Psychology & Marketing

Article	Citations
Progress in partial least squares structural equation modeling use in marketing research in the last decade	343
Metaverse marketing: How the metaverse will shape the future of consumer research and practice	313
Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence	217
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	211
Personalization in personalized marketing: Trends and ways forward	155
Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model	153
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?	146
A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing	145
Alexa, what do we know about conversational commerce? Insights from a systematic literature review	123
The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI	114
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses	110
Role of cognitive absorption in building user trust and experience	106
Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot	102
Memorable tourism experience: A review and research agenda	102
"I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations	96
The adoption of AI service robots: A comparison between credence and experience service settings	89
Factors influencing users' adoption and use of conversational agents: A systematic review	87
Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations	86
When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations	82
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory	81
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective	74
Privacy concerns in e‐commerce: A multilevel meta‐analysis	74
Can augmented reality satisfy consumers' need for touch?	71
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing	70
Toward advancing theory on creativity in marketing and artificial intelligence	70

Understanding the potential adoption of autonomous vehicles in China: The perspective of behavioral reasoning theory	68
How smart experiences build service loyalty: The importance of consumer love for smart voice assistants	61
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	60
“Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction	59
It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers	57
Consumer ethics: A review and research agenda	57
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	57
Authenticating brand activism: Negotiating the boundaries of free speech to make a change	55
Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation	54
Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence	54
An empirical study of consumers' intention to use biometric facial recognition as a payment method	53
From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs	53
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs	52
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines	51
Artificial intelligence in marketing: A meta‐analytic review	51
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands	50
Mapping the jungle: A bibliometric analysis of research into construal level theory	50
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	48
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures	47
Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork	46
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	45
Motivations of playing digital games: A review and research agenda	45
Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases	45
Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections	45
Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing	42
The personalization–privacy paradox at the nexus of social exchange and construal level theories	40
Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence	40
Augmented reality advertising via a mobile app	40
A story to sell: The influence of storytelling on consumers' purchasing behavior	40
When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior	39
Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty	39
Effects of voice assistant recommendations on consumer behavior	38
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations	38
Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts	38
Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective	38
Let's play: Me and my AI‐powered avatar as one team	38
Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service	37
Building better employer brands through employee social media competence and online social capital	37
Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media	37
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies	37
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions	37
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis	36
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus	35
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	35
Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact	35
What you touch, touches you: The influence of haptic attributes on consumer product impressions	35
Empathy‐based marketing	35
The atypicality of sustainable luxury products	35
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	34
Do travelers' reviews depend on the destination? An analysis in coastal and urban peer‐to‐peer lodgings	34

Meme marketing: How can marketers drive better engagement using viral memes?	34
Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media	33
Too close for comfort? The impact of salesperson‐customer proximity on consumers' purchase behavior	33
Don't be rude! The effect of content moderation on consumer‐brand forgiveness	33
Effects of online brand communities on millennials' brand loyalty in the fashion industry	32
Competitors' envy, gamers' pride: An exploration of gamers' divergent behavior	32
The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product	31
“We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers	31
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	29
Words matter: How privacy concerns and conspiracy theories spread on twitter	29
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	28
Impact of Anonymity on Consumers' Online Reviews	28
A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising	28
“My place is your place” ‐ Understanding how psychological ownership influences peer‐to‐peer service experiences	28
Relating the dark side of new‐age technologies and customer technostress	28
Context in augmented reality marketing: Does the place of use matter?	27
