OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 45. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Do not sound like an announcer. The emphasis strategy in commercials	404
Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity	371
Is it FOMO or is it ME? The influence of personality traits on cryptocurrency consumption	226
Exploring the motivating factors for using live‐streaming and their influence on consumers' hedonic well‐being: The mediating effect of psychological engagement	183
“Looking sharp”: Price typeface influences awareness of spending in mobile payment	175
The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices	163
When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism	156
How scarcity and thinking styles boost referral effectiveness	137
	132
Issue Information	112
Issue Information	106
	102
	102
Personal information disclosure on social networking sites	98
When do amount‐off discounts result in more positive consumer responses? Meta‐analytic evidence	92
From warrior to guardian: An autoethnographic study of how consumers think about and interact with the natural world	87
The effect of perceived control on local consumption	84
Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects	81
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	78
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	74
	74
Men engage in self‐deceptive enhancement, whereas women engage in impression management	70
	70
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	69
Using representational and abstract imagery to create regulatory fit effects	61

Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases	60
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	59
Unpacking the privacy paradox of consumers: A psychological perspective	58
What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects	57
	57
	57
Gamification's role in fostering user engagement with healthy food‐based digital content	56
Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism	55
	53
	52
Is it risky to subscribe? Perceived control and subscription choice	52
Adbusting: How advertising altered by activists affects brands	52
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	51
Issue Information	51
Does consumer ethnocentrism impact international shopping? A theory of social class divide	51
Issue Information	50
Seeking variety on the move: The effect of residential mobility on variety seeking	50
How narcissism biases food healthiness perceptions and consumption	48
Relationship (breakup) reminders drive online advertising effectiveness	46
Switching to sustainable products: The role of time, product, and customer characteristics	45
I want to remember: Preference for visual intensity in sentimental purchases	45