Journal of Retailing and Consumer Services

Article	Citations
Emotion and trust in virtual service assistant design for effective service recovery	291
Effects of in-store live stream on consumers’ offline purchase intention	280
Conflict management capabilities in franchising	262
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	240
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	238
Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress	238
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	224
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	215
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	204
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	202
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	195
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	184
First come, first served: The importance of purchase priority in new product purchase competition	183
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	181
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	169
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	167
The effects of constrained mobile coupons in the mobile channel	167
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	166
From virtual to reality: The power of augmented reality in triggering impulsive purchases	161
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	160
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	160
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	155
Continuous increasing consumer service for multi-item dual-channel retail management	152
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	152
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	151

Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	151
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement	149
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	148
Consumer rights or unethical behaviors: Exploring the impacts of retailer return policies	145
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	142
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	141
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	140
Stand strong or Step Back: Exploring resilience and customer incivility in the retail context	137
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	135
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	134
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	133
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	132
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	129
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	129
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	129
The effect of matching promotion type with purchase type on green consumption	126
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	122
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	117
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	117
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	115
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	113
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	113
Curation subscription box services: Implications for the pet industry	112
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	112
From feeling like home to being at home: The negative outcomes of attachment to commercial places	111
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news	110
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	109
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	107
Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study	107
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	107
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	106
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	106
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	105
Precision marketing for newly-launched products: How to offer free trials to consumers?	105
The role of socially rich photos in generating favorable donation behavior on charity websites	104
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	104
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	104
Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models	103
Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes	103
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	103
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention	102
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	102
Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility” [J. Retail. Consumer Serv. 84 (2025) 1–9 104231]	99
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	99
Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness	99
Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective	98
Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective	97
Why do users trust Robotaxi? Analyzing user differences and adoption behavior from a socio-technical perspective	95
The way out – Customer benefits and self-service satisfaction in cashierless shopping systems	94
The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity	94

Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior	94
Evaluating regression techniques for service advisor performance analysis in automotive dealerships	92
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	91
Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail	91
Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power	91
Sustainable service product design method: Focus on customer demands and triple bottom line	91
Risk management for barter exchange policy under retail industry	90
Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach	89
Recovering customer satisfaction after a chatbot service failure – The effect of gender	88
The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse	88
Reconciling conflict of interests in a green retailing channel with green sales effort	88
Mobile shopping intensity: Consumer demographics and motivations	87
Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps	87
Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors	86
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels	85
How does AI technology integration affect employees’ proactive service behaviors? A transactional theory of stress perspective	85
Background music tempo effects on food evaluations and purchase intentions	84
The determinants of Women's redemption of geo-targeted m-coupons	84
Determinants of switching intention from web-based stores to retail apps: Habit as a moderator	84
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach	83
The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA	83
Polluted cognition: The effect of air pollution on online purchasing behavior	82
Standing up for or against: A text-mining study on the recommendation of mobile payment apps	82
How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China	81
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands	81
Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment	79
Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study	79
Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective	79
Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior	78
Social media user behavior analysis applied to the fashion and apparel industry in the big data era	78
Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience	77
Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method	77
The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory	77
Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation	76
In pursuit of service encounter quality: Will service-oriented high-performance work systems benefit high-contact service industries?	76
Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type	75
The market-based assets theory of brand competition	74
Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention	74
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States	74
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour	74
Seeking stability or change? Retailers’ organizational legitimacy, strategic orientation and cross-channel integration	74
Effects of characteristics of in-store retail technology on customer citizenship behavior	73
Rich in modality, poor in value? Understanding the impact of multimodality on review helpfulness	73
Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable	73
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit	73
Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust	73
How to build CSR image with mixed-reward loyalty programs	73
Enhancing consumer well-being through the citizenship experience	73
Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims	72
Editorial Board	72
Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality	72
Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception	71
Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands	71
Counterfeit conundrum: Insights into bottom of the pyramid consumer behavior in India	71
Implications of counterfeiting and differentiation on online knowledge services with suitability upgrades	70
Deposit AI as the “invisible hand” to make the resale easier: A moderated mediation model	70
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?	70
The impact of the Seller's facial image on consumer purchase behavior in peer-to-peer accommodation platforms	69
Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention	69
Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand	69
Exploring the effect of empathic response and its boundaries in artificial intelligence service recovery	68
Miracle in the evening: Explaining the boundary condition of consumer's self-control on purchase intention of near-expired products	68
Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model	68
Differentiated consumer forgiveness for different corporate social irresponsibility domains: The moderating role of corporate reputation and patriotism	68
Tailoring customer segmentation strategies for luxury brands in the NFT market – The case of SUPERGUCCI	68
How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA	68
Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN	67
Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity	67
Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption	67
Nonverbal communication of dual anchors in live streaming and its effects on sales	67
Exploring the core factors of online purchase decisions by building an E-Commerce network evolution model	66
Improving customer retention in taxi industry using travel data analytics: A churn prediction study	66
Retail franchise ecosystem dynamics: Insights from countries of varied development levels	66
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method	66
Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations	66
How do online sales channels affect global product purchases? The role of CSR and cross-country differences	66
Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust	66
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour	66
How to make busy individuals donate more? The matching effect of charitable appeals and busyness on willingness to donate	66
Manufacturer encroachment through live streaming considering consumer disappointment aversion	65

Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally	65
I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images	65
Minority service providers serving majority group customers: The relations between power attribution, empathy and emotional labor	64
Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention	64
Enhancing brand equity through multidimensional brand authenticity in the fashion retailing	64
Consumers’ personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships	64
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons	63
Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA	63
Watching is valuable: Consumer views – Content consumption on OTT platforms	63
How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust	63
Does social trust always explain the active use of sharing-based programs?: A cross-national comparison of Indian and U.S. rideshare consumers	63
Enhance understandings of Online Food Delivery's service quality with online reviews	63
Consumer confidence and green purchase intention: An application of the stimulus-organism-response model	63
Why do we prefer humans to artificial intelligence in telemarketing? A mind perception explanation	63
Encourage sustainable consumption among the elderly through generativity	63
The effect of risk on purchase confidence and subsequent purchase intention: The moderating role of product container haptic sensations	62
Less light, better bite: How ambient lighting influences taste perceptions	62
Credibility and price premium-based competitiveness for industrial brands	62
Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos	62
Consumers and service robots: Power relationships amid COVID-19 pandemic	61
Building value with packaging: Development and validation of a measurement scale	61
A CSR perspective to foster employee creativity in the banking sector: The role of work engagement and psychological safety	61
Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption	61
Dealing with poor online ratings in the hospitality service industry: The mitigating power of corporate social responsibility activities	61
Why and when firms respond accommodatively to the product-harm crisis: An institutional perspective	60
Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse	60
Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products	59
Editorial Board	59
Changes and determinants of consumer shopping behavior in E-commerce and social media product Muslimah	59
Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles	59
The golden mean: Research on the mechanism of customer participation in employee service innovation	58
Helpful or harmful? A curvilinear perspective on AI agent anthropomorphism in service failure tolerance	58
A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products	58
Reputation vs. price: Sequential recommendations based on cue diagnosticity theory	58
A quality function deployment framework for service strategy planning	58
More gain, more give? The impact of brand community value on users’ value co-creation	58
The mediating effect of user satisfaction and the moderated mediating effect of AI anxiety on the relationship between perceived usefulness and subscription payment intention	58
How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective	57
Location effects: Geo-spatial and socio-demographic determinants of sales dynamics in brick-and-mortar retail stores	57
From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices	57
The impact of customer-generated evaluation information on sales in online platform-based markets	57
Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features	57
Organizational structure and store performance in the grocery retail industry: The moderating role of narcissistic leadership	57
Interplays between manufacturer advertising and retailer store brand introduction: Agency vs. wholesale contracts	57
Engaging in unpaid jobs out of free will: an attribution theory perspective on the effects of supervisor support attributions on volunteers' service quality	56
The crisis cloud's silver linings: The effects of hope and gratitude on employee burnout and engagement	56
Can mobile promotion automation decrease overall purchases? The role of promotion pattern predictability in customer habit formation	56
Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability	56
Editorial Board	56
Measuring the consumer livestreaming experience: Scale development and validation	56
Understanding shoppers’ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product	56
Stocking up on hand sanitizer: Pandemic lessons for retailers and consumers	55
Hedonic consumption experience in videogaming: A multidimensional perspective	55
Unlocking potential: An integrated approach using PLS-SEM, NCA, and fsQCA for informed decision making	55
Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal	55
Appreciation vs. apology: Research on the influence mechanism of chatbot service recovery based on politeness theory	55
Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages	54
Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation	54
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand	54
Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective	54
Cafe geography tells how locations vary across retail models	54
Technology roadmapping for the e-commerce sector: A text-mining approach	54
Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services	54
Measuring the impact of online reviews on consumer purchase decisions – A scale development study	53
Healing or hesitation? The impact of anthropomorphism on consumers' repair intentions for products	53
Perceived values, platform attachment and repurchase intention in on-demand service platforms: A cognition-affection-conation perspective	53
“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services	53
Marketplace, reseller, or web-store channel: The impact of return policy and cross-channel spillover from marketplace to web-store	53
Exploring consumers’ competence, autonomy and relatedness needs in the adoption of facial recognition payment technology	53
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels	53
Advertisement policy for dual-channel within emissions-controlled flexible production system	53
A two-generation new product model by considering forward-looking customers: Dynamic pricing and advertising optimization	52
Low-frequency, high-impact: Discovering important rare events from UGC	52
Brand personality appeal in retailing: Comparing fashion- and grocery retailing	52
Influencing mechanisms of live streamer's language strategies on product sales	52
Do sales control systems affect service–sales ambidexterity and salesperson performance? A job demands–resources perspective	52
Customer engagement outcomes in mobile applications: Self-congruence as a moderator	52
Do myriad e-channels always create value for customers? A dynamic analysis of the perceived value of a digital information product during the usage phase	52
When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers	52
Unveiling insights from online shopping carnivals: A pre-vs-post analysis	51
Editorial Board	51
Managing advertising investments in marketing channels	51
The retailer's brand promotion strategy under competition: The impact of supply uncertainty	50
Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency	50
Supervisor incivility and frontline employees’ performance amid the COVID-19 pandemic: A multilevel moderated mediation analysis	50
Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness	50
Informing or persuading? Unveiling the complex dynamics of live chat in online labor markets	49
Orchestrating retail in small cities	49
The role of interactivity from Instagram advertisements in shaping young female fashion consumers’ perceived value and behavioral intentions	49
Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence	49
Neuro-signaling techniques in advertisement endorsements: Unveiling consumer responses and behavioral trends	49
Striking the right balance: Customising return policy leniency for managing customer online return proclivity and satisfaction	49
An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives	48
Zero-COVID and retail: Using multi-wave data to examine the role of perceived risk and psychological factors in shopping abandonment	48
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety	48