OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Travel & Tourism Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
#StayHome today so we can #TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic	93
Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB	85
The impact of COVID-19 pandemic on the psychological needs of tourists: implications for the travel and tourism industry	81
Emerging rural tourism in China’s current tourism industry and tourist behaviors: the case of Anji County	75
Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis	72
Revenge travel: nostalgia and desire for leisure travel post COVID-19	65
Green hotels: the state of green hotel research and future prospects	56
Anthropomorphism and OTA chatbot adoption: a mixed methods study	52
The role of extraordinary sensory experiences in shaping destination brand love: an empirical study	50
Inspiration and wellness tourism: the role of cognitive appraisal	49
Sustainable development for small island tourism: developing slow tourism in the Caribbean	45
Investigation of perceived risks and their outcome variables in the context of robotic restaurants	45
Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice	41
Cognitive appraisal theory, memorable tourism experiences, and family cohesion in rural travel	38
Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective	36
Authentic food experiences bring us back to the past: an investigation of a local food night market	35
Customer views on comprehensive green hotel selection attributes and analysis of importance-performance	35
Social media activation of pro-environmental personal norms: an exploration of informational, normative and emotional linkages to personal norm activation	35
Multi-experiences in the art performance tourism: Integrating experience economy model with flow theory	35
What motivates your environmentally sustainable stay? Exploration of the underlying mechanism of consumers’ intentions to use green peer-to-peer accommodations	34
Does a virtual trip evoke travelers’ nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism	33
Understanding beach tourists’ environmentally responsible behaviors: an extended value-attitude-behavior model	33
The extended self-identify- based electric product adoption model and airline business strategy: A new theoretical framework for green technology products	32
Understanding online travel communities: a literature review and future research directions in hospitality and tourism	32
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry	32

Self-check-in kiosk quality and airline non-contact service maximization: how to win air traveler satisfaction and loyalty in the post-pandemic world?	31
A digital response system to mitigate overtourism. The case of Dubrovnik	31
A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19	30
Craving better health? Influence of socio-political conformity and health consciousness on goal-directed rural-eco tourism	29
Spiritual tourism for psychotherapeutic healing post COVID-19	28
“I’m here for recovery”: the eudaimonic wellness experiences at the Le Monastère des Augustines Wellness hotel	27
How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment	26
Understanding the social identity, motivations, and sustainable behaviour among backpackers: a clustering approach	26
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	26
Host-guest relations and destination image: compensatory effects, impression management, and implications for tourism recovery	25
Are you ready for a contactless future? A multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.0	25
Longing for the heritage treasure: reconnecting the self and the heritage site through nostalgic reminiscences and psychological ownership	24
Examining the sensory impressions, value perception, and behavioral responses of tourists: the case of floating markets in Thailand	24
Investigating residents’ support for Muslim tourism: the application of IGSCA-SEM and fsQCA	24
Thailand tourism: a systematic review	23
Cultivating and disseminating a festival image: the case of the Qingdao International Beer Festival	23
Emotional solidarity and destination loyalty amid the COVID-19 pandemic: a comparison of two scales	22
Transformative perspectives of tourism: dialogical perceptiveness	22
Exploring destination advocacy behavior in a virtual travel community	21
(Re)VisitingGame of Thrones: film-induced tourism and television fiction	20
How event information is trusted and shared on social media: a uses and gratification perspective	20
Determinants of tourists’ intentions to agrotourism in vietnam from perspectives of Value – Belief – Norm theory	20
The moderating influence of social support on career anxiety and career commitment: an empirical investigation from India	19
Linking travel motives to identity and travel behavior of the Australian LGBT market during COVID-19	19
Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention	19
Investigating visitor attitudes towards the reopening of a theme park: an application of the push-pull-mooring model	19
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach	19
Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking	18
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees	18
Analysis of travel mobility under Covid-19: application of network science	18
Doraemon and snow white dreams come true: understanding cartoon pilgrimage travel motivations	17
Traveling to feel connected: origins and outcomes of potential faith-based tourists’ emotional solidarity	17
Learning in family travel: what, how, and from whom?	17
Destination safety climate: scale development and validation	16
How you name your Airbnb’s title matters: comparison of seven countries	15
Online travel information filtering: Role of commercial cues in trust and distrust mechanisms	15
Destination inspiration: scale development and validation	15
Not all films are created the same: understanding the cross-level effect of movie ratings on destination image creation	14
Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy	14