Buffer bots: The role of virtual service agents in mitigating negative effects when service fails	27
Consumer–machine relationships in the age of artificial intelligence: Systematic literature review and research directions	27
Fright, attention, and joy while killing zombies in Virtual Reality: A psychophysiological analysis of VR user experience	27
Coping with multiple identities related to meat consumption	26
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study	26
Collectivism fosters preventive behaviors to contain the spread of COVID‐19: Implications for social marketing in public health	26
Methodological structure for future consumer neuroscience research	26
The closer I am, the safer I feel: The “distance proximity effect” of COVID‐19 pandemic on individuals' risk assessment and irrational consumption	25
Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and brand self‐congruence	25
The effect of front‐of‐package nutrition labels on the choice of low sugar products	25
Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective	25
Use of metaverse in socializing: Application of the big five personality traits framework	24
Digital technologies and privacy: State of the art and research directions	24
The role of brand in overcoming consumer resistance to autonomous vehicles	24
Simulated satiation through reality‐enhancing technology	24
How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison	24
Experiential gifts as meaningful moments and memories: Their influence on nostalgia, and relive intention	23
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance	23
Generation Z's psychology and new‐age technologies: Implications for future research	23
Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory	23
Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators	22
Autonomy and control: How political ideology shapes the use of artificial intelligence	22
Consumer reactions to AI design: Exploring consumer willingness to pay for AI‐designed products	22
Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge	21
The psychology of frustration: Appraisals, outcomes, and service recovery	21
“Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers	21
Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability	21
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	21
Role of artificial intelligence in marketing strategies and performance	21
Social good or self‐interest: Incentivizing consumer social media engagement behaviour for health messages	21
Consumer cynicism in service failures	20
Ethnicity's effect on social media‐based comment intention: Comparing minority and majority consumers	20
How does public recognition affect price sensitivity to green products? The role of self‐construal and temporal distance	20
Dispositional mindfulness as an antecedent of privacy concerns: A protection motivation theory perspective	20
The paradox of technology: Negativity bias in consumer adoption of innovative technologies	20
Form and substance: Visual content in CSR reports and investors’ perceptions	19
Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization	19
Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience	19
Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review	19
Methodological considerations on the means‐end chain analysis revisited	19
The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness	19
The life course paradigm and consumer behavior: Research frontiers and future directions	19
The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion	19
COVID‐19 vaccines and anti‐consumption: Understanding anti‐vaxxers hesitancy	19
Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity	19
Brand narratives: Content and consequences among heritage brands	18
Unpacking the privacy paradox of consumers: A psychological perspective	18
The shape effect: Round shapes increase consumers' preference for hedonic foods	18
An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships	18
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	18
Marketing analytics: The bridge between customer psychology and marketing decision‐making	18
When normative framing saves Mr. Nature: Role of consumer efficacy in proenvironmental adoption	18
Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics	17
Personal information disclosure on social networking sites	17
The application of neuromarketing tools in communication research: A comprehensive review of trends	17
“My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems	17
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research	17
The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages	17
Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch	17
How to communicate typical–local foods to improve food tourism attractiveness	17
Addressing the sins of consumer psychology via the evolutionary lens	17
Motivating recycling behavior—Which incentives work, and why?	17
Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy	17
Effects of background music on evaluations of visual images	16

Effects of communication style on relational outcomes in interactions between customers and embodied conversational agents	16
Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels	16
The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices	16
How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism	16
The colorful company: Effects of brand logo colorfulness on consumer judgments	16
Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective	16
An artificial intelligence analysis of climate‐change influencers' marketing on Twitter	16
Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs	16
Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love	16
Gratitude and sustainable consumer behavior: A moderated mediation model of time discounting and connectedness to the future self	16
Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations	16
#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions	15
Engagement in vice food and beverage consumption: The role of perceived lack of control	15
The impact of socioeconomic status on preferences for sustainable luxury brands	15
Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability	15
Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement	15
One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction	14
