Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance64
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue44
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments40
Reflections on the 40th Birthday of the Journal of Public Policy & Marketing34
Commentary: Food and Food Waste: Spinning a Two-Sided Coin31
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization30
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns25
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens22
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award20
Generative AI Solutions to Empower Financial Firms20
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange17
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data16
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance14
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate13
What Is (and Isn’t) a Product Recall?13
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