Journal of Business-To-Business Marketing

Papers
(The H4-Index of Journal of Business-To-Business Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads27
Correction20
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement18
Role of Functional Company Characteristics on Food Franchisee Behavior16
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout15
Growing through Giving: The Role of Paying it Forward in Business-to-Business Marketing15
Enhancing Business Performance Through Integrated B2B Systems in China: A Dynamic Capabilities Perspective14
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach14
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict14
Referrals are A Double-Edged Sword: A Relative Theory of Referral Effects13
Artificial Intelligence Applications in the B2B Sales Funnel13
Servant Leadership Effects on Salesperson Self-Efficacy, Performance, Job Satisfaction, and Turnover Intentions11
The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors11
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