OOIR: Observatory of International Research

Papers

(The TQCC of Social Semiotics is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
History, modernity, and city branding in China: a multimodal critical discourse analysis of Xi’an’s promotional videos on social media	22
“She uses men to boost her career”: Chinese digital cultures and gender stereotypes of female academics in Zhihu discourses	15
Where Covid metaphors come from: reconsidering context and modality in metaphor	15
Populism in musical mash ups: recontextualising Brexit	14
The semiotics of the anti-COVID-19 mask	14
Moody and monstrous menstruators: the Semiotics of the menstrual meme on social media	13
Revealing the politics in “soft”, everyday uses of social media: the challenge for critical discourse studies	12
Getting smart: towards critical digital literacy pedagogies	11
Introversive semiosis in action: depictions in opera rehearsals	10
Framing similar issues differently: a cross-cultural discourse analysis of news images	9
Women and fitness on Weibo: the neoliberalism solution to the obligations of Confucianism	8
Street art/art in the street – semiotics, politics, economy	8
Orality, multimodality and creativity in digital writing: Chinese users’ experiences and practices with bullet comments on Bilibili	7
Towards a unified affordance approach: searching for congruent meaning making in COVID-19 warning designs	7
The scientifization of “green” anti-ageing cosmetics in online marketing: a multimodal critical discourse analysis	7
Ideology, attitudinal positioning, and the blockchain: a social semiotic approach to understanding the values construed in the whitepapers of blockchain start-ups	7
Categorisations of developed and developing countries in UN news on climate change	6
Banksy’s Walled Off Hotel and the mediatization of street art	6
Monuments to Lenin in the post-Soviet cultural landscape	6
Taboo metaphtonymy, gender, and impoliteness: how male and female Arab cartoonists think and draw	5
Traditional Knowledge, science and China's pride: how a TCM social media account legitimizes TCM treatment of Covid-19	5
China opportunity or China threat? A corpus-based study of China’s image in Australian news discourse	5
Validating visuals: a socio-semiotic instrument for an informed production and use of visual representations	5
Qanons, anti-vaxxers, and alternative health influencers: a cultural semiotic perspective on the links between conspiracy theories, spirituality, and wellness during the Covid-19 pandemic	5
Gastropopulism: a sociosemiotic analysis of politicians posing as “the everyday man” via food posts on social media	5

Internet memes and the mobilization of a “One-China” cyber nationalist campaign: the case of the 2016 Diba Expedition to Taiwan	5
Street art assemblages	5
Visualising the past for the future: a social semiotic reading of urban heritage	4
“Scrounger-bashing” as national pastime: the prevalence and ferocity of anti-welfare ideology on niche-interest online forums	4
Face masks, materiality and exclusion in the COVID-19 semiotic landscape	4
La lluita continua : socio-political debate and the linguistic landscape of a Catalan city	4
“Is your font racist?” Metapragmatic online discourses on the use of typographic mimicry and its appropriateness	4
The “menstruating” Muslim Brotherhood: taboo metaphor, face attack, and gender in Egyptian culture	3
Romaphobia in the UK Right-Wing Press: racist and populist discourse during the Brexit referendum	3
Climate irresponsibility on social media. A critical approach to “high-carbon visibility discourse”	3
The semiotics of visual and textual legitimacy in the 2014 Gaza war	3
From black to green with a dash of New Nordic. The multimodal rebranding of a Danish energy company with global aspirations	3
Silence: a modality of its own	3
The battle for 5Pointz and signifying regimes: desirable subjects, hierarchies of value, and legitimizing state power	3
Desiring the indigenous: affective commodification of the Sámi	3
The microblogging discourse of disasters: Twitter and Weibo in action in the aftermath of two major industrial accidents	3
Anti-Black sentiments in Chinese Weibo discourse: a critical discourse historical analysis	3
Sharing emotions or/and making allies: the emoji’s interpersonal function in Chinese social media news comments	3
Inside Facebook’s semiosphere. How social media influence digital hate and fuel cyber-polarization	2
Idealising martyrdom and Jordanian militarism in the Martyr’s Memorial in Amman: A social semiotic approach	2
To preserve and to protect vanishing signs: activism through art, ethnography, and linguistics in a gentrifying city	2
Skin-tone modified emoji and first-person indexicality	2
War on feminism: an analysis of metaphorical representations on Weibo	2
Cultural semiotics as the foundation of political semiotics	2
Metaphorical meanings of colour in abstract art	2
A comparison of cultural representation and ideologies in the multimodal discourses of textbooks used in public and private Iranian contexts: a cross-textual study	2
Flags and fields: a comparative analysis of national identity in butter packaging in Sweden and the UK	2
Artificial intelligence and visual discourse: a multimodal critical discourse analysis of AI-generated images of “Dementia”	2
The white worker’s hotdog and the not-so-white worker’s falafel: food-based public art and urban redevelopment in a changing society	2
In search of the social in social semiotics: a historical perspective	2
The Spanish tilde as a visual semiotic marker of Pan-Hispanism	2
Multimodal metaphor (re)framing: a critical analysis of the promotional image of China’s Hubei Province in the post-pandemic era on new media	2
Social class and ethnic disparities in the semiotic landscape of an American “camp town”	2
Caste and gender in Tamil Cinema: Phallic Rehabilitation in the Neo-Native film Dharma Durai	2
The linguistic landscape of an Urban Hispanic-Serving Institution in the United States	2
“The Amazingly Fabulous Tuk tuk Race”: mobility and carnival praxis in the semiotic landscape of Phnom Penh Pride	2
“Yea I’m a f* Tomboy”: “girl crush,” postfeminism, and the reimagining of K-pop femininity	2
Signs, billboards, and graffiti a social-spatial discourse in a regenerated council estate	2
You Are just a №: the quantified self from a semio-pragmatic perspective	2