OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Services Marketing is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services	77
In-store augmented reality experiences and its effect on consumer perceptions and behaviour	45
Commentary: “Back to the future” or “trapped in the future”? The future of services practice and research	45
In this together: the long-term effect of a collective crisis on the retail and service sector	43
Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives	42
Improving health service design and delivery for men: does gender targeting matter?	39
User-defined ecosystems in health and social care	37
Usage behavior of mHealth service users in Australia: do user demographics matter?	36
WOW, the make-up AR app is impressive: a comparative study between China and South Korea	36
From service to social innovation with a service-dominant logic approach	36
SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services	35
Service encounter and value co-creation in fundraising activities at the NPO sector	33
The sorrows of methods researchers	33
Multisensory healing: transformative service encounters in nonpharmacological therapies for cancer patients’ well-being	31
Patient-centered care in practice: hospital and online primary care settings	30
The impact of AI recommendation quality on service satisfaction: the moderating roles of standardization and customization	28
Linking person–job fit and intrinsic motivation to salespeople’s service innovative behavior	28
Experience identification: connecting online engagement to offline loyalty	28
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research	27
Enhanced review facilitation service for C2C support: machine learning approaches	25
Customer engagement in online service brand communities	24
Customer service co-creation literacy for better service value: evidence from the health-care sector	24
A voice for the silent: uncovering service exclusion practices	24
Viewpoint: shaping resilient service ecosystems in times of crises – a trans-Tasman perspective	24