OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Services Marketing is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Commentary: “Back to the future” or “trapped in the future”? The future of services practice and research	76
When AI becomes afterlife: psychological factors driving acceptance of thanabots services	64
Towards a conceptualization of becoming an unexpected transformative service mediator: a process view in educational services	60
Invisible rules: how institutional voids in base-of-the-pyramid markets influence adoption and diffusion of transformative service innovations	52
Here today, gone tomorrow: services and their potential for permanent perishability	48
Improving health service design and delivery for men: does gender targeting matter?	43
Different shades of sharing in the sharing economy: a prototype theory approach	39
Customer incivility, surface acting, burnout and well-being in gen Z hairdressers	39
From service to social innovation with a service-dominant logic approach	35
SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services	34
In-store augmented reality experiences and its effect on consumer perceptions and behaviour	34
The sorrows of methods researchers	33
Multisensory healing: transformative service encounters in nonpharmacological therapies for cancer patients’ well-being	32
A bicultural perspective on professional service providers’ pro bono motivations	31
Unveiling barriers and opportunities for LGBTQIA+ customer’s financial well-being	31
Enhancing phygital employee experience in high-involvement professional service organizations	30
Usage behavior of mHealth service users in Australia: do user demographics matter?	29
Can service technologies make you feel justice like human agents?	29
Viewpoint: advancing service design with practitioners’ insights	29
Editorial: Marketing and consumer research at the intersection of services and public policy	28
A voice for the silent: uncovering service exclusion practices	28
Linking person–job fit and intrinsic motivation to salespeople’s service innovative behavior	27
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research	27
Patient-centered care in practice: hospital and online primary care settings	27
Witnessing justice in action: how emotions, moral identity and commitment shape third-party reactions to service recovery	27

Enhanced review facilitation service for C2C support: machine learning approaches	27
Service encounter and value co-creation in fundraising activities at the NPO sector	26
Experience identification: connecting online engagement to offline loyalty	26