OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 45. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Progress in partial least squares structural equation modeling use in marketing research in the last decade	343
Metaverse marketing: How the metaverse will shape the future of consumer research and practice	313
Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence	217
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	211
Personalization in personalized marketing: Trends and ways forward	155
Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model	153
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?	146
A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing	145
Alexa, what do we know about conversational commerce? Insights from a systematic literature review	123
The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI	114
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses	110
Role of cognitive absorption in building user trust and experience	106
Memorable tourism experience: A review and research agenda	102
Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot	102
"I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations	96
The adoption of AI service robots: A comparison between credence and experience service settings	89
Factors influencing users' adoption and use of conversational agents: A systematic review	87
Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations	86
When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations	82
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory	81
Privacy concerns in e‐commerce: A multilevel meta‐analysis	74
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective	74
Can augmented reality satisfy consumers' need for touch?	71
Toward advancing theory on creativity in marketing and artificial intelligence	70
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing	70

Understanding the potential adoption of autonomous vehicles in China: The perspective of behavioral reasoning theory	68
How smart experiences build service loyalty: The importance of consumer love for smart voice assistants	61
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	60
“Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction	59
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	57
It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers	57
Consumer ethics: A review and research agenda	57
Authenticating brand activism: Negotiating the boundaries of free speech to make a change	55
Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence	54
Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation	54
From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs	53
An empirical study of consumers' intention to use biometric facial recognition as a payment method	53
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs	52
Artificial intelligence in marketing: A meta‐analytic review	51
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines	51
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands	50
Mapping the jungle: A bibliometric analysis of research into construal level theory	50
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	48
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures	47
Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork	46
Motivations of playing digital games: A review and research agenda	45
Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases	45
Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections	45
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	45