Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue95
Commentary: Food and Food Waste: Spinning a Two-Sided Coin61
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences37
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments27
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns26
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens17
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization16
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange16
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award16
EXPRESS: A Short History of Misinformation-at-scale and Efforts to Mitigate It15
Generative AI Solutions to Empower Financial Firms15
EXPRESS: Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Healthcare Reviews14
What Is (and Isn’t) a Product Recall?13
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China13
Curbing Adolescents’ Risky Drinking Behavior with Authenticity13
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance13
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