Psychology & Marketing

Article	Citations
Do not sound like an announcer. The emphasis strategy in commercials	404
Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity	371
Is it FOMO or is it ME? The influence of personality traits on cryptocurrency consumption	226
Exploring the motivating factors for using live‐streaming and their influence on consumers' hedonic well‐being: The mediating effect of psychological engagement	183
“Looking sharp”: Price typeface influences awareness of spending in mobile payment	175
The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices	163
When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism	156
How scarcity and thinking styles boost referral effectiveness	137
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Personal information disclosure on social networking sites	98
When do amount‐off discounts result in more positive consumer responses? Meta‐analytic evidence	92
From warrior to guardian: An autoethnographic study of how consumers think about and interact with the natural world	87
The effect of perceived control on local consumption	84
Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects	81
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	78
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	74
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Men engage in self‐deceptive enhancement, whereas women engage in impression management	70
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The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	69
Using representational and abstract imagery to create regulatory fit effects	61

Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases	60
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	59
Unpacking the privacy paradox of consumers: A psychological perspective	58
What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects	57
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Gamification's role in fostering user engagement with healthy food‐based digital content	56
Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism	55
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Is it risky to subscribe? Perceived control and subscription choice	52
Adbusting: How advertising altered by activists affects brands	52
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	51
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Does consumer ethnocentrism impact international shopping? A theory of social class divide	51
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Seeking variety on the move: The effect of residential mobility on variety seeking	50
How narcissism biases food healthiness perceptions and consumption	48
Relationship (breakup) reminders drive online advertising effectiveness	46
Switching to sustainable products: The role of time, product, and customer characteristics	45
I want to remember: Preference for visual intensity in sentimental purchases	45
To touch or not to touch: Examining the role of choice set size	43
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	42
When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects	41
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Beyond society's desire for a slowed‐down temporal experience: Toward a nomological network of individuals' need‐for deceleration	40
Controllability and consumers' preference for sad and happy esthetic stimuli when feeling sad	39
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	39
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Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	38
The impact of childhood environments on the sunk‐cost fallacy	38
Matching digital companions with customers: The role of perceived similarity	37
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Living with restrictions: The duration of restrictions influences construal levels	36
Is brand reputation a banner for social marketing? A social enterprise product consumption perspective	35
Unmasking the pivotal role of ad–target ethnic congruence in driving consumers' response to fear appeals	35
Older and more personal: Stronger links between brand‐name recall and brand‐related autobiographical memories in older consumers	35
Mapping the service recovery research landscape: A bibliometric‐based systematic review	34
Bleeding hearts and heartless believers: How political ideology impacts consumer grit and moral consumer choices	34
Revisiting power messaging in service failures: Pitfalls and proposed solutions	34
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Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design	32
First come, first served versus the draw: Perceived fairness in the new product purchase competition	32
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	31
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	31
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	30
The negative handmade effect: How and why control deprivation thwarts desire for handmade products	30
Investigating the effectiveness of virtual influencers in prosocial marketing	30

