OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Business & Industrial Marketing is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Power in the supply chain: a state-of-the-art literature review and propositions from the perspective of gender differences	69
Uncovering the dark side of the sharing economy from a provider’s perspective: a bibliometric systematic review	64
Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity	53
The effect of government subsidies on cooperative green innovation of supply chains from the perspective of cost sharing	52
Effects of interfirm IT capability and interfirm trust on omnichannel integration: the mediating role of interfirm integration	50
Actor roles emergence through actor engagement: an SD logic perspective	45
The effect of strategic supply management on operational and innovation performance: the mediating role of external supply resources mobilization	45
The role of relational governance in innovation platform growth: the context of living labs	41
What role do FinTech companies play in supply chain finance? A signaling intermediary perspective	38
Building trust among channel members via power sources	35
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships	32
An empirical study of the outcome-driven implementation in small- and medium-sized enterprises	31
Enhancing the export activities of small and medium-sized enterprises in emerging markets	31
Relational key account management: insights from the Middle Eastern context	31
Green strategies and relationship maintenance: a network evolution perspective	30
Mitigating the effects of COVID-19: an exploratory case study of the countermeasures taken by the manufacturing industry	30
Developing Delphi methodology for studying future market change	29
Integrating the dialectic perspectives of resource-based view and industrial organization theory for competitive advantage – a review and research agenda	27
Information sharing in a green supply chain: a bane or a boon?	27
Rich alone or rich together: the impact of value proposition innovation on the product–place co-branding value	27
Artificial intelligence in customer relationship management: literature review and future research directions	26
The long and winding road of eHealth. The service ecosystem perspective	25
The cultural factors in global account management: the case of Indian buyers and German suppliers	24
Ring the alarm: modifications to higher education negatively impacting full-time faculty	24
The role of communication between partners in the process of strategic alliances: a systematic literature review	24