Journal of Interactive Marketing

Papers
(The H4-Index of Journal of Interactive Marketing is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior253
Past, Present, and Future of Electronic Word of Mouth (EWOM)181
Motivations to Use Different Social Media Types and Their Impact on Consumers’ Online Brand-Related Activities (COBRAs)115
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers101
Emoji, Playfulness, and Brand Engagement on Twitter101
The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media75
Certainty in Language Increases Consumer Engagement on Social Media64
Disclosure of Vlog Advertising Targeted to Children59
LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning50
Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement41
An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects41
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention40
Sponsorship Disclosure of Influencers – A Curse or a Blessing?39
Effects of Home Voice Assistants’ Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity39
This Way Up: The Effectiveness of Mobile Vertical Video Marketing38
Seeing it is like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)37
A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media35
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising34
Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses32
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews26
Revisiting Trust and Privacy Concern in Consumers’ Perceptions of Marketing Information Management Practices: Replication and Extension24
What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions24
Seize the Day: How Online Retailers Should Respond to Positive Reviews24
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments24
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