Journal of Interactive Marketing

Papers
(The TQCC of Journal of Interactive Marketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization267
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions181
Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity101
EXPRESS: Signals for Success: the Intersection of Influencer Linguistic Personality, Content, and Follower Size101
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media87
Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility64
Editorial Review Board50
Editorial Review Board45
Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions41
An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects41
Editorial Review Board40
Editorial Review Board39
Inside Front Cover: TOC38
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective37
“Now you See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping37
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands34
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors34
Editors’ Parting Thoughts: Retrospective and Prospective32
When Post Hoc Explanation Knocks: Consumer Responses to Explainable AI Recommendations30
The Impact of Mobile Social App Usage on Offline Shopping Store Visits30
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior28
The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy25
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content24
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews24
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires23
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Lin21
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy20
Owned Social Media Advertising: Cannibalization and Competition20
Revisiting Trust and Privacy Concern in Consumers’ Perceptions of Marketing Information Management Practices: Replication and Extension18
Will Social Distancing in Service Encounters Affect Consumers’ Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention18
Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media18
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment18
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery17
Certainty in Language Increases Consumer Engagement on Social Media17
EXPRESS: Does Location Familiarity Increase Response to Mobile Ads?17
The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media17
Predicting Tie Strength with Ego Network Structures17
The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness16
Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions16
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts16
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