OOIR: Observatory of International Research

Papers

(The TQCC of Journal of International Marketing is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets	60
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination	45
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective	41
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values	27
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat	26
Expanding Trust Repair Theory Through Renqing: Reflections on	24
Managing the Challenge of Luxury Democratization: A Multicountry Analysis	23
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators	22
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning	21
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes	21
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors	17
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns	16
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection	16
Well-Being in a Global World—The Role of International Marketing: An Editorial	16
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19	15
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market	15
How to Go GloCal: Omni-Brand Orientation Framework	14
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors	13
Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations	11
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement	10
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country	10
Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe	10
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms	10
Commentary on Cui et al. (2025): Restoring Trust with Heart—Renqing, Relational Norms, and Cultural Intelligence in B2B Marketing	10
Exploratory Search and International Performance: When Do Local Alliances Matter?	10

Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst