Journal of Interactive Marketing

Papers
(The median citation count of Journal of Interactive Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
EXPRESS: The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity Approach117
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization80
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations78
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors65
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports63
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?58
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery48
Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences47
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands43
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?42
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning40
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders40
How Humor Reduces the Impact of Negative Feedback on Social Media38
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective36
The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?34
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch31
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information27
This We Promise You26
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices21
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence21
Conversion in Music Streaming Services20
How Important Is Word of Mouth? Development, Validation, and Application of a Scale20
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It19
Editors’ Parting Thoughts: Retrospective and Prospective18
Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment18
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands17
Managing Firm Social Media Communications Around Fast-Paced Product Launches15
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior14
Corrigendum to “Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions”14
Accepting Cryptocurrency as a Form of Payment and Its Impact on Firm Value14
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content13
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective13
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations12
Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions11
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement11
EXPRESS: Socio-Political Activism, Brand Personality, and Social Media Engagement11
Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations10
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media10
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions9
The Effects of Comparative Reviews on Product Sales9
Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence9
How Influencers Grow: An Empirical Study and Future Research Agenda9
Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis8
Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size8
Does Location Familiarity Increase Response to Mobile Ads?7
Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being7
Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions7
Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions6
Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement6
Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior6
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance6
Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying5
I Didn’t Win! An Overlooked Downside of Crowdsourcing?5
Overcoming Consumer Resistance to AI in General Health Care5
Uncomfortably Yours: When Personalization Repels Customers5
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control5
Internet Meme Marketing over the Fad Cycle4
AI-Assisted Shopping on Voice Assistants: The Efficiency–Autonomy Consumer Decision Trade-Off4
Brand-to-Brand Engagement on Social Media: Typology and Implications4
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing4
An Intervention for Increasing Intention to Post Online Customer Reviews4
How Much Self-Referencing Is Enough3
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage3
Acknowledgments3
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment3
Amplifying Off-Site Purchases with On-Site Retail Media Advertising3
When Post Hoc Explanation Knocks: Consumer Responses to Explainable AI Recommendations3
EXPRESS: Selling Together: a Signaling Perspective on Co-Livestreaming Effectiveness3
Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms3
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