OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Travel & Tourism Marketing is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	110
Salient health goal, salient restoration? A transformative model of wellness tourism	90
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	77
From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis	75
Impact of customer environmental attitude-behavior gap	74
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol	64
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach	64
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions	55
From participant to creator: the positive effects of dressing up experiences in tourism	54
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	52
Mental health issues and revenge tourism	50
Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel	49
Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism	46
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing	42
More than a game: examining the sequential effects of masstige values on psychological involvement and visit willingness	41
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework	41
Traveling alone, reviewing differently: identifying distinctive hotel evaluation behaviors of solo travelers	40
Prestige, social return and intent to travel: making sense of how consumers use the prestige conveyed by travel to signal status	39
Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context	39
How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control	39
Character strengths, strengths application and tourist well-being: evidence from Chinese tourists	38
The effect of glamping tourism experience on subjective well-being, emotions, satisfaction and loyalty: experience economy theory	38
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis	38
Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok	37
Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect	37

From virtual to reality: how online gamification applications promote travel intention	36
Improving booking rates in online hotel search using a mixture of neural networks	34
Rescaling outbound tourism motivation: new insights from tourists with mild dementia	34
What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach	34
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	33
Experiencing authenticity in organic and staged settings: does it matter for tourists?	33
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	33
Exploring a pent-up travel: constraint-negotiation model	32
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	32
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	32