OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
A first look at online reputation on Airbnb, where every stay is above average	115
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	59
Anthropomorphized artificial intelligence, attachment, and consumer behavior	41
A construal-level approach to hedonic and utilitarian shopping orientation	33
Blockchain: a game changer for marketers?	31
How common is new product failure and when does it vary?	23
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures	21
Understanding and motivating salesperson resilience	20
Retailer voluntary investment against a threat of manufacturer encroachment	19
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines	19
Speaking the same language: the power of words in crowdfunding success and failure	18
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	18
Marketing insights from text analysis	17
The impact of lay beliefs about AI on adoption of algorithmic advice	17
Strengthening the satisfaction loyalty link: the role of relational switching costs	16
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior	16
ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION	15
The role of betrayal in the response to value and performance brand crisis	15
Using virtual reality to increase charitable donations	14
2019 Academic Marketing Climate Survey: motivation, results, and recommendations	14
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us	13
Consumer responses toward symmetric versus asymmetric facial expression emojis	13
Reaching for rigor and relevance: better marketing research for a better world	13
Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020	13
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions	12

Building consumer connection with new brands through rituals: the role of mindfulness	11
The Chief Marketing Officer: an antidote to myopic earnings management practices	9
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	9
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood	9
Language matters: humanizing service robots through the use of language during the COVID-19 pandemic	9
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising	9
Anthropomorphizing makes material goods as happiness-inducing as experiences	8
The cloud and its silver lining: negative and positive spillovers from automotive recalls	8
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance	8
Consumer motives for buying regional products: the REGIOSCALE	8
Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters	8
Exogenous brand crises: brand infection and contamination	7
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	7
Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey	7
How limited consumption experiences affect word of mouth	7
Longing for the past and embracing the new: Does nostalgia increase new product adoption?	7
DPS 2.0: on the road to a cashless society	6
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio	6
Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey	6
“Dark patterns” in online services: a motivating study and agenda for future research	6
Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey	5
Editorial: Relaunching Marketing Letters	5
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior	5
The power of nostalgia: Age and preference for popular music	4
Sports fandom in the metaverse: marketing implications and research agenda	4
Where is the brand growth potential? An examination of buyer groups	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Feedback as a two-way street: when and why rating consumers fails	4
Measuring the impact of rarity on price: evidence from NBA Top Shot	4
An empirical examination of consumer co-creation process	4
Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)	4
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers	4
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays	4
Advertising creativity and its effects: a meta-analysis of the moderating role of modality	4
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications	4
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	4
Movie fit uncertainty and interplay between traditional advertising and social media marketing	4
Virtual currencies: different schemes and research opportunities	4