OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Interactive Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	141
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	112
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	55
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	53
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	50
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	50
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	47
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	47
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	46
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	45
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention	42
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	41
EXPRESS: Beyond Strong Bonds: a Typology and Motivational Insights into Online Brand Defenders	35
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	34
How Humor Reduces the Impact of Negative Feedback on Social Media	34
This We Promise You	32
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	32
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	29
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	29
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	28
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	26
Editorial Review Board	23
EXPRESS: Human Is Gold: Why Premium Customers Hate Chatbots and What to Do about It	23
Conversion in Music Streaming Services	23
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	23

Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions	21
Editorial Review Board	21
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands	20
Editors’ Parting Thoughts: Retrospective and Prospective	20
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective	20
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy	20
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations	19
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior	19
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content	19
When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms	18
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries	17
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement	17
Predicting Tie Strength with Ego Network Structures	17
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence	16
Inside Front Cover: TOC	16
Publisher's Note	16
EXPRESS: Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions	16
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation	15
Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement	14
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media	14
Effects of Home Voice Assistants’ Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity	13
Editorial Review Board	13
The Effects of Comparative Reviews on Product Sales	13
An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects	13
Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility	12
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions	12
Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size	12
Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions	11
Does Location Familiarity Increase Response to Mobile Ads?	10
Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions	9
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts	8
Editorial Review Board	8
Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being	8
Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior	8
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance	8
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control	7
The Role of Humor in Management Response to Positive Consumer Reviews	7
Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study	7
Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying	6
Email Marketing as a Tool for Strategic Persuasion	6
I Didn’t Win! An Overlooked Downside of Crowdsourcing?	6
Overcoming Consumer Resistance to AI in General Health Care	6
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning	5
An Intervention for Increasing Intention to Post Online Customer Reviews	5
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments	5
EXPRESS: Internet Meme Marketing over the Fad Cycle	5
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing	5
Owned Social Media Advertising: Cannibalization and Competition	4
Brand-to-Brand Engagement on Social Media: Typology and Implications	4
“Now you See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping	4

The Impact of Mobile Social App Usage on Offline Shopping Store Visits	4
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment	4
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage	4