OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Brand Management is 19. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management	58
Internal branding: conceptualization from a literature review and opportunities for future research	35
Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude	34
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB	34
The impact of relational drivers on customer brand engagement and brand outcomes	33
The influence of brand experiences on consumer-based brand equity	31
Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification	30
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions	30
The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric	29
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK	27
Brands as activists: The Oatly case	26
Brand love: conceptual and empirical investigation of a holistic causal model	26
It’s all about the brand: place brand credibility, place attachment, and consumer loyalty	25
The real purpose of purpose-driven branding: consumer empowerment and social transformations	24
Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?	23
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa	23
Brand attachment: a review and future research	21
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults	20
Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty	19
Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect	19