Journal of International Marketing

Papers
(The TQCC of Journal of International Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-12-01 to 2025-12-01.)
ArticleCitations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets60
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat41
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values27
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective27
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination27
Managing the Challenge of Luxury Democratization: A Multicountry Analysis23
Expanding Trust Repair Theory Through Renqing: Reflections on23
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes21
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators21
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors18
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns17
Well-Being in a Global World—The Role of International Marketing: An Editorial17
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection16
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market16
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning15
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-1914
Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations14
How to Go GloCal: Omni-Brand Orientation Framework14
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors12
Exploratory Search and International Performance: When Do Local Alliances Matter?11
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement11
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms11
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country11
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