Journal of Interactive Marketing

Papers
(The H4-Index of Journal of Interactive Marketing is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization267
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions181
Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity101
EXPRESS: Signals for Success: the Intersection of Influencer Linguistic Personality, Content, and Follower Size101
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media87
Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility64
Editorial Review Board50
Editorial Review Board45
Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions41
An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects41
Editorial Review Board40
Editorial Review Board39
Inside Front Cover: TOC38
“Now you See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping37
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective37
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors34
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands34
Editors’ Parting Thoughts: Retrospective and Prospective32
The Impact of Mobile Social App Usage on Offline Shopping Store Visits30
When Post Hoc Explanation Knocks: Consumer Responses to Explainable AI Recommendations30
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior28
The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy25
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews24
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content24
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