Journal of Business & Industrial Marketing

Papers
(The median citation count of Journal of Business & Industrial Marketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Gaining insights into omnichannel usage behaviour of corporate customers in the German pharmacy supplies market: a cluster analysis approach84
The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis83
B2B supply chain risk measurement systems: a SCOR perspective61
Antecedents and consequences of salespeople’s resilience in B2B industry: how salespeople’s resilience drives their ambidexterity61
The effect of government subsidies on cooperative green innovation of supply chains from the perspective of cost sharing58
What role do FinTech companies play in supply chain finance? A signaling intermediary perspective58
Developing Delphi methodology for studying future market change53
Theory and analysis of disruptive deception: SME responses to B2B supply chain opportunism53
The impact of contract design on contract ineffectiveness: a moderated moderation model of interpretive uncertainty and IT capability50
Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction45
Business ties, adaptive capability and technological turbulence: implications for SMEs’ performance in Turkey43
Born to sell or selling yourself out? The role of emotional labor in B2B salespeople40
Does salesperson’s karma orientation reduce counterproductive behaviors? Exploring the moderating impact of emotional labor and self-leadership39
Exploring the influence of salesperson lone wolf tendencies on customer value co-creation: a social exchange perspective39
Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking38
Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks37
Digital transformation in sales organizations: antecedents of sales managers’ change readiness and championing behaviors37
Publisher’s note36
Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit35
The interplay between sales and marketing expenditures: an econometric approach in the B2B market35
Integrating the dialectic perspectives of resource-based view and industrial organization theory for competitive advantage – a review and research agenda35
Benefits, barriers, and facilitators of developing B2B mobile applications34
Barriers beneath zero: a systems view of sustainable cold chain transitions in India’s food sector33
Innovation generation in buyer-supplier collaborative relationships: the role of relationship learning33
Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)32
Multi-homing in B2B services: a psychological perspective31
Identifying factors needed for business actor engagement in sustainable development goal (SDG) initiatives30
Necessary condition analysis for sustainable channel governance in fast-moving markets30
Impact of customer-centric approach and customer dissatisfying cost on supply chain profit under price competition30
Influence of rural Ghanaian farmers’ social behavior on adoption of agricultural technology29
Repositioning strategies for incumbent SMEs in response to technological discontinuities: based on the Korean automotive component industry29
Can crowdfunding creators learn from previous experiences to have a better future financing performance?29
Unveiling the path to green innovation: the interplay of green learning orientation, knowledge management capability and manufacturing firm’s capability to orchestrate resources28
Firm disruption orientation and supply chain resilience: understanding mechanisms to mitigate disruption impact27
Structural dependence and new product performance in coopetition: role of interorganizational learning and market overlap26
Green giants: how high–tech manufacturers in China foster supplier green innovativeness for sustainable development26
Leading with vision or vanity? Strategic leadership, digitalisation, team capabilities and the dark side of CEO narcissism in SME international growth26
Inflection points during a disruptive event: planning within the sales force26
How SMEs’ supply chain specific investment impacts supply chain financing performance: insights from signaling theory24
The impact of boundary conditions on the relationship between value creation and value appropriation in buyer-supplier relationships24
The role of contextual factors in conflict handling strategies in logistics service networks24
Beyond the transaction: exploring resources stewardship, relational connectedness and co-creation in B2B marketing23
Improving how we lead and manage in business marketing during and after a market crisis: the importance of perceived status, certainty, autonomy, relatedness and fairness23
Postpandemic international tourism restart: effect of border control and vaccination23
“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets23
A design science research methodology for developing an integrated model supplier reduction and grouping parts using GT-based algorithm23
Make a deal with the devil? Buyer firms’ competitive advantage and constraints from relationships with dominant suppliers23
Revisiting e-commerce platforms’ strategies of exercising channel power: a contingency perspective22
