Journal of Product and Brand Management

Article	Citations
Presentation-order effect of product images on consumers’ mental imagery processing and purchase intentions	158
The lightning rod effect: salvation and damnation in polarised brands	94
Music as a shaping agent of brand meaning: the case of BZRP Music Session #53	89
Influence of firm innovativeness and recovery strategy on consumer brand attitudes under a double-standard crisis	87
Brand inclusivity in religion-based marketing: roles of religiosity and diversity appreciation	68
Understanding underdog brand positioning effects among emerging market consumers: a moderated mediation approach	65
Once upon a game: boosting brand storytelling through gamification	62
Guest editorial: Interpretive approaches to branding	62
The interrelationship of family identities, personalities, and expressions on family winery websites	59
Innovative and sustainable product development: a comparative study of influencing factors in large enterprises vs SMEs	59
Unlocking the nexus of internal brand knowledge, psychological contract, and employee brand identification: implications for customer-centric excellence	58
What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality	54
When do established CPG product brands benefit from a corporate-brand endorsement? The moderating role of consumer needs and brand familiarity	54
The impact of brand transgression on consumer choice: the role of moral identity	54
How does linguistic distance affect the willingness of nonfan consumers to adopt word-of-mouth?	46
Mapping the sustainability branding field: emerging trends and future directions	44
As cute as a button: the effect of size on online product cuteness perception	44
The impact of brand value co-creation on perceived CSR authenticity and brand equity	42
How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies	42
Stormy sales: the influence of weather expectations on FMCG consumption	41
Investigating brand-issue fit in corporate social advocacy from the perspective of expectancy violation	37
Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation	35
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement	34
How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique	33
Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes	31

How consumer-brand interactions differ in the metaverse versus physical, social media, and Web environments	30
How does the humorous community climate promote consumer engagement? The mediating role of social capital and the moderating role of heterogeneity	30
Driving a difference: the role of the Covid-19 pandemic in U.S. consumers’ information search behaviors and purchasing of Japanese automobiles	30
Consumers’ motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior	29
Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience	27
The impact of employees’ social media advocacy on attitudes toward the brand: the mediating role of parasocial relationships	27
The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity	27
Driving channel integration perception in omnichannel environments: the role of touchpoints	27
Guest editorial: 30 years of brand relationship research	26
What doesn’t kill you makes you stronger: on the determinants of trademark survivability over the long term	25
When and why does corporate hypocrisy trigger vindictive customer behavior? The moderating role of self-construal	25
We are family: heterosexual, gay and lesbian parents in advertising	25
Consumer and brand value formation, value creation and co-creation in social media brand communities	25
The influence of branded business gifts on consumer reciprocity and purchase intention	25
Joy and excitement in the purchase process: the role of materialism and brand engagement	24
Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework	24
Conform to local: how local vs global brand positioning increases consumer conformity	24
# Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information	24
How to identify line extensions that survive	24
Brand heritage on Twitter: a text-mining stereotype content perspective	23
A mechanism for employees’ brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism	23
Examining the motives affecting the demand for second-hand fashion products in the context of brand knowledge presence	23
Realistic or not? The impact of packaging images on the acceptance of insect-based food products	23
What the app? A 17-country study of apps’ effectiveness for brand lift	22
Listing product benefits on an extra affixed label: effects on claim credibility and product evaluation	22
Are there generalizable patterns in line extension performance?	22
How do consumers perceive craftsmanship in luxury brands? Linking craftsmanship, consumer well-being and brand loyalty	22
Avoidance or trash talk: the differential impact of brand identification and brand disidentification on oppositional brand loyalty	21
The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective	21
Brand new: how visual context shapes initial response to logos and corporate visual identity systems	21
To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship	20
Local brand preference under global mobility: identity-related orientations and social categorization effects	20
Consumer perceived product innovativeness: scale development, calibration and validation	20
A moderated mediation model of situational context and brand image for online purchases using eWOM	19
From safe havens to city shapers: purpose activation through community co-creation in queer micro-brands	19
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio	19
Naming product colors with an individual’s identity and product evaluation: self-referencing as a mediator	18
Exploring consumer support for brand activism: a four-segment typology	18
Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories	18
Effects of online brand community rituals on customer citizenship behavior: exploring the sequential mediation mechanism	18
Brand addiction to idols and debt avoidance: exploring the mediating role of self-esteem	18
What drives business-to-business brands to be conscientious?	17
Brand activism in a polarizing world: the roles of cause controversy and consumption goal	17
Building age-inclusive brands: the case of 19/99 Beauty	17
The AI humanness: how perceived personality builds trust and continuous usage intention	16
Star power on the shelf: the spillover effects of celebrity brand – retailer relationships on consumer evaluations of retailers	16
Exploring the role of packaging in the formation of brand images: a mixed methods investigation of consumer perspectives	16
Nasal codas reduce brand warmth and preference: a perspective of sound symbolism	16
Signaling norm salience through perceived peer counterfeit consumption	15
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes	15

