Journal of Services Marketing

Papers
(The H4-Index of Journal of Services Marketing is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
Artificial intelligence: disrupting what we know about services102
Viewpoint: The impact of coronavirus on service ecosystems as service mega-disruptions96
E-service quality on live streaming platforms: swift guanxi perspective76
AI voice bots: a services marketing research agenda74
Twenty-seven years of service research: a literature review and research agenda61
Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services49
Financial services experience and consumption in Nigeria47
Customer brand engagement during service lockdown43
Exploring how internet services can enhance elderly well-being40
Viewpoint: service marketing research priorities36
Going with the flow: smart shopping malls and omnichannel retailing35
A critical analysis of service ecosystems research: rethinking its premises to move forward31
Eye for an eye? Frontline service employee reactions to customer incivility28
New directions for service research: refreshing the process of theorizing to increase contribution28
Commentary: future directions of the service discipline27
Value creation and destruction in social marketing services: a review and research agenda26
Why do older consumers avoid innovative products and services?24
Service authenticity and its effect on positive emotions23
The role of customer experience in the perceived value–word-of-mouth relationship23
Transformative service research at the BoP: the case of Etawa goat farmers in Indonesia22
Mobile payment adoption in Latin America22
Health literacy and its effects on well-being: how vulnerable healthcare service users integrate online resources22
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