OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Travel & Tourism Marketing is 21. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	112
Salient health goal, salient restoration? A transformative model of wellness tourism	90
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	82
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach	77
From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis	75
Impact of customer environmental attitude-behavior gap	66
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol	64
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions	57
From participant to creator: the positive effects of dressing up experiences in tourism	55
Mental health issues and revenge tourism	54
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	52
Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel	49
Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism	47
More than a game: examining the sequential effects of masstige values on psychological involvement and visit willingness	45
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework	42
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing	42
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis	41
Traveling alone, reviewing differently: identifying distinctive hotel evaluation behaviors of solo travelers	41
The effect of glamping tourism experience on subjective well-being, emotions, satisfaction and loyalty: experience economy theory	40
Prestige, social return and intent to travel: making sense of how consumers use the prestige conveyed by travel to signal status	40
Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context	38
How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control	38
Character strengths, strengths application and tourist well-being: evidence from Chinese tourists	38
Rescaling outbound tourism motivation: new insights from tourists with mild dementia	37
Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect	37

Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok	35
What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach	35
From virtual to reality: how online gamification applications promote travel intention	34
Experiencing authenticity in organic and staged settings: does it matter for tourists?	33
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	33
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	33
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	33
Exploring a pent-up travel: constraint-negotiation model	32
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	32
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants	31
Improving booking rates in online hotel search using a mixture of neural networks	31
Acknowledgements to referees	30
How leaders exploited the frontline hospitality employees through distress and service sabotage?	28
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	28
Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions	27
Reframing pet tourism through the dual gaze: from functional perspectives to owners’ subjective experiences	27
Value pursuit paths of guided forest therapy tourism consumers under the means-end chain theory	27
Well-being spaces in tourism: experiences and stimuli	26
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	26
Forecasting tourism demand with medical search query: attracting tourists with medical treatments	26
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry	25
Beyond religious tourism: revolutionizing Templestay as a mental health intervention through wellness tourism	25
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends	25
The effect of service robot use on tourism staff career identity: an experimental study	25
Beyond safety: investigating safety communication as a destination promotion tool using psychophysiological measures	24
How new technology impacts airport’s service quality and behavioral intentions	24
Engaging with avatar in virtual regenerative tourism	23
How do social media tourist images influence destination attitudes? Effects of social comparison and envy	23
Choice overload on travel decisions: the paradox of variety	23
From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth	22
Ski tourist and destination relationship development	22
When festitivity meets heritage site: co-developed experience through the lens of situated cognition	22
Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset	22
Tourists’ choice for carbon offset: Revealed preference vs. stated preference	21
When travel agencies entrust AI with data: the role of knowledge-based dynamic capabilities in marketing innovation	21
Response style bias in tourism research: using item response tree models to reduce measurement error	21
Tourism NFTs: understanding consumer motivations and constraints in digital tourism innovation	21