Journal of Interactive Marketing

Papers
(The H4-Index of Journal of Interactive Marketing is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires176
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization81
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors66
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels57
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations57
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?55
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery55
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?47
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports46
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?39
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands38
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective36
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders33
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning31
This We Promise You31
How Humor Reduces the Impact of Negative Feedback on Social Media31
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence28
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices28
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information28
EXPRESS: The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Market?28
Conversion in Music Streaming Services25
How Important Is Word of Mouth? Development, Validation, and Application of a Scale25
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It25
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch25
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