OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Travel & Tourism Marketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events	93
Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels	82
Understanding seasonal and diurnal variations of inter-city tourism destination network	81
Influencer marketing effectiveness: giving competence, receiving credibility	74
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	56
Effects of the spatial environment on tourists’ willingness to adopt robot services	54
Self-decisions versus other-decisions in adventure tourism	52
The role of extraordinary sensory experiences in shaping destination brand love: an empirical study	51
Exploring a pent-up travel: constraint-negotiation model	50
Causal-predictive model of customer lifetime/influence value: mediating roles of memorable experiences and customer engagement in hotels and airlines	43
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	41
Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective	41
Mind the voice! The effect of service robot voice vividness on service failure tolerance	40
How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment	38
Self-check-in kiosk quality and airline non-contact service maximization: how to win air traveler satisfaction and loyalty in the post-pandemic world?	35
Relaxing in a cup of coffee: the complex interplay of nature-based physical environment, mental health, and connectedness-to-nature	35
Salient health goal, salient restoration? A transformative model of wellness tourism	34
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	34
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	33
Impact of perceptions of ESG on organization-based self-esteem, commitment, and intention to stay	33
Well-known or well-liked? The effects of brand reputation on customers’ responses to service failure	32
The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension	32
Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis	32
Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study	31
Experiencing authenticity in organic and staged settings: does it matter for tourists?	30

Multi-experiences in the art performance tourism: Integrating experience economy model with flow theory	28
Crossing the chasm: resistance to and adoption of Airbnb by Chinese consumers	27
Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy	26
Business models of multisided platforms for in-destination tours and activities: a morphological analysis approach	26
Customer views on comprehensive green hotel selection attributes and analysis of importance-performance	26
Inspiration and wellness tourism: the role of cognitive appraisal	26
Understanding the opaque priority of safety measures and hotel customer choices after the COVID-19 pandemic: an application of discrete choice analysis	25
Correction	25
Determinants of tourists’ intentions to agrotourism in vietnam from perspectives of Value – Belief – Norm theory	25
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	24
Consumer protective behaviors at wellbeing tourism destinations: the function of norm activation model and reasoned action theory	24
Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking	24
Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention	24
Online travel information filtering: Role of commercial cues in trust and distrust mechanisms	23
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? A study on three gastronomy cities	22
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants	21
Impact of customer environmental attitude-behavior gap	21
Transformative perspectives of tourism: dialogical perceptiveness	21
Social media activation of pro-environmental personal norms: an exploration of informational, normative and emotional linkages to personal norm activation	20
Role of restorative natural environments in predicting hikers’ pro-environmental behavior in a nature trail context	20
Sustainability à la carte: A systematic review of green restaurant research (2010-2023)	20
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	20
The interaction effect of endorser type and destination stereotype on destination evaluation	19
Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period	19
Authentic food experiences bring us back to the past: an investigation of a local food night market	18
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach	18
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty	18
Unveiling the mediating effects of destination gender on tourist loyalty	17
Emotional or rational? Effective ESG advertising messages for travel enterprises	17
Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories	16
How about non-human tour guides? The influence of AI tour guides’ dress and conversation style on the intention of consumers to continue using them	15
The extended self-identify- based electric product adoption model and airline business strategy: A new theoretical framework for green technology products	15
Does a virtual trip evoke travelers’ nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism	15
How does the metaverse transform festival tourism? A Cognitive-Affective Personality System (CAPS) theory	14
A complexity theory in geotourism: traveler environmentally sustainable behaviors in global geoparks	14
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	14
When and why job-insecure flight attendants are reluctant to behave pro-environmentally	14
Identifying the nature of authentic and fake reviews in restaurant context	14
Apology or gratitude? The effect of communication recovery strategies for service failures of AI devices	14