OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?	249
Commentary: Brand Activism in a Political World	111
The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens	66
Consumer Privacy During (and After) the COVID-19 Pandemic	55
The COVID-19 Pandemic at the Intersection of Marketing and Public Policy	43
Operationalizing Critical Race Theory in the Marketplace	40
Supply Chain Management Amid the Coronavirus Pandemic	38
Race in the Marketplace and COVID-19	38
Scarcity and Coronavirus	37
Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy	33
May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World	33
Rethinking Service Systems and Public Policy: A Transformative Refugee Service Experience Framework	31
Politics at the Mall: The Moral Foundations of Boycotts	31
LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability	28
Uncertainty and Risk Are Multidimensional: Lessons from the COVID-19 Pandemic	26
Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping	25
Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being	25
Marketing’s Role in Understanding Political Activity	24
Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems	23
Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help.	23
Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing	22
Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity	21
Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy	20
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate	18
Pandemic Reveals Vulnerabilities in Food Access: Confronting Hunger Amidst a Crisis	18

Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery	18
Big Data, Marketing Analytics, and Public Policy: Implications for Health Care	17
Commentary: Patagonia and the Business of Activism	16
Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies	15
When Does the Social Service Ecosystem Meet Consumption Needs? A Power–Justice–Access Model of Holistic Well-Being from Recipients’ Perspectives	15
What Exactly Is Marketing and Public Policy? Insights forJPPMResearchers	14
Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers	14
The Pandemic Ripple Effect: Understanding Marketing and Public Policy Opportunities in the Pharmaceutical Industry	13
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance	13
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy	13
Scaling Social Impact: Marketing to Grow Nonprofit Solutions	13
The Regulatory and Marketing Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth	12
Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media	11
The Future of Marketing Analytics and Public Policy	10
An “Essential Services” Workforce for Crisis Response	10
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	10
Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?	9
Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts	9
Are Sugar-Sweetened Beverage Taxes Effective? Reviewing the Evidence Through a Marketing Systems Lens	8
Consumer Power and Access	8
Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research	8
Power and the Tweet: How Viral Messaging Conveys Political Advantage	8
Is Savings Automation Helpful to Liquid Savings? It Depends on Whether You Have a Savings Habit	8
Linking Marketing to Nonprofit Performance	8
Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic	7
To Change the Law, Defy the Law: Hijacking the Cause and Co-Opting Its Advocate	7
Journal of Public Policy & Marketing in Our Turbulent Times: Foundations Laid and Challenges Ahead	7
Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact	7
Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy	7
A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania	6
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research	6
TheJournal of Public Policy & Marketingat 40: Celebrating History and Impact	6
The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements	6
Introduction to the Commentary Series: Inequalities and Divides as We Continue to Grapple with a Global Pandemic	6
Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads	6
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	6
We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics…but Marketing Can Also Help!	5
A Call for Research at the Public Policy–Marketing Strategy Interface	5
Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda	5
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market	5
“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?	4
The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe	4
How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods	4
Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis	4
Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts	4
AI Through a CSR Lens: Consumer Issues and Public Policy	4