OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Services Marketing is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Here today, gone tomorrow: services and their potential for permanent perishability	55
Commentary: “Back to the future” or “trapped in the future”? The future of services practice and research	51
In-store augmented reality experiences and its effect on consumer perceptions and behaviour	48
In this together: the long-term effect of a collective crisis on the retail and service sector	48
Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives	46
Invisible rules: how institutional voids in base-of-the-pyramid markets influence adoption and diffusion of transformative service innovations	43
From service to social innovation with a service-dominant logic approach	41
User-defined ecosystems in health and social care	36
Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services	34
Improving health service design and delivery for men: does gender targeting matter?	34
A bicultural perspective on professional service providers’ pro bono motivations	33
WOW, the make-up AR app is impressive: a comparative study between China and South Korea	33
The sorrows of methods researchers	32
Multisensory healing: transformative service encounters in nonpharmacological therapies for cancer patients’ well-being	31
SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services	31
Patient-centered care in practice: hospital and online primary care settings	30
Usage behavior of mHealth service users in Australia: do user demographics matter?	27
A voice for the silent: uncovering service exclusion practices	27
Unveiling barriers and opportunities for LGBTQIA+ customer’s financial well-being	25
Witnessing justice in action: how emotions, moral identity and commitment shape third-party reactions to service recovery	24
Enhanced review facilitation service for C2C support: machine learning approaches	23
Viewpoint: advancing service design with practitioners’ insights	23
Service encounter and value co-creation in fundraising activities at the NPO sector	22
Linking person–job fit and intrinsic motivation to salespeople’s service innovative behavior	22
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research	22