OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing and Consumer Services is 89. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	364
The effects of constrained mobile coupons in the mobile channel	270
Continuous increasing consumer service for multi-item dual-channel retail management	252
Guidance strategies for green consumption from an information ecology perspective: Dynamic modeling and scenario simulation in social networks	247
First come, first served: The importance of purchase priority in new product purchase competition	217
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	211
Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)	196
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	194
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	194
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	191
To serve the country or avoid risk? The effects of strategic versus responsive CSR on consumer trust under high tariff salience	188
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	186
Unwavering interests in influencers: Influencer-focused barrages in social media product review videos	186
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	182
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	177
Winning hearts or backfiring? The double-edged sword effect of over-service on customer positive experience	177
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	167
Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce	161
Selling virtual fashion in the metaverse: Behavioral evidence from blockchain transactions	161
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	160
Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress	155
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	153
Emotion and trust in virtual service assistant design for effective service recovery	151
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	149
When the self meets the machine: Self-Schemas, symbolic fit, and engagement in AI–human service systems	147

A dual-orientation framework integrating explicit and silent information for Mobile game improvement and publicity: An asymmetry and term-level CR analysis based on online reviews	146
Visual fidelity and price transparency in luxury-brand NFTs: Impacts on consumer authenticity perceptions and purchase intentions in metaverse retailing	145
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	144
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	144
How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment	144
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	143
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	142
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	142
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	140
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	139
Effects of in-store live stream on consumers’ offline purchase intention	135
From virtual to reality: The power of augmented reality in triggering impulsive purchases	133
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	132
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	128
The effects of Figure–Ground contrast in App icons on consumer responses: The mediating role of perceived safety	128
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	127
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	127
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	126
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	122
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	122
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	121
From technological signal to behavioral response: Unraveling the influence of blockchain traceability labels in fresh e-commerce	120
The role of socially rich photos in generating favorable donation behavior on charity websites	119
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	117
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	117
The voice or the script? Unlocking AI agent persuasion through modality and mental imagery	116
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	115
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	115
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	114
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	113
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	112
Omni-channel grocery forecasting: Channel differences in forecastability and predictive signals	110
Indulgent or self-controlled? How streamer characteristics and health-threat message framing drive purchase intentions	110
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	110
Stand strong or Step Back: Exploring resilience and customer incivility in the retail context	108
Retailer blockchain adoption with strategic consumers facing counterfeit entry	106
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	103
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	103
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	102
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	101
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	101
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	101
Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study	101
Precision marketing for newly-launched products: How to offer free trials to consumers?	100
Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence	100
From feeling like home to being at home: The negative outcomes of attachment to commercial places	99
Curation subscription box services: Implications for the pet industry	99
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	98
Return fees in online retailing - Psychological mechanisms across fee designs and product categories	98
The effect of matching promotion type with purchase type on green consumption	97

The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	97
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	97
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	95
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	94
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	94
Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations	93
Risk management for barter exchange policy under retail industry	92
Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors	92
Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response	92
Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience	91
The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity	91
Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness	90
Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility” [J. Retail. Consumer Serv. 84 (2025) 1–9 104231]	90
Unlocking the power of artificial intelligence in customer relationship management: a comprehensive analysis of critical success factors	89
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States	89
Optimal dynamic regulatory architectures for riders' non-compliant deliveries: A reputation-triggered game analysis	89