OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Public Policy & Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance	64
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue	44
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	40
Reflections on the 40th Birthday of the Journal of Public Policy & Marketing	34
Commentary: Food and Food Waste: Spinning a Two-Sided Coin	31
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	30
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns	25
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens	22
Generative AI Solutions to Empower Financial Firms	20
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award	20
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange	17
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data	16
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance	14
What Is (and Isn’t) a Product Recall?	13
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate	13
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	12
Curbing Adolescents’ Risky Drinking Behavior with Authenticity	12
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China	12
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market	11
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results	10
Power and the Tweet: How Viral Messaging Conveys Political Advantage	10
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	10
EXPRESS: From Bytes to Biases. Investigating the Cultural Self-Perception of Large Language Models	10
The Effect of Early Electric Vehicle Subsidies on the Automobile Market	10
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	9

Consumer Vulnerability with a Focus on Homelessness	9
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives	9
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy	9
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research	9
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict	9
Fostering Marketplace Inclusion: Health Equity Implications	9
EXPRESS: How Voluntary Simplicity Evokes Resilience in Times of Crisis	8