How does money phrasing influence intention to donate: The role of construal level and fit	14
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	14
Experiences and happiness: The role of gender	14
Does consumer ethnocentrism impact international shopping? A theory of social class divide	14
Death imagery in antipoaching advertising	14
When doing good will not save us: Revisiting the buffering effect of CSR following service failures	14
Mindfulness enhances the values that promote sustainable consumption	14
Co‐brand partnerships making space for the next black girl: Backlash in social justice branding	14
The role of emotions in augmented reality	14
Color me moral: White and black product colors influence prosocial behaviors	14
Buying happiness: How brand engagement in self‐concept affects purchase happiness	13
Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity	13
Consumer engagement, stress, and conservation of resources theory: A review, conceptual development, and future research agenda	13
Banks CSR‐fit, customers' quality of life, and cross‐buying: A joint moderation model	13
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	13
Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e‐commerce settings	13
Strategies for successful personal branding of celebrities on social media platforms: Involvement or information sharing?	13
How aesthetic features convey the concept of brand premiumness	13
Effects of the severity of collective threats on people's donation intention	13
Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design	13
Corporate social responsibility in the luxury sector: The role of moral foundations	13
A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying	13
‘Regrettable‐escapism’ the negative effects of mobile app use: A retail perspective	13
Consumer engagement behaviors in the online wildlife trade: Implications for conservationists	13
Mitigating the negative effects of service failure through customer identification	13
Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience	13
A meta‐analysis on the effects of product scarcity	12
Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences	12
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR	12
Chatbots in frontline services and customer experience: An anthropomorphism perspective	12
Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages	12
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest	12
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks	12
Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions	12
Corporate social responsibility and perceived fairness of price increases	12
Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase	12
Saved by the past? Disease threat triggers nostalgic consumption	12
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination	12
The influence of religiosity on consumers' evaluations of brands using artificial intelligence	11
Explaining how algorithms work reduces consumers' concerns regarding the collection of personal data and promotes AI technology adoption	11
The effects of packaging design of private brands on consumers' responses	11
Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing	11
“Looking sharp”: Price typeface influences awareness of spending in mobile payment	11
The effect of product touch information and sale proneness on consumers' responses to price discounts	11
Mapping brand community research from 2001 to 2021: Assessing the field's stage of development and a research agenda	11
Chatbot or human? The impact of online customer service on consumers' purchase intentions	11
Special fonts: The competing roles of difficulty and uniqueness in consumer inference	11
Answering for yourself versus others: Direct versus indirect estimates of charitable donations	11
How and when Narcissism and faith in humanity drive sustainable consumption	11
Traffic light signals and healthy food choice: Investigating gender differences	11
Find me strength in things: Fear can explain materialism	11
Exploring the motivating factors for using live‐streaming and their influence on consumers' hedonic well‐being: The mediating effect of psychological engagement	11
Exploring online comments from a strategic marketing stance to reduce wildlife crime	10
Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism	10
Compulsion and reactance: Why do some green consumers fail to follow through with planned environmental behaviors?	10
The pain of payment: A review and research agenda	10
The persuasiveness of metaphor in advertising	10
The customer is often wrong: Investigating the influence of customer failures and apologies on frontline service employee well‐being	10
How consumers subvert advertising through rhetorical institutional work	10
Branding beyond the gender binary	10
Does renting luxury make me shine? The mediating role of perceived signals	10
To earmark or not to earmark when gift‐giving: Gift‐givers' and gift‐recipients' diverging preferences for earmarked cash gifts	10
It is different than what I saw online: Negative effects of webrooming on purchase intentions	10
Examining consumers' continuous usage of multichannel retailers' mobile applications	10
The use of embedded visual methods in unveiling consumers' values: A digital ethnography perspective	10
Perception of avatars nonverbal behaviors in virtual reality	10
Heart rate variability in marketing research: A systematic review and methodological perspectives	10
Brand placements in video games: How local in‐game experiences influence brand attitudes	10
Larger = more attractive? Image size on food packages influences purchase likelihood	10
Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising	10
A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics	10
Toward holistic frontline employee management: An investigation of the interplay of positive emotion displays and dress color	10
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love	10
Product design, social exclusion, and product preference: The mediating role of psychological ownership and the moderating role of product type	9
Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects	9
Who is going to save the Brazilian Amazon forest? Reflections on deforestation, wildlife eviction, and stewardship behavior	9
How gamifying AI shapes customer motivation, engagement, and purchase behavior	9
How scarcity and thinking styles boost referral effectiveness	9