OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Product and Brand Management is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Attractiveness, trustworthiness and expertise – social influencers’ winning formula?	114
Understanding the relationships between social media influencers and their followers: the moderating role of closeness	109
What makes followers loyal? The role of influencer interactivity in building influencer brand equity	108
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts	76
Fifteen years of customer engagement research: a bibliometric and network analysis	72
The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention	62
Brand hate: a multidimensional construct	61
Exploring the antecedents and outcomes of destination brand love	45
Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit	42
I can’t stop hating you: an anti-brand-community perspective on apple brand hate	42
Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption	41
You are a brand: social media managers’ personal branding and “the future audience”	38
Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers	37
Destination branding and co-creation: a service ecosystem perspective	36
The effects of consumer esports videogame engagement on consumption behaviors	35
Sociopolitical activist brands	34
A thematic exploration of human brands: literature review and agenda for future research	33
Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love	32
The relationship of brand attachment and mobile banking service quality with positive word-of-mouth	31
From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand	29
Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites	29
“Fight or flight”: coping responses to brand hate	28
Green branding effects on consumer response: examining a brand stereotype-based mechanism	28
Employees as influencers: measuring employee brand equity in a social media age	28
Investigating brand community engagement and evangelistic tendencies on social media	27

The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football