OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Interactive Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations	87
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	68
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	64
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	61
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	59
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	55
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	50
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	49
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	43
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	37
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	37
EXPRESS: Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Consumers with Different Sexual Preferences	35
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	34
How Humor Reduces the Impact of Negative Feedback on Social Media	33
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	32
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders	30
This We Promise You	29
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	28
EXPRESS: The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Market?	28
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	27
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	27
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	26
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	26
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It	25
Conversion in Music Streaming Services	23

EXPRESS: Accepting cryptocurrency as a form of payment and its impact on firm value	23
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands	22
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective	21
Corrigendum to “Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions”	19
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy	18
Editors’ Parting Thoughts: Retrospective and Prospective	18
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content	17
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior	17
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence	16
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations	16
When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms	16
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries	15
Publisher's Note	14
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement	14
Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions	13
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation	12
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media	12
The Effects of Comparative Reviews on Product Sales	11
EXPRESS: Artificial Intelligence Chatbots versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence	11
EXPRESS: Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations	10
Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis	10
How Influencers Grow: An Empirical Study and Future Research Agenda	10
Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions	9
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions	9
Does Location Familiarity Increase Response to Mobile Ads?	9
Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size	9
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance	8
Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being	8
Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement	8
Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions	8
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts	8
Overcoming Consumer Resistance to AI in General Health Care	7
Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior	7
Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study	7
The Role of Humor in Management Response to Positive Consumer Reviews	7
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control	7
Email Marketing as a Tool for Strategic Persuasion	7
EXPRESS: Uncomfortably Yours: When Personalization Repels Customers	6
An Intervention for Increasing Intention to Post Online Customer Reviews	6
Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying	6
I Didn’t Win! An Overlooked Downside of Crowdsourcing?	6
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing	5
EXPRESS: AI-Assisted Shopping on Voice Assistants: The Efficiency-Autonomy Consumer Decision Trade-Off	5
Internet Meme Marketing over the Fad Cycle	5
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage	4
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment	4
The Impact of Mobile Social App Usage on Offline Shopping Store Visits	4
EXPRESS: How Much Self-References Is Enough	4
Brand-to-Brand Engagement on Social Media: Typology and Implications	4