Journal of Interactive Marketing

Papers
(The TQCC of Journal of Interactive Marketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations113
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization76
EXPRESS: The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity Approach76
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors71
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports62
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels61
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?58
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery47
Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences46
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands41
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?40
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective39
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders39
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning39
How Humor Reduces the Impact of Negative Feedback on Social Media38
This We Promise You36
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch33
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information29
The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?28
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence27
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices26
How Important Is Word of Mouth? Development, Validation, and Application of a Scale21
EXPRESS: Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment19
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It19
Conversion in Music Streaming Services19
Corrigendum to “Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions”18
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective18
Editors’ Parting Thoughts: Retrospective and Prospective17
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands16
Managing Firm Social Media Communications Around Fast-Paced Product Launches15
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior14
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content14
Accepting Cryptocurrency as a Form of Payment and Its Impact on Firm Value14
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