Journal of International Marketing

Papers
(The median citation count of Journal of International Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values66
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets42
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination30
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective29
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat28
Managing the Challenge of Luxury Democratization: A Multicountry Analysis24
Expanding Trust Repair Theory Through Renqing: Reflections on23
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes21
Well-Being in a Global World—The Role of International Marketing: An Editorial19
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors19
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators19
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns18
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection17
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning16
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market16
How to Go GloCal: Omni-Brand Orientation Framework14
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-1914
Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations13
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement12
EXPRESS: Juggling markets and products: How does ambidexterity impact export performance?12
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors12
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms11
Exploratory Search and International Performance: When Do Local Alliances Matter?11
Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe11
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country11
Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst10
Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)10
Commentary on Cui et al. (2025): Restoring Trust with Heart—Renqing, Relational Norms, and Cultural Intelligence in B2B Marketing10
What Drives Royalty Rates in International Franchising?9
We Are Not All the Same: The Influence of Personal Cultural Orientations on Vulnerable Consumers’ Financial Well-Being9
Institutional Distances and International E-Commerce Firms’ Standardization of Online Offers and Services9
The Journal of International Marketing on Consumer Vulnerability, Social Class, and Resilience9
Generative AI for Video Translation: Consumer Evaluation in International Markets9
Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework9
Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing9
Propelling International Marketing Research with Geospatial Data9
Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance8
Announcing the Journal of International Marketing Award Winners8
How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-197
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization7
Shall We Dance? Recreational Dance, Well-Being and Productivity Performance During COVID-19: A Three-Country Study7
Firm International Experience in Global Markets: A Systematic Literature Review and Reconceptualization7
Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal7
How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study7
“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures7
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