OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Electronic Commerce is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
How the Introduction of Machine Traders and Disclosure of Their Presence Affect Prediction Accuracy: An Online Controlled Experiment in Prediction Market	36
How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context	30
Influence of Online Reviews on the Dynamics of Product Quality and Pricing in a Competitive Market	29
Heterophily or Homophily of Social Media Influencers: The Role of Dual Parasocial Relationships in Impulsive Buying	29
How Feature Changes of a Dominant Ad Platform Shape Advertisers’ Human Agency	27
Enhancing Relationships Through Online Brand Communities: Comparing Posters and Lurkers	27
A Multiplatform Study of Social Commerce Success: Theoretical Development and Empirical Validation	26
Sincere or Falsehearted? Investigation of Online Reviews and Merchant Response	24
Innovating With the Customer: Co-Creation Motives in Online Communities	22
How Different Types of Platforms Should Strategically Share Information With Manufacturers	22
Building a Blockchain-Based Platform for Interbank Collaboration	19
Transformation and Sustainability of Digital Platforms and Ecosystems: A Multidisciplinary Exploration	16
Discrete Emotion Synchronicity and Video Engagement on Social Media: A Moment-to-Moment Analysis	16
Challenges to Co-Creating Value in Nascent Platform Ecosystems: Gaps Between Theory and Practice	15
Editor’s Introduction	14
The Effects of Anchors’ Multimodal Features on Fan Conversion in Live-streaming E-commerce	11
Editor’s Introduction	11
Editor’s Introduction	11
Do Many Hands Make Light Work? The Contingent Effects of Online Team Size in Open Collaboration Contests	11
What to Say and How to Say it: Impacts of Content Type and Linguistic Style on Sales Performance on Live Streaming Platforms	10
Product Pricing and Design Strategy in Platform-Based Collaborative Innovation With Cognitive Bias	10
Detecting Fake Online Reviews: An Unsupervised Detection Method With a Novel Performance Evaluation	10
Toward Better Customer Engagement: The Mediating Role of Cognitive and Behavioral Trust in Search and Social Media Platforms	10
Redefining Brand Engagement in the Metaverse: Innovativeness and Psychological Inspiration Through the Lens of Flow Theory	9
Digital Transformation of Incumbent Pipeline Firms through Platformization	9

Competition Between Two-Sided Platforms With Quality-Based Subsidization	9
Editor’s Introduction	9
The Devil Replies Slowly: How the Response Speed of Online Luxury Retailers Affects Brand Attitude	8
Editor’s Introduction	8
The Interaction Between Information Disclosure Strategy and Channel Structure in Platform Retailing: The Role of Product Returns	7
Investigating the Streamer’s Halo and Viewer’s Bandwagon Effects in Live-stream Sales	7
The Influence of Consumer Skepticism Toward Online Reviews in Product Evaluations	7
NFTByBrands: Value Identification Framework for Analysis and Design of NFT Initiatives	6
An Empirical Investigation of Parasocial Relationship Theory in the Context of Virtual Influencers	6
The Comparative Effects of Digital Green Nudging, Gamification, and Monetary Incentives on Return Motivation in E-Commerce	6
Understanding Variations in Tipping Behavior in Ridesharing Services	5
Editor’s Introduction	5
Factors Influencing User-Idea Selection in Open Innovation Communities	4
The Use of Inside-Out and Outside-In Big Data Analytics on E-Platforms: Performance Impacts and Heterogeneity Analysis	4
Editor’s Introduction	4
Believable Digital Humans: Toward a Mutable Design Framework for Customer Service Experiences	4
Mitigating the Proliferation of Fake Image-Text Reviews: A Two-Tier Intra- and Inter-Modal Fusion Framework	4
Compulsive Social Media Use and Impulsive Buying: Social Capital in the Postpandemic Era	3
A Little Bit Goes a Long Way: Indirect Effects of Content Moderation on Online Social Media	3
Editor’s Introduction	3
Signaling to the Crowd: Disclosure of Donors’ Hierarchical Virtual Badges in Charitable Crowdfunding	3
How User-to-User Co-Creation on Social Media Benefits Individuals During Times of Heightened Uncertainty	3
Benefiting From Top Contestants: The Role of Seeker Feedback in Crowdsourcing Contests	3
Editor’s Introduction	3
Designing a Blockchain-Based Data Market and Pricing Data to Optimize Data Trading and Welfare	3
Too Much Is Never Enough: An Analysis of Smart Device Purchase Intention	3
How Identity Types and Intelligence Levels of Digital Humans Affect Consumer Purchase Decisions	3
Consumer Broadband Choices: Smartphone and Digital Entertainment Growth in E-Commerce	3