Journal of Business & Industrial Marketing

Papers
(The median citation count of Journal of Business & Industrial Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Developing Delphi methodology for studying future market change95
Too much of a good thing?: The impact of ethical controls and perceived controllability on salesforce job performance83
The origin and evolution of the concept of servitization: a co-word and network analysis73
The interplay between sales and marketing expenditures: an econometric approach in the B2B market68
Selling to enabled purchasers: the effect of perceived supply risk and profit impact on the buyer–seller interaction66
The effect of government subsidies on cooperative green innovation of supply chains from the perspective of cost sharing56
The impact of servitization on manufacturing firms’ market power: empirical evidence from China50
B2B supply chain risk measurement systems: a SCOR perspective46
Predicting bid protests: what should sourcing teams (not) do?46
Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction44
Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking41
Supply chain governance: a conceptual model39
Theory and analysis of disruptive deception: SME responses to B2B supply chain opportunism39
Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks38
What role do FinTech companies play in supply chain finance? A signaling intermediary perspective38
Strategic orientations, marketing capabilities and innovativeness: an adaptive approach35
The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis35
Digital transformation in sales organizations: antecedents of sales managers’ change readiness and championing behaviors34
Business ties, adaptive capability and technological turbulence: implications for SMEs’ performance in Turkey34
Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)34
Integrating the dialectic perspectives of resource-based view and industrial organization theory for competitive advantage – a review and research agenda34
Inflection points during a disruptive event: planning within the sales force33
Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit33
A nexus between corporate social responsibility disclosure and its determinants in energy enterprises32
Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective31
Firm disruption orientation and supply chain resilience: understanding mechanisms to mitigate disruption impact31
The reshoring decision under uncertainty in the post-COVID-19 era30
Unveiling the path to green innovation: the interplay of green learning orientation, knowledge management capability and manufacturing firm’s capability to orchestrate resources29
How SMEs’ supply chain specific investment impacts supply chain financing performance: insights from signaling theory28
Value co-creation: a review of literature and future research agenda27
Impact of customer-centric approach and customer dissatisfying cost on supply chain profit under price competition27
Benefits, barriers, and facilitators of developing B2B mobile applications26
Can crowdfunding creators learn from previous experiences to have a better future financing performance?25
Multi-homing in B2B services: a psychological perspective25
Identifying factors needed for business actor engagement in sustainable development goal (SDG) initiatives24
Green giants: how high–tech manufacturers in China foster supplier green innovativeness for sustainable development24
Intra- and inter-organizational tensions of a digital servitization strategy. Evidence from the mechatronic sector in Italy23
Improving how we lead and manage in business marketing during and after a market crisis: the importance of perceived status, certainty, autonomy, relatedness and fairness23
Relevance and its epistemic underpinnings in B2B marketing research: four axioms and nine relevance types23
The impact of boundary conditions on the relationship between value creation and value appropriation in buyer-supplier relationships23
Postpandemic international tourism restart: effect of border control and vaccination23
Artificial intelligence advancements in procurement: transforming organizational buying behavior23
Modern mediators: intermediaries’ informational roles in sourcing from China23
Unleashing green innovation: navigating the path with green inclusive leadership, green knowledge management and internal CSR communication22
Driving forces of repurchasing social enterprise products22
Changes in knowledge coupling and innovation performance: the moderation effect of network cohesion22
Determinants and outcomes of satisfaction in B2B sales relationships21
The role of passion in favouring the creation of new business: an empirical investigation of the sport context through the IMP lens21
Digital entrepreneurship: global maps and trends of research21
Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs20
How much customer collaboration is too much? Implications for user entrepreneurship and product performance20
Supply chain integration, capability and performance – a business-to-business network cooperation20
Pandemic-driven business model sustainability: a review20
Client opportunism in agency-client relationship: the role of information asymmetry, agency response and calculative commitment20
A design science research methodology for developing an integrated model supplier reduction and grouping parts using GT-based algorithm20
The role of contextual factors in conflict handling strategies in logistics service networks20
Analysis of green supply chains under fairness concern and differential power structure19
Beyond the transaction: exploring resources stewardship, relational connectedness and co-creation in B2B marketing19
“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets19
Revisiting e-commerce platforms’ strategies of exercising channel power: a contingency perspective19
Impact of bundling on the omnichannel supply chain under price competition19
Environmental sustainability and information sharing related to delivery options in the B2B2C context of e-commerce: evidence from a survey19
Orchestrating in the entrepreneurial ecosystem – orchestrator roles and role-specific capabilities in the regional health technology ecosystem18
Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits18
Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise18
Sustainable recycling management: configuration of risk factors and resilience strategies18
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern18
Dyadic capabilities in implementing performance-based public procurement17
The role of information in relation to interaction affected by technology change – the case of a telemedicine pilot project17
Not the way it used to be: B2B interactions in the era of ecosystems17
Matching intra-functional integration with inter-firm IT linkage to facilitate flexibility for customers17
Influences of collaborative culture and knowledge management on product and process innovation: the moderating role of information technology utilization17
The influence of efficiency pursuing on business streamlining 2.017
Antecedents and consequences of supply chain agility: a competence-capability-performance paradigm17
Sales controls: a necessary condition perspective16
Co-exploitation (or co-exploration) vs go it alone? The role of alliance learning capability on firm performance16
How global mindset drives innovation and exporting performance: the roles of relational and bricolage capabilities16
Servitization and firm performance: a p-curve analysis16
Service innovation in medical device manufacturers: does the digitalization matter?16
Small firm coopetition – the missing links: coopetitive tension, balance and value15
The interplay of institutions and coopetition: a decade-long analysis of a geographical indication in the Brazilian wine industry15
Reconfiguring the service system for resilience: lessons learned in the higher education context15
Knowledge sharing and NPD performance for UK cross – border M&A firms: the moderating role of behavior and outcome controls15
Envisioning the challenges of the pharmaceutical sector in the Indian health-care industry: a scenario analysis15
A systematic review for organizing servitization by multi-actor collaborations: lenses, factors and outcomes15
Inter-firm coopetition and innovation in industrial clusters: the role of institutional support14
Ambicultural sensitivity and relational embeddedness in fostering B2B relationship14
Exploring the dynamics of firm growth: the interplay of decision-making logic14
Calculative trust, benevolent trust and supplier opportunism: the double edged role of IT infrastructure capability14
Critical realist multilevel research in business marketing: a laminated conceptualization of resilience14
Understanding the spillover effects of manufacturer-initiated reward on observers’ compliance: a social learning perspective14
When friends are near foes: governing nonequity alliances with steering committees14
Interpartner learning capabilities and relationship performance during complex projects14
Drivers of green innovation and green acquisition: empirical evidence from the food and beverage industry14
Augmenting machine learning with human insights: the model development for B2B personalization14
How and when collaborative innovation networks influence new product development performance in SMEs: evidence from China14
Guest editorial14
Understanding the shift: contextual determinants of classic and alternative servitisation trajectories14
Does supply chain finance adoption improve organizational performance? A moderated and mediated model14
Building supply chain resilience through industry 4.0 base technologies: role of supply chain visibility and environmental dynamism13
Output servitization and environmental performance: impacts on manufacturing enterprises13
Ambicultural sensitivity and resource dynamism in B2B relationship: an international dynamic marketing capabilities perspective13
Value co-creation in the B2B context: a diagnosis of knowledge management based on multiple case studies13
Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter13
Unlocking the potential of prosocial motives in fostering environmental and social innovation: the roles of creativity-relevant skills and business moral values13
The effects of green brand equity on green word of mouth: the mediating roles of three green factors13
Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies12
Buyer reputation: a blind spot in buyer–supplier relationships12
When in Rome, do as the Romans do: can international marketing adaptation improve the association between servitization and profitability?12
Strengthening organizational resilience: role of sustainable supply chain, digitalization and business model adaptation12
Strategic alliances and firms’ chances to survive “black swans” in B2B industries12
Editorial: New JBIM initiatives to improve B2B research and provide greater scholarly alignment with practice12
An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns12
Examining the impact of strategic supplier partnership, customer relationship and supply chain responsiveness on operational performance: the moderating effect of demand uncertainty12
Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance12
Effects of country of origin and importers’ innovativeness in new product trials12
Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions12
Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa12
Export performance: a comprehensive bibliometric overview12
Unraveling critical success factors of local food supply chains: a systematic literature review12
Mastering customer lock-in by servitization innovation strategies of asset specificity12
Unmasking conflict in vertical coopetition12
Business to business (B2B) alliances in the healthcare industry: a review of research trends and pertinent issues12
Top management’s green transformational leadership and competitive advantage: the mediating role of green organizational learning capability11
Actor roles emergence through actor engagement: an SD logic perspective11
Venture capital, internationalization strategy and corporate innovation11
Opportunism in an emerging market – franchisee perspective11
Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem11
Role of adaptive marketing capability and organisational agility in the resilience of B2B manufacturing companies during crises11
