Journal of Services Marketing

Papers
(The H4-Index of Journal of Services Marketing is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Here today, gone tomorrow: services and their potential for permanent perishability55
Commentary: “Back to the future” or “trapped in the future”? The future of services practice and research51
In this together: the long-term effect of a collective crisis on the retail and service sector48
In-store augmented reality experiences and its effect on consumer perceptions and behaviour48
Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives46
Invisible rules: how institutional voids in base-of-the-pyramid markets influence adoption and diffusion of transformative service innovations43
From service to social innovation with a service-dominant logic approach41
User-defined ecosystems in health and social care36
Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services34
Improving health service design and delivery for men: does gender targeting matter?34
A bicultural perspective on professional service providers’ pro bono motivations33
WOW, the make-up AR app is impressive: a comparative study between China and South Korea33
The sorrows of methods researchers32
Multisensory healing: transformative service encounters in nonpharmacological therapies for cancer patients’ well-being31
SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services31
Patient-centered care in practice: hospital and online primary care settings30
Usage behavior of mHealth service users in Australia: do user demographics matter?27
A voice for the silent: uncovering service exclusion practices27
Unveiling barriers and opportunities for LGBTQIA+ customer’s financial well-being25
Witnessing justice in action: how emotions, moral identity and commitment shape third-party reactions to service recovery24
Enhanced review facilitation service for C2C support: machine learning approaches23
Viewpoint: advancing service design with practitioners’ insights23
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research22
Service encounter and value co-creation in fundraising activities at the NPO sector22
Linking person–job fit and intrinsic motivation to salespeople’s service innovative behavior22
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