Journal of Business & Industrial Marketing

Papers
(The median citation count of Journal of Business & Industrial Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Publisher’s note111
The impact of servitization on manufacturing firms’ market power: empirical evidence from China88
B2B supply chain risk measurement systems: a SCOR perspective75
Too much of a good thing?: The impact of ethical controls and perceived controllability on salesforce job performance64
Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking55
The origin and evolution of the concept of servitization: a co-word and network analysis51
Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks47
Theory and analysis of disruptive deception: SME responses to B2B supply chain opportunism46
The interplay between sales and marketing expenditures: an econometric approach in the B2B market45
Does salesperson’s karma orientation reduce counterproductive behaviors? Exploring the moderating impact of emotional labor and self-leadership44
Business ties, adaptive capability and technological turbulence: implications for SMEs’ performance in Turkey44
The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis43
Digital transformation in sales organizations: antecedents of sales managers’ change readiness and championing behaviors43
Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction43
Developing Delphi methodology for studying future market change43
Integrating the dialectic perspectives of resource-based view and industrial organization theory for competitive advantage – a review and research agenda41
The effect of government subsidies on cooperative green innovation of supply chains from the perspective of cost sharing40
What role do FinTech companies play in supply chain finance? A signaling intermediary perspective38
Unveiling the path to green innovation: the interplay of green learning orientation, knowledge management capability and manufacturing firm’s capability to orchestrate resources37
Influence of rural Ghanaian farmers’ social behavior on adoption of agricultural technology34
Can crowdfunding creators learn from previous experiences to have a better future financing performance?33
Green giants: how high–tech manufacturers in China foster supplier green innovativeness for sustainable development33
Inflection points during a disruptive event: planning within the sales force32
How SMEs’ supply chain specific investment impacts supply chain financing performance: insights from signaling theory31
Identifying factors needed for business actor engagement in sustainable development goal (SDG) initiatives30
The impact of boundary conditions on the relationship between value creation and value appropriation in buyer-supplier relationships30
Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit29
Impact of customer-centric approach and customer dissatisfying cost on supply chain profit under price competition29
Benefits, barriers, and facilitators of developing B2B mobile applications28
Multi-homing in B2B services: a psychological perspective27
Firm disruption orientation and supply chain resilience: understanding mechanisms to mitigate disruption impact27
Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)26
A nexus between corporate social responsibility disclosure and its determinants in energy enterprises26
The reshoring decision under uncertainty in the post-COVID-19 era26
Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits25
Intra- and inter-organizational tensions of a digital servitization strategy. Evidence from the mechatronic sector in Italy25
Unleashing green innovation: navigating the path with green inclusive leadership, green knowledge management and internal CSR communication25
Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective25
Digital entrepreneurship: global maps and trends of research24
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern24
Modern mediators: intermediaries’ informational roles in sourcing from China23
Relevance and its epistemic underpinnings in B2B marketing research: four axioms and nine relevance types23
How much customer collaboration is too much? Implications for user entrepreneurship and product performance23
Artificial intelligence advancements in procurement: transforming organizational buying behavior22
A design science research methodology for developing an integrated model supplier reduction and grouping parts using GT-based algorithm22
Impact of bundling on the omnichannel supply chain under price competition22
Improving how we lead and manage in business marketing during and after a market crisis: the importance of perceived status, certainty, autonomy, relatedness and fairness22
Analysis of green supply chains under fairness concern and differential power structure21
The role of contextual factors in conflict handling strategies in logistics service networks21
Environmental sustainability and information sharing related to delivery options in the B2B2C context of e-commerce: evidence from a survey21
“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets21
Beyond the transaction: exploring resources stewardship, relational connectedness and co-creation in B2B marketing20
Pandemic-driven business model sustainability: a review20
Supply chain integration, capability and performance – a business-to-business network cooperation20
Revisiting e-commerce platforms’ strategies of exercising channel power: a contingency perspective20
The role of passion in favouring the creation of new business: an empirical investigation of the sport context through the IMP lens20
Changes in knowledge coupling and innovation performance: the moderation effect of network cohesion20
Determinants and outcomes of satisfaction in B2B sales relationships19
Co-exploitation (or co-exploration) vs go it alone? The role of alliance learning capability on firm performance19
Postpandemic international tourism restart: effect of border control and vaccination19
A systematic review for organizing servitization by multi-actor collaborations: lenses, factors and outcomes18
Matching intra-functional integration with inter-firm IT linkage to facilitate flexibility for customers18
The influence of efficiency pursuing on business streamlining 2.018
