Marketing Letters

Papers
(The H4-Index of Marketing Letters is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences115
Introducing Marketing Letters’ data policy51
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data49
Math anxiety effects on consumer purchase decisions: the role of framing33
Cultural differences in giving experiential (vs. material) gifts33
Dual response in conjoint analysis29
A meta-analysis of the effects of sponsorship disclosure in influencer marketing26
Splurging with Alexa: How voicebots increase product upgrades22
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism20
Impacts of chief marketing officer in product recalls18
Creating a beautiful life18
Guidelines for creating content when conducting netnographic research18
How altruistic alternatives reverse the compromise effect17
Consumer misestimations of small recurring changes vs. a single large lump sum17
National customer orientation: an empirical test across 112 countries15
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