OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing and Consumer Services is 91. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	295
The effects of constrained mobile coupons in the mobile channel	275
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	260
To serve the country or avoid risk? The effects of strategic versus responsive CSR on consumer trust under high tariff salience	231
Selling virtual fashion in the metaverse: Behavioral evidence from blockchain transactions	218
Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress	217
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	215
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	213
The effects of Figure–Ground contrast in App icons on consumer responses: The mediating role of perceived safety	208
When the self meets the machine: Self-Schemas, symbolic fit, and engagement in AI–human service systems	206
Winning hearts or backfiring? The double-edged sword effect of over-service on customer positive experience	203
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	194
Visual fidelity and price transparency in luxury-brand NFTs: Impacts on consumer authenticity perceptions and purchase intentions in metaverse retailing	192
Effects of realism design in virtual streamers for live commerce: The influence of form, behavior, and voice on consumers’ recommendation and purchase intentions	184
A dual-orientation framework integrating explicit and silent information for Mobile game improvement and publicity: An asymmetry and term-level CR analysis based on online reviews	178
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	176
Unwavering interests in influencers: Influencer-focused barrages in social media product review videos	172
Continuous increasing consumer service for multi-item dual-channel retail management	169
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	168
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	167
Guidance strategies for green consumption from an information ecology perspective: Dynamic modeling and scenario simulation in social networks	163
How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment	162
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	161
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	160
First come, first served: The importance of purchase priority in new product purchase competition	159

Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	158
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	158
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	153
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	153
Effects of in-store live stream on consumers’ offline purchase intention	152
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	151
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	148
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	146
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	144
Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce	140
Emotion and trust in virtual service assistant design for effective service recovery	139
Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)	138
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	138
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	134
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	133
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	129
From virtual to reality: The power of augmented reality in triggering impulsive purchases	126
The role of socially rich photos in generating favorable donation behavior on charity websites	125
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	125
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	124
Retailer blockchain adoption with strategic consumers facing counterfeit entry	124
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	120
Precision marketing for newly-launched products: How to offer free trials to consumers?	119
From feeling like home to being at home: The negative outcomes of attachment to commercial places	119
Return fees in online retailing - Psychological mechanisms across fee designs and product categories	118
The voice or the script? Unlocking AI agent persuasion through modality and mental imagery	115
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	115
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	114
Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence	114
Indulgent or self-controlled? How streamer characteristics and health-threat message framing drive purchase intentions	113
Rethinking sustainability messaging: When and how comparative demarketing outperforms traditional message framing strategies	110
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	109
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	108
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	108
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	107
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	107
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	106
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	106
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	105
The right bot for the right job: Aligning chatbot styles with shopping behaviors	105
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	105
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	103
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	103
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	103
Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations	103
Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study	102
Curation subscription box services: Implications for the pet industry	101
Omni-channel grocery forecasting: Channel differences in forecastability and predictive signals	101
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	100
Stand strong or Step Back: Exploring resilience and customer incivility in the retail context	100

Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	99
The effect of matching promotion type with purchase type on green consumption	98
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	97
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	97
From technological signal to behavioral response: Unraveling the influence of blockchain traceability labels in fresh e-commerce	97
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	96
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	96
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	96
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands	95
Hierarchical mechanisms of consumer adoption of AI-powered shopping guides: An integrated ISM, fuzzy DEMATEL, and Bayesian Network approach	94
The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse	94
Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation	94
Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail	93
The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA	93
Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective	92
Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior	92
Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors	91