Journal of Marketing for Higher Education

Papers
(The H4-Index of Journal of Marketing for Higher Education is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions46
A bibliometric analysis to reveal the drivers of university reputation27
The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions19
Examining the antecedents of market mavenism in higher education18
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China17
Reactive brand management in higher education: the case of a teacher training programme in the Netherlands16
Marketing of educational programs – a study of Swedish universities through presented images16
Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers16
Changing trends of rates of return: a study from the higher education market in China15
Does students’ satisfaction matter to faculty job satisfaction in higher education?13
Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents13
Responding to a disruptive health crisis for higher education institutions: service quality and perceived safety effects on student satisfaction13
The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis13
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