OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Math anxiety effects on consumer purchase decisions: the role of framing	81
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	51
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	35
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	29
Cultural differences in giving experiential (vs. material) gifts	28
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	27
Introducing Marketing Letters’ data policy	27
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection	26
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio	25
Impacts of chief marketing officer in product recalls	22
Creating a beautiful life	21
Anthropomorphized artificial intelligence, attachment, and consumer behavior	20
Consumer misestimations of small recurring changes vs. a single large lump sum	18
How altruistic alternatives reverse the compromise effect	18
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	17
Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)	14
Coordinating supply-related scarcity appeals with online reviews	14
Remembering less, or needing less? Age-related differences in the purchase funnel	14
National customer orientation: an empirical test across 112 countries	14
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	13
Modeling misinformation spread for policy evaluation: a parsimonious framework	13
When and why consumers prefer human-free behavior tracking products	12
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	12
The effect of firm size on perceived product healthiness	11
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	11

Strengthening the satisfaction loyalty link: the role of relational switching costs	10
The effect of trust in management on salespeople’s selling orientation	10
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	9
Market expansion and the scope of mass customization	9
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	9
Should it be my party? Consumer roles in joint experiences	9
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	8
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	8
The adoption and disadoption of electric vehicles by innovators	8
Identifying a suitable short form to assess Brand Love	7
Measuring the impact of rarity on price: evidence from NBA Top Shot	7
The effect of unavailable donation opportunities on donation choice	6
Consumers’ minimum time investments in meaningful consumption	6
Network externalities, consumer heterogeneity, and optimal monopoly pricing	6
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	6
Sentiment deviations in responses to movie trailers across social media platforms	6
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	6
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	6
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions	5
Variety-seeking and time of day: a replication	5
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	5
Anthropomorphizing makes material goods as happiness-inducing as experiences	5
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	5
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	4
Profitability of behavior-based price discrimination	4
How uncertainty affects information search among consumers: a curvilinear perspective	4
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
The street music business: consumer responses to buskers performing on the street and on online video platforms	4
Platform break-even market share	4
Where is the brand growth potential? An examination of buyer groups	4
The role of presentation order in consumer choice: the abrupt disparity effect	4
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising	4
Attribute ratings and their impact on attraction and compromise effects	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Ad expenditures and perceived quality: a replication and extension	4
An empirical examination of consumer co-creation process	4