Journal of Business-To-Business Marketing

Papers
(The median citation count of Journal of Business-To-Business Marketing is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance15
Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis13
Are Women or Men Business-to-Business Salespeople More Engaged on the Job?12
Empowerment of Cross-Border E-Commerce Platforms for Small and Medium-Sized Enterprises: Evidence from China11
Framing Changes of the Value Proposition of Emerging Technologies in a B2B Context10
Reviewing Global Relational Governance Research from 2002 to 202010
Are Business-to-Business Employees More Engaged or Burned Out amid A Global Health Crisis: A Comparative Study9
Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects8
Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships – Antecedents, Mediator and Outcomes8
B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings8
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict8
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement8
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach7
Implementing a Value Co-creation Network: Some Lessons from Taiwan’s Steel Industry7
Servant Leadership Effects on Salesperson Self-Efficacy, Performance, Job Satisfaction, and Turnover Intentions6
Supplier Satisfaction in Buyer–Supplier Relationships: Assessment from Supplier Perspective6
Improving Business-to-Business Relationship Quality Through Salespeople’s Grit and Political Skill6
Developments in B to B and B to C Marketing and Sales Automation Systems6
Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance6
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout5
Dark Side of Sharing Economy: Examining the Unethical Practices and Its Impact on Coopetition and Firm Performance4
Referrals are A Double-Edged Sword: A Relative Theory of Referral Effects4
Networking Capability and Commercialization Performance: The Role of Network Structure4
Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development4
Reducing Salesperson Turnover Intentions via Organizational Market Orientation and Selective Hiring: A Job Demand-Resources Approach4
The Influence of B to B Firms Use of Multiple Social Media Platforms on Relationship Sales Performance: An Institutional Perspective4
How Do Interfirm Relationships Affect Altruistic Extra-Role Behavior? The Mediating Effect of Organizational Learning4
Brand Identity-image Congruence: A Framework for Business-to-business Banks in South Africa4
Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?4
Referral Effect in B2B Competitive Marketing - the Ceiling Effect of Referrals -3
B to B firms’ motivation to become members of digital platforms: the case of crowd UK3
International Industrial Selling: Demands, Resources, and Burnout3
The Impact of Anger and Dependence on Supplier Decision-Making3
The Impact of the Negotiators’ Personality and Socio-Demographic Factors on Their Perception of Unethical Negotiation Tactics3
Social Media Agencies and Clients: A Resource Integration Approach3
Innovation in Key Account Management: Identification of Research Trends and Knowledge Gaps3
Understanding How Salesperson Envy and Emotional Exhaustion Lead to Negative Consequences: The Role of Motivation3
Reciprocating Business Model Innovation – How Client and Supplier Models Interact3
Brand Alliances and Stock Reactions2
Business-to-Business Marketing in the Light of the Evolution of the Business Environment2
Evaluating Service Quality and Service Value in Manufacturer-Distributor Settings: A Systems Approach2
Some Reflections on the State of Business-to-Business Marketing Research2
Stop making excuses: reducing unethical behavior and improving performance and relationship quality2
The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence2
The Role of Grit and Emotional Exhaustion in the Selling Process2
Effect of Bilateral Controls on Opportunism: The Mediating Role of Commitment2
The Determinants of Customer Intentions to Use Fintech Services in a Commercial Chinese Bank2
A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set2
The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors2
Soft Power Effect on Long-Term Buyer-Seller Relationship: A Fuzzy Multi-Criteria Decision-Making Approach and Evidence from the Turkish Smartphone Sector2
Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising2
Ecosystem Well-Being and Resilience: Lessons from Crisis Management in Service Organizations2
Trust Climate in International Business-To-Business E-Negotiations: Antecedents, Processes, and Outcomes2
The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction1
Role of Justice Perception in Relationship Duration, Brand Equity, and Strategic Integration1
Contractual Governance, Fairness, and Extra-Role Altruistic Behavior in Chinese Buyer–Seller Relationships1
Framing Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning1
“Indistractable”1
The Reference Group as Antecedent of Gray Market Participation: An Empirical Analysis1
Growing through Giving: The Role of Paying it Forward in Business-to-Business Marketing1
Can Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use1
A Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts1
Active or Passive? Examination of Dependency Behavior in Marketing Channels in China1
Role of Functional Company Characteristics on Food Franchisee Behavior1
Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees1
0.070062875747681