OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment	84
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention	69
Metaverse in marketing and logistics: the state of the art and the path forward	64
The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers	58
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	55
“I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products	49
The role of social media elements in driving co-creation and engagement	47
Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment	46
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping	45
Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap	44
Antecedents of smartphone brand switching: a push–pull–mooring framework	44
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping	40
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products	39
Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value	38
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms	36
The influence of trust and relationship commitment to vloggers on viewers' purchase intention	35
What drives customers towards mobile shopping? An integrative technology continuance theory perspective	34
Online brand advocacy and brand loyalty: a reciprocal relationship?	33
Determining factors of continuance intention in mobile payment: fintech industry perspective	31
Co-creating blockchain adoption: theory, practice and impact on usage behavior	30
Psychological consumer behavior and sustainable green food purchase	30
Exploring the nexus of social media influencers and consumer brand engagement	29
Impulsive purchasing and luxury brand loyalty in WeChat Mini Program	29
Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value	29
The mechanism leads to successful clickbait promotion in WeChat social media platforms	29

Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model	28
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?	28
What attracts me or prevents me from mobile shopping? An adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan	27
Linking social media marketing efforts with customer brand engagement in driving brand loyalty	27
Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters	27
Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender	27
The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model	27