Journal of Brand Management

Papers
(The H4-Index of Journal of Brand Management is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study50
The effects of nostalgia marketing on consumers’ brand extension evaluation38
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa34
How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side32
Branding: too often overlooked in disruptive innovation and social purpose arenas30
Brand attachment: a review and future research28
Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands22
Revisiting experiential marketing: a Delphi study21
Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames19
Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship18
From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics18
Social media brand posts and customer engagement16
Brand hate experiences and the role of social media influencers in altering consumer emotions15
Invented corporate heritage brands14
0.12560796737671