OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Letters is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
A first look at online reputation on Airbnb, where every stay is above average	115
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	59
Anthropomorphized artificial intelligence, attachment, and consumer behavior	41
A construal-level approach to hedonic and utilitarian shopping orientation	33
Blockchain: a game changer for marketers?	31
How common is new product failure and when does it vary?	23
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures	21
Understanding and motivating salesperson resilience	20
Retailer voluntary investment against a threat of manufacturer encroachment	19
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines	19
Speaking the same language: the power of words in crowdfunding success and failure	18
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	18
Marketing insights from text analysis	17
The impact of lay beliefs about AI on adoption of algorithmic advice	17
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior	16
Strengthening the satisfaction loyalty link: the role of relational switching costs	16
ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION	15
The role of betrayal in the response to value and performance brand crisis	15
2019 Academic Marketing Climate Survey: motivation, results, and recommendations	14
Using virtual reality to increase charitable donations	14
Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020	13
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us	13
Consumer responses toward symmetric versus asymmetric facial expression emojis	13
Reaching for rigor and relevance: better marketing research for a better world	13
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions	12

Building consumer connection with new brands through rituals: the role of mindfulness	11
Language matters: humanizing service robots through the use of language during the COVID-19 pandemic	9
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising	9
The Chief Marketing Officer: an antidote to myopic earnings management practices	9
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	9
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood	9
Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters	8
Anthropomorphizing makes material goods as happiness-inducing as experiences	8
The cloud and its silver lining: negative and positive spillovers from automotive recalls	8
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance	8
Consumer motives for buying regional products: the REGIOSCALE	8
Longing for the past and embracing the new: Does nostalgia increase new product adoption?	7
Exogenous brand crises: brand infection and contamination	7
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	7
Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey	7
How limited consumption experiences affect word of mouth	7
DPS 2.0: on the road to a cashless society	6
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio	6
Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey	6
“Dark patterns” in online services: a motivating study and agenda for future research	6
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior	5
Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey	5
Editorial: Relaunching Marketing Letters	5
Advertising creativity and its effects: a meta-analysis of the moderating role of modality	4
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications	4
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	4
Movie fit uncertainty and interplay between traditional advertising and social media marketing	4
Virtual currencies: different schemes and research opportunities	4
The power of nostalgia: Age and preference for popular music	4
Sports fandom in the metaverse: marketing implications and research agenda	4
Where is the brand growth potential? An examination of buyer groups	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Feedback as a two-way street: when and why rating consumers fails	4
Measuring the impact of rarity on price: evidence from NBA Top Shot	4
An empirical examination of consumer co-creation process	4
Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)	4
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers	4
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays	4
The street music business: consumer responses to buskers performing on the street and on online video platforms	3
Introducing Marketing Letters’ data policy	3
Sentiment deviations in responses to movie trailers across social media platforms	3
All that glitters is not gold: when glossy packaging hurts brand trust	3
Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?	3
Coordinating supply-related scarcity appeals with online reviews	3
Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market	3
The role of timeframes in the retrieval and temporal location judgments of past events	3
Prepayment and future cross-buying: an exploratory analysis	3
The effect of unavailable donation opportunities on donation choice	3
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?	3
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources	3

The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	3
Predicting Firm Market Performance Using the Social Media Promoter Score	3
To buy or how much to buy? Partition dependence in purchase-quantity decisions	3
The Oversensitivity in Gift-Giving Phenomenon	3
Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion	2
Measuring latent individual difference variables with a conjoint design and structural equation modeling	2
Profitability of behavior-based price discrimination	2
Counterfeit patronage: human values, counterfeit experience and construal level	2
Plural forms and dual distribution: the “external” party’s perspective and the role of path dependency	2
A lure or a turn-off: social media reactions to business model innovation announcements	2
The creative touch: the influence of haptics on creativity	2
CEO inside-debt compensation and strategic emphasis	2
In the world of plastics: how thinking style influences preference for cosmetic surgery	2
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	2
Narrative information on secondhand products in e-commerce	2
Expectation-based consumer purchase decisions: behavioral modeling and observations	2
The adoption and disadoption of electric vehicles by innovators	2
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics	2
Understanding effect sizes in consumer psychology	2
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection	2
Marketing Letters encourages submissions to Replication Corner	2
Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram	1
What you see is what you get: the impact of blockchain technology transparency on consumers	1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic	1
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	1
The role of product acquisition mode in self- and social-signals of status	1
Cultural differences in giving experiential (vs. material) gifts	1
Commentary on “2019 Academic Marketing Climate Survey: motivation, results and recommendations”	1
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	1
Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films	1
The effect of firm size on perceived product healthiness	1
Remembering less, or needing less? Age-related differences in the purchase funnel	1
Social media sentiment polarization and its impact on product adoption	1
Sparking conversations: Editors’ Pick with commentaries and thematic article compilations	1
Attribute ratings and their impact on attraction and compromise effects	1
Text is gendered: the role of letter case	1
Cued-recall asymmetries: the case of brand names and logos	1
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements	1
An investigation of the impact of Black male and female actors on US movies’ box-office across countries	1
You ain’t foolin’ me! Imposter judgments in luxury status signaling	1
Market expansion and the scope of mass customization	1
Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?	1
Love is blind: the ironic effect of fans’ experience on taste perception	1
When Less is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms	1
Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation	1
How uncertainty affects information search among consumers: a curvilinear perspective	1
How internal reference prices determine when a price’s location will influence consumer judgments	1
Correction to: Mobility as a service (MaaS): the importance of transportation psychology	1
The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task	1
Strategic use of just-below numbers in packaged-foods calorie information	1
Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences	1
Bitcoin-denominated prices can reduce preference for vice products	1
Adoption patterns over time: a replication	1
Handmade vs. machine-made: the effects of handmade gifts on social relationships	1
Are scientific practices improving in consumer research? A glass half-full and half-empty	1
The effect of trust in management on salespeople’s selling orientation	1
What does sustainability mean in the minds of consumers? A multi-country panel study	1
The role of presentation order in consumer choice: the abrupt disparity effect	1
Need to evaluate as a predictor of creating and seeking online word of mouth	1
Impacts of chief marketing officer in product recalls	1