Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue117
EXPRESS: Vaccine Confidence in the Age of Algorithmic Truth: Technological Roots and Remedies for Misinformation73
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences45
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments33
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns32
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens26
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization25
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award24
EXPRESS: A Short History of Misinformation-at-scale and Efforts to Mitigate It23
Generative AI Solutions to Empower Financial Firms22
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance21
Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews21
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange21
Curbing Adolescents’ Risky Drinking Behavior with Authenticity18
What Is (and Isn’t) a Product Recall?18
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China17
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale16
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