How global mindset drives innovation and exporting performance: the roles of relational and bricolage capabilities17
Sustainable recycling management: configuration of risk factors and resilience strategies17
Knowledge sharing and NPD performance for UK cross – border M&A firms: the moderating role of behavior and outcome controls17
Dyadic capabilities in implementing performance-based public procurement17
Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise17
The role of information in relation to interaction affected by technology change – the case of a telemedicine pilot project17
Small firm coopetition – the missing links: coopetitive tension, balance and value17
Not the way it used to be: B2B interactions in the era of ecosystems17
Influences of collaborative culture and knowledge management on product and process innovation: the moderating role of information technology utilization17
Reconfiguring the service system for resilience: lessons learned in the higher education context17
Servitization and firm performance: a p-curve analysis17
Antecedents and consequences of supply chain agility: a competence-capability-performance paradigm17
The interplay of institutions and coopetition: a decade-long analysis of a geographical indication in the Brazilian wine industry16
Orchestrating in the entrepreneurial ecosystem – orchestrator roles and role-specific capabilities in the regional health technology ecosystem16
Building supply chain resilience through industry 4.0 base technologies: role of supply chain visibility and environmental dynamism16
Emerging market professional service firms’ market success: does cultural intelligence matter?16
Ambicultural sensitivity and relational embeddedness in fostering B2B relationship16
Inter-firm coopetition and innovation in industrial clusters: the role of institutional support16
Critical realist multilevel research in business marketing: a laminated conceptualization of resilience16
Sales controls: a necessary condition perspective16
Strengthening organizational resilience: role of sustainable supply chain, digitalization and business model adaptation16
Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter16
Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions16
Understanding the spillover effects of manufacturer-initiated reward on observers’ compliance: a social learning perspective15
Mastering customer lock-in by servitization innovation strategies of asset specificity15
Drivers of green innovation and green acquisition: empirical evidence from the food and beverage industry15
Guest editorial15
When friends are near foes: governing nonequity alliances with steering committees15
Calculative trust, benevolent trust and supplier opportunism: the double edged role of IT infrastructure capability14
Ambicultural sensitivity and resource dynamism in B2B relationship: an international dynamic marketing capabilities perspective14
Interpartner learning capabilities and relationship performance during complex projects14
Unlocking the potential of prosocial motives in fostering environmental and social innovation: the roles of creativity-relevant skills and business moral values14
Value co-creation in the B2B context: a diagnosis of knowledge management based on multiple case studies14
Exploring the dynamics of firm growth: the interplay of decision-making logic14
Augmenting machine learning with human insights: the model development for B2B personalization14
Strategic alliances and firms’ chances to survive “black swans” in B2B industries14
How and when collaborative innovation networks influence new product development performance in SMEs: evidence from China14
Output servitization and environmental performance: impacts on manufacturing enterprises13
When in Rome, do as the Romans do: can international marketing adaptation improve the association between servitization and profitability?13
Top management’s green transformational leadership and competitive advantage: the mediating role of green organizational learning capability13
Effects of country of origin and importers’ innovativeness in new product trials13
Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies13
Different strategies of cross-channel integration and their effects on intra-channel manufacturer and distributor relationships13
Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa13
Understanding the shift: contextual determinants of classic and alternative servitisation trajectories13
A network perspective on supply chain management in the structural reshaping of globalization13
Unraveling critical success factors of local food supply chains: a systematic literature review13
Unraveling the event-type effect of CSR-linked (CSRL) sponsorship: perceived competence and warmth as mediating mechanisms13
Strategies to mitigate barriers to supply chain sustainability: an apparel manufacturing case study13
Editorial: New JBIM initiatives to improve B2B research and provide greater scholarly alignment with practice13
Export performance: a comprehensive bibliometric overview13
Genuine small talk, rapport, and negotiation outcomes in B2B relationship12
Actor roles emergence through actor engagement: an SD logic perspective12
Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem12
Buyer reputation: a blind spot in buyer–supplier relationships12
Criteria for selecting actors for the value co-creation in startups12
A systematic review of customer behavior in business-to-business markets and agenda for future research12
The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption12
Power in the supply chain: a state-of-the-art literature review and propositions from the perspective of gender differences12
Environmental uncertainty, participative corporate political activity and radical innovation in China: a sensemaking perspective12
Differentiating “must–have” and “should–have” supply chain capabilities for enhanced performance: a necessary conditions analysis12
An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns12
Leveraging strategic network resources into firm performance: the roles of dynamic capabilities and platform monitoring12
Role of adaptive marketing capability and organisational agility in the resilience of B2B manufacturing companies during crises12
