OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Interactive Marketing is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
EXPRESS: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations	165
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	76
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	62
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	56
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	53
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	52
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	50
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	46
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	41
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	38
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	35
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	34
How Humor Reduces the Impact of Negative Feedback on Social Media	31
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders	31
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	30
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	27
This We Promise You	27
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	26
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	25
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	25
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	25
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It	24
Conversion in Music Streaming Services	24
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	23
Editorial Review Board	22

Editors’ Parting Thoughts: Retrospective and Prospective	22
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy	21
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective	21
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands	21
Corrigendum to “Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions”	20
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content	18
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations	17
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior	17
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement	16
When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms	16
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries	15
Publisher's Note	15
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence	15