Journal of Interactive Marketing

Papers
(The TQCC of Journal of Interactive Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
EXPRESS: The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity Approach125
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization88
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations82
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors69
EXPRESS: Fan Badges Signal Friendships: How Viewer-Influencer Parasocial Relationship Drives Conversion Funnel in Livestream Commerce67
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?64
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery52
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports52
Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences44
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands43
How Humor Reduces the Impact of Negative Feedback on Social Media39
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?39
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders32
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective29
The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?28
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch23
This We Promise You22
EXPRESS: Women Can’t Have It All: How Monetization Fuels Sexist Behavior on Livestreaming Platforms21
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices21
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence20
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information20
How Important Is Word of Mouth? Development, Validation, and Application of a Scale19
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It15
Conversion in Music Streaming Services15
Editors’ Parting Thoughts: Retrospective and Prospective15
Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment15
Accepting Cryptocurrency as a Form of Payment and Its Impact on Firm Value14
Corrigendum to “Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions”13
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective13
Managing Firm Social Media Communications Around Fast-Paced Product Launches13
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content11
EXPRESS: Bridging Research and Practice: Strategies for Managing Negative Online Reviews11
0.055974006652832