Journal of Business-To-Business Marketing

Papers
(The TQCC of Journal of Business-To-Business Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Correction15
Effect of Bilateral Controls on Opportunism: The Mediating Role of Commitment13
Framing Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning11
Simulation Analysis of B2B Supply Chain Management Optimization Based on Complex Network10
Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees10
Supplier Satisfaction in Buyer–Supplier Relationships: Assessment from Supplier Perspective9
Strategies for Online Market Entry: The Role of Network Anchors in China’s Live Streaming Sales Ecosystem9
The Impact of Monitoring on Reseller Slackness: The Mediating Role of Channel Conflict8
Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising8
Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance8
Can Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use8
Empowerment of Cross-Border E-Commerce Platforms for Small and Medium-Sized Enterprises: Evidence from China7
Integrating CSR and Business Strategy into Social Innovation: Insights from Taiwan’s Cultural and Creative Industries6
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads6
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement6
Relationship Quality Between Small and Medium-Sized Enterprise Partners During Threatening Times: The Role of Contact Frequency and Social Exchanges6
Are Business-to-Business Employees More Engaged or Burned Out amid A Global Health Crisis: A Comparative Study6
Shipping Market Forecasting Considering the Individual Investor Emotions: A Novel Twofold Partial Swarm Optimization Based Stacked Long Short-Term Memory Model5
Soft Power Effect on Long-Term Buyer-Seller Relationship: A Fuzzy Multi-Criteria Decision-Making Approach and Evidence from the Turkish Smartphone Sector4
Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis4
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout4
Business-to-Business Marketing in the Light of the Evolution of the Business Environment4
“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis4
The Role of Grit and Emotional Exhaustion in the Selling Process4
Reviewing Global Relational Governance Research from 2002 to 20204
How Supplier Customization Influences Its Performance? A Moderated Mediation Model Based on the Contract Theory4
Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?3
B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings3
Aligning Governance Mechanisms with Organization Forms in Multichannel Marketing3
Role of Functional Company Characteristics on Food Franchisee Behavior3
Research on Reverse Channel: Review and Prospects3
Improving Business-to-Business Relationship Quality Through Salespeople’s Grit and Political Skill3
Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development3
Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem3
Influence of Franchisee Motivation on Their Satisfaction in the Food Franchise Sector3
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