OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Interactive Marketing is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	141
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	112
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	55
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	53
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	50
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	50
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	47
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	47
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	46
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	45
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention	42
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	41
EXPRESS: Beyond Strong Bonds: a Typology and Motivational Insights into Online Brand Defenders	35
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	34
How Humor Reduces the Impact of Negative Feedback on Social Media	34
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	32
This We Promise You	32
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	29
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	29
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	28
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	26
Conversion in Music Streaming Services	23
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	23
Editorial Review Board	23
EXPRESS: Human Is Gold: Why Premium Customers Hate Chatbots and What to Do about It	23