Marketing Letters

Papers
(The H4-Index of Marketing Letters is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
A first look at online reputation on Airbnb, where every stay is above average115
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing59
Anthropomorphized artificial intelligence, attachment, and consumer behavior41
A construal-level approach to hedonic and utilitarian shopping orientation33
Blockchain: a game changer for marketers?31
How common is new product failure and when does it vary?23
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures21
Understanding and motivating salesperson resilience20
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines19
Retailer voluntary investment against a threat of manufacturer encroachment19
Speaking the same language: the power of words in crowdfunding success and failure18
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda18
The impact of lay beliefs about AI on adoption of algorithmic advice17
Marketing insights from text analysis17
Strengthening the satisfaction loyalty link: the role of relational switching costs16
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior16
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