OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue	120
EXPRESS: Vaccine Confidence in the Age of Algorithmic Truth: Technological Roots and Remedies for Misinformation	75
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences	45
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	35
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns	27
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens	26
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	25
Announcing the Winner of the 2024 Thomas C. Kinnear/ Journal of Public Policy & Marketing Award	23
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange	23
Generative AI Solutions to Empower Financial Firms	22
A Short History of Misinformation-at-Scale and Efforts to Mitigate It	21
What Is (and Isn’t) a Product Recall?	21
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance	20
Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews	20
Curbing Adolescents’ Risky Drinking Behavior with Authenticity	18
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	17
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results	15
The Effect of Early Electric Vehicle Subsidies on the Automobile Market	15
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	14
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	14
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict	13
From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models	13
The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine	12
Fostering Marketplace Inclusion: Health Equity Implications	12
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research	12

EXPRESS: Alice in Wonderland: Consumer Peril in Navigating the Antipoverty Service Ecosystem	12
Consumer Vulnerability with a Focus on Homelessness	12
How Voluntary Simplicity Evokes Resilience in Times of Crisis	12
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives	12
Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats	11
Drink, but Please Don’t Drive: Spillover Effects of Ride-Sharing on Alcohol Sales and Drunk Driving Arrests	11
AI Through a CSR Lens: Consumer Issues and Public Policy	11
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations	11
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing	11
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement	11
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use	11
The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations	11
When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education	10
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation	9
Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices	9
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda	9
Models That Matter: How Quantitative Marketing Research Can Impact Public Policy	8
Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities	8
Generative AI: Delivering on the Promises and Understanding the Perils	8
Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media	8
Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset	7
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements	7
Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda	7
Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion	6
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position	6
Drivers of Political Violence in the United States	6
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy	6
Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts	6
Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information	6
Exploring the Bidirectional Relationship Between Threats and Goals	6
How to Be a Pro–Social Impact Scholar in Marketing	6
A Call for Research at the Public Policy–Marketing Strategy Interface	5
Is the Cleanser Really “Clean”? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims	5
Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers	5
Conflict Recovery in Socialist Utopia: A Critical Analysis of Vietnam's Postwar Reconstruction Policies Through a Visual Interpretation of 1976–1986 Propaganda Posters	4
And Still We Rise: Inclusive Impact Through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment	4
Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism	4
EXPRESS: We the People: Public Advocacy for Public Policy	4
Celebrate Good Times: How Celebrations Increase Perceived Social Support	4
Buy! Buy! Buy!—How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products	4