Marketing Letters

Papers
(The H4-Index of Marketing Letters is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Math anxiety effects on consumer purchase decisions: the role of framing81
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences51
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data35
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences29
Cultural differences in giving experiential (vs. material) gifts28
A meta-analysis of the effects of sponsorship disclosure in influencer marketing27
Introducing Marketing Letters’ data policy27
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection26
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio25
Impacts of chief marketing officer in product recalls22
Creating a beautiful life21
Anthropomorphized artificial intelligence, attachment, and consumer behavior20
How altruistic alternatives reverse the compromise effect18
Consumer misestimations of small recurring changes vs. a single large lump sum18
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior17
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