Journal of Marketing for Higher Education

Papers
(The H4-Index of Journal of Marketing for Higher Education is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
A bibliometric analysis to reveal the drivers of university reputation35
The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions23
An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions20
Examining the antecedents of market mavenism in higher education17
Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities16
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China15
Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers15
Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action14
Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust14
Reactive brand management in higher education: the case of a teacher training programme in the Netherlands14
Changing trends of rates of return: a study from the higher education market in China13
Marketing of educational programs – a study of Swedish universities through presented images13
The educational placebo effect: branding higher education benefits student learning12
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