Journal of International Marketing

Papers
(The H4-Index of Journal of International Marketing is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets60
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination45
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective41
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values27
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat26
Expanding Trust Repair Theory Through Renqing: Reflections on24
Managing the Challenge of Luxury Democratization: A Multicountry Analysis23
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators22
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning21
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes21
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors17
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns16
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection16
Well-Being in a Global World—The Role of International Marketing: An Editorial16
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-1915
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market15
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