Psychology & Marketing

Article	Citations
	703
Issue Information	608
Issue Information	394
Issue Information	364
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	324
Bayesian inference and consumer behavioral theory	209
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	189
	181
To touch or not to touch: Examining the role of choice set size	159
Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	151
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	128
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	126
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	123
	111
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	107
The effect of anthropomorphized technology failure on the desire to connect with others	106
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	105
Adbusting: How advertising altered by activists affects brands	100
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	97
Is it risky to subscribe? Perceived control and subscription choice	95
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	93
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	93
Seeking variety on the move: The effect of residential mobility on variety seeking	88
Investigating the effectiveness of virtual influencers in prosocial marketing	88
The impact of childhood environments on the sunk‐cost fallacy	84

The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	83
How power increases preference for experiential purchases but not for material purchases	81
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	79
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	78
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	76
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	75
Gamification's role in fostering user engagement with healthy food‐based digital content	75
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	71
	71
Issue Information	68
The self on display: The impact of self‐objectification on luxury consumption	67
Issue Information	66
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	64
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	63
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	63
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	62
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	61
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	60
Temporary or permanent social media post? The impact of product type	59
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	59
A systematic review on political ideology and persuasion	59
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	57
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	56
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	55
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	52
Marketing analytics: The bridge between customer psychology and marketing decision‐making	51
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	51
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	50
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	50
Issue Information	49
Driving User Engagement: A Mixed‐Method Marketing Approach for Digital Mental Health Intervention	49
The role of social projection in consumers' commonness fallacy	48
	47
Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases	47
	46
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	45
Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence	44
Key factors influencing knowledge acquisition through game‐based learning	42
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption	41
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	40
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	40
This article is… Consumer reactions to unfinished teasers for digital content	40
The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions	39
The more the better? The negative effect of disseminators' donations in online donation	38
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	38
Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior	38
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions	37
You designed that yourself for me? Vicarious pride in customized gift exchange	37
Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement	36
Conceptualizing sustainable consumption priming: A scoping review	36

Overcoming the blockchain technology credibility gap	36
They forgot me! The exclusionary effects among complaining consumers when others receive a response	36
Typology and impact of follower responses to social media influencer “promotional crisis”	34
How Promoting Access‐Based Consumption Provokes Overconsumption	34
The pain of payment: A review and research agenda	34
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence	33
The colorful company: Effects of brand logo colorfulness on consumer judgments	33
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices	32
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?	31
Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News	31
Smart speakers and customer experience in service contexts	31
Strike while the iron is hot: Temperature affects consumers' appetite for risk	31
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption	30
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options	30
Retailing in the Face of Uncertainty: How Consumers' Hope and Fear Shape Channel Choice	29
	29
How a blurry background in product presentation influences product size perception	29
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements	29
Managing Pharmaceutical Promotion Mix in the Rise of Social Media	28
A Rater‐Reader Inconsistency: Underjudging the Influence of Price in Consumer Ratings	27
Effects of plan specificity and eveningness–morningness orientation on health goal pursuit	26
Designing the digitalized guest experience: A comprehensive framework and research agenda	26
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions	26
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest	26
When Does Anxiety Increase Attempts to Spend Time and Money Efficiently?	26
Hearing what you pay improves transaction satisfaction? Unveiling the dual process influence of auditory feedback	25
The impact of socioeconomic status on preferences for sustainable luxury brands	25
“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices	25
What goes around comes around: The effect of belief in karma on charitable donation behavior	25
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset	25
Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores	24
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments	24
Issue Information	24
Issue Information	24
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps	23
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing	23
The bittersweet of consumer–human brand relationships in the social media context	23
More Than Just a Game: How Intrinsic Motivation and Artificial Intelligence‐Enhanced Trading Shape Consumer Well‐Being in Virtual Markets	23
	23
Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?	23
Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews	23
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies	22
Red Bull Gives You Wings at Work: How Context Transforms Metaphors Into Reality	22
Paying less as a signal of competence	22
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets	22
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	21
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model	21
Can augmented reality satisfy consumers' need for touch?	21
How loneliness affects consumers' reluctance to let go of used possessions	21
You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit	21
The impact of visual perspectives in advertisements on access‐based products	21
Lonely human and dominant robot: Similarity versus complementary attraction	20
The role of demand‐based scarcity appeals in promoting cultured meat	20
How and when Narcissism and faith in humanity drive sustainable consumption	20
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods	20
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce	20
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	19
	19
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	19
An integrative review of the decoy effect on choice behavior	19
Friendship stings: Jealousy behind a close friend's extraordinary experiences	19
Issue Information	19
Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising	19
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines	19
	19
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	19
I want to remember: Preference for visual intensity in sentimental purchases	19
Digital technologies and privacy: State of the art and research directions	18
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	18
Tap or Swipe: How Interactive Touch Gestures Matter in Digital Advertising?	18
A story to sell: The influence of storytelling on consumers' purchasing behavior	18
First come, first served versus the draw: Perceived fairness in the new product purchase competition	18
Brand placements in video games: How local in‐game experiences influence brand attitudes	18
Revisiting power messaging in service failures: Pitfalls and proposed solutions	18
Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	18
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	18
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	18
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	17
To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	17
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	17

Branding beyond the gender binary	17
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	17
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	17
The regulatory fit effect on consumer preferences for price discounts and bonus packs	17
Men engage in self‐deceptive enhancement, whereas women engage in impression management	17
Gag Gifting: The Joke and the Poke	16
The effects of pseudo‐relevant 100% claims	16
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR	16
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	16
Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers	16
Can Brand Activism Benefit Luxury Brands?	15
GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A Multimethod Study	15
	15
Fluency and the perceived ethicality of corporate social (ir)responsibility	15
It is a match! The effect of regulatory fit on new products recommendations	15
Experiences and happiness: The role of gender	15
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	15
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective	15
I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation	15
Rating with the senses: How sensory encounters are reflected on online review ratings?	15
Color darkness and hierarchy perceptions: How consumers associate darker colors with higher hierarchy	14
	14
Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption	14
Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility	14
Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics	14
Issue Information	14
The association between consumers' chronic concerns about infectious disease and anthropomorphism	14
Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction	14
	14
Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective	14
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion	14
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	13
	13
Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis	13
	13
The power of flattery: Enhancing prosocial behavior through virtual influencers	13
	13
Self‐Conscious Emotions in Technology Adoption: How Embarrassment and Shame Shape Consumer Responses to New Technologies	13
Consumer‐brand identification and happiness in experiential consumption	13
Meme marketing: How can marketers drive better engagement using viral memes?	13
When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust	13
A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics	13