OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Travel & Tourism Marketing is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	125
Salient health goal, salient restoration? A transformative model of wellness tourism	100
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	98
From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis	83
Impact of customer environmental attitude-behavior gap	72
From participant to creator: the positive effects of dressing up experiences in tourism	69
Mental health issues and revenge tourism	64
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions	58
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol	56
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	54
More than a game: examining the sequential effects of masstige values on psychological involvement and visit willingness	51
When sustainability feels fair: how social and altruistic value drive justice and advocacy in specialty coffee	46
Should we have a blind faith in the ChatGPT of generative AI in the tourism sector?	45
Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism	44
Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel	43
Prestige, social return and intent to travel: making sense of how consumers use the prestige conveyed by travel to signal status	43
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework	43
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing	43
Traveling alone, reviewing differently: identifying distinctive hotel evaluation behaviors of solo travelers	42
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis	41
How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control	39
Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect	38
Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context	38
From virtual to reality: how online gamification applications promote travel intention	38
The effect of glamping tourism experience on subjective well-being, emotions, satisfaction and loyalty: experience economy theory	38

Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok	35
What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach	35
Character strengths, strengths application and tourist well-being: evidence from Chinese tourists	35
Rescaling outbound tourism motivation: new insights from tourists with mild dementia	35
Experiencing authenticity in organic and staged settings: does it matter for tourists?	34
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	33
Exploring a pent-up travel: constraint-negotiation model	33
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	32
Improving booking rates in online hotel search using a mixture of neural networks	32
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	30
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	30
Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions	29
How leaders exploited the frontline hospitality employees through distress and service sabotage?	29
Acknowledgements to referees	28
Value pursuit paths of guided forest therapy tourism consumers under the means-end chain theory	27
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants	27
The future of travel and tourism marketing: trends, transformations, and opportunities	27
Forecasting tourism demand with medical search query: attracting tourists with medical treatments	27
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	27
Reframing pet tourism through the dual gaze: from functional perspectives to owners’ subjective experiences	27
Harnessing AI-driven word of mouth: construction, validation, and impact on AI distinctiveness and visit intention in rural tourism	27
Well-being spaces in tourism: experiences and stimuli	26
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends	26
Beyond religious tourism: revolutionizing Templestay as a mental health intervention through wellness tourism	26
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	26
The effect of service robot use on tourism staff career identity: an experimental study	26
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry	26
How new technology impacts airport’s service quality and behavioral intentions	25
Choice overload on travel decisions: the paradox of variety	25
Beyond safety: investigating safety communication as a destination promotion tool using psychophysiological measures	25
How do social media tourist images influence destination attitudes? Effects of social comparison and envy	24
Engaging with avatar in virtual regenerative tourism	24
From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth	23
Response style bias in tourism research: using item response tree models to reduce measurement error	23
Understanding responsible brand leadership in green hotels: role of uncertainty and green skepticism	23
Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset	23