Journal of Retailing and Consumer Services

Article	Citations
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	359
From virtual to reality: The power of augmented reality in triggering impulsive purchases	293
The effects of constrained mobile coupons in the mobile channel	282
Continuous increasing consumer service for multi-item dual-channel retail management	260
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	247
Guidance strategies for green consumption from an information ecology perspective: Dynamic modeling and scenario simulation in social networks	239
Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce	215
First come, first served: The importance of purchase priority in new product purchase competition	208
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	207
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	196
Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress	191
Selling virtual fashion in the metaverse: Behavioral evidence from blockchain transactions	190
The effects of Figure–Ground contrast in App icons on consumer responses: The mediating role of perceived safety	189
Effects of in-store live stream on consumers’ offline purchase intention	188
Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)	183
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	181
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	180
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	177
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	175
To serve the country or avoid risk? The effects of strategic versus responsive CSR on consumer trust under high tariff salience	167
Unwavering interests in influencers: Influencer-focused barrages in social media product review videos	163
How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment	158
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	158
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	155
Visual fidelity and price transparency in luxury-brand NFTs: Impacts on consumer authenticity perceptions and purchase intentions in metaverse retailing	151

How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	149
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	147
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	145
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	143
A dual-orientation framework integrating explicit and silent information for Mobile game improvement and publicity: An asymmetry and term-level CR analysis based on online reviews	142
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement	140
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	140
Emotion and trust in virtual service assistant design for effective service recovery	137
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	137
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	137
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	137
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	136
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	136
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	135
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	133
Stand strong or Step Back: Exploring resilience and customer incivility in the retail context	131
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	129
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	129
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	126
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	125
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	122
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	121
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	120
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	120
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	119
Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations	118
The role of socially rich photos in generating favorable donation behavior on charity websites	115
Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models	114
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	114
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	114
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	114
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	111
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	111
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	110
Return fees in online retailing - Psychological mechanisms across fee designs and product categories	110
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news	109
Precision marketing for newly-launched products: How to offer free trials to consumers?	109
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	109
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	108
Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence	107
Curation subscription box services: Implications for the pet industry	106
Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study	104
Retailer blockchain adoption with strategic consumers facing counterfeit entry	103
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	100
From feeling like home to being at home: The negative outcomes of attachment to commercial places	100
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	100
Indulgent or self-controlled? How streamer characteristics and health-threat message framing drive purchase intentions	99
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	99
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	98
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	98

The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	97
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention	97
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	96
The effect of matching promotion type with purchase type on green consumption	96
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	96
Sustainable service product design method: Focus on customer demands and triple bottom line	95
Polluted cognition: The effect of air pollution on online purchasing behavior	95
The determinants of Women's redemption of geo-targeted m-coupons	95
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	93
How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China	93
Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response	92
Unveiling the longitudinal influence of augmented reality cosmetic applications on female buying behavior: A cross-lagged panel model analysis	92
Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility” [J. Retail. Consumer Serv. 84 (2025) 1–9 104231]	91
Optimal dynamic regulatory architectures for riders' non-compliant deliveries: A reputation-triggered game analysis	90
Unlocking the power of artificial intelligence in customer relationship management: a comprehensive analysis of critical success factors	90
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States	89
Social media user behavior analysis applied to the fashion and apparel industry in the big data era	89
