OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing and Consumer Services is 84. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
First come, first served: The importance of purchase priority in new product purchase competition	266
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	265
The effects of constrained mobile coupons in the mobile channel	239
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	221
Conflict management capabilities in franchising	220
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	217
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	208
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	207
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	198
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	179
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	176
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	173
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	172
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement	171
Consumer rights or unethical behaviors: Exploring the impacts of retailer return policies	168
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	166
Antecedents and consequences of customer flexibility: Establishing the link to firm competitive advantage	163
Continuous increasing consumer service for multi-item dual-channel retail management	161
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	157
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	153
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	151
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	149
Emotion and trust in virtual service assistant design for effective service recovery	146
Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period	144
Effects of in-store live stream on consumers’ offline purchase intention	141

Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	141
Does educating customers create positive word of mouth?	139
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	137
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	137
From virtual to reality: The power of augmented reality in triggering impulsive purchases	136
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	135
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	134
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	134
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	132
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	131
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	127
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	127
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	126
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	126
Precision marketing for newly-launched products: How to offer free trials to consumers?	123
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	123
Curation subscription box services: Implications for the pet industry	120
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	120
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	118
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	115
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	114
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	113
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	106
From feeling like home to being at home: The negative outcomes of attachment to commercial places	106
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	106
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	105
Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models	105
The role of socially rich photos in generating favorable donation behavior on charity websites	104
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	104
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	104
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	102
The effect of matching promotion type with purchase type on green consumption	101
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	100
Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes	99
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	99
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news	98
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	96
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	95
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	95
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention	95
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	94
Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study	92
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	92
Evaluating regression techniques for service advisor performance analysis in automotive dealerships	92
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	92
Risk management for barter exchange policy under retail industry	92
The determinants of Women's redemption of geo-targeted m-coupons	92
Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power	90
Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type	90
Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors	90

Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail	89
Seeking stability or change? Retailers’ organizational legitimacy, strategic orientation and cross-channel integration	87
How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China	87
Background music tempo effects on food evaluations and purchase intentions	86
Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method	84
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States	84
How does AI technology integration affect employees’ proactive service behaviors? A transactional theory of stress perspective	84
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour	84
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	84
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels	84
Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation	84