Psychology & Marketing

Article	Citations
Issue Information	717
Issue Information	199
Issue Information	188
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	187
Bayesian inference and consumer behavioral theory	146
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	136
Seeking variety on the move: The effect of residential mobility on variety seeking	127
	127
To touch or not to touch: Examining the role of choice set size	126
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	121
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	117
Adbusting: How advertising altered by activists affects brands	116
Issue Information	105
Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	102
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	102
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	100
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	100
The impact of childhood environments on the sunk‐cost fallacy	99
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	96
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	94
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	93
How power increases preference for experiential purchases but not for material purchases	92
Gamification's role in fostering user engagement with healthy food‐based digital content	89
Investigating the effectiveness of virtual influencers in prosocial marketing	87
Is it risky to subscribe? Perceived control and subscription choice	86

Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	83
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	82
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	81
The effect of anthropomorphized technology failure on the desire to connect with others	81
Mental Capacity and Decision Making: Where to From Here?	73
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	73
Issue Information	72
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	69
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	67
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	66
Issue Information	66
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	66
The self on display: The impact of self‐objectification on luxury consumption	66
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	66
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective	64
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	64
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	62
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	61
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	61
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	59
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	59
A systematic review on political ideology and persuasion	57
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	55
Temporary or permanent social media post? The impact of product type	55
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	54
Marketing analytics: The bridge between customer psychology and marketing decision‐making	53
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	53
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	53
The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions	52
You designed that yourself for me? Vicarious pride in customized gift exchange	52
This article is… Consumer reactions to unfinished teasers for digital content	50
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	50
	48
	43
Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases	43
The role of social projection in consumers' commonness fallacy	42
The more the better? The negative effect of disseminators' donations in online donation	42
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption	40
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access	39
Driving User Engagement: A Mixed‐Method Marketing Approach for Digital Mental Health Intervention	39
Key factors influencing knowledge acquisition through game‐based learning	38
Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence	38
Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement	38
Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior	37
The AI Agent in the Room: Rethinking Consumer Decision‐Making in the Age of Autonomous AI	37
Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement	36
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	36
How Promoting Access‐Based Consumption Provokes Overconsumption	34
They forgot me! The exclusionary effects among complaining consumers when others receive a response	34
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions	34

Overcoming the blockchain technology credibility gap	34
Smart speakers and customer experience in service contexts	34
Distant or Proximal? The Impact of Temporal Cues in Historical Lowest Price Claims on Consumer Purchase Behavior	32
Narrative Positioning of a Fake Human: The Credibility of Virtual Influencers in Their Communication Styles	32
Strike while the iron is hot: Temperature affects consumers' appetite for risk	32
Typology and impact of follower responses to social media influencer “promotional crisis”	31
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices	31
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption	31
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?	31
Conceptualizing sustainable consumption priming: A scoping review	31
The pain of payment: A review and research agenda	31
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence	31
Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption	31
Bridging Theory and Practice: Effective Messaging Strategies for AI Health Technology Adoption	30
“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices	30
Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News	30
Designing Voice Assistants as Chameleons: The Effect of Verbal Mimicry by Voice Assistants on Users' Exploration Intention	29
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions	29
	29
Hearing what you pay improves transaction satisfaction? Unveiling the dual process influence of auditory feedback	29
Managing Pharmaceutical Promotion Mix in the Rise of Social Media	28
Retailing in the Face of Uncertainty: How Consumers' Hope and Fear Shape Channel Choice	28
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset	28
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments	27
A Rater‐Reader Inconsistency: Underjudging the Influence of Price in Consumer Ratings	27
Designing the digitalized guest experience: A comprehensive framework and research agenda	27
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements	27
When Does Anxiety Increase Attempts to Spend Time and Money Efficiently?	26
Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores	26
Issue Information	26
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options	26
Issue Information	26
Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?	25
The impact of visual perspectives in advertisements on access‐based products	25
	25
Paying less as a signal of competence	25
Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews	25
You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit	25
More Than Just a Game: How Intrinsic Motivation and Artificial Intelligence‐Enhanced Trading Shape Consumer Well‐Being in Virtual Markets	24
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies	24
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps	24
Red Bull Gives You Wings at Work: How Context Transforms Metaphors Into Reality	24
How and when Narcissism and faith in humanity drive sustainable consumption	24
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing	24
Countering Social Information: Low Identity Integration Leads to Nonconformity in Consumption Choices	24
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets	23
The role of demand‐based scarcity appeals in promoting cultured meat	23
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce	23
How loneliness affects consumers' reluctance to let go of used possessions	23
	23
On the Transformative Nature of Luxury Consumption and Consumer Well‐Being: A Systematic Literature Review and Research Agenda	23
Lonely human and dominant robot: Similarity versus complementary attraction	22
Issue Information	22
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model	22
Inside the Quiet Luxury Mindset: How Do Self‐Related Orientations Influence Inconspicuous Luxury Consumption?	22
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	22
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines	21
Friendship stings: Jealousy behind a close friend's extraordinary experiences	21
The bittersweet of consumer–human brand relationships in the social media context	21
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods	21
Digital Cognition in Predictive Marketing Personalization: A Conceptual Framework	21
	21
First come, first served versus the draw: Perceived fairness in the new product purchase competition	20
	20
Tap or Swipe: How Interactive Touch Gestures Matter in Digital Advertising?	20
Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	20
Issue Information	20
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	19
Brand placements in video games: How local in‐game experiences influence brand attitudes	19
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	19
To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	19
Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising	19
Brand Consumption Denial: Conceptualization, Scale Development, and Validation	19
I want to remember: Preference for visual intensity in sentimental purchases	18
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	18
Transparency Matters: Psychological Ownership and Trust as Mediators of Explainable Artificial Intelligence Effectiveness	18
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	18
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	18
Revisiting power messaging in service failures: Pitfalls and proposed solutions	18
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	18

