Psychology & Marketing

Article	Citations
Progress in partial least squares structural equation modeling use in marketing research in the last decade	222
Metaverse marketing: How the metaverse will shape the future of consumer research and practice	178
Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence	158
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	137
Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model	111
The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction	109
A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing	108
Alexa, what do we know about conversational commerce? Insights from a systematic literature review	90
Personalization in personalized marketing: Trends and ways forward	87
The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI	87
Role of cognitive absorption in building user trust and experience	86
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses	83
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?	80
Social media influencers: A route to brand engagement for their followers	80
An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior	77
The adoption of AI service robots: A comparison between credence and experience service settings	73
Memorable tourism experience: A review and research agenda	72
Factors influencing users' adoption and use of conversational agents: A systematic review	71
"I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations	69
Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot	65
The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode	65
Privacy concerns in e‐commerce: A multilevel meta‐analysis	56
When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations	55
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory	55
Can augmented reality satisfy consumers' need for touch?	55

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations	50
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing	50
Online users' attitudes toward fake news: Implications for brand management	49
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective	49
Fear Of Missing Out Scale: A self‐concept perspective	49
Understanding the potential adoption of autonomous vehicles in China: The perspective of behavioral reasoning theory	48
How smart experiences build service loyalty: The importance of consumer love for smart voice assistants	46
Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research	44
“Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction	43
Consumer ethics: A review and research agenda	43
Materialistic cues make us miserable: A meta‐analysis of the experimental evidence for the effects of materialism on individual and societal well‐being	43
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	42
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs	41
From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs	41
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures	41
Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork	40
Authenticating brand activism: Negotiating the boundaries of free speech to make a change	39
Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections	38
Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation	37
Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence	37
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines	37
The effect of privacy choice in cookie notices on consumers' perceived fairness of frequent price changes	37
Mapping the jungle: A bibliometric analysis of research into construal level theory	36
Identity motives in charitable giving: Explanations for charity preferences from a global donor survey	36
An empirical study of consumers' intention to use biometric facial recognition as a payment method	35
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention	33
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	33
It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers	33
Artificial intelligence in marketing: A meta‐analytic review	32
Toward advancing theory on creativity in marketing and artificial intelligence	32
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions	32
Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media	31
Empathy‐based marketing	31
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis	31
Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing	31
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	31
Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption	30
Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence	30
Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts	30
Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service	29
Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact	29
Building better employer brands through employee social media competence and online social capital	29
Motivations of playing digital games: A review and research agenda	29
Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases	29
Augmented reality advertising via a mobile app	28
Let's play: Me and my AI‐powered avatar as one team	28
Too close for comfort? The impact of salesperson‐customer proximity on consumers' purchase behavior	28
The personalization–privacy paradox at the nexus of social exchange and construal level theories	28
Competitors' envy, gamers' pride: An exploration of gamers' divergent behavior	27
Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective	26

What you touch, touches you: The influence of haptic attributes on consumer product impressions	26
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands	25
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations	25
How online trust evolves over time: The role of social perception	25
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies	24
Using website information to reduce postpurchase dissonance: A mediated moderating role of perceived risk	24
Words matter: How privacy concerns and conspiracy theories spread on twitter	24
Binge watching: An exploration of the role of technology	23
Don't be rude! The effect of content moderation on consumer‐brand forgiveness	23
Impact of Anonymity on Consumers' Online Reviews	23
Fright, attention, and joy while killing zombies in Virtual Reality: A psychophysiological analysis of VR user experience	23
Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market	23
“We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers	22
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	22
The closer I am, the safer I feel: The “distance proximity effect” of COVID‐19 pandemic on individuals' risk assessment and irrational consumption	22
Methodological structure for future consumer neuroscience research	22
Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes	22
Effects of voice assistant recommendations on consumer behavior	21
Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective	21
The pleasure of sharing: Can social context make healthy food more appealing?	21
The atypicality of sustainable luxury products	21
“My place is your place” ‐ Understanding how psychological ownership influences peer‐to‐peer service experiences	21
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance	21
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	21
Examining consumers’ sensory experiences with color: A consumer neuroscience approach	21
Collectivism fosters preventive behaviors to contain the spread of COVID‐19: Implications for social marketing in public health	20
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	20
The role of brand in overcoming consumer resistance to autonomous vehicles	20
The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product	20
The effect of front‐of‐package nutrition labels on the choice of low sugar products	20
When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products	19
Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty	19
Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling	19
When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior	19
Autonomy and control: How political ideology shapes the use of artificial intelligence	19
A story to sell: The influence of storytelling on consumers' purchasing behavior	19
Experiential gifts as meaningful moments and memories: Their influence on nostalgia, and relive intention	19
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	19
Simulated satiation through reality‐enhancing technology	19
Coping with multiple identities related to meat consumption	18
Do travelers' reviews depend on the destination? An analysis in coastal and urban peer‐to‐peer lodgings	18
A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020	18
Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience	18
Abandoning distinctiveness: The influence of nostalgia on consumer choice	18
How you see yourself influences your color preference: Effects of self‐construal on evaluations of color combinations	18
Digital technologies and privacy: State of the art and research directions	17
Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and brand self‐congruence	17
Meme marketing: How can marketers drive better engagement using viral memes?	17
A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising	17
Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators	17
How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison	17
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study	17
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	17
Relating the dark side of new‐age technologies and customer technostress	17
Social good or self‐interest: Incentivizing consumer social media engagement behaviour for health messages	17
Similar or contrastive? Impact of product–background color combination on consumers' product evaluations	16
Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy	16
An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships	16
“Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers	16
COVID‐19 vaccines and anti‐consumption: Understanding anti‐vaxxers hesitancy	16
The psychology of frustration: Appraisals, outcomes, and service recovery	16
The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations	16
The shape effect: Round shapes increase consumers' preference for hedonic foods	16
How does public recognition affect price sensitivity to green products? The role of self‐construal and temporal distance	16
Methodological considerations on the means‐end chain analysis revisited	15
How to communicate typical–local foods to improve food tourism attractiveness	15
Payment formats and hedonic consumption	15
Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media	15
When normative framing saves Mr. Nature: Role of consumer efficacy in proenvironmental adoption	15
Form and substance: Visual content in CSR reports and investors’ perceptions	15
Dispositional mindfulness as an antecedent of privacy concerns: A protection motivation theory perspective	15
Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge	15
Does it really hurt? Making sense of varieties of anger	15
Personal information disclosure on social networking sites	15
Buffer bots: The role of virtual service agents in mitigating negative effects when service fails	15
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus	15
The impact of reduced visibility caused by air pollution on construal level	15
Addressing the sins of consumer psychology via the evolutionary lens	15
Unpacking the privacy paradox of consumers: A psychological perspective	15
How product aesthetics cues efficacy beliefs of product performance	14

Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory	14
“My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems	14
The life course paradigm and consumer behavior: Research frontiers and future directions	14
Stimulating the senses: An introduction to part two of the special issue on sensory marketing	14
Consumer relationship fading	14
Context in augmented reality marketing: Does the place of use matter?	14
How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism	14
Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability	14
Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance	14
The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion	13
The sharing economy: Psychological mechanisms that affect collaborative consumption	13
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	13
#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions	13
Death imagery in antipoaching advertising	13
Motivating recycling behavior—Which incentives work, and why?	13
Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization	13
Banks CSR‐fit, customers' quality of life, and cross‐buying: A joint moderation model	13
The impact of socioeconomic status on preferences for sustainable luxury brands	12
The colorful company: Effects of brand logo colorfulness on consumer judgments	12
Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics	12
Color me moral: White and black product colors influence prosocial behaviors	12
Corporate social responsibility in the luxury sector: The role of moral foundations	12
An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan	12
Gratitude and sustainable consumer behavior: A moderated mediation model of time discounting and connectedness to the future self	12
The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices	12
The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness	12
How aesthetic features convey the concept of brand premiumness	12
Consumer cynicism in service failures	12
When doing good will not save us: Revisiting the buffering effect of CSR following service failures	12
Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity	12
Ethnicity's effect on social media‐based comment intention: Comparing minority and majority consumers	12
When the American dream fails: The effect of perceived economic inequality on present‐oriented behavior	11
Engagement in vice food and beverage consumption: The role of perceived lack of control	11
Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch	11
Brand narratives: Content and consequences among heritage brands	11
Consumer engagement behaviors in the online wildlife trade: Implications for conservationists	11
Embrace the debate: Goals, de‐marketing overconsumption, and conflicting information	11
Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e‐commerce settings	11
Effects of online brand communities on millennials' brand loyalty in the fashion industry	11
Co‐brand partnerships making space for the next black girl: Backlash in social justice branding	11
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest	10
Effects of background music on evaluations of visual images	10
Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels	10
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR	10
Effects of the severity of collective threats on people's donation intention	10
The paradox of technology: Negativity bias in consumer adoption of innovative technologies	10
Consumer reactions to AI design: Exploring consumer willingness to pay for AI‐designed products	10
Traffic light signals and healthy food choice: Investigating gender differences	10
Identification of two decision‐making paths underpinning the continued use of branded apps	10
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks	10
Mindfulness enhances the values that promote sustainable consumption	10
All eyes on you: The social audience and hedonic adaptation	10
Does consumer ethnocentrism impact international shopping? A theory of social class divide	10
Feeling red lucky? The interplay between color and luck in gambling settings	10
Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love	10
Choosing among alternative new product development projects: The role of heuristics	10
Saved by the past? Disease threat triggers nostalgic consumption	10
Exploring online comments from a strategic marketing stance to reduce wildlife crime	10
The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages	10
Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects	9
Buying happiness: How brand engagement in self‐concept affects purchase happiness	9
A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying	9
Older is better: Consumers prefer older drugs	9
Social influence and stakeholder engagement behavior conformity, compliance, and reactance	9
Experiences and happiness: The role of gender	9
Who is going to save the Brazilian Amazon forest? Reflections on deforestation, wildlife eviction, and stewardship behavior	9
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	9
Corporate social responsibility and perceived fairness of price increases	9
Answering for yourself versus others: Direct versus indirect estimates of charitable donations	9
Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement	9
Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?	9
Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing	9
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	9
Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages	9
How and when Narcissism and faith in humanity drive sustainable consumption	9
The effects of packaging design of private brands on consumers' responses	9
Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation	9
Mitigating the negative effects of service failure through customer identification	9
Can sales leaders with humility create adaptive retail salespersons?	9
Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising	8
The use of embedded visual methods in unveiling consumers' values: A digital ethnography perspective	8
Find me strength in things: Fear can explain materialism	8
Heart rate variability in marketing research: A systematic review and methodological perspectives	8
Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review	8
Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs	8
Examining consumers' continuous usage of multichannel retailers' mobile applications	8
Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity	8
Consumer–machine relationships in the age of artificial intelligence: Systematic literature review and research directions	8
Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions	8
How does money phrasing influence intention to donate: The role of construal level and fit	8
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	8
The role of emotions in augmented reality	8
How consumers subvert advertising through rhetorical institutional work	8
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination	8
What should we call this color? The influence of color‐naming on consumers' attitude toward the product	8