Journal of Marketing for Higher Education

Papers
(The TQCC of Journal of Marketing for Higher Education is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
A bibliometric analysis to reveal the drivers of university reputation47
The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions27
Examining the antecedents of market mavenism in higher education24
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China24
Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers22
Changing trends of rates of return: a study from the higher education market in China21
Marketing of educational programs – a study of Swedish universities through presented images18
Reactive brand management in higher education: the case of a teacher training programme in the Netherlands17
Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents16
The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis14
Does students’ satisfaction matter to faculty job satisfaction in higher education?14
A model for assessing the active presence of institutions on social media: application to universities worldwide13
Fulbrighters without Fulbright: branding US internationalization of higher education in a context of racial justice13
Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique13
Higher education and ‘marketization of intellect’: university admission advertisements from a genre perspective12
A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations11
Student satisfaction and co-creation behavior in game-based learning in the context of higher education11
User-generated content effectiveness in co-creation of online higher educational services10
Dynamic capabilities and value co-creation in higher education9
Students’ switching intentions for graduate education services: examining the influence of service quality, price, and attractiveness of alternative9
The outcomes of students’ citizenship behaviors in higher education: a transformative service research (TSR) perspective9
Decisions, decisions, decisions: an exploration of factors affecting the decision-making of ‘Uni Connect’ students, when choosing higher education study9
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