Journal of Interactive Marketing

Papers
(The median citation count of Journal of Interactive Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations113
EXPRESS: The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity Approach76
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization76
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors71
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports62
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels61
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?58
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery47
Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences46
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands41
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?40
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders39
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning39
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective39
How Humor Reduces the Impact of Negative Feedback on Social Media38
This We Promise You36
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch33
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information29
The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?28
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence27
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices26
How Important Is Word of Mouth? Development, Validation, and Application of a Scale21
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It19
Conversion in Music Streaming Services19
EXPRESS: Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment19
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective18
Corrigendum to “Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions”18
Editors’ Parting Thoughts: Retrospective and Prospective17
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands16
Managing Firm Social Media Communications Around Fast-Paced Product Launches15
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content14
Accepting Cryptocurrency as a Form of Payment and Its Impact on Firm Value14
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior14
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy12
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement12
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations12
Publisher's Note11
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media11
EXPRESS: Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations10
Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions10
How Influencers Grow: An Empirical Study and Future Research Agenda10
The Effects of Comparative Reviews on Product Sales9
Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis9
Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence9
Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size9
Does Location Familiarity Increase Response to Mobile Ads?8
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions8
Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions8
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance7
Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions7
Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement6
Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior6
Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being6
Overcoming Consumer Resistance to AI in General Health Care6
Email Marketing as a Tool for Strategic Persuasion6
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control6
An Intervention for Increasing Intention to Post Online Customer Reviews5
Uncomfortably Yours: When Personalization Repels Customers5
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing5
I Didn’t Win! An Overlooked Downside of Crowdsourcing?5
AI-Assisted Shopping on Voice Assistants: The Efficiency–Autonomy Consumer Decision Trade-Off5
Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying5
Brand-to-Brand Engagement on Social Media: Typology and Implications4
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage4
Internet Meme Marketing over the Fad Cycle4
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment4
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