OOIR: Observatory of International Research

Papers

(The median citation count of Journal of International Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective	133
Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research	45
Consumer Stockpiling Across Cultures During the COVID-19 Pandemic	39
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market	33
Digital Consumer Engagement: National Cultural Differences and Cultural Tightness	31
Internationalizing the Coopetition Construct: Quadratic Effects on Financial Performance Under Different Degrees of Export Intensity and an Export Geographical Scope	29
Dealing with Common Method Variance in International Marketing Research	28
Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic	25
Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily	24
Trust Propensity Across Cultures: The Role of Collectivism	22
Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research	22
A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?	19
Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility	16
Is Ambidextrous Innovation Strategy Beneficial to International Joint Venture Performance? Evidence from China	16
Unbundling the Effects of Internationalization on Firm Performance in Emerging Economies: The Moderating Effects of Strategic Resource Decisions	16
Perceived Export Performance: A Contingent Measurement Approach	16
Current and Future Financial Well-Being in 16 Countries	15
Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises	13
A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity	13
The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands	12
Prevention- Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis	12
Shall We Dance? Recreational Dance, Well-Being and Productivity Performance During COVID-19: A Three-Country Study	11
Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach	11
Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter	11
Geometrical Measurement of Cultural Differences	11

Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations	10
How to Go GloCal: Omni-Brand Orientation Framework	10
Managing the Challenge of Luxury Democratization: A Multicountry Analysis	10
How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19	9
Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance	9
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination	9
Customer Engagement in International Markets	8
The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets	7
“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures	7
Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study	7
Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers	7
A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States	7
Brand Origin Effects During Economic Declines: Evidence from an Emerging Market	6
National Culture and the Cyclical Behavior of Research-and-Development Expenditure	6
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes	6
Well-Being in a Global World—The Role of International Marketing: An Editorial	5
We Are Not All the Same: The Influence of Personal Cultural Orientations on Vulnerable Consumers’ Financial Well-Being	5
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19	5
The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness	5
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination	4
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization	4
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective	4
What Drives Royalty Rates in International Franchising?	4
Consumer Responses to COVID Policy Across the World: The Role of Community Resilience	4
Engaging Business Customers Through Online Experiences in Different Cultures	4
Special issue on Data and Methodological Issues for New Insights in Global Marketing: A Commentary	4