OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Business & Industrial Marketing is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Artificial intelligence in customer relationship management: literature review and future research directions	64
Digital transformation of business model in manufacturing companies: challenges and research agenda	59
How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector	53
Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework	52
The different shades of innovation emergence in smart service systems: the case of Italian cluster for aerospace technology	50
Value co-creation: a review of literature and future research agenda	45
Digital transformation in sales as an evolving process	45
A digital servitization framework for viable manufacturing companies	43
Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA	41
Servitization strategy, manufacturing organizations and firm performance: a theoretical framework	33
A holistic model of dynamic capabilities and environment management system towards eco-product innovation and sustainability in automobile firms	32
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern	32
Rethinking interaction in social distancing times: implications for business-to-business companies	31
A review of coopetition and future research agenda	31
Green market orientation and organizational performance in Taiwan’s electric and electronic industry: the mediating role of green supply chain management capability	30
Modeling the emergency health-care supply chains: responding to the COVID-19 pandemic	30
Collaboration in achieving sustainable solutions in the textile industry	30
Marketing-sales-service interface and social media marketing influence on B2B sales process	29
Empowering value co-creation in the digital age	29
A bibliometric review of service ecosystems research: current status and future directions	29
Translating leader sustainability orientation into green supply chain integration: a missing link of green entrepreneurial orientation	27
Antecedents and consequences of market orientation in international B2B market: role of export assistance as a moderator	27
Exploring the factors influencing the adoption of supply chain finance in supply chain effectiveness: evidence from manufacturing firms	27
Value (co-)creation in B2B sales ecosystems	27
Digital entrepreneurship: global maps and trends of research	26

The relationship between sustainable supply chain management and enterprise economic performance: does firm size matter?	25
Factors impacting digital transformations of the food industry by adoption of blockchain technology	25