OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Product and Brand Management is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Music as a shaping agent of brand meaning: the case of BZRP Music Session #53	119
Presentation-order effect of product images on consumers’ mental imagery processing and purchase intentions	89
Enhancing brand loyalty through online brand communities: the role of community benefits	51
Once upon a game: boosting brand storytelling through gamification	51
Understanding underdog brand positioning effects among emerging market consumers: a moderated mediation approach	51
The interrelationship of family identities, personalities, and expressions on family winery websites	51
What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality	49
The impact of brand value co-creation on perceived CSR authenticity and brand equity	44
The primacy of corporate brand trust for new market entrants	41
As cute as a button: the effect of size on online product cuteness perception	37
When do established CPG product brands benefit from a corporate-brand endorsement? The moderating role of consumer needs and brand familiarity	37
Mapping the sustainability branding field: emerging trends and future directions	37
Conceptualizing nation branding: the systematic literature review	36
Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes	36
How does involvement build loyalty towards music-streaming platforms? A multi-analytical SEM-ANN technique	35
Stormy sales: the influence of weather expectations on FMCG consumption	34
Investigating brand-issue fit in corporate social advocacy from the perspective of expectancy violation	32
Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation	32
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement	31
How does the humorous community climate promote consumer engagement? The mediating role of social capital and the moderating role of heterogeneity	30
Driving a difference: the role of the Covid-19 pandemic in U.S. consumers’ information search behaviors and purchasing of Japanese automobiles	30
Service brand avoidance in business-to-business relationships	30
Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis	27
We “like” to value the brand: a mixed-method study	27
Driving channel integration perception in omnichannel environments: the role of touchpoints	26

Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience