OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue	104
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	64
Commentary: Food and Food Waste: Spinning a Two-Sided Coin	40
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences	28
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns	23
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens	20
EXPRESS: A Short History of Misinformation-at-scale and Efforts to Mitigate It	18
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	18
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange	18
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award	18
Generative AI Solutions to Empower Financial Firms	16
Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews	15
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance	15
Curbing Adolescents’ Risky Drinking Behavior with Authenticity	14
What Is (and Isn’t) a Product Recall?	14
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results	13
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	13
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China	13
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	13
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	12
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market	12
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict	12
The Effect of Early Electric Vehicle Subsidies on the Automobile Market	12
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives	11
From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models	11

The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research	10
Fostering Marketplace Inclusion: Health Equity Implications	10
Consumer Vulnerability with a Focus on Homelessness	10
The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine	10
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing	9
Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats	9
How Voluntary Simplicity Evokes Resilience in Times of Crisis	9
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations	8
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement	8
EXPRESS: Drink, but Please Don’t Drive: Spillover Effects of Ridesharing on Alcohol Sales and Drunk Driving Arrests	8
AI Through a CSR Lens: Consumer Issues and Public Policy	7
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use	7
Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices	7
When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education	7
The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations	7
Models That Matter: How Quantitative Marketing Research Can Impact Public Policy	6
Generative AI: Delivering on the Promises and Understanding the Perils	6
Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media	6
How to Be a Pro–Social Impact Scholar in Marketing	6
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation	6
Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities	6
Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda	6
Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts	6
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements	6
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda	6
Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset	6
Is the Cleanser Really “Clean”? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims	5
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position	5
Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information	5
When Detailed Information Works Better: Comparison of Three- and Five-Color/Letter Front-of-Package Nutrition Labels	5
Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion	5
Exploring the Bidirectional Relationship Between Threats and Goals	5
Drivers of Political Violence in the United States	5
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy	4
A Call for Research at the Public Policy–Marketing Strategy Interface	4
Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers	4
Buy! Buy! Buy!—How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products	4