OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Travel & Tourism Marketing is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	125
Salient health goal, salient restoration? A transformative model of wellness tourism	100
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	98
From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis	83
Impact of customer environmental attitude-behavior gap	72
From participant to creator: the positive effects of dressing up experiences in tourism	69
Mental health issues and revenge tourism	64
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions	58
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol	56
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	54
More than a game: examining the sequential effects of masstige values on psychological involvement and visit willingness	51
When sustainability feels fair: how social and altruistic value drive justice and advocacy in specialty coffee	46
Should we have a blind faith in the ChatGPT of generative AI in the tourism sector?	45
Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism	44
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework	43
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing	43
Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel	43
Prestige, social return and intent to travel: making sense of how consumers use the prestige conveyed by travel to signal status	43
Traveling alone, reviewing differently: identifying distinctive hotel evaluation behaviors of solo travelers	42
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis	41
How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control	39
Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context	38
From virtual to reality: how online gamification applications promote travel intention	38
The effect of glamping tourism experience on subjective well-being, emotions, satisfaction and loyalty: experience economy theory	38
Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect	38

What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach	35
Character strengths, strengths application and tourist well-being: evidence from Chinese tourists	35
Rescaling outbound tourism motivation: new insights from tourists with mild dementia	35
Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok	35
Experiencing authenticity in organic and staged settings: does it matter for tourists?	34
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	33
Exploring a pent-up travel: constraint-negotiation model	33
Improving booking rates in online hotel search using a mixture of neural networks	32
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	32
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	30
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	30
Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions	29
How leaders exploited the frontline hospitality employees through distress and service sabotage?	29
Acknowledgements to referees	28
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants	27
The future of travel and tourism marketing: trends, transformations, and opportunities	27
Forecasting tourism demand with medical search query: attracting tourists with medical treatments	27
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	27
Reframing pet tourism through the dual gaze: from functional perspectives to owners’ subjective experiences	27
Harnessing AI-driven word of mouth: construction, validation, and impact on AI distinctiveness and visit intention in rural tourism	27
Value pursuit paths of guided forest therapy tourism consumers under the means-end chain theory	27
Beyond religious tourism: revolutionizing Templestay as a mental health intervention through wellness tourism	26
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	26
The effect of service robot use on tourism staff career identity: an experimental study	26
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry	26
Well-being spaces in tourism: experiences and stimuli	26
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends	26
Choice overload on travel decisions: the paradox of variety	25
Beyond safety: investigating safety communication as a destination promotion tool using psychophysiological measures	25
How new technology impacts airport’s service quality and behavioral intentions	25
Engaging with avatar in virtual regenerative tourism	24
How do social media tourist images influence destination attitudes? Effects of social comparison and envy	24
Response style bias in tourism research: using item response tree models to reduce measurement error	23
Understanding responsible brand leadership in green hotels: role of uncertainty and green skepticism	23
Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset	23
From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth	23
Tourists’ choice for carbon offset: Revealed preference vs. stated preference	22
When travel agencies entrust AI with data: the role of knowledge-based dynamic capabilities in marketing innovation	22
Ski tourist and destination relationship development	22
Rural tourism product promotion: a comparison of message framing techniques	21
Tourism NFTs: understanding consumer motivations and constraints in digital tourism innovation	21
The impacts of technology-led event sustainability consumption values on personal social responsibility and collective psychological outcomes	21
Bipolar disorder & tourism: towards a sustainable and inclusive marketing paradigm	20
Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study	20
How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China	20
Correction	20
Bleisure travel experience: Scale development and validation	20
Blessed but not believing: segmenting non-religious postmodern tourists in religious destinations	19
Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption: a comparative study of gender	19
Exploring climate change attributes in tourist destinations: a mixed-method analysis of travelers’ emotional and behavioral responses	19

Influencer-generated content congruency: scale development, validation and effect	18
How does the metaverse transform festival tourism? A Cognitive-Affective Personality System (CAPS) theory	18
Unveiling the mediating effects of destination gender on tourist loyalty	18
Wellness tourism experience and destination brand love	18
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? A study on three gastronomy cities	18
Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories	18
Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area	18
A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits	17
What do foot pilgrims appreciate? Symmetric and asymmetric effects of pilgrim hostel attributes on satisfaction along the Camino de Santiago	17
Exploring tourist perceptions of artificial intelligence devices in the hotel industry: impact of industry 4.0	16
Exploring multifaceted pathways: understanding behavioral formation in green tourism selection through fsQCA	16
A patterns perspective of customers’ brand experiences with robotics in hospitality	16
Effects of tourists’ online self-disclosure depth on readers’ visit intentions: mediating roles of perceived social distance and perceived self-expressiveness	16
The perceived reliability and adoption intention towards human-generated content vs. AI-generated content for travel planning: a moderating role of travel persona	15
Human–robot collaboration in restaurant kitchens: how collaborative chefs foster consumers’ willingness to pay a premium	15
Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: views from a developing country	15
Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective	14
Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination	14
Unveiling the value of tourist-to-tourist interaction in all-inclusive hotels: a stimulus-organism-response model	14
Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors	14
Enhancing tourists’ continued use of robotaxi services through trust and positive emotions: insights from social exchange theory	14
Tourist acceptance of ChatGPT in travel services: the mediating role of parasocial interaction	14
Planting the seed: how travel inspiration shapes dreams	13
Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users	13
Human values and traveler behaviors: metaverse for conferences and meetings	13
The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy	12
Should I believe this review? The impact of nicknames on perceived authenticity of online reviews in peer-to-peer accommodation	12
Revenge tourism after the lockdown: based on the SOR framework and extended TPB model	12
Double blades: does a sharing platform benefit from integration to a popular OTA platform?	12
Ethics for tourism: integrating Confucian harmony and ethical beliefs into animal tourism	12
Gazing at Kenya destination pictures through the “right” channel: an eye-tracking approach	12
Perceived risk in hospitality and tourism scholarship: a systematic review and future research agenda	12
Destination competitiveness research over the past three decades: a computational literature review using topic modelling	12
Marketing the employer brand in hospitality: a content analysis of hotel corporate and career websites	11
Authenticity and perceived transformation of pilgrimage tourism: exploring the serial mediating effects of mindfulness and spirituality	11
Exploring regenerative tourism: consumer perspectives on inspiration, legacy, and morality	10
Special issue: sustainable development goals in tourism in the era of artificial intelligence and robotics	10
Beneficial or troublesome? Revealing the double-edged effects of tourism live streaming affordances on viewers’ engagement	10
How cannabis tourism regulation and self-regulation shape resident support for ethical cannabis tourism	10
Role of physical environment and green natural environment of pet-accompanying tourism sites in generating pet owners’ life satisfaction	10
Designing an ecotourism supply chain considering outsourcing, advertising and discount options	10
Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions	10
Emotional or rational? Effective ESG advertising messages for travel enterprises	10
Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process	10
Effects of various attributes of artificial intelligence-based corporate social responsibility on emotional benefits and consumer-helping behaviors within the hospitality industry	10
Calorie and carbon labels on menus in Chinese restaurants: effects of label presence and presentation format on customer behavior and brand perceptions	9
Destination ambassadorship behaviours intentions: an examination of cruise tourism in Ho Chi Minh City, Vietnam	9
Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction	9
In sync, in satisfaction: experience congruence effects	9
Role of restorative natural environments in predicting hikers’ pro-environmental behavior in a nature trail context	9
Impact of sustainable tourists’ behavior on the sustainability status of coastal tourism: the role of artificial intelligence	9
Development and validation of Metaverse Co-Creation Experience Value scale	9
Boundless journey for people with different mental states: finding the optimal emotional stimulation of tourism videos	9
When and why job-insecure flight attendants are reluctant to behave pro-environmentally	9
Traveling with children: Chinese parents’ parenting-leisure conflicts and resolution behaviors	9
Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities	9
Special issue: positive psychology in tourism and hospitality marketing	9