Environmental sustainability and information sharing related to delivery options in the B2B2C context of e-commerce: evidence from a survey22
Digital entrepreneurship: global maps and trends of research22
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern22
How much customer collaboration is too much? Implications for user entrepreneurship and product performance22
Pandemic-driven business model sustainability: a review21
How coupled knowledge flows impact value co-creation in the innovation ecosystem? An empirical study based on the open innovation theory20
Unleashing green innovation: navigating the path with green inclusive leadership, green knowledge management and internal CSR communication20
Analysis of green supply chains under fairness concern and differential power structure20
Erratum: Collusive bargaining behavior in supply chains19
The impact of collaborative innovation network embeddedness on enterprise value co-creation19
Artificial intelligence advancements in procurement: transforming organizational buying behavior19
Relevance and its epistemic underpinnings in B2B marketing research: four axioms and nine relevance types19
Channel conflict and technological disintermediation: a bibliometric analysis of half a century19
Antecedents and consequences of supply chain agility: a competence-capability-performance paradigm18
The influence of efficiency pursuing on business streamlining 2.018
Sales controls: a necessary condition perspective18
The role of passion in favouring the creation of new business: an empirical investigation of the sport context through the IMP lens18
The role of information in relation to interaction affected by technology change – the case of a telemedicine pilot project18
Influences of collaborative culture and knowledge management on product and process innovation: the moderating role of information technology utilization18
Not the way it used to be: B2B interactions in the era of ecosystems18
Determinants and outcomes of satisfaction in B2B sales relationships18
Reconfiguring the service system for resilience: lessons learned in the higher education context18
Matching intra-functional integration with inter-firm IT linkage to facilitate flexibility for customers18
Remanufacturing through a marketing lens: an interaction approach to OEM-customer relationships and future research directions17
A systematic review for organizing servitization by multi-actor collaborations: lenses, factors and outcomes17
Knowledge sharing and NPD performance for UK cross – border M&A firms: the moderating role of behavior and outcome controls17
Servitization and firm performance: a p-curve analysis17
Dyadic capabilities in implementing performance-based public procurement17
Green learning orientation and environmental culture: enabling green innovation and B2B relationship management in manufacturing firms17
Sustainable recycling management: configuration of risk factors and resilience strategies17
Ambicultural sensitivity and relational embeddedness in fostering B2B relationship17
Compromising in business networks: a case of creating a big science facility16
Strengthening organizational resilience: role of sustainable supply chain, digitalization and business model adaptation16
Unlocking the potential of prosocial motives in fostering environmental and social innovation: the roles of creativity-relevant skills and business moral values16
Subsidiary longevity in multinational enterprises: the roles of mandates and host market institutions16
Output servitization and environmental performance: impacts on manufacturing enterprises16
Understanding the spillover effects of manufacturer-initiated reward on observers’ compliance: a social learning perspective16
The interplay of institutions and coopetition: a decade-long analysis of a geographical indication in the Brazilian wine industry16
Calculative trust, benevolent trust and supplier opportunism: the double edged role of IT infrastructure capability16
When friends are near foes: governing nonequity alliances with steering committees16
Interpartner learning capabilities and relationship performance during complex projects16
Different strategies of cross-channel integration and their effects on intra-channel manufacturer and distributor relationships15
Critical realist multilevel research in business marketing: a laminated conceptualization of resilience15
Building supply chain resilience through industry 4.0 base technologies: role of supply chain visibility and environmental dynamism15
Exploring the dynamics of firm growth: the interplay of decision-making logic15
Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter15
Mastering customer lock-in by servitization innovation strategies of asset specificity14
Inter-firm coopetition and innovation in industrial clusters: the role of institutional support14
Understanding the shift: contextual determinants of classic and alternative servitisation trajectories14
Cloud technology adoption and business model innovation: the role of organizational ambidexterity in navigating technological dynamics14
Integrating SAP-LAP, TOE, and STS frameworks for strategic sales force adoption in B2B systems14