Men engage in self‐deceptive enhancement, whereas women engage in impression management	18
The regulatory fit effect on consumer preferences for price discounts and bonus packs	18
Rating with the senses: How sensory encounters are reflected on online review ratings?	17
The effects of pseudo‐relevant 100% claims	17
GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A Multimethod Study	17
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	17
A story to sell: The influence of storytelling on consumers' purchasing behavior	17
Gag Gifting: The Joke and the Poke	17
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	17
An integrative review of the decoy effect on choice behavior	17
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	17
Fluency and the perceived ethicality of corporate social (ir)responsibility	17
Can Brand Activism Benefit Luxury Brands?	16
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	16
Issue Information	16
Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers	16
More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion	16
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective	16
It is a match! The effect of regulatory fit on new products recommendations	16
Externalizing the Mental Struggle: How Anthropomorphism Enhances Health Engagement via Emotional Detachment and Self‐Efficacy	16
Human in the Loop, or Perceived Oversight? The Psychological Inference That Drives AI Credibility	16
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	16
	15
Issue Information	15
Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility	15
How Downsizing a Typical Product at a Stable Unit Price Recalibrates Price Perceptions: A Contrast–Assimilation Account of Perceived Category and New‐Product Expensiveness	15
Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction	15
	15
Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective	15
Can AI Models Be Used to Generate High‐Quality Pictorial Stimuli for Consumer Behavior Change Interventions?	15
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	15
	15
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion	15
When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing	15
Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence	15
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations	14
Consumer‐brand identification and happiness in experiential consumption	14
Meme marketing: How can marketers drive better engagement using viral memes?	14
	14
	14
Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption	14
The power of flattery: Enhancing prosocial behavior through virtual influencers	14
Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics	14
	14
Aversion to Human Intervention: Why Food in Complex Packaging Design Is Perceived as Less Healthy	14
What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement	14
The association between consumers' chronic concerns about infectious disease and anthropomorphism	14
Every Dog has Its Day: How Top‐Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior	14
	14
Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption	14
Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis	13
A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics	13
First Response Matters: The Impact of First Public Response to Social Media Complaints on Observers' Brand Attitude	13
Self‐Conscious Emotions in Technology Adoption: How Embarrassment and Shame Shape Consumer Responses to New Technologies	13
Issue Information	13
When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust	13
Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction	13
The Phenomenon of Creepiness in a Digital Marketing World	13
	13
Relating the dark side of new‐age technologies and customer technostress	13
Fix‐Me or Grow‐Me? Implicit Mindsets Shape Educational Product Preferences	13
What is driving consumer resistance to crypto‐payment? A multianalytical investigation	13
Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research	13
Issue Information	13
Correction to “Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness”	12
More than just your name: Public donations drive inferences of egoistic and altruistic motives	12
Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being	12
Key Factors that Influence Consumer Preferences for Natural‐Hyped Products	12
How Downward Financial Comparison Motivates Self‐Improvement Gifting	12
Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects	12
Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries	12
Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal	12
An examination of frontline employee–customer incidental similarities in service failure and recovery contexts	12
Extracting informational cues between initial coin offering projects and the public	12
How to make vertical farming more attractive: Effects of vegetable growing conditions on consumer assessment	12
Pricey therefore good? Price affects expectations, but not quality perceptions and liking	12
Online group buying behavior: A study of experiential versus material purchases	12
Perceived unfairness increases desire for unique products: The role of need for social status	12
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research	12
The impact of fear on the effectiveness of customer empowerment‐messages in online retailing	12
The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness	12
Power from words: The influence of brand activism message framing on consumer purchase intention	12
Being unconventional: The impact of unconventional packaging messages on impulsive purchases	12
Seeing Bigger: How Product‐Background Color Contrast Shapes Perception of Product Size	12
From Capability to Care: Sense‐Breaking, Sense‐Giving, and Strategic Flexibility as Drivers of Ethical, Autonomy‐Preserving AI Personalization	11
The proximal self: Why material objects are particularly relevant for consumers' self‐definition	11
Issue Information	11
Fifty years of deceptive marketing research: A systematic review and future research agenda	11
How do username and avatar affect people's engagement with native advertising on social media: From the self‐disclosure perspective	11
Contours of Trust: The Power of Shape in Sustainability Labels	11
Artificial intelligence in marketing: A meta‐analytic review	11
The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing	11
Social dynamics of luxury customization: The unique impact of name personalization	11
Perceptions of Dehumanized Impoverished Consumers	11
Experience Therapy: How Service Experiences Regulate Everyday Negative Affect	11