OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Interactive Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior	253
Past, Present, and Future of Electronic Word of Mouth (EWOM)	181
Motivations to Use Different Social Media Types and Their Impact on Consumers’ Online Brand-Related Activities (COBRAs)	115
Emoji, Playfulness, and Brand Engagement on Twitter	101
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers	101
The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media	75
Certainty in Language Increases Consumer Engagement on Social Media	64
Disclosure of Vlog Advertising Targeted to Children	59
LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning	50
An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects	41
Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement	41
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention	40
Sponsorship Disclosure of Influencers – A Curse or a Blessing?	39
Effects of Home Voice Assistants’ Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity	39
This Way Up: The Effectiveness of Mobile Vertical Video Marketing	38
Seeing it is like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)	37
A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media	35
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising	34
Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses	32
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews	26
Revisiting Trust and Privacy Concern in Consumers’ Perceptions of Marketing Information Management Practices: Replication and Extension	24
What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions	24
Seize the Day: How Online Retailers Should Respond to Positive Reviews	24
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments	24
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior	23

“Now you See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping	23
Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures	22
Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages	22
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing	22
Negative Consequences of Storytelling in Native Advertising	20
Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes	19
Smart Wearable Technologies as Resources for Consumer Agency in Well-Being	18
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	18
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	18
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning	17
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content	17
Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness	17
Email Marketing as a Tool for Strategic Persuasion	16
Digital Health Experience: A Regulatory Focus Perspective	16
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control	15
The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media	15
Predicting Tie Strength with Ego Network Structures	15
Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey	15
The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media	15
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	14
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence	14
Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance	13
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media	13
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	12
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Lin	12
Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility	12
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy	11
The Role of Humor in Management Response to Positive Consumer Reviews	10
Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?	10
Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being	10
Overcoming Consumer Resistance to AI in General Health Care	10
Feeding the Trolling: Understanding and Mitigating Online Trolling Behavior as an Unintended Consequence	9
How Do You Sleep? The Impact of Sleep Apps on Generation Z's Well-Being	9
How Using Parental Control Software Can Enhance Parents’ Well-Being: The Role of Product Features on Parental Efficacy and Stress	8
Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising	8
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	7
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media	7
Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media	7
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	7
Paradoxes of Social Support in Virtual Support Communities: A Mixed-Method Inquiry of the Social Dynamics in Health and Wellness Facebook Groups	6
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts	6
Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews	6
Enhancing Digital Advertising with Blockchain Technology	6
Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study	6
Do you like what you (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations	5
Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms	5
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation	5
How Humor Reduces the Impact of Negative Feedback on Social Media	5
Bridging Who They Are with Who They Thought They’d Be: The Effects of Gen Zers’ Subjective Well-Being on Their Boycott Responses to Online and Offline Unethical Situations	5
Antecedents and Consequences of Gift-Receiving in Livestreaming: An Exploratory Study	4

How you Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding	4
Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility	4
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	4
Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes	4
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance	4
The Effects of Comparative Reviews on Product Sales	3
Do Handwritten Notes Benefit Online Retailers? A Field Experiment	3
Owned Social Media Advertising: Cannibalization and Competition	3
The Impact of Mobile Payment on Hedonic Preference	3
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing	3
When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms	3
When Post Hoc Explanation Knocks: Consumer Responses to Explainable AI Recommendations	3
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage	3
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries	3
Will Social Distancing in Service Encounters Affect Consumers’ Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention	3
Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity	3