Journal of Business-To-Business Marketing

Papers
(The H4-Index of Journal of Business-To-Business Marketing is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Correction30
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads24
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement20
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout19
The Impact of Moral Identity and Supervisor Bottom-Line Mentality on Salesperson Bottom-Line Mentality and Customer-Relationship-Building Behaviors18
Role of Functional Company Characteristics on Food Franchisee Behavior17
Artificial Intelligence Applications in the B2B Sales Funnel15
Enhancing Business Performance Through Integrated B2B Systems in China: A Dynamic Capabilities Perspective12
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach11
The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence10
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