OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Operationalizing Critical Race Theory in the Marketplace	51
May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World	47
Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy	45
Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies	39
Rethinking Service Systems and Public Policy: A Transformative Refugee Service Experience Framework	35
Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping	34
Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being	32
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate	27
Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery	24
Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy	23
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance	22
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	20
What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers	18
Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media	18
Scaling Social Impact: Marketing to Grow Nonprofit Solutions	18
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy	18
Big Data, Marketing Analytics, and Public Policy: Implications for Health Care	17
Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers	16
Are Sugar-Sweetened Beverage Taxes Effective? Reviewing the Evidence Through a Marketing Systems Lens	12
Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research	11
Power and the Tweet: How Viral Messaging Conveys Political Advantage	11
The Future of Marketing Analytics and Public Policy	11
Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic	11
Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact	9
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research	9

The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements	9
Linking Marketing to Nonprofit Performance	9
Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda	9
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market	9
AI Through a CSR Lens: Consumer Issues and Public Policy	8
A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania	8
The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe	8
When Detailed Information Works Better: Comparison of Three- and Five-Color/Letter Front-of-Package Nutrition Labels	8
The Journal of Public Policy & Marketing at 40: Celebrating History and Impact	8
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	7
Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts	7
Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads	7
A Call for Research at the Public Policy–Marketing Strategy Interface	6
The Role of Implicit Theories in Motivating Donations in Response to Threat-Based Awe	6
Introduction to the Commentary Series: Inequalities and Divides as We Continue to Grapple with a Global Pandemic	6
“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?	6
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	6
We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics…but Marketing Can Also Help!	5
Models That Matter: How Quantitative Marketing Research Can Impact Public Policy	5
Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches	5
Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry	5
Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities	5
From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market	5
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens	5
Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications	4
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use	4
How Communications That Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters	4
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing	4
A Framework for Aligning REAL Food Public Policy with Consumers’ Multiple Eating Motivations	4
Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis	4
The “Dark Side” of General Health and Fitness-Related Self-Service Technologies: A Systematic Review of the Literature and Directions for Future Research	3
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	3
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	3
Missing the Mark: The Long-Term Impacts of the Federal Trade Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising	3
Marketing and Public Policy Implications of Dobbs v. Jackson Women's Health Organization	3
Celebrate Good Times: How Celebrations Increase Perceived Social Support	3
Reflections on the 40th Birthday of the Journal of Public Policy & Marketing	3
How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship	3
Navigating Through Nutrition Labeling Effects: A Second-Order Meta-Analysis	3
Commentary: Food and Food Waste: Spinning a Two-Sided Coin	3
Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!	3