OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 47. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
	506
Issue Information	463
Issue Information	301
Issue Information	252
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	225
The impact of childhood environments on the sunk‐cost fallacy	213
To touch or not to touch: Examining the role of choice set size	171
	146
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	134
	134
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	132
Bayesian inference and consumer behavioral theory	113
	101
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	93
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	93
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	93
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	89
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	88
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	83
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	81
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	77
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	77
Seeking variety on the move: The effect of residential mobility on variety seeking	71
Gamification's role in fostering user engagement with healthy food‐based digital content	70
Investigating the effectiveness of virtual influencers in prosocial marketing	70

Motivating recycling behavior—Which incentives work, and why?	69
The effect of anthropomorphized technology failure on the desire to connect with others	69
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	66
Adbusting: How advertising altered by activists affects brands	65
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	64
How power increases preference for experiential purchases but not for material purchases	64
Is it risky to subscribe? Perceived control and subscription choice	63
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	63
	60
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity	57
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	57
Temporary or permanent social media post? The impact of product type	56
More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention	55
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	55
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	54
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	53
A systematic review on political ideology and persuasion	53
Effects of the severity of collective threats on people's donation intention	53
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	51
Mitigating the negative effects of service failure through customer identification	50
Marketing analytics: The bridge between customer psychology and marketing decision‐making	49
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	48
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	47