Building business network relationships in the changing Chinese context: findings from Italian luxury companies11
A network perspective on supply chain management in the structural reshaping of globalization11
Environmental uncertainty, participative corporate political activity and radical innovation in China: a sensemaking perspective11
Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity11
Leveraging strategic network resources into firm performance: the roles of dynamic capabilities and platform monitoring11
Differentiating “must–have” and “should–have” supply chain capabilities for enhanced performance: a necessary conditions analysis11
Modeling the strategies to accelerate the natural gas business market growth in a developing country11
A systematic review of customer behavior in business-to-business markets and agenda for future research11
Strategies to mitigate barriers to supply chain sustainability: an apparel manufacturing case study11
The effect of strategic supply management on operational and innovation performance: the mediating role of external supply resources mobilization11
The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption11
Genuine small talk, rapport, and negotiation outcomes in B2B relationship11
Power in the supply chain: a state-of-the-art literature review and propositions from the perspective of gender differences11
Mitigating the effects of COVID-19: an exploratory case study of the countermeasures taken by the manufacturing industry11
Criteria for selecting actors for the value co-creation in startups11
The fringe or national brand manufacturer? An analysis of private label sourcing strategy10
Segmenting the customers of system delivery projects based on data heterogeneity10
Digital servitization journey in small- and medium-sized enterprises: the contribution of knowledge-intensive business firms10
Understanding networking dynamics in born global firms’ internationalization: balancing the mix of physical and virtual networking in B2B markets10
Leadership, knowledge dynamics and dual-path innovation: unravelling the synergy in Pakistan’s manufacturing sector10
The moderating role of cultural similarity in developing commitment in the industrial importer-supplier relationship10
Navigating global horizons: a review of export promotion and foreign market entry strategies for small and medium enterprises (SMEs)10
Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy10
Quality investment as a catalyst for successful performance-based contracts: a relational view perspective10
The moderating effect of supply chain collaboration on servitization10
Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret10
The effect of environmental competitiveness, customer and competitor orientation on export performance10
Explorative or exploitative innovation? The moderating effect of big data marketing capability10
Leveraging the interplay of Internet of Things (IoT) capabilities for achieving customer satisfaction in a B2B2C context: an integrative perspective9
Chinese parent firm’s knowledge types and governance modes’ effect on overseas subsidiaries’ performance: a contingency perspective9
Business customer experience in B2B2C service settings: a scale development9
Service design: a critical examination and future research directions in servitization literature9
Embracing green supply chain collaboration through technologies: the bridging role of advanced manufacturing technology9
Value co-creation and co-destruction in the digital transformation of highly traditional companies9
Measuring supply chain finance: a study of scale development and validation in the emerging market context9
Teachers, researchers, but not innovators? Rethinking university-industry collaboration9
Actor engagement: origin, evolution and trends9
Effect of social capital and transaction cost on multifaceted opportunism in manufacturer-supplier relationship9
Effectual networking capability and SME performance in international B2B markets9
Conceptualizing the supplier switching process: an example from public procurement9
Speed matters for supply chain communication to acquire superior firm performance: carbon footprint communication9
Value co-creation and new service performance: mediated by value-informed pricing9
A transaction cost approach for public procurement9
Environmental sustainability through designing reverse logistical loops: case research of poultry supply chains using system dynamics9
Does B2B salespeople’s love of money attitude mediate the relationships between a growth mindset, a fixed mindset, grit, and job performance?8
Key success factors for stability of asymmetric technological collaborations: a bionic engineering approach8
Examining the viability of lean production practices in the Industry 4.0 era: an empirical evidence based on B2B garment manufacturing sector8
Knowledge management process as a mediator between collaborative culture and frugal innovation: the moderating role of perceived organizational support8
Inside sales managers’ utilization of cultural controls as part of a sales control portfolio to enhance overall sales performance8
Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic8
Mapping global value chain, production network, and commodity chain literature using scientometrics: an integrative resilient value chains model based on a review of the literature8
Guest editorial8
Why are strangers trusted more during trade fairs? A literature review on the conceptual model of general trust formation8
The role of digital skills in the acceptance of artificial intelligence8
Does enabling control systems and relational capabilities foster conflict management in innovation ecosystems?8
Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services8
Manufacturer's sales format selection and information sharing strategy of platform with a private brand8
The vulnerability of technology-based business during COVID-19: an indicator-based conceptual framework8
How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy8
Capability matching between suppliers and customers in solution co-creation: a process-based model8
