OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Travel & Tourism Marketing is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	110
Salient health goal, salient restoration? A transformative model of wellness tourism	90
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	77
From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis	75
Impact of customer environmental attitude-behavior gap	74
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol	64
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach	64
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions	55
From participant to creator: the positive effects of dressing up experiences in tourism	54
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	52
Mental health issues and revenge tourism	50
Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel	49
Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism	46
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing	42
More than a game: examining the sequential effects of masstige values on psychological involvement and visit willingness	41
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework	41
Traveling alone, reviewing differently: identifying distinctive hotel evaluation behaviors of solo travelers	40
Prestige, social return and intent to travel: making sense of how consumers use the prestige conveyed by travel to signal status	39
Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context	39
How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control	39
Character strengths, strengths application and tourist well-being: evidence from Chinese tourists	38
The effect of glamping tourism experience on subjective well-being, emotions, satisfaction and loyalty: experience economy theory	38
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis	38
Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok	37
Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect	37

From virtual to reality: how online gamification applications promote travel intention	36
Rescaling outbound tourism motivation: new insights from tourists with mild dementia	34
What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach	34
Improving booking rates in online hotel search using a mixture of neural networks	34
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	33
Experiencing authenticity in organic and staged settings: does it matter for tourists?	33
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	33
Exploring a pent-up travel: constraint-negotiation model	32
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	32
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	32
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	31
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants	30
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	30
Acknowledgements to referees	30
Forecasting tourism demand with medical search query: attracting tourists with medical treatments	28
Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions	27
Value pursuit paths of guided forest therapy tourism consumers under the means-end chain theory	27
How leaders exploited the frontline hospitality employees through distress and service sabotage?	26
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends	26
Well-being spaces in tourism: experiences and stimuli	26
Beyond religious tourism: revolutionizing Templestay as a mental health intervention through wellness tourism	25
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry	25
The effect of service robot use on tourism staff career identity: an experimental study	25
Beyond safety: investigating safety communication as a destination promotion tool using psychophysiological measures	24
Choice overload on travel decisions: the paradox of variety	24
How new technology impacts airport’s service quality and behavioral intentions	24
How do social media tourist images influence destination attitudes? Effects of social comparison and envy	23
When festitivity meets heritage site: co-developed experience through the lens of situated cognition	23
From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth	22
Ski tourist and destination relationship development	22
Engaging with avatar in virtual regenerative tourism	22
Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset	22
The impacts of technology-led event sustainability consumption values on personal social responsibility and collective psychological outcomes	21
Response style bias in tourism research: using item response tree models to reduce measurement error	21
How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China	21
When travel agencies entrust AI with data: the role of knowledge-based dynamic capabilities in marketing innovation	21
Tourists’ choice for carbon offset: Revealed preference vs. stated preference	21
Rural tourism product promotion: a comparison of message framing techniques	21
Bleisure travel experience: Scale development and validation	20
Bipolar disorder & tourism: towards a sustainable and inclusive marketing paradigm	20
Correction	19
Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study	19
Understanding seasonal and diurnal variations of inter-city tourism destination network	19
Unveiling the mediating effects of destination gender on tourist loyalty	18
Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption: a comparative study of gender	18
Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories	18
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? A study on three gastronomy cities	18
Exploring multifaceted pathways: understanding behavioral formation in green tourism selection through fsQCA	18
How does the metaverse transform festival tourism? A Cognitive-Affective Personality System (CAPS) theory	18
A patterns perspective of customers’ brand experiences with robotics in hospitality	18

Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: views from a developing country	17
Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area	17
The perceived reliability and adoption intention towards human-generated content vs. AI-generated content for travel planning: a moderating role of travel persona	17
Effects of tourists’ online self-disclosure depth on readers’ visit intentions: mediating roles of perceived social distance and perceived self-expressiveness	16
A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits	16
Exploring tourist perceptions of artificial intelligence devices in the hotel industry: impact of industry 4.0	16
What do foot pilgrims appreciate? Symmetric and asymmetric effects of pilgrim hostel attributes on satisfaction along the Camino de Santiago	16
Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors	15
Tourist acceptance of ChatGPT in travel services: the mediating role of parasocial interaction	15
Wellness tourism experience and destination brand love	15
Enhancing tourists’ continued use of robotaxi services through trust and positive emotions: insights from social exchange theory	15
Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective	15
Human–robot collaboration in restaurant kitchens: how collaborative chefs foster consumers’ willingness to pay a premium	15
Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination	15
Revenge tourism after the lockdown: based on the SOR framework and extended TPB model	14
Planting the seed: how travel inspiration shapes dreams	14
Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users	14
Double blades: does a sharing platform benefit from integration to a popular OTA platform?	14
The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy	14
Human values and traveler behaviors: metaverse for conferences and meetings	14
Destination competitiveness research over the past three decades: a computational literature review using topic modelling	14
Gazing at Kenya destination pictures through the “right” channel: an eye-tracking approach	14
Beneficial or troublesome? Revealing the double-edged effects of tourism live streaming affordances on viewers’ engagement	13
Authenticity and perceived transformation of pilgrimage tourism: exploring the serial mediating effects of mindfulness and spirituality	13
Should I believe this review? The impact of nicknames on perceived authenticity of online reviews in peer-to-peer accommodation	13
Perceived risk in hospitality and tourism scholarship: a systematic review and future research agenda	13
Marketing the employer brand in hospitality: a content analysis of hotel corporate and career websites	13
Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions	13
Designing an ecotourism supply chain considering outsourcing, advertising and discount options	12
Effects of various attributes of artificial intelligence-based corporate social responsibility on emotional benefits and consumer-helping behaviors within the hospitality industry	12
Ethics for tourism: integrating Confucian harmony and ethical beliefs into animal tourism	12
Exploring regenerative tourism: consumer perspectives on inspiration, legacy, and morality	12
How cannabis tourism regulation and self-regulation shape resident support for ethical cannabis tourism	12
Special issue: sustainable development goals in tourism in the era of artificial intelligence and robotics	12
Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process	12
Emotional or rational? Effective ESG advertising messages for travel enterprises	11
Special issue: positive psychology in tourism and hospitality marketing	11
Role of restorative natural environments in predicting hikers’ pro-environmental behavior in a nature trail context	11
Boundless journey for people with different mental states: finding the optimal emotional stimulation of tourism videos	11
When and why job-insecure flight attendants are reluctant to behave pro-environmentally	10
Development and validation of Metaverse Co-Creation Experience Value scale	10
Role of physical environment and green natural environment of pet-accompanying tourism sites in generating pet owners’ life satisfaction	10
Impact of sustainable tourists’ behavior on the sustainability status of coastal tourism: the role of artificial intelligence	10
Calorie and carbon labels on menus in Chinese restaurants: effects of label presence and presentation format on customer behavior and brand perceptions	10