OOIR: Observatory of International Research

Papers

(The median citation count of Journal of International Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets	58
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective	45
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat	42
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values	40
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination	37
Managing the Challenge of Luxury Democratization: A Multicountry Analysis	29
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes	25
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns	23
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators	23
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection	20
Well-Being in a Global World—The Role of International Marketing: An Editorial	20
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning	20
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors	19
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market	19
How to Go GloCal: Omni-Brand Orientation Framework	18
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19	16
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement	15
Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations	15
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors	15
Exploratory Search and International Performance: When Do Local Alliances Matter?	14
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms	14
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country	12
The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market	11
Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe	10
Commentary on Cui et al. (2025): Restoring Trust with Heart—Renqing, Relational Norms, and Cultural Intelligence in B2B Marketing	10

Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst	10
Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing	10
Propelling International Marketing Research with Geospatial Data	9
EXPRESS: The Journal of International Marketing on Consumer Vulnerability, Social Class and Resilience	9
Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)	9
What Drives Royalty Rates in International Franchising?	9
We Are Not All the Same: The Influence of Personal Cultural Orientations on Vulnerable Consumers’ Financial Well-Being	9
Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework	9
Shall We Dance? Recreational Dance, Well-Being and Productivity Performance During COVID-19: A Three-Country Study	8
Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance	8
Firm International Experience in Global Markets: A Systematic Literature Review and Reconceptualization	8
How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19	8
Institutional Distances and International E-Commerce Firms’ Standardization of Online Offers and Services	8
How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study	7
“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures	6
Cultural Drivers of Health Engagement	6
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization	6
Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises	6
Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study	6
Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal	6
Brand Origin Effects During Economic Declines: Evidence from an Emerging Market	6
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination	6