Marketing Letters

Papers
(The H4-Index of Marketing Letters is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Dual response in conjoint analysis72
Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors60
Math anxiety effects on consumer purchase decisions: the role of framing34
Introducing Marketing Letters’ data policy27
Cultural differences in giving experiential (vs. material) gifts25
A meta-analysis of the effects of sponsorship disclosure in influencer marketing20
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data19
Splurging with Alexa: How voicebots increase product upgrades15
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism14
Impacts of chief marketing officer in product recalls12
Consumer misestimations of small recurring changes vs. a single large lump sum12
Creating a beautiful life12
Guidelines for creating content when conducting netnographic research12
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