Journal of Services Marketing

Papers
(The H4-Index of Journal of Services Marketing is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services72
Financial services experience and consumption in Nigeria70
Exploring how internet services can enhance elderly well-being47
Going with the flow: smart shopping malls and omnichannel retailing44
The role of customer experience in the perceived value–word-of-mouth relationship34
Mobile payment adoption in Latin America33
Improving service brand personality with augmented reality marketing32
Can Alexa serve customers better? AI-driven voice assistant service interactions30
WOW, the make-up AR app is impressive: a comparative study between China and South Korea30
Mapping of Journal of Services Marketing themes: a retrospective overview using bibliometric analysis30
Customer ecosystems: exploring how ecosystem actors shape customer experience26
Service authenticity and its effect on positive emotions26
The impact of value co-creation in sustainable services: understanding generational differences26
Industry 4.0 in services: challenges and opportunities for value co-creation25
Transformation of the hospitality services marketing structure: a chaos theory perspective24
Consumers experiencing vulnerability: a state of play in the literature24
Customer incivility and employee outcomes in the new service marketplace24
Editorial: Research priorities in the new service marketplace23
The robot-to-robot service encounter: an examination of the impact of inter-robot warmth23
Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value21
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