Journal of Public Policy & Marketing

Papers
(The median citation count of Journal of Public Policy & Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
EXPRESS: Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position58
EXPRESS: Curbing Adolescents’ Risky ‘Drinking’ Behavior with Authenticity53
Scaling Social Impact: Marketing to Grow Nonprofit Solutions50
Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!35
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue35
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing28
Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies28
May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World27
Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis26
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance24
Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers20
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations18
Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches18
Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes17
Into the Woods: Making a Difference via Marketing and Public Policy Research17
EXPRESS: AI-based Financial Advice: An Ethical Discourse on AI-based Financial Advice and Ethical Reflection Framework14
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field13
The Role of Generic Price Look-Up Code in WIC Benefit Redemptions11
A Call for Afrocentric Decolonial Endogenous Marketing and Public Policy Research and Practice: Toward Sustainable Peace and Well-Being in African Societies11
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China11
What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers10
Generative AI in Marketing: Promises, Perils, and Public Policy Implications10
Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping10
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale10
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market9
The Journal of Public Policy & Marketing at 40: Celebrating History and Impact9
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement9
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy9
Reflections on the 40th Birthday of the Journal of Public Policy & Marketing8
Commentary: Food and Food Waste: Spinning a Two-Sided Coin8
A Marketing Perspective on Maladaptive Consumption and Product Regulation8
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results8
Exploring the Bidirectional Relationship Between Threats and Goals8
The Effect of Early Electric Vehicle Subsidies on the Automobile Market8
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments7
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use7
EXPRESS: Generative AI in Marketing and Principles for Ethical Design and Deployment7
Is Sustainability a Liability? Green Marketing and Consumer Beliefs About Eco-Friendly Products7
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns6
Celebrate Good Times: How Celebrations Increase Perceived Social Support6
A Call for Research at the Public Policy–Marketing Strategy Interface6
Big Data, Marketing Analytics, and Public Policy: Implications for Health Care6
Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery6
Commentary on “Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda”6
AI Through a CSR Lens: Consumer Issues and Public Policy5
Power and the Tweet: How Viral Messaging Conveys Political Advantage5
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color5
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization5
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict4
Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy4
Buy! Buy! Buy!—How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products4
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens4
Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices4
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award3
How Criminological Theory Can Inform the Role of Marketing in Understanding Radicalization and Deradicalization3
Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy3
A Framework for Aligning REAL Food Public Policy with Consumers’ Multiple Eating Motivations3
Conflict Recovery in Socialist Utopia: A Critical Analysis of Vietnam's Postwar Reconstruction Policies Through a Visual Interpretation of 1976–1986 Propaganda Posters3
Navigating Through Nutrition Labeling Effects: A Second-Order Meta-Analysis3
The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe3
Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers3
Consumer Vulnerability with a Focus on Homelessness3
Financial Education Effects on Financial Behavior and Well-Being: The Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in Physical Health3
Linking Marketing to Nonprofit Performance3
Biohacking COVID-19: Sharing Is Not Always Caring3
Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities3
0.03633189201355