Causal-predictive model of customer lifetime/influence value: mediating roles of memorable experiences and customer engagement in hotels and airlines	14
The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension	14
Attributes of medical tourism destination brands: case study of the Korean medical tourism market	14
Understanding the opaque priority of safety measures and hotel customer choices after the COVID-19 pandemic: an application of discrete choice analysis	14
Bleisure travel experience: Scale development and validation	13
Quality, emotion, price, and social values in building passenger loyalty: Impact of relationship quality (mediator) and in-flight physical environments (moderator)	13
Apology or gratitude? The effect of communication recovery strategies for service failures of AI devices	13
Transformative destination attractiveness: an exploration of salient attributes, consequences, and personal values	13
Casino-induced satisfaction of needs and casino customer loyalty: the moderating role of subjective norms and perceived gaming value	13
Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels	13
What makes integrated resort attractive? Exploring the role of experience encounter elements	13

The effects of gamification on tourist psychological outcomes: an application of letterboxing and external rewards to maze park	13
Taste your way across the globe: a systematic review of gastronomy tourism literature (2000-2021)	13
Evolutionary selection for travel agencies under COVID-19 adversity through the lens of life history theory	12
Crossing the chasm: resistance to and adoption of Airbnb by Chinese consumers	12
The power of culture: how it shapes tourists’ online engagement with destinations	11
Traveler’s adoption of travel advisory system: a case of Hong Kong’s outbound travel alert system	11
Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period	11
Effects of psychological distance and social influence on tourists’ hotel booking preferences	10
Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions	10
Conflicts in communities and residents’ attitudes toward the impacts of cruise tourism in the Bahamas	10
The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy	10
Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda	10
Emerging armchair travel: Investigation of authentic armchair travel experiences and their effect on armchair travel stickiness	10
Nature-based solution for state park travelers’ self-rated mental health, emotional well-being, and life satisfaction: impact of national culture	9
Visitors’ behavioural intention towards an episode of air pollution: a segmentation analysis	9
Identifying the nature of authentic and fake reviews in restaurant context	9
Exploring the role of social function integrated in peer-to-peer property rental platform: evidence from Airbnb in Beijing	9
When festitivity meets heritage site: co-developed experience through the lens of situated cognition	9
Do cultural and individual values influence sustainable tourism and pro-environmental behavior? Focusing on Chinese millennials	9
How about non-human tour guides? The influence of AI tour guides’ dress and conversation style on the intention of consumers to continue using them	9
How do social media tourist images influence destination attitudes? Effects of social comparison and envy	9
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis	9
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends	9
Revenge tourism after the lockdown: based on the SOR framework and extended TPB model	8
What makes a destination smart? an intelligence-oriented approach to conceptualizing destination smartness	8
Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis	8
Influencing factors of empty nest family tourism consumption	8
Exploring travel envy and social return in domestic travel: a cross-generational analysis	8
How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China	8
Investigation into the festival brand co-creation mechanism: extended application of the customer-based brand equity model	8
Role of physical environment and green natural environment of pet-accompanying tourism sites in generating pet owners’ life satisfaction	8
Rural tourism product promotion: a comparison of message framing techniques	7
A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits	7
To help or not to help: the effects of awe on residents and tourists’ helping behaviour in tourism	7
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	7
A study on the influencing factors of value co-destruction behavior in tourism interaction from the perspective of customer subjective fitting	7
A patterns perspective of customers’ brand experiences with robotics in hospitality	7
Special issue: Green Marketing: Consumption and Development of Sustainable Tourism and Hospitality	6
Consumer protective behaviors at wellbeing tourism destinations: the function of norm activation model and reasoned action theory	6
Host facial features and Airbnb listing prices: a spatial hedonic pricing approach	6
To return or not to return? Identifying VFR travel constraints during the pandemic	6
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing	6
Testing an alternative view of cruise tourist experience: the hierarchical experience model	6
Sustainability à la carte: A systematic review of green restaurant research (2010-2023)	6
Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users	6
Exploring the role of flow experience and telepresence in virtual reality (VR) concerts	6
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework	6
Money and status or clear conscience and clean air – should we vary the marketing interventions depending on tourist’s cultural background?	6
Motivations behind posting travel pictures for status: developing and testing the Conspicuous Consumption Posting Scale (CCPS)	6
From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth	6
Effect of a perceived threat of informal actors on the business performance of formal actors: inbound tour operators’ perspective	6