OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of International Marketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets	45
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values	42
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective	37
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat	36
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination	34
Managing the Challenge of Luxury Democratization: A Multicountry Analysis	33
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes	28
EXPRESS: The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-analysis with Cultural-level Moderators	24
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns	22
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market	19
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning	19
Well-Being in a Global World—The Role of International Marketing: An Editorial	18
How to Go GloCal: Omni-Brand Orientation Framework	17
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection	17
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors	17
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19	16