Modeling the strategies to accelerate the natural gas business market growth in a developing country12
Mitigating the effects of COVID-19: an exploratory case study of the countermeasures taken by the manufacturing industry11
The effect of strategic supply management on operational and innovation performance: the mediating role of external supply resources mobilization11
Navigating global horizons: a review of export promotion and foreign market entry strategies for small and medium enterprises (SMEs)11
Building business network relationships in the changing Chinese context: findings from Italian luxury companies11
Segmenting the customers of system delivery projects based on data heterogeneity11
Guest editorial: Local and international perspectives on value in changing business networks11
Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity11
The effect of environmental competitiveness, customer and competitor orientation on export performance11
Leadership, knowledge dynamics and dual-path innovation: unravelling the synergy in Pakistan’s manufacturing sector11
Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy11
Venture capital, internationalization strategy and corporate innovation11
Bridging functionality and emotion: the role of brand image in cultivating loyalty among logistics partners through brand love and engagement in Vietnam’s B2B sector11
Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret11
Understanding networking dynamics in born global firms’ internationalization: balancing the mix of physical and virtual networking in B2B markets11
The moderating effect of supply chain collaboration on servitization11
Explorative or exploitative innovation? The moderating effect of big data marketing capability10
Leveraging the interplay of Internet of Things (IoT) capabilities for achieving customer satisfaction in a B2B2C context: an integrative perspective10
Conceptualizing the supplier switching process: an example from public procurement10
Speed matters for supply chain communication to acquire superior firm performance: carbon footprint communication10
Digital servitization journey in small- and medium-sized enterprises: the contribution of knowledge-intensive business firms10
Chinese parent firm’s knowledge types and governance modes’ effect on overseas subsidiaries’ performance: a contingency perspective10
Breaking the bottlenecks: a fuzzy SWARA approach to AI-ML implementation barriers in B2B industrial operations and supply chain management10
Service design: a critical examination and future research directions in servitization literature10
How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy10
Quality investment as a catalyst for successful performance-based contracts: a relational view perspective10
Understanding buyer responses to supplier green certification in B2B markets: insights from interpersonal similarity and SOR framework10
Actor engagement: origin, evolution and trends10
Measuring supply chain finance: a study of scale development and validation in the emerging market context10
Effectual networking capability and SME performance in international B2B markets10
Business customer experience in B2B2C service settings: a scale development10
Opportunism in an emerging market – franchisee perspective10
The role of digital skills in the acceptance of artificial intelligence9
Effect of social capital and transaction cost on multifaceted opportunism in manufacturer-supplier relationship9
Does enabling control systems and relational capabilities foster conflict management in innovation ecosystems?9
Policy uncertainty, social responsibility and corporate M&A9
Examining the viability of lean production practices in the Industry 4.0 era: an empirical evidence based on B2B garment manufacturing sector9
Embracing green supply chain collaboration through technologies: the bridging role of advanced manufacturing technology9
Capability matching between suppliers and customers in solution co-creation: a process-based model9
Knowledge management process as a mediator between collaborative culture and frugal innovation: the moderating role of perceived organizational support9
Value co-creation and co-destruction in the digital transformation of highly traditional companies9
Research on operation mechanisms of shareholding supply chains considering retailers’ marketing efforts9
Manufacturer's sales format selection and information sharing strategy of platform with a private brand9
The impact of the relationship commitment and customer integration on supply chain performance8
Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities – moderating role of perceived partner opportunism8
Integration of organizational, economic and customer-related attributes to prioritize marketing strategies8
Towards a theoretical framework of co-development in supply chains: role of platform affordances and supply chain relationship capital8
The impact of supply chain specific investments on firms’ market performance: the mediating role of innovation8
Adaptive marketing capabilities, market orientation, and international performance: the moderation effect of competitive intensity8
Key success factors for stability of asymmetric technological collaborations: a bionic engineering approach8
The vulnerability of technology-based business during COVID-19: an indicator-based conceptual framework8
The impact of IT use on supply chain coordination: the moderating role of environmental uncertainty8
From knowledge broker to solution provider in the Industry 4.0 setting: the innovation path of a small consulting firm8
The strategic role of firm agility in the relationship between IT capability and firm performance under the COVID-19 outbreak8
Mitigating disruption through adaptive organization and organization learning to create a transformation business model8
Inside sales managers’ utilization of cultural controls as part of a sales control portfolio to enhance overall sales performance8
Value capture in IoT-driven business models: considerations about smart resources and isolating mechanisms in networked environments8
Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic8
Material flow cost accounting for aluminum gravity die casting in electrical products manufacturing8
Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services8
A decision support framework for socially responsible supplier selection in the Nigerian banking industry8
Blockchainembedded supply chain finance solutions for Indian MSMEs: a TISM and MICMAC approach8
Role of community trust in driving brand loyalty in large online B2B communities8
Why are strangers trusted more during trade fairs? A literature review on the conceptual model of general trust formation8
Mapping global value chain, production network, and commodity chain literature using scientometrics: an integrative resilient value chains model based on a review of the literature8
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study8
Does B2B salespeople’s love of money attitude mediate the relationships between a growth mindset, a fixed mindset, grit, and job performance?8
Contract choice and equilibrium: whether and how to open platform to competitor for the dominant manufacturer?7
Left to their own devices? Antecedents and contingent effects of workplace anxiety in the WFH selling environment7
Drivers of geographical indication food supply chain performance: a B2B network perspective7
Sustainability–driven changes in the business incubation industry7
Demystifying customer engagement in B2B markets7
Influence of dependence on social capital and operational performance: a study of the textile and clothing industry7
Mobilization for collective market shaping: interplay of innovation and issue networks7
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective7
Platform ecosystem development in an institutionalized business market: the case of the asset management industry7
Eight organizational enablers of digital service-sales ambidexterity in industrial firms7
Interfirm multidimensional trust in firm internationalization7
The power of connecting experience data and operational data: more than the sum of its parts?7
Strategic crisis response: managerial implications and direction for recovery and survival7
Impact of digitalization on entrepreneurial ecosystems: a bibliometric exploration7
Role of mindfulness in merchant’s adoption of mobile payments in an unorganized sector7
The role of ICTs for knowledge sharing in franchising networks7
Unravelling the enablers of Industry 4.0 in Indian automobile industry amid COVID-19: an integrated TISM and fuzzy MICMAC approach7
Impact of supply chain finance on the business risk of core enterprises: evidence from China7
Supplier interfaces in digital transformation: an exploratory case study of a manufacturing firm and IoT suppliers7
Antecedents of team alignment for team performance: length of relationship as a moderator7
Resource renewal in heavy business networks: the case of Modvion starting up in the Swedish wind energy context7
Servitization in the construction industry: a multiple case study from a value-adding perspective7
Should the pricing or advertising decision come first in a supply chain with a network externality?7
Informal sellers and formal markets: a habitus gap7
External knowledge and eco-innovation: evidence from small and medium-sized enterprises7
Social capital impact on mass customization capability and innovation capabilities: the mediating role of absorptive capacity7
Understanding the relationship between coopetition and startups’ resilience: the role of entrepreneurial ecosystem and dynamic exchange capability7
When digitalization meets sustainability: exploring interactions within a manufacturing firm7
The effect of supply chain finance on sustainability performance: empirical analysis and fsQCA7
Channel diversity, constructive and destructive conflicts: the moderating role of network centrality7
Not all communication styles are created equal: the differing effects of communicating the family business brand’s roots and virtues7
Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors7
Guest editorial: Interactions, relationships and networks in a digital era6
The effect of social disruption on the use of technologies to digitize B2B processes and its impact on corporate performance6
Impact of digital technology on velocity of B2B buyer-supplier relationship development6
New product development team performance: a historical meta-analytic review of its nomological network6
A comparative analysis of financial and nonfinancial rewards on work motivation and knowledge sharing in a postpandemic era6
A review of sustainability trade-offs affecting suppliers in developed and less developed countries6
Strategic orientation and innovation culture: catalysts for success in the dynamic Turkish IT industry6
Why cannot we all just get along? Resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making6
What do female and male entrepreneurs value in business accelerators?6
Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic6
Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption6
Globalization orientation, business practices and performance outcomes: an empirical investigation of B2B manufacturing firms6
The influence of agility on green purchasing practices: the role of supplier governance and supplier relationships6
Digital transformation and sustainable performance: the mediating role of triple-A supply chain capabilities6
The impact of human resource and information technology on supply chain learning and operational performance6
The role of relational governance in innovation platform growth: the context of living labs6
The impact of account managers’ dual embeddedness on solution co-creation performance6
Investigating information processing paradigm to predict performance in emerging firms: the mediating role of technological innovation6
How can machine tool builders capture value from smart services? Avoiding the service and digitalization paradox6
Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B6
Bribery, local network, and local performance among multinational corporations: a moderated mediation model of informal competition6
What can satisfy customers in servitization? Service or goods innovation6
Handling changes on and changes of the market: market–political ambidexterity in the Swedish market for solar energy6
Studying international complaints: a multicultural analysis across two time periods6
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