand hater typology	19
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE	19
Beyond brand loyalty: exploring multi-dimensional fandom in webtoon-based brand extensions	19
The potential of AI tools in shaping digital consumers’ behavior: investigating e-commerce engagement of Chinese Generation Z	19
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms	18
The performance of major airports in the Europe, North America and Asia	18
Ensuring delivery performance through logistics resilience: the role of digital-enabled logistics integration	18
Understanding digital risk governance in manufacturing supply chains: behavioral insights from prospect theory and evolutionary games	18
Loyalty to amateur sellers in the online second-hand market	17
The impact of firm-retail investor interaction on marketing investment: evidence from China	17
The effect of goal type of user-generated content on consumers' compensatory consumption behavior	17
The impact of carbon emission regulations on B2C car-sharing platforms’ operating models	17
The impact of perceived sociability on heterogeneous customer-to-customer interactions and customer citizenship behaviors in collectively interactive service settings	17
A brand loyalty–risk framework in the luxury watch market	17
Social aspect versus service quality in trust formation toward mobile payment adoption: a case study of Indonesia	17
Impacts of information asymmetry on users' payment rates: evidence from trading data of Chinese knowledge payment platform	17
Power of sellers: exploring the role of sales information transparency and emotional communication in the context of re-commerce platforms	17
The effect of visibility of country of origin labelling on consumers' fresh meat preferences	16
Digital luxury: how avatar marketing drives consumer engagement for luxury brands	16
How to make a green product advertisement? The effect of advertising appeals on green purchase intention	16
Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping	16
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? An empirical study based on psychological resistance theory	16
Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food	16
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type	16
Defend what you love and what is fair: defensive word-of-mouth toward a brand	16
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce	15
Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty	15
AI collaboration and fashion consumption intention: an empirical study based on perceived affordance and AI literacy	15
Corrigendum: Integrating oncology, travel therapy and health economics: exploring synergistic approaches to enhance cancer care and well-being	14
Research on the coordinated development evaluation of manufacturing and logistics industry: a case study of Jiangsu province and Shandong province	14
Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode	14
The UAM service network: multi-objective and multi-period design for UAM airports	14
Poison or remedy? Masculinity in a pathos-based sustainable brand story	14
Optimal pricing strategy for advance selling through group buying	14
Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out	14
The interaction of external and internal CSR during COVID-19: a signaling theory perspective	14
Emotional responses in online social interactions: the mediating role of flow	14
Do family factors affect the usage intention of smart homes? A PLS-SEM empirical study from China	13
Extending self-congruity theory in slow tourism: mediating mechanisms and behavioral outcomes	13
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach	13
Social media marketing in the digital age: empower consumers to win big?	13
“Good shopping decisions” or “selling goods” – the impact of short video marketing models on consumer purchasing behavior	13
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis	13
Determining factors of continuance intention in mobile payment: fintech industry perspective	13
Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	13
Exploring consumer purchase intention in cross-border e-commerce: evidence from ‘belt and road’ countries	13
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type	13
Appearance and media popularity affecting experiential gift-giving	13
The impact of live background visual complexity on consumer purchase intention: an eye-tracking study	13
The role of short videos in inspiring traditional food consumption: a conditional mediation model	12
Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance	12
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	12
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises	12
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps	12
Empowerment or erosion? The impacts of NFT promotion strategy on brand attitude and physical product purchase intention	12
The effect of disabled employees on consumer responses: the moderating role of AI	12
The aftermath of greenwashing in the fashion industry: Chinese consumer responses to different types of greenwashing	12
How multi-modal green advertising appeal influences purchase intention: an empirical study from China	12
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage	12
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception	12
Visual attention differences toward football stadium’s naming rights: an eye tracking study	12
Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption	12
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?	12
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making	12
Reward model development for referral reward program in delivery services based on customer preferences	12
Digitalization and green supply chain activities in manufacturing: a case study of Huawei	12
Management ability and new quality productivity transition: a DID analysis of ESG performance and financial leverage thresholds in China’s high-pollution industries	12
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers	12
Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks: an empirical study	11

Navigating the nexus between senior tourism and healthy aging: a post-neoliberal perspective	11
Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption	11
Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach	11
They’re involved, will you be involved? Research on the impact of social network embeddedness on customers’ online referral intention	11
Social media physician influencers and patients’ participation in value co-creation	11
Enhancing hedonic well-being and stickiness: social contagion effects of entertainment-oriented influencers in the Asia-Pacific market	11
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect	11
Metaverse in marketing and logistics: the state of the art and the path forward	11
Perceived meaninglessness: peer suicide can be like a wrecking ball to college students’ interest in self-improvement products	11
Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type	11
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?	11
Beyond coffee: how customers’ perceptions of self-congruity and functional congruity influence brand loyalty and eWOM in a name-brand coffee shop	11
Cultivating loyalty in fast food through marketing cues	11
When empathy is enhanced by human–AI interaction: an investigation of anthropomorphism and responsiveness on customer experience with AI chatbots	11
Retraction notice: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	11
Pushed from tradition, pulled by green: consumer switching to drone food delivery	11
