Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue104
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments64
Commentary: Food and Food Waste: Spinning a Two-Sided Coin40
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences28
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns23
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens20
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award18
EXPRESS: A Short History of Misinformation-at-scale and Efforts to Mitigate It18
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization18
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange18
Generative AI Solutions to Empower Financial Firms16
Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews15
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance15
Curbing Adolescents’ Risky Drinking Behavior with Authenticity14
What Is (and Isn’t) a Product Recall?14
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