Journal of Product and Brand Management

Article	Citations
Brand inclusivity in religion-based marketing: roles of religiosity and diversity appreciation	124
Unlocking the nexus of internal brand knowledge, psychological contract, and employee brand identification: implications for customer-centric excellence	66
Influence of firm innovativeness and recovery strategy on consumer brand attitudes under a double-standard crisis	60
The interrelationship of family identities, personalities, and expressions on family winery websites	57
What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality	56
Presentation-order effect of product images on consumers’ mental imagery processing and purchase intentions	55
Understanding underdog brand positioning effects among emerging market consumers: a moderated mediation approach	53
The lightning rod effect: salvation and damnation in polarised brands	53
Once upon a game: boosting brand storytelling through gamification	49
The impact of brand transgression on consumer choice: the role of moral identity	49
Music as a shaping agent of brand meaning: the case of BZRP Music Session #53	45
Mapping the sustainability branding field: emerging trends and future directions	40
The primacy of corporate brand trust for new market entrants	39
The impact of brand value co-creation on perceived CSR authenticity and brand equity	39
When do established CPG product brands benefit from a corporate-brand endorsement? The moderating role of consumer needs and brand familiarity	39
Stormy sales: the influence of weather expectations on FMCG consumption	37
As cute as a button: the effect of size on online product cuteness perception	37
Investigating brand-issue fit in corporate social advocacy from the perspective of expectancy violation	37
How does linguistic distance affect the willingness of nonfan consumers to adopt word-of-mouth?	37
How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique	33
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement	33
Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation	32
Conceptualizing nation branding: the systematic literature review	30
Driving a difference: the role of the Covid-19 pandemic in U.S. consumers’ information search behaviors and purchasing of Japanese automobiles	29
Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes	29

We “like” to value the brand: a mixed-method study	28
Consumers’ motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior	27
Guest editorial: 30 years of brand relationship research	26
Service brand avoidance in business-to-business relationships	26
Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience	26
Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis	25
How consumer-brand interactions differ in the metaverse versus physical, social media, and Web environments	24
Driving channel integration perception in omnichannel environments: the role of touchpoints	24
The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity	23
The impact of employees’ social media advocacy on attitudes toward the brand: the mediating role of parasocial relationships	22
Consumer and brand value formation, value creation and co-creation in social media brand communities	22
How does the humorous community climate promote consumer engagement? The mediating role of social capital and the moderating role of heterogeneity	22
How to identify line extensions that survive	21
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding	21
Conform to local: how local vs global brand positioning increases consumer conformity	20
When and why does corporate hypocrisy trigger vindictive customer behavior? The moderating role of self-construal	20
We are family: heterosexual, gay and lesbian parents in advertising	20
Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework	20
Joy and excitement in the purchase process: the role of materialism and brand engagement	20
What doesn’t kill you makes you stronger: on the determinants of trademark survivability over the long term	20
# Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information	20
The influence of branded business gifts on consumer reciprocity and purchase intention	20
Are there generalizable patterns in line extension performance?	19
A mechanism for employees’ brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism	19
Examining the motives affecting the demand for second-hand fashion products in the context of brand knowledge presence	19
Realistic or not? The impact of packaging images on the acceptance of insect-based food products	19
Consumer perceived product innovativeness: scale development, calibration and validation	18
Using brands to reconnect with our shared past: brand nostalgia in romantic relationships	18
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic	18
Listing product benefits on an extra affixed label: effects on claim credibility and product evaluation	18
Brand heritage on Twitter: a text-mining stereotype content perspective	18
Brand new: how visual context shapes initial response to logos and corporate visual identity systems	18
To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship	17
Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories	17
Naming product colors with an individual’s identity and product evaluation: self-referencing as a mediator	17
Avoidance or trash talk: the differential impact of brand identification and brand disidentification on oppositional brand loyalty	17
A moderated mediation model of situational context and brand image for online purchases using eWOM	17
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment	17
This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment	17
The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective	17
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio	17
Building age-inclusive brands: the case of 19/99 Beauty	16
Brand activism in a polarizing world: the roles of cause controversy and consumption goal	16
Exploring the role of packaging in the formation of brand images: a mixed methods investigation of consumer perspectives	16
In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions	16
The AI humanness: how perceived personality builds trust and continuous usage intention	16
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes	16
What drives business-to-business brands to be conscientious?	16
Guest editorial: a roadmap and future research agenda for luxury marketing and branding research	15
Effects of online brand community rituals on customer citizenship behavior: exploring the sequential mediation mechanism	15

