OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Dual response in conjoint analysis	72
Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors	60
Math anxiety effects on consumer purchase decisions: the role of framing	34
Introducing Marketing Letters’ data policy	27
Cultural differences in giving experiential (vs. material) gifts	25
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	20
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	19
Splurging with Alexa: How voicebots increase product upgrades	15
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	14
Consumer misestimations of small recurring changes vs. a single large lump sum	12
Creating a beautiful life	12
Guidelines for creating content when conducting netnographic research	12
Impacts of chief marketing officer in product recalls	12
How altruistic alternatives reverse the compromise effect	11
National customer orientation: an empirical test across 112 countries	11
Is volunteering a gateway to increased monetary giving? Evidence from a field experiment	11
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	9
Modeling misinformation spread for policy evaluation: a parsimonious framework	9
How air quality shapes offline consumption: evidence from price promotion and store traffic	8
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	8
Remembering less, or needing less? Age-related differences in the purchase funnel	8
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	8
The impact of the first light purchase on purchase behavior: a replication across categories and households	8
The effect of firm size on perceived product healthiness	8
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	8

When and why consumers prefer human-free behavior tracking products	7
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	7
Can AI reduce the reputation premium in knowledge diffusion? Evidence from SSRN marketing working papers	7
Should it be my party? Consumer roles in joint experiences	7
The adoption and disadoption of electric vehicles by innovators	6
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	6
Consumers’ minimum time investments in meaningful consumption	6
Market expansion and the scope of mass customization	6
Who gets a reply? Modeling managerial responses to online reviews across industries	6
Network externalities, consumer heterogeneity, and optimal monopoly pricing	6
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	6
Expectation-based consumer purchase decisions: behavioral modeling and observations	6
Identifying a suitable short form to assess Brand Love	6
Sentiment deviations in responses to movie trailers across social media platforms	5
Variety-seeking and time of day: a replication	5
A new technique for measuring a firm’s marketing emphasis	5
Giving time or money: which altruism feels more effective?	5
Dynamic synthetic control: estimating the marketing efforts to promote a higher-than-required wage to local businesses	5
AI vs. human in customer service: how attribute type changes the game	4
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce	4
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	4
Integrating manipulated and measured independent variables in analyzing experimental results	4
The value of geolocation information across the promotion funnel	4