Journal of Business-To-Business Marketing

Papers
(The median citation count of Journal of Business-To-Business Marketing is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads23
Correction22
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement16
Role of Functional Company Characteristics on Food Franchisee Behavior16
Reviewing Global Relational Governance Research from 2002 to 202014
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout14
Artificial Intelligence Applications in the B2B Sales Funnel12
Growing through Giving: The Role of Paying it Forward in Business-to-Business Marketing12
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance11
Enhancing Business Performance Through Integrated B2B Systems in China: A Dynamic Capabilities Perspective11
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict11
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach10
Servant Leadership Effects on Salesperson Self-Efficacy, Performance, Job Satisfaction, and Turnover Intentions10
Referrals are A Double-Edged Sword: A Relative Theory of Referral Effects10
The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors10
A Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts9
Political Skill of B to B Sales Team as a Dynamic Capability: A Strategic Resource Perspective9
The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence9
Is Beauty the Key to Market Entry? Evaluating Influencer Beauty Through Computer Vision and Multimodal Machine Learning8
Institutional Distance and Partnership Governance Arrangements: An Exploratory Study of the Implementation of a Large Cross-Border Reconstruction Project in China7
Manufacturers’ Acquiescence to Buyers’ Sourcing Requests in Industrial Markets6
Strategies for Online Market Entry: The Role of Network Anchors in China’s Live Streaming Sales Ecosystem5
Simulation Analysis of B2B Supply Chain Management Optimization Based on Complex Network5
Influence of Franchisee Motivation on Their Satisfaction in the Food Franchise Sector5
Proximity and Unnecessity? Geographical Distance of Customers and Supplier Corporate Social Responsibility4
The Effect of Product Selection in Live Streaming on Firm Performance: The Roles of Interaction, Scenario, and Brand-Consumer Congruence4
Linking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam4
Promoting Transparency from the Outside: Institutional Pressure, Green Innovation, and Environmental Information Disclosure Quality4
The Effects of Livestreaming and Online Shopping Integration on Buyers’ Online Omnichannel Transaction Experience4
Does Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years4
Barriers to Entry in China’s Consumer Goods E-Commerce Market4
Forging a Magic Chain with Your Allies: Blockchain-Based Governance in Interorganizational Business Cooperation4
Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing4
A Process-Based Framework for B-to-B Service Quality: A Practitioner Note of Management Consulting Service4
Individual Differences in Supplier-Switching Decision-Making4
The Determinants of Customer Intentions to Use Fintech Services in a Commercial Chinese Bank3
Framing Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning3
“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis3
Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development3
Can Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use3
Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees3
Improving Business-to-Business Relationship Quality Through Salespeople’s Grit and Political Skill3
The Importance of Pre-employment Job Motives in Predicting Voluntary Salesforce Turnover in the Gig Economy3
Will a Small Subcontractor Internalize Its Export Marketing Resources? A Resource-Based View Investigation3
Empowerment of Cross-Border E-Commerce Platforms for Small and Medium-Sized Enterprises: Evidence from China3
Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance3
International Industrial Selling: Demands, Resources, and Burnout3
Social Media Agencies and Clients: A Resource Integration Approach3
Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?2
Effect of Bilateral Controls on Opportunism: The Mediating Role of Commitment2
An FsQCA Exploration of Multiple Paths to Sales Performance: Evidence from China2
A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set2
How Supplier Customization Influences Its Performance? A Moderated Mediation Model Based on the Contract Theory2
Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis2
When ‘Mianzi’ Meets Artificial Intelligence: Exploring Cultural and Technological Effects on B2B Brand Dependence2
Shipping Market Forecasting Considering the Individual Investor Emotions: A Novel Twofold Partial Swarm Optimization Based Stacked Long Short-Term Memory Model2
Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem2
Supplier pro-relational opportunism: Antecedents and effects on cooperative buyer-supplier relationships2
The Role of Agility and Sales Orientation Ambidexterity in SME Sales Growth: Transition Country Perspective2
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