Journal of Business-To-Business Marketing

Papers
(The TQCC of Journal of Business-To-Business Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)
ArticleCitations
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance13
Are Women or Men Business-to-Business Salespeople More Engaged on the Job?11
Creating a Sustainable Supply Chain Network by Adopting Relationship Management Strategies10
Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis10
Opportunism and conflict as precursors of non-economic and economic satisfaction outcomes in seller–customer business relationships10
Framing Changes of the Value Proposition of Emerging Technologies in a B2B Context9
How Technology- Based Startups Can Use Customer Value Propositions to Gain Pilot Customers8
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict7
Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models7
Reviewing Global Relational Governance Research from 2002 to 20207
Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships – Antecedents, Mediator and Outcomes7
Are Business-to-Business Employees More Engaged or Burned Out amid A Global Health Crisis: A Comparative Study7
B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings6
Comparing Digital Strategies and Social Media Usage in B2B and B2C Industries in Spain6
Implementing a Value Co-creation Network: Some Lessons from Taiwan’s Steel Industry5
The Individual Aspect of Interorganizational Cooperation: Favor-Based Cooperation4
Bilateral Opportunism in Buyer–supplier Partnerships4
Distribution of Marketing Research Material to Universities: The Case of Archive of Market and Social Research (AMSR)4
Economic and Non-economic Satisfaction as Outcomes of Micro-enterprises’ Perceived Value from Banking Relationships4
Improving Business-to-Business Relationship Quality Through Salespeople’s Grit and Political Skill4
In defense of challenger marketing4
Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development4
Developments in B to B and B to C Marketing and Sales Automation Systems4
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout4
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement4
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