Journal of Product and Brand Management

Papers
(The median citation count of Journal of Product and Brand Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-03-01 to 2025-03-01.)
ArticleCitations
Guest editorial: Cultivating a broader paradigm to understand family business brands and the branding process115
Sustainable luxury brands: the moderating effects of salient identity-based goals90
The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)53
Internal Branding - In search of a new paradigm: Guest editorial48
Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement45
The interrelationship of family identities, personalities, and expressions on family winery websites36
Influence of consumption resources on observers’ attitudes towards luxury brands: the perspective of power distance belief36
What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality35
Do university trademarks matter? Interaction between university-related apparel style and licensing status35
Take heed of those you reject: a candidate’s view of employer reputation34
Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships32
Listing product benefits on an extra affixed label: effects on claim credibility and product evaluation31
Avoidance or trash talk: the differential impact of brand identification and brand disidentification on oppositional brand loyalty30
Redefining brand hijacking from a non-collaborative brand co-creation perspective29
Impression management through social media: impact on the market performance of musicians’ human brands26
Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness26
Too thin to be cute: the influence of letter height-to-width ratio on consumer perception25
Compromise pricing in luxury25
Branding’s academic–practitioner gap: managers’ views24
Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations23
Brand purpose: a literature review and BEING implementation framework23
Growing the community bank in the shadow of national banks: an empirical analysis of the U.S. banking industry, 1994–201823
Brand pride: concept and measurement22
How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception22
Brand imitation strategy, package design and consumer response: what does it take to make a difference?21
(Relative) size matters: a content analysis of front-of-packaging cue proportions and hierarchies21
Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives21
Once upon a game: boosting brand storytelling through gamification21
Brand new: how visual context shapes initial response to logos and corporate visual identity systems20
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts20
Customer-based brand competitiveness (CBBC) scale: advancing the relative perspective19
Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factors18
How to mitigate fashion subscription hesitation: two-step exploration using theory-based causal modeling and machine learning predictive modeling18
A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret17
Sustainable food packaging: engagement through the public discourse on social networks17
Guest editorial: Package design: overcoming challenges for brands17
Brand communications during a global crisis: understanding persuasion intent, perceived brand opportunism and message sincerity16
Internal audience watches the boss walking the talk: the mechanism of management’s mission alignment for internal branding16
Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships15
Demystifying the product attribute nexus: illuminating webrooming behavior in emerging fashion industry15
Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps15
Does the economic value of new product announcements depend upon preannouncement signals? An empirical test of information asymmetry theories15
Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media15
Determining the predictive importance of the core dimensions of nation brands15
Presentation-order effect of product images on consumers’ mental imagery processing and purchase intentions15
The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective14
Strategic horizon of market success: comparing alternative “strategic landscapes” of the new product development process14
From past to future: exploring two decades of branded apps14
Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping14
The brand-building process of B2B high-tech startups in an omni-digital environment14
The impact of social media evolution on practitioner-stakeholder relationships in brand management14
Impacts of crisis emotions on negative word-of-mouth and behavioural intention: evidence from a milk crisis13
Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities13
Using brands to reconnect with our shared past: brand nostalgia in romantic relationships13
This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment13
Enhancing brand loyalty through online brand communities: the role of community benefits13
A moderated mediation model of situational context and brand image for online purchases using eWOM12
Which brands do consumers become attached to? The roles of brand concepts and brand positioning in the context of COVID-1912
The impact of brand value co-creation on perceived CSR authenticity and brand equity12
Brand anthropomorphism on Twitter: communication strategies and consumer engagement12
The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses: an S-O-R framework perspective12
Understanding underdog brand positioning effects among emerging market consumers: a moderated mediation approach12
To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship11
The influence of unfamiliar ingredients on the greenness evaluation of environmentally friendly products11
Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis11
Guest editorial: Beyond tech gimmicks: omni-digital touchpoints for products and brands10
Configurating product placement prominence on brand memory: what counts and what does not?10
The primacy of corporate brand trust for new market entrants10
Consuming in a crisis: pandemic consumption across consumer segments and implications for brands10
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio9
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types9
Undoing greenwashing: the roles of greenwashing severity, consumer forgiveness, growth beliefs and apology sincerity9
Not a human, not for green? The effectiveness of virtual influencers endorsing green products9
