Psychology & Marketing

Article	Citations
Issue Information	755
Issue Information	212
Bayesian inference and consumer behavioral theory	197
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To touch or not to touch: Examining the role of choice set size	148
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	143
Issue Information	138
Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	137
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	126
Mental Capacity and Decision Making: Where to From Here?	123
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	123
The impact of childhood environments on the sunk‐cost fallacy	113
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	109
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	108
Gamification's role in fostering user engagement with healthy food‐based digital content	106
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	105
Too Caring to Be Real? Autonomy‐Supportive AI, Intimacy Gains, and Authenticity Loss	104
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	102
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	101
Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective	101
Adbusting: How advertising altered by activists affects brands	96
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	93
Emotion and Engagement Across the Idol Spectrum: Comparing Virtual and Human Idols	89
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	87
Seeking variety on the move: The effect of residential mobility on variety seeking	87

Is it risky to subscribe? Perceived control and subscription choice	87
Social Versus Emotional Loneliness: Diverging Consumer Responses to Anthropomorphic AI Service Robots	81
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	80
How power increases preference for experiential purchases but not for material purchases	79
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	79
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	78
Investigating the effectiveness of virtual influencers in prosocial marketing	78
Issue Information	76
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	73
Issue Information	73
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	72
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective	70
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	69
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	69
Do Not Think Ahead of Me: High‐Personalization Chatbots Can Backfire During the Goal Formation Stage	68
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	67
Marketing analytics: The bridge between customer psychology and marketing decision‐making	64
A systematic review on political ideology and persuasion	63
What's in a Name? Personalization, Self‐Accountability, and Health‐Related Consumer Choices	63
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	62
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	60
The self on display: The impact of self‐objectification on luxury consumption	59
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	58
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	58
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	57
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	56
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	55
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	55
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption	51
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	51
You designed that yourself for me? Vicarious pride in customized gift exchange	47
The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions	46
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	45
Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases	44
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The more the better? The negative effect of disseminators' donations in online donation	44
Driving User Engagement: A Mixed‐Method Marketing Approach for Digital Mental Health Intervention	43
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access	42
Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence	40
The AI Agent in the Room: Rethinking Consumer Decision‐Making in the Age of Autonomous AI	39
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Key factors influencing knowledge acquisition through game‐based learning	39
Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior	38
This article is… Consumer reactions to unfinished teasers for digital content	38
Chronic Loneliness Reduces Choice Likelihood of Products With Prosocial Attributes	38
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	38
Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement	38
Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement	37
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?	36
They forgot me! The exclusionary effects among complaining consumers when others receive a response	36

