Marketing Letters

Papers
(The H4-Index of Marketing Letters is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data129
Dual response in conjoint analysis65
Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors59
Math anxiety effects on consumer purchase decisions: the role of framing33
Introducing Marketing Letters’ data policy32
A meta-analysis of the effects of sponsorship disclosure in influencer marketing25
Cultural differences in giving experiential (vs. material) gifts22
Splurging with Alexa: How voicebots increase product upgrades17
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism15
Guidelines for creating content when conducting netnographic research14
Creating a beautiful life13
Impacts of chief marketing officer in product recalls12
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