OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Letters is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
A first look at online reputation on Airbnb, where every stay is above average	89
Autonomy in consumer choice	51
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices	50
Consumer decisions with artificially intelligent voice assistants	48
The past, present, and future of brand research	37
The past, present, and future of consumer research	36
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	34
Customers’ emotions in service failure and recovery: a meta-analysis	34
How can machine learning aid behavioral marketing research?	30
Anthropomorphized artificial intelligence, attachment, and consumer behavior	29
A construal-level approach to hedonic and utilitarian shopping orientation	28
Blockchain: a game changer for marketers?	24
Soul and machine (learning)	21
Retailer voluntary investment against a threat of manufacturer encroachment	17
How common is new product failure and when does it vary?	17
Mobility as a service (MaaS): the importance of transportation psychology	17
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures	16
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior	15
Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic	14
Understanding and motivating salesperson resilience	14
2019 Academic Marketing Climate Survey: motivation, results, and recommendations	13
The past, present, and future of measurement and methods in marketing analysis	13
Strengthening the satisfaction loyalty link: the role of relational switching costs	13
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines	12
Refocusing loyalty programs in the era of big data: a societal lens paradigm	12

The impact of lay beliefs about AI on adoption of algorithmic advice	12
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions	11
Speaking the same language: the power of words in crowdfunding success and failure	11
Consumer responses toward symmetric versus asymmetric facial expression emojis	11
The role of betrayal in the response to value and performance brand crisis	10
Effects of firm-, industry-, and country-level innovation on firm performance	10
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	10
Marketing insights from text analysis	10
Touch vs. click: how computer interfaces polarize consumers’ evaluations	9
Emotion regulation in the marketplace: the role of pleasant brand personalities	9
ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION	9
Building consumer connection with new brands through rituals: the role of mindfulness	8
Platform data strategy	8
The past, present, and future of customer management	8
Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction	8
The Chief Marketing Officer: an antidote to myopic earnings management practices	8
Sinfully decadent: priming effects of immoral advertising symbols on indulgence	8
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us	8
Using virtual reality to increase charitable donations	8
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret	7
The disruptive potential of drones	7
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making	7
Consumer motives for buying regional products: the REGIOSCALE	7
The past, present, and future of innovation research	7
Choices in networks: a research framework	7
Anthropomorphizing makes material goods as happiness-inducing as experiences	6
Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey	6
Exogenous brand crises: brand infection and contamination	6
Longing for the past and embracing the new: Does nostalgia increase new product adoption?	6
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	6
Boys do not cry: the negative effects of brand masculinity on brand emotions	6
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus	5
Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey	5
Editorial: Relaunching Marketing Letters	5
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior	5
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood	5
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	5
How limited consumption experiences affect word of mouth	5
Fundraising design: key issues, unifying framework, and open puzzles	4
The past, present, and future of marketing strategy	4
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications	4
Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey	4
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays	4
Language matters: humanizing service robots through the use of language during the COVID-19 pandemic	4
Reaching for rigor and relevance: better marketing research for a better world	4
“Dark patterns” in online services: a motivating study and agenda for future research	4
Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)	4
Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters	4
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance	4
Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020	4

Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio	4
All that glitters is not gold: when glossy packaging hurts brand trust	3
The power of nostalgia: Age and preference for popular music	3
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	3
Prepayment and future cross-buying: an exploratory analysis	3
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers	3
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising	3
Reward strategy spillover effects on observer cooperation in business networks	3
The effect of unavailable donation opportunities on donation choice	3
Movie fit uncertainty and interplay between traditional advertising and social media marketing	3
Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market	3
Virtual currencies: different schemes and research opportunities	3
DPS 2.0: on the road to a cashless society	3
To buy or how much to buy? Partition dependence in purchase-quantity decisions	3
The cloud and its silver lining: negative and positive spillovers from automotive recalls	3
Introducing Marketing Letters’ data policy	3
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	3
Feedback as a two-way street: when and why rating consumers fails	2
Advertising creativity and its effects: a meta-analysis of the moderating role of modality	2
Measuring the impact of rarity on price: evidence from NBA Top Shot	2
Where is the brand growth potential? An examination of buyer groups	2
Narrative information on secondhand products in e-commerce	2
Predicting Firm Market Performance Using the Social Media Promoter Score	2
The role of timeframes in the retrieval and temporal location judgments of past events	2
In the world of plastics: how thinking style influences preference for cosmetic surgery	2
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources	2
Counterfeit patronage: human values, counterfeit experience and construal level	2
A lure or a turn-off: social media reactions to business model innovation announcements	2
CEO inside-debt compensation and strategic emphasis	2
Launching the Idea Corners section of Marketing Letters	2