Journal of Retailing and Consumer Services

Article	Citations
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	295
The effects of constrained mobile coupons in the mobile channel	275
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	260
To serve the country or avoid risk? The effects of strategic versus responsive CSR on consumer trust under high tariff salience	231
Selling virtual fashion in the metaverse: Behavioral evidence from blockchain transactions	218
Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress	217
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	215
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	213
The effects of Figure–Ground contrast in App icons on consumer responses: The mediating role of perceived safety	208
When the self meets the machine: Self-Schemas, symbolic fit, and engagement in AI–human service systems	206
Winning hearts or backfiring? The double-edged sword effect of over-service on customer positive experience	203
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	194
Visual fidelity and price transparency in luxury-brand NFTs: Impacts on consumer authenticity perceptions and purchase intentions in metaverse retailing	192
Effects of realism design in virtual streamers for live commerce: The influence of form, behavior, and voice on consumers’ recommendation and purchase intentions	184
A dual-orientation framework integrating explicit and silent information for Mobile game improvement and publicity: An asymmetry and term-level CR analysis based on online reviews	178
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	176
Unwavering interests in influencers: Influencer-focused barrages in social media product review videos	172
Continuous increasing consumer service for multi-item dual-channel retail management	169
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	168
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	167
Guidance strategies for green consumption from an information ecology perspective: Dynamic modeling and scenario simulation in social networks	163
How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment	162
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	161
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	160
First come, first served: The importance of purchase priority in new product purchase competition	159

Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	158
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	158
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	153
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	153
Effects of in-store live stream on consumers’ offline purchase intention	152
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	151
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	148
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	146
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	144
Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce	140
Emotion and trust in virtual service assistant design for effective service recovery	139
Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)	138
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	138
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	134
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	133
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	129
From virtual to reality: The power of augmented reality in triggering impulsive purchases	126
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	125
The role of socially rich photos in generating favorable donation behavior on charity websites	125
Retailer blockchain adoption with strategic consumers facing counterfeit entry	124
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	124
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	120
From feeling like home to being at home: The negative outcomes of attachment to commercial places	119
Precision marketing for newly-launched products: How to offer free trials to consumers?	119
Return fees in online retailing - Psychological mechanisms across fee designs and product categories	118
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	115
The voice or the script? Unlocking AI agent persuasion through modality and mental imagery	115
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	114
Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence	114
Indulgent or self-controlled? How streamer characteristics and health-threat message framing drive purchase intentions	113
Rethinking sustainability messaging: When and how comparative demarketing outperforms traditional message framing strategies	110
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	109
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	108
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	108
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	107
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	107
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	106
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	106
The right bot for the right job: Aligning chatbot styles with shopping behaviors	105
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	105
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	105
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	103
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	103
Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations	103
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	103
Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study	102
Curation subscription box services: Implications for the pet industry	101
Omni-channel grocery forecasting: Channel differences in forecastability and predictive signals	101
Stand strong or Step Back: Exploring resilience and customer incivility in the retail context	100
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	100

Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	99
The effect of matching promotion type with purchase type on green consumption	98
From technological signal to behavioral response: Unraveling the influence of blockchain traceability labels in fresh e-commerce	97
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	97
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	97
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	96
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	96
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	96
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands	95
Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation	94
Hierarchical mechanisms of consumer adoption of AI-powered shopping guides: An integrated ISM, fuzzy DEMATEL, and Bayesian Network approach	94
The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse	94
The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA	93
Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail	93
Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior	92
Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective	92
Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors	91
How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China	90
Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience	90