Why do users trust Robotaxi? Analyzing user differences and adoption behavior from a socio-technical perspective	89
The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity	88
Impulsive socially responsible buying after corporate social responsibility: when and why it happens	87
Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective	87
Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study	87
Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior	86
The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory	86
The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA	86
Evaluating regression techniques for service advisor performance analysis in automotive dealerships	86
Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation	86
Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment	85
Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps	85
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands	85
Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective	85
The market-based assets theory of brand competition	84
In pursuit of service encounter quality: Will service-oriented high-performance work systems benefit high-contact service industries?	83
Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach	83
Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors	83
Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior	83
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach	82
Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness	82
Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience	82
Determinants of switching intention from web-based stores to retail apps: Habit as a moderator	81
Recovering customer satisfaction after a chatbot service failure – The effect of gender	81
The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse	81
Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention	81
Risk management for barter exchange policy under retail industry	81
Seeking stability or change? Retailers’ organizational legitimacy, strategic orientation and cross-channel integration	81
Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail	80
The way out – Customer benefits and self-service satisfaction in cashierless shopping systems	80
Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type	80
How does AI technology integration affect employees’ proactive service behaviors? A transactional theory of stress perspective	80
Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method	79
Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective	79
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels	79
Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable	78
Enhancing consumer well-being through the citizenship experience	78
How to build CSR image with mixed-reward loyalty programs	77
Can AI make us less green? Insights from four experiments on digital speed, time perception, and sustainable consumption	75
Gender differences in hedonic mobile app stickiness: A multi-group SEM analysis of processing pathways	75
Editorial Board	74
Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception	74
Deposit AI as the “invisible hand” to make the resale easier: A moderated mediation model	74
Is more always better? The effect of audience size on sales performance in live streaming commerce: A multimethod study	73
Pricing and financing strategies for start-ups’ innovative product: Dynamic game analysis based on consumer value co-creation	73
How multi-domain innovation influences consumer decisions in retail context: The mediating role of perceived brand resilience and its boundaries	73
Nonverbal communication of dual anchors in live streaming and its effects on sales	73
Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands	73
Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality	72
Exploring the effect of empathic response and its boundaries in artificial intelligence service recovery	72
Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption	72
Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust	71
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method	70
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?	70
Tailoring customer segmentation strategies for luxury brands in the NFT market – The case of SUPERGUCCI	70
Counterfeit conundrum: Insights into bottom of the pyramid consumer behavior in India	70
Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity	70
Differentiated consumer forgiveness for different corporate social irresponsibility domains: The moderating role of corporate reputation and patriotism	70
Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN	70
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit	69
The impact of the Seller's facial image on consumer purchase behavior in peer-to-peer accommodation platforms	69
Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model	69
Implications of counterfeiting and differentiation on online knowledge services with suitability upgrades	69

How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA	68
Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention	68
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour	68
Miracle in the evening: Explaining the boundary condition of consumer's self-control on purchase intention of near-expired products	68
Rich in modality, poor in value? Understanding the impact of multimodality on review helpfulness	67
Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations	67
Bridging logistics and payment to build trust in African E-Retail: The role of logistics service quality, payment drivers, and cultural influences	67
Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior	67
The effect of risk on purchase confidence and subsequent purchase intention: The moderating role of product container haptic sensations	66
Enhance understandings of Online Food Delivery's service quality with online reviews	66
Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand	66
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons	66
Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA	66
How do online sales channels affect global product purchases? The role of CSR and cross-country differences	66
Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles	66
Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos	65
Encourage sustainable consumption among the elderly through generativity	65
The golden mean: Research on the mechanism of customer participation in employee service innovation	65
Retail franchise ecosystem dynamics: Insights from countries of varied development levels	64
How to make busy individuals donate more? The matching effect of charitable appeals and busyness on willingness to donate	64
What's in a Name? The differential impact of branded vs. generic promotional credit on repurchase intention	64
The impact of customer-generated evaluation information on sales in online platform-based markets	64
