OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Product and Brand Management is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Attractiveness, trustworthiness and expertise – social influencers’ winning formula?	114
Understanding the relationships between social media influencers and their followers: the moderating role of closeness	109
What makes followers loyal? The role of influencer interactivity in building influencer brand equity	108
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts	76
Fifteen years of customer engagement research: a bibliometric and network analysis	72
The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention	62
Brand hate: a multidimensional construct	61
Exploring the antecedents and outcomes of destination brand love	45
Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit	42
I can’t stop hating you: an anti-brand-community perspective on apple brand hate	42
Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption	41
You are a brand: social media managers’ personal branding and “the future audience”	38
Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers	37
Destination branding and co-creation: a service ecosystem perspective	36
The effects of consumer esports videogame engagement on consumption behaviors	35
Sociopolitical activist brands	34
A thematic exploration of human brands: literature review and agenda for future research	33
Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love	32
The relationship of brand attachment and mobile banking service quality with positive word-of-mouth	31
From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand	29
Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites	29
Green branding effects on consumer response: examining a brand stereotype-based mechanism	28
Employees as influencers: measuring employee brand equity in a social media age	28
“Fight or flight”: coping responses to brand hate	28
Investigating brand community engagement and evangelistic tendencies on social media	27

The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football	26
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations	25
From fandom to fad: are millennials really engaged with and loyal to their loved brands on social media?	25
The role of co-creation experience in engaging customers with service brands	24
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward	24
New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values	23
Brand management and cocreation lessons from tourism and hospitality: introduction to the special issue	23
“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context	22
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence	22
Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation	21
The sharing economy: the influence of perceived corporate social responsibility on brand commitment	21
No matter what you do, I still love you: an examination of consumer reaction to brand transgressions	21
Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach	20
Green brand communication, brand prominence and self–brand connection	20
Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm	20
Drivers and consequences of customer participation into value co-creation: a field experiment	20
When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos	19
Consumers and their celebrity brands: how personal narratives set the stage for attachment	19
Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions	19
The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission	19
Employer and internal branding research: a bibliometric analysis of 25 years	19
Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media	19
Effects of transparent brand communication on perceived brand authenticity and consumer responses	18
Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions	18
Employee-generated content: the role of perceived brand citizenship behavior and expertise on consumer behaviors	17
The experience – economy revisited: an interdisciplinary perspective and research agenda	17
Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam	17
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness	17
Is brand love materialistic?	17
“I” seek differentiation and “we” seek assimilation: the impact of self-expressive customization on consumers’ willingness to pay a premium	16
# Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information	16
Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking	16
Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis	15
Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model	15
Is it love or just like? Generation Z’s brand relationship with luxury	15
The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products	15
Congruency or incongruency: a theoretical framework and opportunities for future research avenues	14
Building brands through internal stakeholder engagement and co-creation	14
Social media influencer (SMI) as a human brand – a need fulfillment perspective	14
Branding’s academic–practitioner gap: managers’ views	14
The role of brand personality in the formation of consumer affect and self-brand connection	13
Developing voice-based branding: insights from the Mercedes case	13
In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions	13
What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX)	13
Co-creating consistent brand identity with employees in the hotel industry	13
Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification	13
Self-presentation and interactivity: luxury branding on social media	13
Models for brand relationships	13