Optimal dynamic regulatory architectures for riders' non-compliant deliveries: A reputation-triggered game analysis	89
Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment	89
Unveiling the longitudinal influence of augmented reality cosmetic applications on female buying behavior: A cross-lagged panel model analysis	89
Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility” [J. Retail. Consumer Serv. 84 (2025) 1–9 104231]	89
Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective	89
Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness	88
Risk management for barter exchange policy under retail industry	87
Unlocking the power of artificial intelligence in customer relationship management: a comprehensive analysis of critical success factors	86
Seeking stability or change? Retailers’ organizational legitimacy, strategic orientation and cross-channel integration	86
The market-based assets theory of brand competition	86
Sustainable service product design method: Focus on customer demands and triple bottom line	85
When taste meets color: How spicy food consumption influences consumers’ preferences for high-saturation visuals	85
Why do users trust Robotaxi? Analyzing user differences and adoption behavior from a socio-technical perspective	85
Dual impact of live-streaming e-commerce on non-live sales: Evidence from Douyin	85
Content is king: How content characteristics of short-video advertising drive advertising performance	85
Don't shop hungry? A receipt-based field study of hunger, shopping purpose, and unplanned purchasing	84
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States	84
Between automation and authenticity: The hidden emotional costs of generative AI in service work	82
Evaluating regression techniques for service advisor performance analysis in automotive dealerships	81
The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity	80
In pursuit of service encounter quality: Will service-oriented high-performance work systems benefit high-contact service industries?	80
Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response	80
Polluted cognition: The effect of air pollution on online purchasing behavior	80
Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention	80
Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study	80
When fast is not always better: How temporal metaphors shape continuous watching in live-streaming commerce	80
Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable	79
Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior	78
Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective	78
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach	78
The way out – Customer benefits and self-service satisfaction in cashierless shopping systems	77
Social media user behavior analysis applied to the fashion and apparel industry in the big data era	77
Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach	77
The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory	76
How does AI technology integration affect employees’ proactive service behaviors? A transactional theory of stress perspective	76
Impulsive socially responsible buying after corporate social responsibility: when and why it happens	76
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	76
Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps	76
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels	75
Recovering customer satisfaction after a chatbot service failure – The effect of gender	75
Editorial Board	74
Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method	74
Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust	74
Can AI make us less green? Insights from four experiments on digital speed, time perception, and sustainable consumption	74
Pricing and financing strategies for start-ups’ innovative product: Dynamic game analysis based on consumer value co-creation	74
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method	74
The impact of the Seller's facial image on consumer purchase behavior in peer-to-peer accommodation platforms	73
Bridging logistics and payment to build trust in African E-Retail: The role of logistics service quality, payment drivers, and cultural influences	73
Humans vs. AI in social science research: Rivals or allies in understanding consumers?	73
How multi-domain innovation influences consumer decisions in retail context: The mediating role of perceived brand resilience and its boundaries	73
FOMO-driven binge-scrolling and eudaimonic wellbeing	73
Enhancing consumer well-being through the citizenship experience	72
How to build CSR image with mixed-reward loyalty programs	72
Deposit AI as the “invisible hand” to make the resale easier: A moderated mediation model	72
The effect of green advertising appeals and consumer identity on purchase intention: The moderating role of corporate social responsibility perception	71
Why do consumers keep consuming fashion, and what do they gain? The role of problem recognition style and collectivism	71
Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands	71
How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA	71
Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN	71
Ambient retail intelligence and algorithmic fairness: Exploring hyper-personalization, cognitive trust sustainable service and consumer loyalty in urban retail cafes	71
Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption	70

How AI-enabled checkout and social responsibility of grocery stores affect consumer behavior in the food retailing market	69
Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model	69
Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand	69
Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality	69
Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention	69
Differentiated consumer forgiveness for different corporate social irresponsibility domains: The moderating role of corporate reputation and patriotism	69
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?	68
Implications of counterfeiting and differentiation on online knowledge services with suitability upgrades	68
Rich in modality, poor in value? Understanding the impact of multimodality on review helpfulness	68
Nonverbal communication of dual anchors in live streaming and its effects on sales	68
Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception	68
Counterfeit conundrum: Insights into bottom of the pyramid consumer behavior in India	67
Miracle in the evening: Explaining the boundary condition of consumer's self-control on purchase intention of near-expired products	67
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit	67
Gender differences in hedonic mobile app stickiness: A multi-group SEM analysis of processing pathways	67
Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations	66
Exploring the effect of empathic response and its boundaries in artificial intelligence service recovery	66
Is more always better? The effect of audience size on sales performance in live streaming commerce: A multimethod study	66
Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity	65
Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior	65
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour	65
Tailoring customer segmentation strategies for luxury brands in the NFT market – The case of SUPERGUCCI	65
The golden mean: Research on the mechanism of customer participation in employee service innovation	64
Retail franchise ecosystem dynamics: Insights from countries of varied development levels	64
Why and when firms respond accommodatively to the product-harm crisis: An institutional perspective	64
What's in a Name? The differential impact of branded vs. generic promotional credit on repurchase intention	64
Minority service providers serving majority group customers: The relations between power attribution, empathy and emotional labor	63
Returns foresight: Explainable machine-learning models to predict and reduce product return propensity in omnichannel apparel retail	63
Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products	63
Corrigendum to “When algorithms meet ethics: Mapping consumer moral responses to AI versus human marketing practices” [J. Retailing Consum. Serv. 91 (2026) 104729]	63
The impact of customer-generated evaluation information on sales in online platform-based markets	62
Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse	62
The symphony of service: How consumers evaluate multi-stakeholder travel contexts	62
I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images	62
Chasing green dreams: Understanding consumers’ willingness to pay for sustainability in hotel selection through dual-stage PLS-NCA	61
Credibility and price premium-based competitiveness for industrial brands	61
AI-enabled complaint handling and customer recommendation: A quasi-experimental difference-in-differences (DiD) perspective	61
More gain, more give? The impact of brand community value on users’ value co-creation	61
When “nonsense” makes sense: Effects of non-informational speech by virtual streamers in livestream commerce	61
How lenient is lenient enough? Return policies for near-expired foods require extra compensation	61
A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products	61
A quality function deployment framework for service strategy planning	60
Manufacturer encroachment through live streaming considering consumer disappointment aversion	60
The effect of risk on purchase confidence and subsequent purchase intention: The moderating role of product container haptic sensations	60
Enhance understandings of Online Food Delivery's service quality with online reviews	60
Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features	59
Consumer confidence and green purchase intention: An application of the stimulus-organism-response model	59
Enhancing brand equity through multidimensional brand authenticity in the fashion retailing	59
Caught in the Act: Natural recognition of deepfake UGC ad, expectancy violation and consumer responses	58
How digital efforts build equity: Moderating role of brand type, familiarity, and consumer green consciousness in the fashion sector	58
Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles	58
Improving customer retention in taxi industry using travel data analytics: A churn prediction study	57
The mediating effect of user satisfaction and the moderated mediating effect of AI anxiety on the relationship between perceived usefulness and subscription payment intention	57
Encourage sustainable consumption among the elderly through generativity	57
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons	57
How do online sales channels affect global product purchases? The role of CSR and cross-country differences	57
How to make busy individuals donate more? The matching effect of charitable appeals and busyness on willingness to donate	57
Helpful or harmful? A curvilinear perspective on AI agent anthropomorphism in service failure tolerance	57
Organizational structure and store performance in the grocery retail industry: The moderating role of narcissistic leadership	56
Consumers and service robots: Power relationships amid COVID-19 pandemic	56
Reputation vs. price: Sequential recommendations based on cue diagnosticity theory	56
Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA	56
How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective	56
Changes and determinants of consumer shopping behavior in E-commerce and social media product Muslimah	56
How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust	56
Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention	56
Watching is valuable: Consumer views – Content consumption on OTT platforms	56
Why do we prefer humans to artificial intelligence in telemarketing? A mind perception explanation	56
Editorial Board	55
Unveiling insights from online shopping carnivals: A pre-vs-post analysis	55
More saturated, better Performance: How color saturation affects product performance perception	55
Engaging in unpaid jobs out of free will: an attribution theory perspective on the effects of supervisor support attributions on volunteers' service quality	55
Editorial Board	55
Exploring consumers’ competence, autonomy and relatedness needs in the adoption of facial recognition payment technology	55
Display advertising or social media post? The impact of endorsement execution form on the effectiveness of virtual influencers’ advertising endorsements	54
Supervisor incivility and frontline employees’ performance amid the COVID-19 pandemic: A multilevel moderated mediation analysis	54
Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages	54
Turning buzz into behavior: Shopping companions as buffers against ambivalence in novelty marketing	54
Orchestrating retail in small cities	54
When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers	54
Factors affecting consumers’ energy curtailment behavior and purchases of energy-efficient appliances	54
Customer engagement outcomes in mobile applications: Self-congruence as a moderator	53
Can mobile promotion automation decrease overall purchases? The role of promotion pattern predictability in customer habit formation	53
Understanding shoppers’ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product	53
Do sales control systems affect service–sales ambidexterity and salesperson performance? A job demands–resources perspective	53
Cafe geography tells how locations vary across retail models	53
Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation	53
Low-frequency, high-impact: Discovering important rare events from UGC	53
The dynamic impact of electronic word-of-mouth (eWOM) in the movie market lifecycle: the moderating role of key creators’ activity on movie attendance	52
Influencing mechanisms of live streamer's language strategies on product sales	52
Measuring the consumer livestreaming experience: Scale development and validation	52
The retailer's brand promotion strategy under competition: The impact of supply uncertainty	52
“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services	52
Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability	52
Advertisement policy for dual-channel within emissions-controlled flexible production system	51