Helpful or harmful? A curvilinear perspective on AI agent anthropomorphism in service failure tolerance	64
How digital efforts build equity: Moderating role of brand type, familiarity, and consumer green consciousness in the fashion sector	63
Editorial Board	63
Changes and determinants of consumer shopping behavior in E-commerce and social media product Muslimah	63
Caught in the Act: Natural recognition of deepfake UGC ad, expectancy violation and consumer responses	63
I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images	63
Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features	63
A quality function deployment framework for service strategy planning	63
Why and when firms respond accommodatively to the product-harm crisis: An institutional perspective	63
Improving customer retention in taxi industry using travel data analytics: A churn prediction study	62
Reputation vs. price: Sequential recommendations based on cue diagnosticity theory	62
Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products	62
More gain, more give? The impact of brand community value on users’ value co-creation	62
Minority service providers serving majority group customers: The relations between power attribution, empathy and emotional labor	62
Corrigendum to “When algorithms meet ethics: Mapping consumer moral responses to AI versus human marketing practices” [J. Retailing Consum. Serv. 91 (2026) 104729]	61
Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse	61
Consumers and service robots: Power relationships amid COVID-19 pandemic	61
Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention	60
A CSR perspective to foster employee creativity in the banking sector: The role of work engagement and psychological safety	60
How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective	60
Why do we prefer humans to artificial intelligence in telemarketing? A mind perception explanation	60
Enhancing brand equity through multidimensional brand authenticity in the fashion retailing	60
Credibility and price premium-based competitiveness for industrial brands	60
Watching is valuable: Consumer views – Content consumption on OTT platforms	60
A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products	60
Consumer confidence and green purchase intention: An application of the stimulus-organism-response model	60
How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust	60
Location effects: Geo-spatial and socio-demographic determinants of sales dynamics in brick-and-mortar retail stores	60
Manufacturer encroachment through live streaming considering consumer disappointment aversion	59
The mediating effect of user satisfaction and the moderated mediating effect of AI anxiety on the relationship between perceived usefulness and subscription payment intention	59
Editorial Board	59
Organizational structure and store performance in the grocery retail industry: The moderating role of narcissistic leadership	59
Low-frequency, high-impact: Discovering important rare events from UGC	58
Measuring the consumer livestreaming experience: Scale development and validation	58
Turning buzz into behavior: Shopping companions as buffers against ambivalence in novelty marketing	58
Editorial Board	58
Can mobile promotion automation decrease overall purchases? The role of promotion pattern predictability in customer habit formation	58
Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation	57
Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection	57
Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability	57
The retailer's brand promotion strategy under competition: The impact of supply uncertainty	57
Stocking up on hand sanitizer: Pandemic lessons for retailers and consumers	56
Supervisor incivility and frontline employees’ performance amid the COVID-19 pandemic: A multilevel moderated mediation analysis	56
Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages	56
Engaging in unpaid jobs out of free will: an attribution theory perspective on the effects of supervisor support attributions on volunteers' service quality	56
Cafe geography tells how locations vary across retail models	56
Display advertising or social media post? The impact of endorsement execution form on the effectiveness of virtual influencers’ advertising endorsements	56
Influencing mechanisms of live streamer's language strategies on product sales	56
Orchestrating retail in small cities	56
When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers	56
Do sales control systems affect service–sales ambidexterity and salesperson performance? A job demands–resources perspective	56
Exploring consumers’ competence, autonomy and relatedness needs in the adoption of facial recognition payment technology	55
Healing or hesitation? The impact of anthropomorphism on consumers' repair intentions for products	55
Unveiling insights from online shopping carnivals: A pre-vs-post analysis	55
From emotional arousal to diminished cognitive control: How configurations of beauty streamer characteristics shape consumer impulse buying	55
Perceived values, platform attachment and repurchase intention in on-demand service platforms: A cognition-affection-conation perspective	54
Striking the right balance: Customising return policy leniency for managing customer online return proclivity and satisfaction	54
Customer engagement outcomes in mobile applications: Self-congruence as a moderator	54
Factors affecting consumers’ energy curtailment behavior and purchases of energy-efficient appliances	54
The dynamic impact of electronic word-of-mouth (eWOM) in the movie market lifecycle: the moderating role of key creators’ activity on movie attendance	54
More saturated, better Performance: How color saturation affects product performance perception	54
Who decides: The consumer or the retailer? An LLM-assisted Bayesian framework for modeling purchase decisions with retailer influence	53
Measuring the impact of online reviews on consumer purchase decisions – A scale development study	53
Appreciation vs. apology: Research on the influence mechanism of chatbot service recovery based on politeness theory	53
“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services	53
Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective	53
Understanding shoppers’ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product	53
Unlocking potential: An integrated approach using PLS-SEM, NCA, and fsQCA for informed decision making	53
Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness	53
Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services	52
The role of interactivity from Instagram advertisements in shaping young female fashion consumers’ perceived value and behavioral intentions	52
Advertisement policy for dual-channel within emissions-controlled flexible production system	52
Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation	52