Augmenting machine learning with human insights: the model development for B2B personalization14
Ambicultural sensitivity and resource dynamism in B2B relationship: an international dynamic marketing capabilities perspective14
Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions13
Foreign direct investment strategies and corporate social performance in emerging multinational enterprises: driving sustainability amidst supply chain restructuring13
From rigidity to adaptability: strategic contract design and incentives for governing franchisee behavior across relationship stages13
How and when collaborative innovation networks influence new product development performance in SMEs: evidence from China13
Drivers of green innovation and green acquisition: empirical evidence from the food and beverage industry13
Unraveling the event-type effect of CSR-linked (CSRL) sponsorship: perceived competence and warmth as mediating mechanisms13
Editorial: New JBIM initiatives to improve B2B research and provide greater scholarly alignment with practice13
Resilience strategies in entrepreneurial SME networks: a multi-level framework13
Emerging market professional service firms’ market success: does cultural intelligence matter?13
Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa13
An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns12
Big data artificial intelligence to promote new product performance: the role of electronic-supply chain collaboration in B2B firms12
Riding the waves: unraveling the influence of legitimacy, regulation, and governance on digital freight matching platform success12
Strategies to mitigate barriers to supply chain sustainability: an apparel manufacturing case study12
A network perspective on supply chain management in the structural reshaping of globalization12
Unraveling critical success factors of local food supply chains: a systematic literature review12
Top management’s green transformational leadership and competitive advantage: the mediating role of green organizational learning capability12
Export performance: a comprehensive bibliometric overview12
When in Rome, do as the Romans do: can international marketing adaptation improve the association between servitization and profitability?12
Buyer reputation: a blind spot in buyer–supplier relationships12
Role of adaptive marketing capability and organisational agility in the resilience of B2B manufacturing companies during crises11
The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption11
Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies11
Modeling the strategies to accelerate the natural gas business market growth in a developing country11
From perceived value to customer loyalty behavioral intentions: a social exchange theory perspective on value-based selling11
The effect of strategic supply management on operational and innovation performance: the mediating role of external supply resources mobilization11
Impact of platform cues and algorithmic listings on B2B vs B2C gig success: analysis with random forest and panel regression11
Differentiating “must–have” and “should–have” supply chain capabilities for enhanced performance: a necessary conditions analysis11
Researching network-like phenomena – the importance of considering three different observation logics11
Guest editorial: Local and international perspectives on value in changing business networks11
Actor roles emergence through actor engagement: an SD logic perspective11
Genuine small talk, rapport, and negotiation outcomes in B2B relationship11
Leveraging strategic network resources into firm performance: the roles of dynamic capabilities and platform monitoring11
Venture capital, internationalization strategy and corporate innovation11
Platform evolution for data-driven servitization: an affordance perspective11
Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity11
Power in the supply chain: a state-of-the-art literature review and propositions from the perspective of gender differences11
Re-examining B2B calculative commitment and its impact on willingness-to-pay a premium price10
Segmenting the customers of system delivery projects based on data heterogeneity10
Digital servitization journey in small- and medium-sized enterprises: the contribution of knowledge-intensive business firms10
Leadership, knowledge dynamics and dual-path innovation: unravelling the synergy in Pakistan’s manufacturing sector10
Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret10
The impact of generative AI technology on B2B sales process and performance: an empirical study10
The moderating effect of supply chain collaboration on servitization10
Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy10
Building business network relationships in the changing Chinese context: findings from Italian luxury companies10
The effect of environmental competitiveness, customer and competitor orientation on export performance10
Bridging functionality and emotion: the role of brand image in cultivating loyalty among logistics partners through brand love and engagement in Vietnam’s B2B sector10
Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem10
A systematic review of customer behavior in business-to-business markets and agenda for future research10
