Journal of Business-To-Business Marketing

Papers
(The H4-Index of Journal of Business-To-Business Marketing is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Correction30
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement24
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads19
Role of Functional Company Characteristics on Food Franchisee Behavior18
The Impact of Moral Identity and Supervisor Bottom-Line Mentality on Salesperson Bottom-Line Mentality and Customer-Relationship-Building Behaviors17
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout16
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach15
Artificial Intelligence Applications in the B2B Sales Funnel12
Enhancing Business Performance Through Integrated B2B Systems in China: A Dynamic Capabilities Perspective10
The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence10
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