Corrigendum: Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	10
Research on the influence of digital human avatar characteristics on brand fans effect	10
Quality risk management: effects of cognitive bias and supplier risk levels	10
How four aspects of narcissism prompt tourists to make landmark check-in: the mediating role of perceived enjoyment and perceived status attainment	10
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion	10
Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption	10
The dual-track strategy for luxury brands in the digital era: focusing on the balance between social image and personal desires	10
Opaque selling vs traditional selling: optimal decisions for service providers in a competitive market	10
The selection model of international air express for high-tech manufacturers in airfreight of sample products: the fuzzy best-worst method	10
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions	10
Perceived value versus intrusiveness: the role of privacy self-efficacy and decision quality in mobile augmented reality try-ons	10
Investigating the drivers of discontinuous usage in short-video platforms: the role of information characteristics	10
Dual effects of time length as experiential marketing elements in We-media videos	10
Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform	10
The paradox of search costs: exploring the nonlinear effects on e-commerce basket value	10
Inter-platform information sharing strategy within targeted advertising	9
Material or symbolic culture: exploring the influence of cultural mixing on consumers with different sensory experience focus	9
How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers	9
To enter or not to enter? Optimizing pricing and e-commerce platform entry strategies for retailers under demand uncertainty	9
Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences	9
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty	9
From cognitive bias to social identity: consumer ethnocentrism and traditional Chinese medicine consumption intentions in China	9
What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework	9
Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective	9
Enhancing sustainable consumer practices: the role of environmental knowledge in adopting BORS services	9
What motivates users to keep WhatsApp statuses: a scale development study	9
Supplier classification and ranking of new energy vehicle based on CPT-TODIMSort method	9
Brand-assisted consumer resale as a circular marketing strategy: consumer psychology and comparative effects with sustainable product design	9
Consumers’ perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market	9
Investigating consumers’ intention to use drone food delivery services: Do personality traits matter?	9
Consumer insights on cultural appropriation in fashion: a Douyin analysis	9
Enhancing human–AI service interactions: the synergistic effects of AI-expressed emotions and grounding on satisfaction	9
Research on the influence of online fitness user engagement on value co-creation behavior	9
An empirical investigation of service quality of intercity rail transit in the Pearl River Delta using AHP-fuzzy comprehensive evaluation	9
Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services	9
Flatness promotes modernity: logo flatness and consumers' perception of brand image	9
How do live-streamers attract their consumers: insights from a multi-group analysis	9
Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations	9
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey	9
How attractiveness and value similarity drive social media live streaming purchases: a hybrid SEM-ANN approach	8
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users	8
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM	8
Navigating the electric shift: the interplay of consumer preferences and infrastructure in EV uptake	8
Why dropping intention of attention to YouTuber channels?	8
Why do players continue playing esports? A mixed-method study based on uses and gratifications theory	8
The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables	8
How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches	8
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior	8
The role of tourism in healthy aging: interdisciplinary perspectives on well-being, accessibility and their policy implications	8
Engaging tourists from city aesthetics: evidence from multi-modal analysis of computer vision and text mining	8
Does ethics matter in spreading negative word-of-mouth on social networking sites? A cross-cultural study	8
Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love	8
How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study	8
Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership	8
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty	8
The impact of online negative consumer reviews on food purchase intention in China: Do product category and green certification matter?	8
Research methods for aging populations in tourism and hospitality: a systematic review and critical reflection	8
Decoding virtual streamers: exploring emotional and cognitive drivers of consumer patronage intentions in live-streaming commerce	7
From behavior to value: how virtual CSR co-creation enhances perceived corporate social innovation	7
From pixels to perceptions: analyzing rural tourism image diffusion through Douyin-style short videos	7
How can short travel videos facilitate tourists’ decision-making about traveling to cultural heritage destinations? Evidence from the Wudang Mountain Complex	7
The motivations of conspicuous consumption in the digital age	7
The impact of brand perception of “standards + certification” regional quality brands on consumer loyalty – the case of “Zhejiang manufacturing”	7
Generation Z and Millennial customer expectation from technology breadth and depth in firm offerings during customer journey: scale development study	7
The configurational impact of e-commerce live streaming interactivity on consumer engagement behavior	7
The interplay of self-esteem, self-identity, self-ambivalence and impulsive buying tendency in a mediation-moderation model explaining consumer food waste behavior	7
Website quality’s impact on Gen Z’s eWOM behavior and online purchase intentions: the mediating role of trust in online shopping	7
The determinants of product trust in live streaming E-commerce: a hybrid method integrating SEM and fsQCA	7
Decoding influencer effectiveness: a multiple-inference model of promotional collaboration types on Instagram	7
Can short video promote festival marketing? Empirical evidence from Macau	7
Perceived risk-based sport spectator segmentation during the pandemic situation	7
When two are a crowd: parasocial romantic relationships, romantic jealousy and gendered effects in dyadic co-streaming	7
The impact mechanism of digital leadership on green innovation behavior of employees in agricultural enterprises	7
The integrated interaction of channel selection of supplier and information-sharing decision of hybrid platform in two-stage game process	7
Exploring the brand experience in the metaverse under the perspective of technology acceptance model	7
Retraction notice: Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings	7
Product design of EVSC in cold region market under the joint competition with price and range	7
How environmental, social and governance (ESG) communication inspires consumer advocacy	7
R&D subsidy, output subsidy or hybrid subsidy for green R&D in supply chains	7