Journal of Interactive Marketing

Papers
(The H4-Index of Journal of Interactive Marketing is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
EXPRESS: The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity Approach117
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization80
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations78
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors65
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports63
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?58
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery48
Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences47
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands43
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?42
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning40
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders40
How Humor Reduces the Impact of Negative Feedback on Social Media38
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective36
The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?34
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch31
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information27
This We Promise You26
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence21
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices21
How Important Is Word of Mouth? Development, Validation, and Application of a Scale20
Conversion in Music Streaming Services20
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