OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Brand Management is 19. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-10-01 to 2024-10-01.)

Article	Citations
The influence of brand experiences on consumer-based brand equity	46
Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude	45
Internal branding: conceptualization from a literature review and opportunities for future research	45
The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric	39
Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification	36
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK	34
Brand love: conceptual and empirical investigation of a holistic causal model	34
The real purpose of purpose-driven branding: consumer empowerment and social transformations	32
It’s all about the brand: place brand credibility, place attachment, and consumer loyalty	32
Brand attachment: a review and future research	30
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa	28
Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect	27
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults	26
Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?	25
Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty	24
Evolution of luxury marketing landscape: a bibliometric analysis and future directions	21
Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands	21
Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers	19
From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger	19
The role of storytelling in the creation of brand love: the PANDORA case	19