Psychology & Marketing

Article	Citations
	506
Issue Information	463
Issue Information	301
Issue Information	252
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	225
The impact of childhood environments on the sunk‐cost fallacy	213
To touch or not to touch: Examining the role of choice set size	171
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I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	134
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The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	132
Bayesian inference and consumer behavioral theory	113
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How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	93
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	93
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	93
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	89
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	88
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	83
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	81
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	77
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	77
Seeking variety on the move: The effect of residential mobility on variety seeking	71
Gamification's role in fostering user engagement with healthy food‐based digital content	70
Investigating the effectiveness of virtual influencers in prosocial marketing	70

The effect of anthropomorphized technology failure on the desire to connect with others	69
Motivating recycling behavior—Which incentives work, and why?	69
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	66
Adbusting: How advertising altered by activists affects brands	65
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	64
How power increases preference for experiential purchases but not for material purchases	64
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	63
Is it risky to subscribe? Perceived control and subscription choice	63
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Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	57
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity	57
Temporary or permanent social media post? The impact of product type	56
More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention	55
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	55
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	54
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	53
A systematic review on political ideology and persuasion	53
Effects of the severity of collective threats on people's donation intention	53
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	51
Mitigating the negative effects of service failure through customer identification	50
Marketing analytics: The bridge between customer psychology and marketing decision‐making	49
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	48
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	47
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	46
Issue Information	45
The self on display: The impact of self‐objectification on luxury consumption	43
The effect of material and experiential consumption on goal pursuit	43
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	42
Mapping the jungle: A bibliometric analysis of research into construal level theory	42
Words matter: How privacy concerns and conspiracy theories spread on twitter	42
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	41
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	41
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	41
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	39
This article is… Consumer reactions to unfinished teasers for digital content	39
Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence	39
The role of social projection in consumers' commonness fallacy	38
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption	37
The more the better? The negative effect of disseminators' donations in online donation	36
How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison	36
Key factors influencing knowledge acquisition through game‐based learning	36
The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions	35
When doing good will not save us: Revisiting the buffering effect of CSR following service failures	35
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	34
You designed that yourself for me? Vicarious pride in customized gift exchange	34
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	34
Issue Information	34
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	34
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	34
Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior	34

Overcoming the blockchain technology credibility gap	33
Typology and impact of follower responses to social media influencer “promotional crisis”	33
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs	33
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions	32
Conceptualizing sustainable consumption priming: A scoping review	32
They forgot me! The exclusionary effects among complaining consumers when others receive a response	32
Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement	31
Examining consumers' continuous usage of multichannel retailers' mobile applications	30
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices	30
Strike while the iron is hot: Temperature affects consumers' appetite for risk	30
Smart speakers and customer experience in service contexts	30
The colorful company: Effects of brand logo colorfulness on consumer judgments	29
How Promoting Access‐Based Consumption Provokes Overconsumption	29
The pain of payment: A review and research agenda	29
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?	28
What goes around comes around: The effect of belief in karma on charitable donation behavior	28
COVID‐19 vaccines and anti‐consumption: Understanding anti‐vaxxers hesitancy	28
“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices	27
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments	27
Effects of plan specificity and eveningness–morningness orientation on health goal pursuit	27
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption	27
Managing Pharmaceutical Promotion Mix in the Rise of Social Media	26
Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News	26
Hearing what you pay improves transaction satisfaction? Unveiling the dual process influence of auditory feedback	26
Designing the digitalized guest experience: A comprehensive framework and research agenda	26
How a blurry background in product presentation influences product size perception	26
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset	26
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options	26
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions	26
Brand narratives: Content and consequences among heritage brands	25
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance	25
Compulsion and reactance: Why do some green consumers fail to follow through with planned environmental behaviors?	25
The impact of socioeconomic status on preferences for sustainable luxury brands	25
Issue Information	24
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements	24
Paying less as a signal of competence	24
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest	24
Lonely human and dominant robot: Similarity versus complementary attraction	24
Issue Information	23
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The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies	23
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets	22
Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews	22
How and when Narcissism and faith in humanity drive sustainable consumption	22
The bittersweet of consumer–human brand relationships in the social media context	22
Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores	22
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce	22
Dialectical thinking as a driver of charitable giving	22
Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?	21
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps	21
The role of demand‐based scarcity appeals in promoting cultured meat	21
The impact of visual perspectives in advertisements on access‐based products	21
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing	21
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines	21
How loneliness affects consumers' reluctance to let go of used possessions	21
Too close for comfort? The impact of salesperson‐customer proximity on consumers' purchase behavior	21
Can augmented reality satisfy consumers' need for touch?	20
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model	20
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	20
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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods	20
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Branding beyond the gender binary	19
I want to remember: Preference for visual intensity in sentimental purchases	19
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	19
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	19
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Friendship stings: Jealousy behind a close friend's extraordinary experiences	19
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	18
Unpacking the privacy paradox of consumers: A psychological perspective	18
Brand placements in video games: How local in‐game experiences influence brand attitudes	18
Issue Information	18
Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	18
Men engage in self‐deceptive enhancement, whereas women engage in impression management	18
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	18
Living with restrictions: The duration of restrictions influences construal levels	18
Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism	18
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	18
Revisiting power messaging in service failures: Pitfalls and proposed solutions	17
A story to sell: The influence of storytelling on consumers' purchasing behavior	17

To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	17
How scarcity and thinking styles boost referral effectiveness	16
Digital technologies and privacy: State of the art and research directions	16
First come, first served versus the draw: Perceived fairness in the new product purchase competition	16
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	16
The regulatory fit effect on consumer preferences for price discounts and bonus packs	16
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing	16
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	16
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	16
An integrative review of the decoy effect on choice behavior	16
Rating with the senses: How sensory encounters are reflected on online review ratings?	16
The effects of pseudo‐relevant 100% claims	15
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	15
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective	15
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	15
It is a match! The effect of regulatory fit on new products recommendations	15
Can Brand Activism Benefit Luxury Brands?	15
I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation	15
Fluency and the perceived ethicality of corporate social (ir)responsibility	14
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR	14
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Issue Information	14
Experiences and happiness: The role of gender	14
Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption	14
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	14
Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics	14
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	14
The psychology of frustration: Appraisals, outcomes, and service recovery	14
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Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction	13
Consumer cynicism in service failures	13
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion	13
The power of flattery: Enhancing prosocial behavior through virtual influencers	13
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Impact of Anonymity on Consumers' Online Reviews	13
“My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems	13
Color darkness and hierarchy perceptions: How consumers associate darker colors with higher hierarchy	13
Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective	13
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When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	13
Consumer‐brand identification and happiness in experiential consumption	13
Meme marketing: How can marketers drive better engagement using viral memes?	13
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The association between consumers' chronic concerns about infectious disease and anthropomorphism	13
When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust	13
Aversion to Human Intervention: Why Food in Complex Packaging Design Is Perceived as Less Healthy	13