Journal of Business-To-Business Marketing

Papers
(The TQCC of Journal of Business-To-Business Marketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Correction33
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement25
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads23
The Impact of Moral Identity and Supervisor Bottom-Line Mentality on Salesperson Bottom-Line Mentality and Customer-Relationship-Building Behaviors20
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout19
Role of Functional Company Characteristics on Food Franchisee Behavior19
Artificial Intelligence Applications in the B2B Sales Funnel16
Enhancing Business Performance Through Integrated B2B Systems in China: A Dynamic Capabilities Perspective12
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach12
The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence11
The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors10
Performance-Based Franchisee Segmentation10
Political Skill of B to B Sales Team as a Dynamic Capability: A Strategic Resource Perspective9
Is Beauty the Key to Market Entry? Evaluating Influencer Beauty Through Computer Vision and Multimodal Machine Learning9
A Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts9
Turning ESG into Strategic Risk Reduction in the Digital Era: Insights from Customer Complaints8
Simulation Analysis of B2B Supply Chain Management Optimization Based on Complex Network8
Manufacturers’ Acquiescence to Buyers’ Sourcing Requests in Industrial Markets8
Strategies for Online Market Entry: The Role of Network Anchors in China’s Live Streaming Sales Ecosystem8
Institutional Distance and Partnership Governance Arrangements: An Exploratory Study of the Implementation of a Large Cross-Border Reconstruction Project in China8
Influence of Franchisee Motivation on Their Satisfaction in the Food Franchise Sector7
Salespeople Motivation: A TCCM-Based Review and Future Research Agenda7
The Effects of Livestreaming and Online Shopping Integration on Buyers’ Online Omnichannel Transaction Experience7
An Integrated TCT–RMT Model of Governance and Dependence in B2B Supply Chain Relationships7
Proximity and Unnecessity? Geographical Distance of Customers and Supplier Corporate Social Responsibility7
The Role of Generative AI in Modernizing Entrepreneurship Infrastructure Organizations (EIOs): A Qualitative Study7
The Effect of Product Selection in Live Streaming on Firm Performance: The Roles of Interaction, Scenario, and Brand-Consumer Congruence6
Anchoring within Decoupling: The Reshoring Decision for the Rise of Emerging Market Multinationals Under COVID-19 Disruptions6
Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing6
Does Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years5
Linking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam5
Individual Differences in Supplier-Switching Decision-Making5
Barriers to Entry in China’s Consumer Goods E-Commerce Market5
The Influence of Big Data-Driven Supply Chains on Employee Creativity via Motivation and Resilience in Generative AI Environments5
Watch While Being Watched: How Can ICT Providers Leverage Net Promoter Score to Understand and Predict Sustained User Adoption?5
Promoting Transparency from the Outside: Institutional Pressure, Green Innovation, and Environmental Information Disclosure Quality5
Forging a Magic Chain with Your Allies: Blockchain-Based Governance in Interorganizational Business Cooperation5
Break the Barrier: Why Marketing Managers Resist Blockchain in the Sharing Economy?5
Will a Small Subcontractor Internalize Its Export Marketing Resources? A Resource-Based View Investigation5
The Determinants of Customer Intentions to Use Fintech Services in a Commercial Chinese Bank5
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