Journal of Product and Brand Management

Papers
(The H4-Index of Journal of Product and Brand Management is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts115
Fifteen years of customer engagement research: a bibliometric and network analysis84
I can’t stop hating you: an anti-brand-community perspective on apple brand hate58
Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love45
Sociopolitical activist brands45
“Fight or flight”: coping responses to brand hate45
The effects of consumer esports videogame engagement on consumption behaviors42
The relationship of brand attachment and mobile banking service quality with positive word-of-mouth39
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward35
Investigating brand community engagement and evangelistic tendencies on social media32
Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation32
Employees as influencers: measuring employee brand equity in a social media age32
New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values32
Employer and internal branding research: a bibliometric analysis of 25 years31
Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm29
Brand management and cocreation lessons from tourism and hospitality: introduction to the special issue29
Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions28
Is it love or just like? Generation Z’s brand relationship with luxury26
Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach26
Green brand communication, brand prominence and self–brand connection26
Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions26
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness25
“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context25
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence24
Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media24
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