Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 21. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?253
Commentary: Brand Activism in a Political World112
The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens67
Consumer Privacy During (and After) the COVID-19 Pandemic55
The COVID-19 Pandemic at the Intersection of Marketing and Public Policy44
Operationalizing Critical Race Theory in the Marketplace40
Supply Chain Management Amid the Coronavirus Pandemic39
Race in the Marketplace and COVID-1938
Scarcity and Coronavirus38
Politics at the Mall: The Moral Foundations of Boycotts34
May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World34
Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy33
Rethinking Service Systems and Public Policy: A Transformative Refugee Service Experience Framework31
LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability29
Uncertainty and Risk Are Multidimensional: Lessons from the COVID-19 Pandemic27
Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being26
Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping25
Marketing’s Role in Understanding Political Activity24
Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems23
Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help.23
Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing22
Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity21
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