OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance	64
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue	44
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	40
Reflections on the 40th Birthday of the Journal of Public Policy & Marketing	34
Commentary: Food and Food Waste: Spinning a Two-Sided Coin	31
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	30
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns	25
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens	22
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award	20
Generative AI Solutions to Empower Financial Firms	20
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange	17
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data	16
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance	14
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate	13
What Is (and Isn’t) a Product Recall?	13
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China	12
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	12
Curbing Adolescents’ Risky Drinking Behavior with Authenticity	12
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market	11
Power and the Tweet: How Viral Messaging Conveys Political Advantage	10
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	10
EXPRESS: From Bytes to Biases. Investigating the Cultural Self-Perception of Large Language Models	10
The Effect of Early Electric Vehicle Subsidies on the Automobile Market	10
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results	10
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy	9

The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research	9
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict	9
Fostering Marketplace Inclusion: Health Equity Implications	9
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	9
Consumer Vulnerability with a Focus on Homelessness	9
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives	9
EXPRESS: How Voluntary Simplicity Evokes Resilience in Times of Crisis	8
Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications	7
The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine	7
Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats	7
We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics…but Marketing Can Also Help!	7
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations	7
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement	6
Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis	6
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use	6
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing	6
Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping	5
AI Through a CSR Lens: Consumer Issues and Public Policy	5
Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices	5
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements	5
What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers	5
EXPRESS: When AI Wears Many Hats: the Role of Generative Artificial Intelligence in Marketing Education	5
The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations	5
Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media	4
Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities	4
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation	4
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda	4
Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research	4
Models That Matter: How Quantitative Marketing Research Can Impact Public Policy	4
Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts	3
Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda	3
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position	3
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy	3
How to Be a Pro–Social Impact Scholar in Marketing	3
Drivers of Political Violence in the United States	3
Missing the Mark: The Long-Term Impacts of the Federal Trade Commission’s Red Flag Initiative to Reduce Deceptive Weight Loss Product Advertising	3
When Detailed Information Works Better: Comparison of Three- and Five-Color/Letter Front-of-Package Nutrition Labels	3
Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion	3
Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact	3
Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset	3
EXPRESS: Empowering Consumers with Disabilities through Generative AI Co-creation of Servicescape Information	3
Exploring the Bidirectional Relationship Between Threats and Goals	3