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands9
Online firestorms: an act of civic engagement or a narcissistic boost? The role of brand misconduct appraisals9
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures9
When do established CPG product brands benefit from a corporate-brand endorsement? The moderating role of consumer needs and brand familiarity9
Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers9
As cute as a button: the effect of size on online product cuteness perception9
Mapping the sustainability branding field: emerging trends and future directions8
Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude8
Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories8
Consumer-brand heuristics in luxury hotel reviews8
Country-of-origin image and consumer brand evaluation: a meta-analytic review8
The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms8
Influencing and being influenced: effects of individual influence and susceptibility on new product adoption8
Naming product colors with an individual’s identity and product evaluation: self-referencing as a mediator8
How do dual sustainable-labeling strategies enhance products’ perceived value?8
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment8
When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development7
A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands7
Fifteen years of customer engagement research: a bibliometric and network analysis7
Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?7
The influence of celebrity endorsement on the purchase behavior of brands and product categories7
Packaging-free shopping: when retailers and consumers (re/mis)appropriate packaging functions7
Diversity, equity, inclusion, and brand outcomes: a case of higher education7
Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model7
Exploring the role of packaging in the formation of brand images: a mixed methods investigation of consumer perspectives6
Sociopolitical activist brands6
The AI humanness: how perceived personality builds trust and continuous usage intention6
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement6
Is it inclusive enough? An investigation of consumer responses to inclusive product lines6
Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness6
The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study6
What drives business-to-business brands to be conscientious?6
Family business branding from a signaling theory perspective: an integrative framework6
Artification strategies to improve luxury perceptions: the role of adding an artist name6
In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions6
Effects of online brand community rituals on customer citizenship behavior: exploring the sequential mediation mechanism6
Employees as influencers: measuring employee brand equity in a social media age6
Constructing generational identity through counterfeit luxury consumption5
How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique5
To be or not to be equal: the impact of pride on brands associated with dissociative out-groups5
Benefit appeals and perceived corporate hypocrisy: implications for the CSR performance of fast fashion brands5
Sustainability through the lens of the professional adviser: the case for brand trust5
The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products5
Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm5
A typology of brand knowledge associations projected in brand-generated signals5
City brand love: modelling and resident heterogeneity analysis5
The effect of corporate political advocacy on brand perception: an event study analysis5
Developing and testing a typology of brand benefit differentiation5
On the positive impact of fan communities on brands sponsoring rival teams5
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex4
Understanding copycat packaging: a systematic review and research directions4
Guest editorial: a roadmap and future research agenda for luxury marketing and branding research4
Antecedents and consequences of customer inspiration: a framework in the context of electronic device brands4
The role of brand gratitude in consumer relationships with cool brands4
Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation4
Brand activism in a polarizing world: the roles of cause controversy and consumption goal4
Brands talking on events? Brand personification in real-time marketing tweets to drive consumer engagement4
Conceptualizing nation branding: the systematic literature review4
Congruency or incongruency: a theoretical framework and opportunities for future research avenues4
Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes4
When brands behave badly: signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability4
How nostalgia in advertising increases brand love: a cross-country study4
The influence of brand-related social media content on customer extra-role behavior: a moderated moderation model3
Do Americans seek pleasure while Chinese care about others’ approval? Examining stereotypical utilities positioning in brand choice contexts3
Stormy sales: the influence of weather expectations on FMCG consumption3
Employer and internal branding research: a bibliometric analysis of 25 years3
Technology-enabled engagement process of brand virtual-try-on services3
Signaling norm salience through perceived peer counterfeit consumption3
Fostering brand love through branded memes on social media3
Understanding the antecedents to luxury brand consumer behavior3
The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation3
Positioning products through names: effect of sound symbolism on perception of products with blended brand names3
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes3
Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience3
Consumer and brand value formation, value creation and co-creation in social media brand communities3
Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity3
Development and validation of omni- channel shopping value scale in Iran3
How to generate customer and firm benefits through online game product and brand community engagement – online and offline perspectives3
Suit up or dress down: exploring the impact of CEO attire on corporate perceptions3
Brand authenticity building effect of brand experience and downstream effects3
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