Distant or Proximal? The Impact of Temporal Cues in Historical Lowest Price Claims on Consumer Purchase Behavior	36
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions	35
Typology and impact of follower responses to social media influencer “promotional crisis”	35
How Promoting Access‐Based Consumption Provokes Overconsumption	35
Strike while the iron is hot: Temperature affects consumers' appetite for risk	34
Smart speakers and customer experience in service contexts	34
Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption	34
Narrative Positioning of a Fake Human: The Credibility of Virtual Influencers in Their Communication Styles	33
Conceptualizing sustainable consumption priming: A scoping review	33
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence	33
Issue Information	33
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices	32
Overcoming the blockchain technology credibility gap	32
The pain of payment: A review and research agenda	32
Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News	31
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption	31
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options	30
A Rater‐Reader Inconsistency: Underjudging the Influence of Price in Consumer Ratings	30
When Does Anxiety Increase Attempts to Spend Time and Money Efficiently?	30
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Designing Voice Assistants as Chameleons: The Effect of Verbal Mimicry by Voice Assistants on Users' Exploration Intention	29
Retailing in the Face of Uncertainty: How Consumers' Hope and Fear Shape Channel Choice	29
Servant, Partner, or Competitor? How Embodied AI Role Positioning Influences Consumer's Purchase Intention Through Threat Perception and Feelings of Dominance	29
Hearing what you pay improves transaction satisfaction? Unveiling the dual process influence of auditory feedback	29
Bridging Theory and Practice: Effective Messaging Strategies for AI Health Technology Adoption	29
Managing Pharmaceutical Promotion Mix in the Rise of Social Media	29
Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management	28
Designing the digitalized guest experience: A comprehensive framework and research agenda	28
Issue Information	28
“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices	28
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments	28
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Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements	28
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset	28
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions	28
Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews	27
Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?	27
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing	26
More Than Just a Game: How Intrinsic Motivation and Artificial Intelligence‐Enhanced Trading Shape Consumer Well‐Being in Virtual Markets	26
You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit	26
Red Bull Gives You Wings at Work: How Context Transforms Metaphors Into Reality	26
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The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps	25
Inside the Quiet Luxury Mindset: How Do Self‐Related Orientations Influence Inconspicuous Luxury Consumption?	25
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies	25
Issue Information	25
Creativity Drives Long‐Term Planning: The Impact of Engaging in Creative Activities on Consumers' Planning Horizons	24
Countering Social Information: Low Identity Integration Leads to Nonconformity in Consumption Choices	24
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	24
Paying less as a signal of competence	24
On the Transformative Nature of Luxury Consumption and Consumer Well‐Being: A Systematic Literature Review and Research Agenda	24
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods	24
Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores	24
Digital Cognition in Predictive Marketing Personalization: A Conceptual Framework	24
The impact of visual perspectives in advertisements on access‐based products	23
The bittersweet of consumer–human brand relationships in the social media context	23
The role of demand‐based scarcity appeals in promoting cultured meat	23
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From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce	22
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines	22
How loneliness affects consumers' reluctance to let go of used possessions	22
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model	22
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets	22
Lonely human and dominant robot: Similarity versus complementary attraction	22
The regulatory fit effect on consumer preferences for price discounts and bonus packs	21
Brand Consumption Denial: Conceptualization, Scale Development, and Validation	21
Transparency Matters: Psychological Ownership and Trust as Mediators of Explainable Artificial Intelligence Effectiveness	21
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First come, first served versus the draw: Perceived fairness in the new product purchase competition	21
How Artificial Intelligence Influences Consumer Reflection in Decision‐Making: The Role of AI Anthropomorphism and Reinforcement	21
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	21
Issue Information	21
Tap or Swipe: How Interactive Touch Gestures Matter in Digital Advertising?	21
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	21
Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising	21
Caught Between Convenience and Autonomy: Psychological Dilemmas in Consumers' Use of AI‐Enabled Personalization	20
Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	20
A story to sell: The influence of storytelling on consumers' purchasing behavior	20
Friendship stings: Jealousy behind a close friend's extraordinary experiences	20
Leveraging Explicit Conclusions to Manage Cognitive Load in Social Media Advertising	20

To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	20
I want to remember: Preference for visual intensity in sentimental purchases	20
An integrative review of the decoy effect on choice behavior	20
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	20
Revisiting power messaging in service failures: Pitfalls and proposed solutions	19
Brand placements in video games: How local in‐game experiences influence brand attitudes	19
Men engage in self‐deceptive enhancement, whereas women engage in impression management	19
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	19
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	18
What's in a Name? Nominal Scaffolding and the Psychological Infrastructure of Shared Market Cognition	18
Who Gets to Name the Assistant? Consumer‐Generated Naming as a Buffer Against AI Recommendation Failure	18
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	18
The effects of pseudo‐relevant 100% claims	18
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	18
Gag Gifting: The Joke and the Poke	18
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	17
Issue Information	17
Externalizing the Mental Struggle: How Anthropomorphism Enhances Health Engagement via Emotional Detachment and Self‐Efficacy	17
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	17
GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A Multimethod Study	17
Human in the Loop, or Perceived Oversight? The Psychological Inference That Drives AI Credibility	17
Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers	17
Issue Information	17
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	17
More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion	16
Fluency and the perceived ethicality of corporate social (ir)responsibility	16
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective	16
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It is a match! The effect of regulatory fit on new products recommendations	16
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	16
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Rating with the senses: How sensory encounters are reflected on online review ratings?	16
Can Brand Activism Benefit Luxury Brands?	16
Issue Information	15
What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement	15
When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing	15
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations	15
Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence	15
How Downsizing a Typical Product at a Stable Unit Price Recalibrates Price Perceptions: A Contrast–Assimilation Account of Perceived Category and New‐Product Expensiveness	15
The association between consumers' chronic concerns about infectious disease and anthropomorphism	15
Can AI Models Be Used to Generate High‐Quality Pictorial Stimuli for Consumer Behavior Change Interventions?	15
Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective	15
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Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction	15
Every Dog has Its Day: How Top‐Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior	15
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion	15
Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption	15
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	14
Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics	14
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When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust	14
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Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility	14
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Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption	14
Aversion to Human Intervention: Why Food in Complex Packaging Design Is Perceived as Less Healthy	14
The power of flattery: Enhancing prosocial behavior through virtual influencers	14
Consumer‐brand identification and happiness in experiential consumption	14
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Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction	14