Journal of Business-To-Business Marketing

Papers
(The H4-Index of Journal of Business-To-Business Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance15
Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis13
Are Women or Men Business-to-Business Salespeople More Engaged on the Job?12
Empowerment of Cross-Border E-Commerce Platforms for Small and Medium-Sized Enterprises: Evidence from China11
Framing Changes of the Value Proposition of Emerging Technologies in a B2B Context10
Reviewing Global Relational Governance Research from 2002 to 202010
Are Business-to-Business Employees More Engaged or Burned Out amid A Global Health Crisis: A Comparative Study9
Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects8
Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships – Antecedents, Mediator and Outcomes8
B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings8
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict8
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement8
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