OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Letters is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	115
Introducing Marketing Letters’ data policy	51
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	49
Math anxiety effects on consumer purchase decisions: the role of framing	33
Cultural differences in giving experiential (vs. material) gifts	33
Dual response in conjoint analysis	29
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	26
Splurging with Alexa: How voicebots increase product upgrades	22
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	20
Impacts of chief marketing officer in product recalls	18
Creating a beautiful life	18
Guidelines for creating content when conducting netnographic research	18
How altruistic alternatives reverse the compromise effect	17
Consumer misestimations of small recurring changes vs. a single large lump sum	17
National customer orientation: an empirical test across 112 countries	15
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	14
Coordinating supply-related scarcity appeals with online reviews	14
Remembering less, or needing less? Age-related differences in the purchase funnel	11
Modeling misinformation spread for policy evaluation: a parsimonious framework	11
The effect of trust in management on salespeople’s selling orientation	10
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	10
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	9
When and why consumers prefer human-free behavior tracking products	9
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	9
The impact of the first light purchase on purchase behavior: a replication across categories and households	8

The effect of firm size on perceived product healthiness	7
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	7
Market expansion and the scope of mass customization	7
Should it be my party? Consumer roles in joint experiences	7
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	7
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	6
The adoption and disadoption of electric vehicles by innovators	6
The effect of unavailable donation opportunities on donation choice	6
Measuring the impact of rarity on price: evidence from NBA Top Shot	6
Network externalities, consumer heterogeneity, and optimal monopoly pricing	6
Consumers’ minimum time investments in meaningful consumption	6
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
Giving time or money: which altruism feels more effective?	5
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	5
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce	5
Identifying a suitable short form to assess Brand Love	5
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	5
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	5
Sentiment deviations in responses to movie trailers across social media platforms	5
A new technique for measuring a firm’s marketing emphasis	5
Variety-seeking and time of day: a replication	5
The value of geolocation information across the promotion funnel	5
The role of presentation order in consumer choice: the abrupt disparity effect	4
Profitability of behavior-based price discrimination	4
Attribute ratings and their impact on attraction and compromise effects	4
Platform break-even market share	4
Where is the brand growth potential? An examination of buyer groups	4
How uncertainty affects information search among consumers: a curvilinear perspective	4
Integrating manipulated and measured independent variables in analyzing experimental results	4
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Ad expenditures and perceived quality: a replication and extension	4
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude	3
Measuring latent individual difference variables with a conjoint design and structural equation modeling	3
The impact of background music style on price thresholds for food and beverage products	3
CEO inside-debt compensation and strategic emphasis	3
The power of diversity in online communities	3
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality	3
Personalized subject lines in email marketing	3
Do happy people shop more? A replication–extension field study on spending	3
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance	3
An empirical examination of consumer co-creation process	3
From turbulence to housing market	3
The gift exchange taboo: Givers’ and recipients’ differing views on exchanging a gift for another product	3
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	3
A dynamic model of price competition and promotion in prescription drug markets	2
Leveraging audio data: A guide to understanding customer-firm conversations	2

Mass shooting, gender, and housing price disparities	2
A Conceptual replication of the differential price framing effect in the field	2
An investigation of the impact of Black male and female actors on US movies’ box-office across countries	2
Marketing Letters encourages submissions to Replication Corner	2
Correction to: Mobility as a service (MaaS): the importance of transportation psychology	2
Space matters: the effect of product spacing on consumer variety-seeking	2
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts	2
From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products	2
Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention	2
Quality signaling and willingness-to-pay: an experimental assessment	2
Impacts of generative AI on user contributions: evidence from a coding Q &A platform	2
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?	2
Strategic use of just-below numbers in packaged-foods calorie information	1
Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment	1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic	1
Correction to: Marketing insights from text analysis	1
Human–AI collaboration for marketing capabilities: a meta-analysis	1
Reaching for rigor and relevance: better marketing research for a better world	1
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines	1
The impact of brand equity on profit premium in an equilibrium framework	1
Handmade brands and product variety perception: The “handmade = small variety” belief	1
Cued-recall asymmetries: the case of brand names and logos	1
Virtual currencies: different schemes and research opportunities	1
Step back in time! A construal level perspective on advertisements using brand longevity cues	1
Take me back to the past: the impact of social identity conflict on nostalgic consumption	1
Advancing the science of marketing	1
Simultaneous versus sequential option presentation: A conceptual replication	1
What does sustainability mean in the minds of consumers? A multi-country panel study	1
Participant multitasking in online studies	1
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood	1
Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation	1
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes	1
Narrative information on secondhand products in e-commerce	1
Easter eggs: Signaling quality via intrinsic motivation	1
A lure or a turn-off: social media reactions to business model innovation announcements	1
How Augmented Reality (AR) impacts consumers’ connection to a brand	1
Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values	1
The overlapping effect: impact of product display on price–quality judgments	1
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	1
Bitcoin-denominated prices can reduce preference for vice products	1
Market outcomes regarding number and types of brand alliance partnerships	1
Continued goal pursuit in time-bound goals	1
Social identity–based barriers to pro-environmental intentions	1
The offer framing effect: a replication and extension	1
How endorsers’ faces shape perceptions of brand warmth and competence	1