Journal of Business-To-Business Marketing

Papers
(The H4-Index of Journal of Business-To-Business Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance13
Are Women or Men Business-to-Business Salespeople More Engaged on the Job?11
Framing Changes of the Value Proposition of Emerging Technologies in a B2B Context10
Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis10
Opportunism and conflict as precursors of non-economic and economic satisfaction outcomes in seller–customer business relationships10
Creating a Sustainable Supply Chain Network by Adopting Relationship Management Strategies10
Are Business-to-Business Employees More Engaged or Burned Out amid A Global Health Crisis: A Comparative Study9
How Technology- Based Startups Can Use Customer Value Propositions to Gain Pilot Customers9
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