Love the star, love the team? The spillover effect of athlete sub brand to team brand advocacy in online brand communities	14
Do brand allyship efforts in the black American community require financial investment?	14
Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory	14
Turning loss into gain: how distressed brand’s philanthropic corporate social responsibility drives customer citizenship	14
Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature	14
Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love	14
Signaling norm salience through perceived peer counterfeit consumption	14
Make it unique! Why embossed product labels increase purchase intentions and willingness to pay	13
The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation	13
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward	13
Corrigendum: Exploring brand attitude in e-commerce using the S-O-R model: the role of information quantity, information quality and source credibility	13
Pro-environmental messages have more effect when they come from less familiar brands	13
Customer engagement, moral identity and oppositional brand loyalty in virtual communities	12
The missing link in the evolution of product design: a strategy roadmap towards product development success	12
The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets	12
Why can’t you be all talk to get things done? Consumer acceptance of voice-assisted products	12
The effect of brand anthropomorphism on consumers’ eudaimonic well-being in collaborative consumption services	12
Easter Eggs and Scotch Whiskey: the role of religious self- identity on (in)congruent holiday promotions	12
Influence of mortality threats on anthropomorphized brand attitude: role of control and connectedness motives	12
Innocence versus Coolness: the influence of brand personality on consumers’ preferences	12
The effects of ingredient brand exemplar reminders on new product development	11
Does the economic value of new product announcements depend upon preannouncement signals? An empirical test of information asymmetry theories	11
Do university trademarks matter? Interaction between university-related apparel style and licensing status	11
From past to future: exploring two decades of branded apps	11
Sustainable food packaging: engagement through the public discourse on social networks	11
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products: the moderating effect of sustainability	11
Publisher’s note	11
Brand equity and stock performance in time of crisis: evidence from the COVID-19 pandemic	11
Frozen influence: how perceptions of in-store marketing relate to consumer purchase intention	11
A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret	11
Brand advocacy: a scoping review and future research agenda	11
Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps	10
How the coexistence of Christian brand values and LGBTQ community support influences brand authenticity perceptions	10
Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations	10
Building strong employer brands: the role of gamification	10
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types	9
Not a human, not for green? The effectiveness of virtual influencers endorsing green products	9
Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm	9
Family business branding from a signaling theory perspective: an integrative framework	9
Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude	9
Brand pride: concept and measurement	9
The influence of unfamiliar ingredients on the greenness evaluation of environmentally friendly products	9
Employer and internal branding research: a bibliometric analysis of 25 years	9
Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model	9
Packaging-free shopping: when retailers and consumers (re/mis)appropriate packaging functions	9
The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation	9
Diversity, equity, inclusion, and brand outcomes: a case of higher education	9
Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust	8
Understanding blockchain’s influence on brand management: the blockchain branding model	8
When influencer-product congruence influence sustainable consumption? The roles of green attributes and intimate self-disclosure	8
Maintaining brand authenticity after an acquisition: the role of acquirer’s reputation and operational independence	8
Facing the fear: leading global brands’ social media communication in times of crisis	8
Do Americans seek pleasure while Chinese care about others’ approval? Examining stereotypical utilities positioning in brand choice contexts	8
Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives	8
Improving international brand performance: the implications of marketing capabilities, brand orientation and customer value cocreation	8
Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions	7
Comparing the distinctive influences of physical and social servicescapes on brand love for internet‐famous restaurants	7
Do products branded with handwritten scripts suffer more amid product-harm crises?	7
Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement	7
Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment	7
The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies	7
Fast fashion vs. Luxury fashion: who is better fitting with sustainable extension? The comparison of recycling and upcycling	7
How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital	6
Stupid is as stupid does? The influence of anthropomorphic stupidity on consumers’ product purchase intention	6
Art infusion phenomenon: a systematic literature review	6
Growing the community bank in the shadow of national banks: an empirical analysis of the U.S. banking industry, 1994–2018	6
Higher power, higher purpose: God’s influence on self-improvement products	6
Revisiting consumer responses in situational animosity: a reference group perspective	6
The impact of brand perceptions on the post-to-purchase journey: a family branding perspective	6
Brand love and customer brand engagement for masstige: a cross-cultural perspective	6
Enhancing cross-border shopping through AI chatbots: an antecedents–engagement–consequences perspective of brand-consumer interactions	6
When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity	6
Effect of downward line extension on consumers’ purchase intentions: power distance belief as a moderator	6
Femvertising practices on social media: a comparison of luxury and non-luxury brands	6
Purpose-driven brand identity: unveiling the link between brand purpose and brand identity	6
How to mitigate fashion subscription hesitation: two-step exploration using theory-based causal modeling and machine learning predictive modeling	5
Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities	5
Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping	5
Do you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positioning	5
Exploring the pathway of improving B2B brand equity in digital era: integrating digital orientation to brand ambidexterity	5

Online firestorms: an act of civic engagement or a narcissistic boost? The role of brand misconduct appraisals	5
Brand communications during a global crisis: understanding persuasion intent, perceived brand opportunism and message sincerity	5
Demystifying the product attribute nexus: illuminating webrooming behavior in emerging fashion industry	5
The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)	5
Determining the predictive importance of the core dimensions of nation brands	5
Love me, love my endorsed brand: unveiling the impact of Generation Z fan’s celebrity worship on online brand advocacy	5
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures	5
Marketplace icons and iconic brands: exploring place in the myth-making process	5
Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness	5
The brand-building process of B2B high-tech startups in an omni-digital environment	5
The power of the unspoken: how brands implicitly reference specific brands in indirect comparative advertising	5
Brand purpose: a literature review and BEING implementation framework	5
The customer’s perceived value-in-use of voice-assisted smart products and its impact on continuance intention: a trade-off between benefits and costs	5