Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue136
Vaccine Confidence in the Age of Algorithmic Truth: Technological Roots and Remedies for Misinformation81
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences60
Solo Aging and the Marketplace: Identity, Precarity, Power37
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments35
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns28
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization28
Announcing the Winner of the 2024 Thomas C. Kinnear/ Journal of Public Policy & Marketing Award26
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange24
A Short History of Misinformation-at-Scale and Efforts to Mitigate It24
AI for All or for the Privileged Few? Inequality Risks in Global Education24
A Transformative Agenda for Digital Inclusion: Unpacking the Institutional Dynamics of Algorithmic Systems23
Generative AI Solutions to Empower Financial Firms23
Time to Refocus: Let's Start with a Country Marketplace Disability Inclusion Scorecard21
What Is (and Isn’t) a Product Recall?21
Curbing Adolescents’ Risky Drinking Behavior with Authenticity18
Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews18
Neuroconvergence: An Untapped Strategy for Reducing Communication Mismatches and Enhancing Creativity in Frontline Encounters17
The Compassion–Consumption Paradox in Pet Care Markets: Rethinking Inclusion in Multispecies Consumer Policy17
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