OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment	115
Attributes of product advantage and choices for manufacturer–retailer formal governance: the case of new product launch	87
Health service operational challenges and resilience strategies in “extreme” disruptive events	85
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	79
Do you judge a book by its cover? Online book purchases between Japan and France	73
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	60
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	60
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	58
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	55
Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea	53
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	46
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	46
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	46
Research on online shopping contextual cues: refining classification from text mining	43
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	42
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	39
What drives customers towards mobile shopping? An integrative technology continuance theory perspective	37
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	37
Influences of persona self on luxury brand attachment in the Metaverse context	36
Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance	36
Customers' dining choice using meal ordering apps: insights from China and Indonesia	36
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	36
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	35
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	34
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	33

Tourism experiences and healthy aging: extending the successful aging model	31
Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	31
Research on the spillover effects of promotion preannouncements on other selling products within and across brands	31
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	31
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies	30
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	30
The 18th FINA world masters championships and destination loyalty	30