OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Interactive Marketing is 21. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations	113
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	76
EXPRESS: The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity Approach	76
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	71
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	62
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	61
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	58
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	47
Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences	46
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	41
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	40
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	39
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders	39
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	39
How Humor Reduces the Impact of Negative Feedback on Social Media	38
This We Promise You	36
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	33
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	29
The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?	28
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	27
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	26
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	21