Understanding buyer responses to supplier green certification in B2B markets: insights from interpersonal similarity and SOR framework10
Navigating global horizons: a review of export promotion and foreign market entry strategies for small and medium enterprises (SMEs)10
Explorative or exploitative innovation? The moderating effect of big data marketing capability10
Opportunism in an emerging market – franchisee perspective10
Knowledge management process as a mediator between collaborative culture and frugal innovation: the moderating role of perceived organizational support9
Actor engagement: origin, evolution and trends9
The role of digital skills in the acceptance of artificial intelligence9
Effectual networking capability and SME performance in international B2B markets9
Quality investment as a catalyst for successful performance-based contracts: a relational view perspective9
Advancement of services: implications for the reconfiguration of service supply chain structures9
Effect of social capital and transaction cost on multifaceted opportunism in manufacturer-supplier relationship9
Value capture in IoT-driven business models: considerations about smart resources and isolating mechanisms in networked environments9
The impact of IT use on supply chain coordination: the moderating role of environmental uncertainty9
Leveraging the interplay of Internet of Things (IoT) capabilities for achieving customer satisfaction in a B2B2C context: an integrative perspective9
Breaking the bottlenecks: a fuzzy SWARA approach to AI-ML implementation barriers in B2B industrial operations and supply chain management9
Speed matters for supply chain communication to acquire superior firm performance: carbon footprint communication9
B2B automobile sales forecasting with participatory predictor using ANN-GA9
Be proactive or stick to rules? How goodwill and capacity trust influence proactive and template-based information sharing and innovation9
Advancing circularity in manufacturing SMEs through digital servitization9
Sharing knowledge, gaining business: value implications of social status in online knowledge communities9
Inside sales managers’ utilization of cultural controls as part of a sales control portfolio to enhance overall sales performance9
Service design: a critical examination and future research directions in servitization literature9
Value co-creation and co-destruction in the digital transformation of highly traditional companies9
Business customer experience in B2B2C service settings: a scale development9
Measuring supply chain finance: a study of scale development and validation in the emerging market context9
Examining the viability of lean production practices in the Industry 4.0 era: an empirical evidence based on B2B garment manufacturing sector9
Embracing green supply chain collaboration through technologies: the bridging role of advanced manufacturing technology9
Policy uncertainty, social responsibility and corporate M&A9
Towards a theoretical framework of co-development in supply chains: role of platform affordances and supply chain relationship capital8
The strategic role of firm agility in the relationship between IT capability and firm performance under the COVID-19 outbreak8
Mapping global value chain, production network, and commodity chain literature using scientometrics: an integrative resilient value chains model based on a review of the literature8
The impact of the relationship commitment and customer integration on supply chain performance8
Does enabling control systems and relational capabilities foster conflict management in innovation ecosystems?8
The vulnerability of technology-based business during COVID-19: an indicator-based conceptual framework8
Not all communication styles are created equal: the differing effects of communicating the family business brand’s roots and virtues8
Influence of sales technologies on B2B salesforce performance: a meta-analytic investigation8
Exploring racial concerns of black graduates about B2B Sales: stereotypes and firm’s mitigating initiatives8
Does B2B salespeople’s love of money attitude mediate the relationships between a growth mindset, a fixed mindset, grit, and job performance?8
Capability matching between suppliers and customers in solution co-creation: a process-based model8
Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services8
Role of community trust in driving brand loyalty in large online B2B communities8
Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic8
Relational governance, guanxi and interorganizational opportunism: a meta-analysis of the moderators8
Material flow cost accounting for aluminum gravity die casting in electrical products manufacturing8
Servitization in the construction industry: a multiple case study from a value-adding perspective8
Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors8
Research on operation mechanisms of shareholding supply chains considering retailers’ marketing efforts8
Dynamic capabilities in digital transformation: an institutional theory perspective from case studies of chinese B2B technology firms8