Towards a theoretical framework of co-development in supply chains: role of platform affordances and supply chain relationship capital8
A sequential logic model between sales performance and salesperson satisfaction in B2B markets8
Servitization in the construction industry: a multiple case study from a value-adding perspective7
Impact of supply chain finance on the business risk of core enterprises: evidence from China7
The impact of supply chain specific investments on firms’ market performance: the mediating role of innovation7
Value capture in IoT-driven business models: considerations about smart resources and isolating mechanisms in networked environments7
Adaptive marketing capabilities, market orientation, and international performance: the moderation effect of competitive intensity7
The power of connecting experience data and operational data: more than the sum of its parts?7
Channel diversity, constructive and destructive conflicts: the moderating role of network centrality7
Antecedents of team alignment for team performance: length of relationship as a moderator7
Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors7
Mitigating disruption through adaptive organization and organization learning to create a transformation business model7
The impact of IT use on supply chain coordination: the moderating role of environmental uncertainty7
Research on operation mechanisms of shareholding supply chains considering retailers’ marketing efforts7
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study7
A decision support framework for socially responsible supplier selection in the Nigerian banking industry7
Integration of organizational, economic and customer-related attributes to prioritize marketing strategies7
Not all communication styles are created equal: the differing effects of communicating the family business brand’s roots and virtues7
The impact of the relationship commitment and customer integration on supply chain performance7
Role of community trust in driving brand loyalty in large online B2B communities7
Policy uncertainty, social responsibility and corporate M&A7
Material flow cost accounting for aluminum gravity die casting in electrical products manufacturing7
The strategic role of firm agility in the relationship between IT capability and firm performance under the COVID-19 outbreak7
From knowledge broker to solution provider in the Industry 4.0 setting: the innovation path of a small consulting firm7
Understanding the relationship between coopetition and startups’ resilience: the role of entrepreneurial ecosystem and dynamic exchange capability6
Unravelling the enablers of Industry 4.0 in Indian automobile industry amid COVID-19: an integrated TISM and fuzzy MICMAC approach6
Informal sellers and formal markets: a habitus gap6
Mobilization for collective market shaping: interplay of innovation and issue networks6
Role of mindfulness in merchant’s adoption of mobile payments in an unorganized sector6
When digitalization meets sustainability: exploring interactions within a manufacturing firm6
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective6
Supplier interfaces in digital transformation: an exploratory case study of a manufacturing firm and IoT suppliers6
Resource renewal in heavy business networks: the case of Modvion starting up in the Swedish wind energy context6
Eight organizational enablers of digital service-sales ambidexterity in industrial firms6
Influence of dependence on social capital and operational performance: a study of the textile and clothing industry6
External knowledge and eco-innovation: evidence from small and medium-sized enterprises6
Sustainability–driven changes in the business incubation industry6
Social capital impact on mass customization capability and innovation capabilities: the mediating role of absorptive capacity6
The role of ICTs for knowledge sharing in franchising networks6
Blockchainembedded supply chain finance solutions for Indian MSMEs: a TISM and MICMAC approach6
From managing customers to joint venturing with customers: co-creating service value in the digital age6
Left to their own devices? Antecedents and contingent effects of workplace anxiety in the WFH selling environment6
The effect of supply chain finance on sustainability performance: empirical analysis and fsQCA6
Strategic crisis response: managerial implications and direction for recovery and survival6
Are your international salespeople culturally intelligent? The influence of cultural intelligence on adaptive selling behavior with B2B customers6
Impact of digitalization on entrepreneurial ecosystems: a bibliometric exploration6
Should the pricing or advertising decision come first in a supply chain with a network externality?6
Drivers of geographical indication food supply chain performance: a B2B network perspective6
Platform ecosystem development in an institutionalized business market: the case of the asset management industry6
Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities – moderating role of perceived partner opportunism6
Investigating information processing paradigm to predict performance in emerging firms: the mediating role of technological innovation5
Blockchain adoption in the supply chain management based on technology–organization–environment framework: evidence from developing and developed economies5
Strategic orientation and innovation culture: catalysts for success in the dynamic Turkish IT industry5
Digital transformation and sustainable performance: the mediating role of triple-A supply chain capabilities5
Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption5
Globalization orientation, business practices and performance outcomes: an empirical investigation of B2B manufacturing firms5
Handling changes on and changes of the market: market–political ambidexterity in the Swedish market for solar energy5
Profound changes in global sourcing? The country of origin theory and its effects on sourcing decisions5
The impact of human resource and information technology on supply chain learning and operational performance5
Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B5
What do female and male entrepreneurs value in business accelerators?5
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