OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Travel & Tourism Marketing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
#StayHome today so we can #TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic	93
Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB	85
The impact of COVID-19 pandemic on the psychological needs of tourists: implications for the travel and tourism industry	81
Emerging rural tourism in China’s current tourism industry and tourist behaviors: the case of Anji County	75
Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis	72
Revenge travel: nostalgia and desire for leisure travel post COVID-19	65
Green hotels: the state of green hotel research and future prospects	56
Anthropomorphism and OTA chatbot adoption: a mixed methods study	52
The role of extraordinary sensory experiences in shaping destination brand love: an empirical study	50
Inspiration and wellness tourism: the role of cognitive appraisal	49
Sustainable development for small island tourism: developing slow tourism in the Caribbean	45
Investigation of perceived risks and their outcome variables in the context of robotic restaurants	45
Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice	41
Cognitive appraisal theory, memorable tourism experiences, and family cohesion in rural travel	38
Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective	36
Authentic food experiences bring us back to the past: an investigation of a local food night market	35
Customer views on comprehensive green hotel selection attributes and analysis of importance-performance	35
Social media activation of pro-environmental personal norms: an exploration of informational, normative and emotional linkages to personal norm activation	35
Multi-experiences in the art performance tourism: Integrating experience economy model with flow theory	35
What motivates your environmentally sustainable stay? Exploration of the underlying mechanism of consumers’ intentions to use green peer-to-peer accommodations	34
Does a virtual trip evoke travelers’ nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism	33
Understanding beach tourists’ environmentally responsible behaviors: an extended value-attitude-behavior model	33
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry	32
The extended self-identify- based electric product adoption model and airline business strategy: A new theoretical framework for green technology products	32
Understanding online travel communities: a literature review and future research directions in hospitality and tourism	32

A digital response system to mitigate overtourism. The case of Dubrovnik	31
Self-check-in kiosk quality and airline non-contact service maximization: how to win air traveler satisfaction and loyalty in the post-pandemic world?	31
A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19	30
Craving better health? Influence of socio-political conformity and health consciousness on goal-directed rural-eco tourism	29