OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
The role of technology readiness in individuals' intention to use health and fitness applications: a comparison between users and non-users	63
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective	58
Brand experience and brand loyalty: is it a matter of emotions?	56
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention	51
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment	49
The role of social media elements in driving co-creation and engagement	40
The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services	40
Antecedents of smartphone brand switching: a push–pull–mooring framework	39
Impulse buying in social commerce: bundle offer, top reviews, and emotional intelligence	36
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	35
Why do consumers buy organic food? Results from an S–O–R model	34
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping	31
Metaverse in marketing and logistics: the state of the art and the path forward	31
Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap	30
Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping	30
Online brand advocacy and brand loyalty: a reciprocal relationship?	29
What drives customers towards mobile shopping? An integrative technology continuance theory perspective	28
The influence of trust and relationship commitment to vloggers on viewers' purchase intention	27
Developing the antecedents of social influence for Internet banking adoption through social networking platforms: evidence from conventional and Islamic banks	27
The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers	27
The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth	27
The importance of knowledge and trust for ethical fashion consumption	27
Examining the mediating role of social interactivity between customer engagement and brand loyalty	26
Using text mining to track changes in travel destination image: the case of Macau	26
Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value	26

“I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products	25
Co-creating blockchain adoption: theory, practice and impact on usage behavior	25