Psychology & Marketing

Article	Citations
	672
Issue Information	592
Issue Information	388
Issue Information	347
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	311
Bayesian inference and consumer behavioral theory	205
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	186
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The impact of childhood environments on the sunk‐cost fallacy	153
To touch or not to touch: Examining the role of choice set size	149
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	124
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	116
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	114
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	107
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	103
Adbusting: How advertising altered by activists affects brands	101
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	99
Is it risky to subscribe? Perceived control and subscription choice	97
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Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	93
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	90
Seeking variety on the move: The effect of residential mobility on variety seeking	89
Investigating the effectiveness of virtual influencers in prosocial marketing	82
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	80
How power increases preference for experiential purchases but not for material purchases	79

Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	78
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	77
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	75
The effect of anthropomorphized technology failure on the desire to connect with others	74
Gamification's role in fostering user engagement with healthy food‐based digital content	74
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	73
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	71
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Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	67
Issue Information	66
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	64
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	63
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	61
A systematic review on political ideology and persuasion	60
Marketing analytics: The bridge between customer psychology and marketing decision‐making	60
Issue Information	59
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	59
Temporary or permanent social media post? The impact of product type	59
The self on display: The impact of self‐objectification on luxury consumption	57
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	56
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	56
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	55
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	54
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	50
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	50
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	50
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	50
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	49
Mitigating the negative effects of service failure through customer identification	47
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	47
Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases	46
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	46
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption	46
Issue Information	46
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Driving User Engagement: A Mixed‐Method Marketing Approach for Digital Mental Health Intervention	45
The role of social projection in consumers' commonness fallacy	42
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	41
Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior	41
This article is… Consumer reactions to unfinished teasers for digital content	40
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	39
You designed that yourself for me? Vicarious pride in customized gift exchange	37
The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions	37
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Key factors influencing knowledge acquisition through game‐based learning	36
The more the better? The negative effect of disseminators' donations in online donation	36
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	36
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions	36
Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence	36
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	36

Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement	35
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices	33
Typology and impact of follower responses to social media influencer “promotional crisis”	32
They forgot me! The exclusionary effects among complaining consumers when others receive a response	32
Smart speakers and customer experience in service contexts	32
Conceptualizing sustainable consumption priming: A scoping review	31
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence	31
Overcoming the blockchain technology credibility gap	30
COVID‐19 vaccines and anti‐consumption: Understanding anti‐vaxxers hesitancy	30
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?	30
The colorful company: Effects of brand logo colorfulness on consumer judgments	30
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption	29
How Promoting Access‐Based Consumption Provokes Overconsumption	29
Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News	29
The pain of payment: A review and research agenda	29
Strike while the iron is hot: Temperature affects consumers' appetite for risk	29
Managing Pharmaceutical Promotion Mix in the Rise of Social Media	28
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options	28
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions	28
Effects of plan specificity and eveningness–morningness orientation on health goal pursuit	27
How a blurry background in product presentation influences product size perception	27
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments	27
The impact of socioeconomic status on preferences for sustainable luxury brands	25
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest	25
When Does Anxiety Increase Attempts to Spend Time and Money Efficiently?	25
“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices	25
Designing the digitalized guest experience: A comprehensive framework and research agenda	25
What goes around comes around: The effect of belief in karma on charitable donation behavior	25
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset	25
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements	24
Issue Information	23
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps	23
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Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores	23
The bittersweet of consumer–human brand relationships in the social media context	23
Hearing what you pay improves transaction satisfaction? Unveiling the dual process influence of auditory feedback	23
How loneliness affects consumers' reluctance to let go of used possessions	23
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How and when Narcissism and faith in humanity drive sustainable consumption	22
Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?	22
Paying less as a signal of competence	22
The role of demand‐based scarcity appeals in promoting cultured meat	22
Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews	22
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods	21
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets	21
You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit	21
Red Bull Gives You Wings at Work: How Context Transforms Metaphors Into Reality	21
Can augmented reality satisfy consumers' need for touch?	20
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	20
More Than Just a Game: How Intrinsic Motivation and Artificial Intelligence‐Enhanced Trading Shape Consumer Well‐Being in Virtual Markets	20
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing	20
Lonely human and dominant robot: Similarity versus complementary attraction	19
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model	19
Friendship stings: Jealousy behind a close friend's extraordinary experiences	19
Issue Information	19
The impact of visual perspectives in advertisements on access‐based products	19
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines	19
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More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	19
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies	19
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce	19
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The regulatory fit effect on consumer preferences for price discounts and bonus packs	18
An integrative review of the decoy effect on choice behavior	18
Men engage in self‐deceptive enhancement, whereas women engage in impression management	18
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	18
Revisiting power messaging in service failures: Pitfalls and proposed solutions	18
I want to remember: Preference for visual intensity in sentimental purchases	18
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	18
Branding beyond the gender binary	18
A story to sell: The influence of storytelling on consumers' purchasing behavior	17
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	17
Brand placements in video games: How local in‐game experiences influence brand attitudes	17
Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising	17
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	17
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	17
To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	17
First come, first served versus the draw: Perceived fairness in the new product purchase competition	17
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	17
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	17

Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	17
Digital technologies and privacy: State of the art and research directions	17
The effects of pseudo‐relevant 100% claims	16
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	16
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	16
GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A Multimethod Study	15
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	15
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	15
Fluency and the perceived ethicality of corporate social (ir)responsibility	15
I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation	15
Gag Gifting: The Joke and the Poke	15
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective	15
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR	14
Experiences and happiness: The role of gender	14
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Issue Information	14
Meme marketing: How can marketers drive better engagement using viral memes?	14
Rating with the senses: How sensory encounters are reflected on online review ratings?	14
It is a match! The effect of regulatory fit on new products recommendations	14
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Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective	14
The association between consumers' chronic concerns about infectious disease and anthropomorphism	14
Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers	14
Can Brand Activism Benefit Luxury Brands?	14
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Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics	14
Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction	14
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion	13
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The power of flattery: Enhancing prosocial behavior through virtual influencers	13
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	13
When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust	13
Consumer‐brand identification and happiness in experiential consumption	13
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Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility	13
Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption	13
Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis	13
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Color darkness and hierarchy perceptions: How consumers associate darker colors with higher hierarchy	13