OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue	117
EXPRESS: Vaccine Confidence in the Age of Algorithmic Truth: Technological Roots and Remedies for Misinformation	73
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences	45
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	33
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns	32
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens	26
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	25
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award	24
EXPRESS: A Short History of Misinformation-at-scale and Efforts to Mitigate It	23
Generative AI Solutions to Empower Financial Firms	22
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance	21
Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews	21
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange	21
Curbing Adolescents’ Risky Drinking Behavior with Authenticity	18
What Is (and Isn’t) a Product Recall?	18
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China	17
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	16
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	14
The Effect of Early Electric Vehicle Subsidies on the Automobile Market	14
From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models	13
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	13
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict	13
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results	13
The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine	12
Consumer Vulnerability with a Focus on Homelessness	12

Fostering Marketplace Inclusion: Health Equity Implications	12
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives	12
EXPRESS: Alice in Wonderland: Consumer Peril in Navigating the Antipoverty Service Ecosystem	12
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research	12
Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats	11
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement	11
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing	11
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use	11
How Voluntary Simplicity Evokes Resilience in Times of Crisis	11
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations	11
Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices	10
Drink, but Please Don’t Drive: Spillover Effects of Ride-Sharing on Alcohol Sales and Drunk Driving Arrests	10
AI Through a CSR Lens: Consumer Issues and Public Policy	10
The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations	9
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements	9
When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education	9
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation	8
Generative AI: Delivering on the Promises and Understanding the Perils	8
Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities	8
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda	8
Models That Matter: How Quantitative Marketing Research Can Impact Public Policy	8
Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda	6
Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset	6
Is the Cleanser Really “Clean”? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims	6
How to Be a Pro–Social Impact Scholar in Marketing	6
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position	6
Drivers of Political Violence in the United States	6
Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media	6
Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts	6
Exploring the Bidirectional Relationship Between Threats and Goals	6
Buy! Buy! Buy!—How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products	5
Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information	5
A Call for Research at the Public Policy–Marketing Strategy Interface	5
Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion	5
Celebrate Good Times: How Celebrations Increase Perceived Social Support	5
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy	5
EXPRESS: We the People: Public Advocacy for Public Policy	4
And Still We Rise: Inclusive Impact Through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment	4
From Woefully Woke to Advocate Ambassadors: A Typology of Retailers’ Corporate Sociopolitical Activism Messaging on Social Media	4
Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism	4
Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers	4