OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
A first look at online reputation on Airbnb, where every stay is above average	93
Consumer decisions with artificially intelligent voice assistants	52
Autonomy in consumer choice	52
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices	52
The past, present, and future of brand research	38
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	37
The past, present, and future of consumer research	36
Customers’ emotions in service failure and recovery: a meta-analysis	34
Anthropomorphized artificial intelligence, attachment, and consumer behavior	30
How can machine learning aid behavioral marketing research?	30
A construal-level approach to hedonic and utilitarian shopping orientation	28
Blockchain: a game changer for marketers?	26
Soul and machine (learning)	21
How common is new product failure and when does it vary?	18
Retailer voluntary investment against a threat of manufacturer encroachment	17
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures	17
Mobility as a service (MaaS): the importance of transportation psychology	17
The past, present, and future of measurement and methods in marketing analysis	15
Understanding and motivating salesperson resilience	15
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior	15
The impact of lay beliefs about AI on adoption of algorithmic advice	14
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines	14
Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic	14
Strengthening the satisfaction loyalty link: the role of relational switching costs	13
2019 Academic Marketing Climate Survey: motivation, results, and recommendations	13

Refocusing loyalty programs in the era of big data: a societal lens paradigm	13
Speaking the same language: the power of words in crowdfunding success and failure	11
Consumer responses toward symmetric versus asymmetric facial expression emojis	11
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	11
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions	11
Marketing insights from text analysis	11
The role of betrayal in the response to value and performance brand crisis	10
Using virtual reality to increase charitable donations	10
Effects of firm-, industry-, and country-level innovation on firm performance	10
ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION	9
Touch vs. click: how computer interfaces polarize consumers’ evaluations	9
Building consumer connection with new brands through rituals: the role of mindfulness	9
Emotion regulation in the marketplace: the role of pleasant brand personalities	9
Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction	8
The Chief Marketing Officer: an antidote to myopic earnings management practices	8
Sinfully decadent: priming effects of immoral advertising symbols on indulgence	8
Platform data strategy	8
The past, present, and future of customer management	8
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret	8
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us	8
The disruptive potential of drones	8
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making	7
Choices in networks: a research framework	7
The past, present, and future of innovation research	7
Consumer motives for buying regional products: the REGIOSCALE	7
Boys do not cry: the negative effects of brand masculinity on brand emotions	7
Anthropomorphizing makes material goods as happiness-inducing as experiences	6
Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey	6
Exogenous brand crises: brand infection and contamination	6
Longing for the past and embracing the new: Does nostalgia increase new product adoption?	6
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	6
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	6