Journal of Business-To-Business Marketing

Papers
(The H4-Index of Journal of Business-To-Business Marketing is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Correction21
Supplier Satisfaction in Buyer–Supplier Relationships: Assessment from Supplier Perspective16
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads15
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement14
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout12
Role of Functional Company Characteristics on Food Franchisee Behavior12
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach11
Reviewing Global Relational Governance Research from 2002 to 202011
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict10
Artificial Intelligence Applications in the B2B Sales Funnel9
Growing through Giving: The Role of Paying it Forward in Business-to-Business Marketing9
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