Journal of Marketing for Higher Education

Papers
(The H4-Index of Journal of Marketing for Higher Education is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions30
A multi-stakeholder perspective of relationship marketing in higher education institutions27
The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions20
Engaging students through social media. Findings for the top five universities in the world20
Student satisfaction: the role of expectations in mitigating the pain of paying fees15
Measuring COVID-19’s impact on international HE students and intervention satisfaction: implications for marketing theory and practice13
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon13
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement13
Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka12
Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies11
Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market11
Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes11
China’s higher education branding: Study in China as an emerging national brand11
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