Key success factors for stability of asymmetric technological collaborations: a bionic engineering approach8
Mitigating disruption through adaptive organization and organization learning to create a transformation business model8
Manufacturer's sales format selection and information sharing strategy of platform with a private brand8
Leveraging social media in B2B sales: impact on in-role and customer relationship performance8
Does entrepreneurial orientation improve customer equity drivers?: Moderating roles of relationship learning and branding capability8
Integration of organizational, economic and customer-related attributes to prioritize marketing strategies8
Revisiting the expropriation and bonding effects of specific asset investments from the perspective of channel role behaviors8
External knowledge and eco-innovation: evidence from small and medium-sized enterprises7
Critical antecedents influencing innovation performance of strategic alliance: a meta analytical view7
Should the pricing or advertising decision come first in a supply chain with a network externality?7
Sustainability–driven changes in the business incubation industry7
Mobilization for collective market shaping: interplay of innovation and issue networks7
From knowledge broker to solution provider in the Industry 4.0 setting: the innovation path of a small consulting firm7
The power of connecting experience data and operational data: more than the sum of its parts?7
A decision support framework for socially responsible supplier selection in the Nigerian banking industry7
Channel diversity, constructive and destructive conflicts: the moderating role of network centrality7
Developing a global B2B strategy for products and services management: practical guidance from the field7
Studying international complaints: a multicultural analysis across two time periods7
Demystifying customer engagement in B2B markets7
Understanding the relationship between coopetition and startups’ resilience: the role of entrepreneurial ecosystem and dynamic exchange capability7
The trade credit transaction: on buyer–supplier relationship development7
When digitalization meets sustainability: exploring interactions within a manufacturing firm7
Efficacy of supply chain integration in meeting customers’ on-time delivery needs: moderating effect of product life cycle7
Impact of supply chain finance on the business risk of core enterprises: evidence from China7
Interfirm multidimensional trust in firm internationalization7
Drivers of geographical indication food supply chain performance: a B2B network perspective7
Supplier interfaces in digital transformation: an exploratory case study of a manufacturing firm and IoT suppliers7
Unravelling the enablers of Industry 4.0 in Indian automobile industry amid COVID-19: an integrated TISM and fuzzy MICMAC approach7
Trade show visitors and key technological trends: from a literature review to a conceptual framework7
The impact of account managers’ dual embeddedness on solution co-creation performance7
Accountants robots in shared service centers: effects of the culture for innovation, work engagement and performance measurement system7
Resilience strategies to mitigate supply chain sustainability risks7
The role of ICTs for knowledge sharing in franchising networks7
Fairness as a mediator between network density and relationship performance: the moderating role of transaction-specific investment7
Contract choice and equilibrium: whether and how to open platform to competitor for the dominant manufacturer?7
Blockchainembedded supply chain finance solutions for Indian MSMEs: a TISM and MICMAC approach7
The effect of supply chain finance on sustainability performance: empirical analysis and fsQCA7
Antecedents of team alignment for team performance: length of relationship as a moderator7
Impact of digitalization on entrepreneurial ecosystems: a bibliometric exploration7
Role of mindfulness in merchant’s adoption of mobile payments in an unorganized sector7
Digitization of interorganizational relationships: direct effects of benefit magnitude and indirect effects of benefit asymmetry on reseller profit7
Editorial: Relational approaches to business network development: new insights and future research directions7
Ethical value co-creation in circular economy ecosystems: a case study of the textile industry6
Digital transformation and sustainable performance: the mediating role of triple-A supply chain capabilities6
Myopic marketing and compounded abnormal stock returns of industrial firms: a contingency framework involving cash holdings and strategic emphasis6
Exploring collaborative innovation evolution of China’s energy conservation and environmental protection industry: a social network analysis based on patents6
What can satisfy customers in servitization? Service or goods innovation6
Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B6
Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes6
CE:MCParadoxical tensions in digital servitization strategies: a processual and multi-level analysis6
The impact of human resource and information technology on supply chain learning and operational performance6
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