OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Interactive Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
Transforming the Customer Experience Through New Technologies	328
The Role of Social Media Content Format and Platform in Users' Engagement Behavior	166
Artificial Intelligence and Marketing: Pitfalls and Opportunities	142
Brave New World? On AI and the Management of Customer Relationships	124
Past, Present, and Future of Electronic Word of Mouth (EWOM)	123
The Role of Marketing in Digital Business Platforms	105
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)	87
Emoji, Playfulness, and Brand Engagement on Twitter	73
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings	72
“Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers’ Perceptions of Complaint Handling in Social Media	68
Digital Analytics: Modeling for Insights and New Methods	61
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?	57
Thinking beyond Privacy Calculus: Investigating Reactions to Customer Surveillance	57
The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media	56
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers	55
Certainty in Language Increases Consumer Engagement on Social Media	47
Disclosure of Vlog Advertising Targeted to Children	46
Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution	45
LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning	44
The Use of Computer Vision to Analyze Brand-Related User Generated Image Content	34
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention	33
Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)	32
An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects	32
Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement	31
Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity	30

Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment	29
This Way Up: The Effectiveness of Mobile Vertical Video Marketing	29
A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media	27
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising	26
To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers’ Distrust and Purchase Intention	25
Sponsorship Disclosure of Influencers – A Curse or a Blessing?	22
Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses	21
Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages	20
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments	19
Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension	19
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing	18
“Speaking of Purchases”: How Conversational Potential Determines Consumers’ Willingness to Exert Effort for Experiential versus Material Purchases	18
Seize the Day: How Online Retailers Should Respond to Positive Reviews	17
Negative Consequences of Storytelling in Native Advertising	16
Predicting Tie Strength with Ego Network Structures	15
“Now You See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping	14
Cutting the Internet's Environmental Footprint: An Analysis of Consumers’ Self-Attribution of Responsibility	14
Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey	13
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	13
What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions	13
The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media	12
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media	12
Cross-Media Consumption: Insights from Super Bowl Advertising	12
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising	12
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews	12
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence	11
The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media	11
Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility	11
Smart Wearable Technologies as Resources for Consumer Agency in Well-Being	11
Digital Health Experience: A Regulatory Focus Perspective	10
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning	10
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	10
Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance	9
Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness	9
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy	8
Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?	8
The Impact ofMukbangLive Streaming Commerce on Consumers’ Overconsumption Behavior	8
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	8
Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes	7
Email Marketing as a Tool for Strategic Persuasion	7
Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures	7
The Role of Humor in Management Response to Positive Consumer Reviews	7
Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media	6
Feeding the Trolling: Understanding and Mitigating Online Trolling Behavior as an Unintended Consequence	6
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	6
Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being	6
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content	6
Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study	5
How Do You Sleep? The Impact of Sleep Apps on Generation Z's Well-Being	5
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation	5

Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations	5
Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews	5
Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising	5
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control	4
Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes	4
How Using Parental Control Software Can Enhance Parents’ Well-Being: The Role of Product Features on Parental Efficacy and Stress	4
Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms	4
Overcoming Consumer Resistance to AI in General Health Care	4