Journal of Business-To-Business Marketing

Papers
(The H4-Index of Journal of Business-To-Business Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads23
Correction22
Role of Functional Company Characteristics on Food Franchisee Behavior16
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement16
Reviewing Global Relational Governance Research from 2002 to 202014
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout14
Growing through Giving: The Role of Paying it Forward in Business-to-Business Marketing12
Artificial Intelligence Applications in the B2B Sales Funnel12
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict11
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance11
Enhancing Business Performance Through Integrated B2B Systems in China: A Dynamic Capabilities Perspective11
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