OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Brand Management is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
The dark side of conscientious branding: exploring the interplay between moral failures and organizational resilience	81
Trendy brands: what makes a brand perceived as trendy	59
The brand activism paradox: a recursive loop of risk and resolution	37
Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice	35
A counterinsurgent (COIN) framework to defend against consumer activists	33
Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility	33
We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty	33
How rarity and exclusivity influence types of perceived value for luxury	32
Brand heritage across cultures: U.S.A., France and South Korea	29
Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands	28
The influence of brand trust on firm financial performance and risk metrics	28
Addressing the eco-gender gap in men through power and sustainability self-efficacy	28
Brand equity and corporate social irresponsibility: evidence from an emerging market	27
Victims: the missing piece in stakeholder-focused brand management puzzles	27
When and why does brand popularity lose the battle? The role of identity threat and brand hate in a cross-country setting	27
Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification	23
Effects of brand management culture on employee behaviors: the mediating roles of brand identification and perceived organizational performance	22
The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design	21
Building brand meaning in social entrepreneurship organizations: the social impact brand model	21
The resilient grass in the storm: brand resilience in uncertain contexts	21
Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality	20