OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Letters is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Math anxiety effects on consumer purchase decisions: the role of framing	81
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	51
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	35
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	29
Cultural differences in giving experiential (vs. material) gifts	28
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	27
Introducing Marketing Letters’ data policy	27
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection	26
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio	25
Impacts of chief marketing officer in product recalls	22
Creating a beautiful life	21
Anthropomorphized artificial intelligence, attachment, and consumer behavior	20
How altruistic alternatives reverse the compromise effect	18
Consumer misestimations of small recurring changes vs. a single large lump sum	18
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	17
Coordinating supply-related scarcity appeals with online reviews	14
Remembering less, or needing less? Age-related differences in the purchase funnel	14
National customer orientation: an empirical test across 112 countries	14
Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)	14
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	13
Modeling misinformation spread for policy evaluation: a parsimonious framework	13
When and why consumers prefer human-free behavior tracking products	12
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	12
The effect of firm size on perceived product healthiness	11
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	11

Strengthening the satisfaction loyalty link: the role of relational switching costs	10
The effect of trust in management on salespeople’s selling orientation	10
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	9
Market expansion and the scope of mass customization	9
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	9
Should it be my party? Consumer roles in joint experiences	9
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	8
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	8
The adoption and disadoption of electric vehicles by innovators	8
Identifying a suitable short form to assess Brand Love	7
Measuring the impact of rarity on price: evidence from NBA Top Shot	7
Network externalities, consumer heterogeneity, and optimal monopoly pricing	6
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	6
Sentiment deviations in responses to movie trailers across social media platforms	6
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	6
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	6
The effect of unavailable donation opportunities on donation choice	6
Consumers’ minimum time investments in meaningful consumption	6
Variety-seeking and time of day: a replication	5
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	5
Anthropomorphizing makes material goods as happiness-inducing as experiences	5
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions	5
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	4
Profitability of behavior-based price discrimination	4
How uncertainty affects information search among consumers: a curvilinear perspective	4
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
The street music business: consumer responses to buskers performing on the street and on online video platforms	4
Platform break-even market share	4
Where is the brand growth potential? An examination of buyer groups	4
The role of presentation order in consumer choice: the abrupt disparity effect	4
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising	4
Attribute ratings and their impact on attraction and compromise effects	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Ad expenditures and perceived quality: a replication and extension	4
An empirical examination of consumer co-creation process	4
Quality signaling and willingness-to-pay: an experimental assessment	3
Impacts of generative AI on user contributions: evidence from a coding Q &A platform	3
Personalized subject lines in email marketing	3
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	3
Introduction to special issue on gender and ethnicity in the marketing professoriate	3
A dynamic model of price competition and promotion in prescription drug markets	3
From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products	3
Mass shooting, gender, and housing price disparities	3
The effect of competition on product removal	3
CEO inside-debt compensation and strategic emphasis	3
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior	3

Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention	3
An investigation of the impact of Black male and female actors on US movies’ box-office across countries	3
Consumer motives for buying regional products: the REGIOSCALE	3
Correction to: Mobility as a service (MaaS): the importance of transportation psychology	3
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications	3
Measuring latent individual difference variables with a conjoint design and structural equation modeling	3
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance	3
Marketing Letters encourages submissions to Replication Corner	3
Counterfeit patronage: human values, counterfeit experience and construal level	3
The overlapping effect: impact of product display on price–quality judgments	2
What does sustainability mean in the minds of consumers? A multi-country panel study	2
Advancing the science of marketing	2
A Conceptual replication of the differential price framing effect in the field	2
2019 Academic Marketing Climate Survey: response to commentaries	2
Correction to: Marketing insights from text analysis	2
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?	2
Commentary on “2019 Academic Marketing Climate Survey: motivation, results and recommendations”	2
Simultaneous versus sequential option presentation: A conceptual replication	2
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts	2
Reaching for rigor and relevance: better marketing research for a better world	2
Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey	2
Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values	2
Hmm, the effect of AI conversational fillers on consumer purchase intentions	1
Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation	1
The impact of brand equity on profit premium in an equilibrium framework	1
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines	1
Continued goal pursuit in time-bound goals	1
Bitcoin-denominated prices can reduce preference for vice products	1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic	1
A lure or a turn-off: social media reactions to business model innovation announcements	1
Step back in time! A construal level perspective on advertisements using brand longevity cues	1
Social identity–based barriers to pro-environmental intentions	1
How internal reference prices determine when a price’s location will influence consumer judgments	1
Marketing insights from text analysis	1
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood	1
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes	1
Narrative information on secondhand products in e-commerce	1
Strategic use of just-below numbers in packaged-foods calorie information	1
Take me back to the past: the impact of social identity conflict on nostalgic consumption	1
Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment	1
Virtual currencies: different schemes and research opportunities	1
Are scientific practices improving in consumer research? A glass half-full and half-empty	1
Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products	1
Understanding effect sizes in consumer psychology	1
The offer framing effect: a replication and extension	1
Cued-recall asymmetries: the case of brand names and logos	1
Participant multitasking in online studies	1
How Augmented Reality (AR) impacts consumers’ connection to a brand	1
The role of timeframes in the retrieval and temporal location judgments of past events	1
Easter eggs: Signaling quality via intrinsic motivation	1
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	1