OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue	95
Commentary: Food and Food Waste: Spinning a Two-Sided Coin	61
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences	37
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	27
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns	26
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens	17
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	16
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange	16
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award	16
EXPRESS: A Short History of Misinformation-at-scale and Efforts to Mitigate It	15
Generative AI Solutions to Empower Financial Firms	15
EXPRESS: Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Healthcare Reviews	14
What Is (and Isn’t) a Product Recall?	13
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China	13
Curbing Adolescents’ Risky Drinking Behavior with Authenticity	13
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance	13
The Effect of Early Electric Vehicle Subsidies on the Automobile Market	12
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market	12
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	12
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	11
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results	11
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives	10
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	10
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy	10
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict	10

Consumer Vulnerability with a Focus on Homelessness	10
From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models	10
The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine	9
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research	9
How Voluntary Simplicity Evokes Resilience in Times of Crisis	8
Fostering Marketplace Inclusion: Health Equity Implications	8
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations	7
EXPRESS: Drink, but Please Don’t Drive: Spillover Effects of Ridesharing on Alcohol Sales and Drunk Driving Arrests	7
Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats	7
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing	7
The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations	6
Models That Matter: How Quantitative Marketing Research Can Impact Public Policy	6
Generative AI: Delivering on the Promises and Understanding the Perils	6
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement	6
Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices	6
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation	6
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use	6
AI Through a CSR Lens: Consumer Issues and Public Policy	6
When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education	6
Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact	5
Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset	5
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda	5
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements	5
Drivers of Political Violence in the United States	5
Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda	5
Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities	5
How to Be a Pro–Social Impact Scholar in Marketing	5
Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research	5
Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media	5
When Detailed Information Works Better: Comparison of Three- and Five-Color/Letter Front-of-Package Nutrition Labels	4
Is the Cleanser Really “Clean”? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims	4
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position	4
Exploring the Bidirectional Relationship Between Threats and Goals	4
Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion	4
Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts	4
Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information	4
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy	4