The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages	29
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing	28
How does public recognition affect price sensitivity to green products? The role of self‐construal and temporal distance	28
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	28
Effects of donation collection methods on donation amount: Nudging donation for the cause and overhead	28
Less speed more haste: The effect of crisis response speed and information strategy on the consumer−brand relationship	27
The paradox of technology: Negativity bias in consumer adoption of innovative technologies	27
Hand movement speed in advertising elicits gender stereotypes and consumer responses	27
Unlocking the flow experience in apps: Fostering long‐term adoption for sustainable healthcare systems	26
Will virtual influencers overcome the uncanny valley? The moderating role of social cues	26
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Emotions in fear communication: A cross‐cultural neuromarketing approach	25
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	25
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	25
Friendship stings: Jealousy behind a close friend's extraordinary experiences	25
Simulated satiation through reality‐enhancing technology	25
To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	24
Bayesian inference and consumer behavioral theory	24
Choice, Psychological Ownership, and Option Valuation	24
The effect of anthropomorphized technology failure on the desire to connect with others	24
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Digital technologies and privacy: State of the art and research directions	23
Obesity and compensatory consumption: Evidence from jewelry shopping	23
The Dark Triad of brand personality: Scale development and validation	23
An integrative review of the decoy effect on choice behavior	22
The influencer‐entrepreneurship journey: A model of staged progression	22
When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement	22
The regulatory fit effect on consumer preferences for price discounts and bonus packs	22
Visualization ability and the elaborations that sustain product desire	22
What is to be expected? Optimizing the operationalization of consumer–brand relational norms	22
The effect of mobile reviewing on review helpfulness: The moderation of review solicitation and reviewer popularity	22
Co‐creative gift systems within digital platforms	22
The application of neuromarketing tools in communication research: A comprehensive review of trends	22
Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review	21
The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product	21
It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers	21
Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch	21
How power increases preference for experiential purchases but not for material purchases	21
Consumer–brand relationships and social distance: A construal level theory perspective	21
Connecting nature with luxury service	20
Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal	20
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	20
Co‐brand partnerships making space for the next black girl: Backlash in social justice branding	20
Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media	20
Brand placements in video games: How local in‐game experiences influence brand attitudes	19
Chatbots in frontline services and customer experience: An anthropomorphism perspective	19
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	19
Does renting luxury make me shine? The mediating role of perceived signals	19
An artificial intelligence analysis of climate‐change influencers' marketing on Twitter	19
A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising	19
Motivating recycling behavior—Which incentives work, and why?	19
Technology affordances and social withdrawal: The rise of hikikomori	19
Let's play: Me and my AI‐powered avatar as one team	19
Branding beyond the gender binary	18
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	18
Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience	18
“My place is your place” ‐ Understanding how psychological ownership influences peer‐to‐peer service experiences	18
A story to sell: The influence of storytelling on consumers' purchasing behavior	18
Alexa, what do we know about conversational commerce? Insights from a systematic literature review	17
From impression to expression: How warmth and competence in relaxing and challenging activities shape pleasure and eWOM	17
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	17
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	17
When normative framing saves Mr. Nature: Role of consumer efficacy in proenvironmental adoption	17
Correction to: Giver‐receiver discrepancy in decisions between probabilistic and regular gifts	17
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When Did They Post It? How Temporal Markers Influence the Persuasiveness of Online Reviews	17
What motivates crypto likes? How assessment regulatory mode increases social media engagement with crypto assets	17
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	17
The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors	17
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	17
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The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	16
Putting an artificial intelligence‐generated label on it comes naturally	16
More than law‐abiding: A multi‐staged consumer study on brand morality	16
Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media	16
Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	16
Beyond craving: Appetitive desire as a motivational antecedent of goal‐directed action intentions	16
More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention	15
“Right” on the day: How the timing of date‐specific promotions influences consumer responses	15
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Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	15
Experiences and happiness: The role of gender	15
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	14
Exploring mental time travel experiences and their influence on behavioral intentions and learning	14
Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective	14
Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability	14
Fluency and the perceived ethicality of corporate social (ir)responsibility	14
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study	14
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The effects of types of touch and haptic cues on choice overload	14
The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction	14
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Consumer (dis)engagement coping profiles using online services in managing health‐related stressors	14
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	13
Are celebrities accountable for the misconduct of their fans?	13
A systematic review on political ideology and persuasion	13
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How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	13
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Observing customer stress and engagement: An intercultural perspective	13
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Promoting organ donation through philanthropic partnerships	13
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	13
The interplay of information order and locus of attention on the truth effect in healthy food advertisements	13
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	13
Laughing in the face of embarrassment: Humorous marketing messages, excitement, and embarrassing products in retail	13
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It is a match! The effect of regulatory fit on new products recommendations	13
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Temporary or permanent social media post? The impact of product type	12
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Pawsitively powerful: Why and when pet influencers boost social media effectiveness	12
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination	11
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory	11
Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations	11
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	11
Marketing experts are always right…aren't they? Disentangling the effects of expertise and decision‐making processes	11
Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts	11
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR	11
Marketing analytics: The bridge between customer psychology and marketing decision‐making	11
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	11
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The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity	11
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	11
Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective	11
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research	11
The effects of pseudo‐relevant 100% claims	10
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	10
Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption	10
Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions	10
Cue‐reactivity to brand logos of consumers with a compulsive buying tendency: A consumer neuroscience perspective	10
One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction	10
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	10
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Mapping the jungle: A bibliometric analysis of research into construal level theory	10
Negative halo effects of sustainable packaging	10
Unveiling the infidelity problem in exclusive manufacturer–distributor relationships: A dyadic perspective	10
Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours	10
Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures	10
Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk	10
Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior	10
The effect of material and experiential consumption on goal pursuit	10
Heart rate variability in marketing research: A systematic review and methodological perspectives	9
Do incentives work to motivate voluntary blood donation?	9
Is authenticity key? Mobilization by social media influencers versus celebrities and young people's political participation	9
Nostalgia and negotiation: The electronic word‐of‐mouth and social well‐being of older consumers	9
Mitigating the negative effects of service failure through customer identification	9
Product design, social exclusion, and product preference: The mediating role of psychological ownership and the moderating role of product type	9
How consumers subvert advertising through rhetorical institutional work	9
Consumer–machine relationships in the age of artificial intelligence: Systematic literature review and research directions	9
Saved by the past? Disease threat triggers nostalgic consumption	9
The psychology of frustration: Appraisals, outcomes, and service recovery	9
I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation	9
Mindfulness enhances the values that promote sustainable consumption	9
What makes products look premium? The impact of product convenience on premiumness perception	8
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	8
The decision to customize and its effect on brand experience	8
To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention	8
Shyness vs Confidence: The Effect of Virtual Influencer Personalities on Social Media Users' Well‐Being and Addiction	8
Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot	8
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	8
A meta‐analysis on peer‐to‐peer accommodation adoption	8
How perceived life control shapes sustainable consumption: The role of outcome efficacy	8
Counteracting consumer subversion: Organizational privacy ethical care as driver of online information sharing	8
Context in augmented reality marketing: Does the place of use matter?	8
The role of well‐being in consumer's responses to personalized advertising on social media	8
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	7
“My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems	7
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