OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
“Coolness” and “joy” in games: factors influencing mobile game players' willingness to make in-game purchases	91
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making	70
The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility	69
Breaking stereotypes: investigating the dynamics of male celebrity endorsements in China’s cosmetic industry	58
Cluster social capital’s influence on regional public brands in specialty agriculture: a value co-creation perspective	55
Authenticity in small businesses: exploring the consequences of brand authenticity	52
Ethnocentrism or xenocentrism: consumer attitudes toward culture mixing based on spatial metaphor theory	49
Health service operational challenges and resilience strategies in “extreme” disruptive events	48
Message framing's role in encouraging idle item recycling	47
Roles of value co-creation on social platforms in driving participating businesses’ sustainable competitive advantage and performance	47
The role of social media elements in driving co-creation and engagement	40
The mechanism leads to successful clickbait promotion in WeChat social media platforms	39
Guest editorial	36
Exploring the drivers of AI-seeking intention among AI community canteen customers	35
Who generates your video ads? The matching effect of short-form video sources and destination types on visit intention	34
Architectural design and consumer experience: an investigation of shopping malls throughout the design process	33
The effects of dynamic prompt and background transparency of hover feedback design on the user interface of shopping websites	31
Effects of virtual makeups' perceived augmentation on consumers' perceived value	30
What makes a self-deprecating advertisement more persuasive? The role of self-uncertainty	30
The impact of mascot attributes on sponsorship effectiveness the case of “Bing Dwen Dwen” at the Beijing winter Olympics	29
Thirty years and “I'm still Lovin’ it!”: brand perceptions of McDonald's among generation Y and generation Z consumers in China	29
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?	29
Leaders that bind: the role of network position and network density in opinion leaders' responsiveness to social influence	29
The trinity of extended service quality, distinct perceived value, and customer loyalty facilitators	29
Do commitment and asset specificity serve as the double-edged sword to assist co-production in enhancing value co-creation? A dyadic approach in Taiwan	28

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective	28
From GI products consumers to destination visitors: an examination of the push side mechanism	27
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	27
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers	27