Do brand allyship efforts in the black American community require financial investment?	15
Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature	15
Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love	15
Love the star, love the team? The spillover effect of athlete sub brand to team brand advocacy in online brand communities	15
Corrigendum: Exploring brand attitude in e-commerce using the S-O-R model: the role of information quantity, information quality and source credibility	15
Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory	15
Design and realism in virtual influencers as brand endorsers: how anthropomorphism and social identity cues shape consumer responses	15
The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets	14
Influence of mortality threats on anthropomorphized brand attitude: role of control and connectedness motives	14
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward	14
Why can’t you be all talk to get things done? Consumer acceptance of voice-assisted products	14
Customer engagement, moral identity and oppositional brand loyalty in virtual communities	14
Turning loss into gain: how distressed brand’s philanthropic corporate social responsibility drives customer citizenship	14
Innocence versus Coolness: the influence of brand personality on consumers’ preferences	14
Make it unique! Why embossed product labels increase purchase intentions and willingness to pay	14
Pro-environmental messages have more effect when they come from less familiar brands	14
Brand equity and stock performance in time of crisis: evidence from the COVID-19 pandemic	13
The effect of brand anthropomorphism on consumers’ eudaimonic well-being in collaborative consumption services	13
Easter Eggs and Scotch Whiskey: the role of religious self- identity on (in)congruent holiday promotions	13
Understanding the cascade effect: the role of emotions in opportunistic product recall outcomes	13
Enhancing destination logo recognition: an experimental study of name and slogan synergy	13
Individualism and the desire for unique consumer products: the roles of need for uniqueness and global acculturation	13
From past to future: exploring two decades of branded apps	12
Do university trademarks matter? Interaction between university-related apparel style and licensing status	12
Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations	12
Publisher’s note	12
Brand advocacy: a scoping review and future research agenda	12
How the coexistence of Christian brand values and LGBTQ community support influences brand authenticity perceptions	12
Sustainable food packaging: engagement through the public discourse on social networks	11
Does the economic value of new product announcements depend upon preannouncement signals? An empirical test of information asymmetry theories	11
A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret	11
The effects of ingredient brand exemplar reminders on new product development	11
How guilt influences consumer response to anthropomorphized brands taking the servant (vs. partner) role	11
Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps	11
Frozen influence: how perceptions of in-store marketing relate to consumer purchase intention	10
Not a human, not for green? The effectiveness of virtual influencers endorsing green products	10
Packaging-free shopping: when retailers and consumers (re/mis)appropriate packaging functions	10
Diversity, equity, inclusion, and brand outcomes: a case of higher education	10
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types	10
Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude	10
Building strong employer brands: the role of gamification	10
Brand pride: concept and measurement	10
The influence of unfamiliar ingredients on the greenness evaluation of environmentally friendly products	10
Improving international brand performance: the implications of marketing capabilities, brand orientation and customer value cocreation	9
The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies	9
Stories that sell: the role of story diagnosticity, AI and olfactory imagery in online fragrance purchase intention	9
The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation	9
Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives	9
The silence effect: mechanisms behind consumer inaction during brand crises	9
Family business branding from a signaling theory perspective: an integrative framework	9
Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm	9
Facing the fear: leading global brands’ social media communication in times of crisis	9
When influencer-product congruence influence sustainable consumption? The roles of green attributes and intimate self-disclosure	9
How romance influences consumer product adoption from a novelty-seeking perspective	9
Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust	8
Fast fashion vs. Luxury fashion: who is better fitting with sustainable extension? The comparison of recycling and upcycling	8
Revisiting consumer responses in situational animosity: a reference group perspective	8
Do products branded with handwritten scripts suffer more amid product-harm crises?	8
Understanding blockchain’s influence on brand management: the blockchain branding model	8
Comparing the distinctive influences of physical and social servicescapes on brand love for internet‐famous restaurants	8
Community internal activism for CSR brand repositioning	8
Maintaining brand authenticity after an acquisition: the role of acquirer’s reputation and operational independence	8
The impact of brand perceptions on the post-to-purchase journey: a family branding perspective	8
Higher power, higher purpose: God’s influence on self-improvement products	8
Saving face with intelligent unrealistic influencer: How realism of virtual influencer shapes consumer purchase intentions for near-expired products	7
Enhancing cross-border shopping through AI chatbots: an antecedents–engagement–consequences perspective of brand-consumer interactions	7
Brand love and customer brand engagement for masstige: a cross-cultural perspective	7
Stupid is as stupid does? The influence of anthropomorphic stupidity on consumers’ product purchase intention	7
When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity	7
Effect of downward line extension on consumers’ purchase intentions: power distance belief as a moderator	7
Determining the predictive importance of the core dimensions of nation brands	7
Art infusion phenomenon: a systematic literature review	7
Purpose-driven brand identity: unveiling the link between brand purpose and brand identity	7
Connecting across borders: the role of social media influencers in expatriate experiences	7
How to mitigate fashion subscription hesitation: two-step exploration using theory-based causal modeling and machine learning predictive modeling	7
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures	6
The customer’s perceived value-in-use of voice-assisted smart products and its impact on continuance intention: a trade-off between benefits and costs	6
The brand-building process of B2B high-tech startups in an omni-digital environment	6
Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping	6
The power of the unspoken: how brands implicitly reference specific brands in indirect comparative advertising	6

Do you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positioning	6
Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers	6
Exploring the pathway of improving B2B brand equity in digital era: integrating digital orientation to brand ambidexterity	6
Demystifying the product attribute nexus: illuminating webrooming behavior in emerging fashion industry	6
Brand purpose: a literature review and BEING implementation framework	6
Brand communications during a global crisis: understanding persuasion intent, perceived brand opportunism and message sincerity	6
Undoing greenwashing: the roles of greenwashing severity, consumer forgiveness, growth beliefs and apology sincerity	6
Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?	6
Love me, love my endorsed brand: unveiling the impact of Generation Z fan’s celebrity worship on online brand advocacy	6
Marketplace icons and iconic brands: exploring place in the myth-making process	6
Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities	6
Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness	6
Online firestorms: an act of civic engagement or a narcissistic boost? The role of brand misconduct appraisals	6