Journal of Business-To-Business Marketing

Papers
(The TQCC of Journal of Business-To-Business Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance15
Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis13
Are Women or Men Business-to-Business Salespeople More Engaged on the Job?12
Empowerment of Cross-Border E-Commerce Platforms for Small and Medium-Sized Enterprises: Evidence from China11
Reviewing Global Relational Governance Research from 2002 to 202010
Framing Changes of the Value Proposition of Emerging Technologies in a B2B Context10
Are Business-to-Business Employees More Engaged or Burned Out amid A Global Health Crisis: A Comparative Study9
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict8
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement8
Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects8
Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships – Antecedents, Mediator and Outcomes8
B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings8
Implementing a Value Co-creation Network: Some Lessons from Taiwan’s Steel Industry7
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach7
Improving Business-to-Business Relationship Quality Through Salespeople’s Grit and Political Skill6
Developments in B to B and B to C Marketing and Sales Automation Systems6
Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance6
Servant Leadership Effects on Salesperson Self-Efficacy, Performance, Job Satisfaction, and Turnover Intentions6
Supplier Satisfaction in Buyer–Supplier Relationships: Assessment from Supplier Perspective6
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout5
How Do Interfirm Relationships Affect Altruistic Extra-Role Behavior? The Mediating Effect of Organizational Learning4
Brand Identity-image Congruence: A Framework for Business-to-business Banks in South Africa4
Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?4
Dark Side of Sharing Economy: Examining the Unethical Practices and Its Impact on Coopetition and Firm Performance4
Referrals are A Double-Edged Sword: A Relative Theory of Referral Effects4
Networking Capability and Commercialization Performance: The Role of Network Structure4
Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development4
Reducing Salesperson Turnover Intentions via Organizational Market Orientation and Selective Hiring: A Job Demand-Resources Approach4
The Influence of B to B Firms Use of Multiple Social Media Platforms on Relationship Sales Performance: An Institutional Perspective4
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