Journal of Brand Management

Papers
(The H4-Index of Journal of Brand Management is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
The dark side of conscientious branding: exploring the interplay between moral failures and organizational resilience101
Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility74
The brand activism paradox: a recursive loop of risk and resolution46
Trendy brands: what makes a brand perceived as trendy45
Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice34
Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands30
We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty30
Brand heritage across cultures: U.S.A., France and South Korea30
A counterinsurgent (COIN) framework to defend against consumer activists30
How rarity and exclusivity influence types of perceived value for luxury27
Addressing the eco-gender gap in men through power and sustainability self-efficacy27
Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification26
Brand equity and corporate social irresponsibility: evidence from an emerging market26
Victims: the missing piece in stakeholder-focused brand management puzzles24
Effects of brand management culture on employee behaviors: the mediating roles of brand identification and perceived organizational performance24
The resilient grass in the storm: brand resilience in uncertain contexts22
The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design22
Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality22
The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services22
Building brand meaning in social entrepreneurship organizations: the social impact brand model21
0.066323041915894