Journal of International Marketing

Papers
(The H4-Index of Journal of International Marketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets58
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective45
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat42
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values40
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination37
Managing the Challenge of Luxury Democratization: A Multicountry Analysis29
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes25
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns23
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators23
Well-Being in a Global World—The Role of International Marketing: An Editorial20
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning20
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection20
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market19
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors19
How to Go GloCal: Omni-Brand Orientation Framework18
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-1916
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