Marketing Letters

Papers
(The H4-Index of Marketing Letters is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Math anxiety effects on consumer purchase decisions: the role of framing93
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection39
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences39
Cultural differences in giving experiential (vs. material) gifts30
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences28
Introducing Marketing Letters’ data policy27
Dual response in conjoint analysis25
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data23
A meta-analysis of the effects of sponsorship disclosure in influencer marketing17
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism16
Creating a beautiful life15
Impacts of chief marketing officer in product recalls15
Guidelines for creating content when conducting netnographic research15
Consumer misestimations of small recurring changes vs. a single large lump sum14
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