OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 49. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
	608
Issue Information	542
Issue Information	348
Issue Information	307
The impact of childhood environments on the sunk‐cost fallacy	280
	193
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	171
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	164
Bayesian inference and consumer behavioral theory	139
	133
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	115
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	106
Is it risky to subscribe? Perceived control and subscription choice	105
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	104
The effect of anthropomorphized technology failure on the desire to connect with others	94
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	92
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	91
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	91
Adbusting: How advertising altered by activists affects brands	90
Seeking variety on the move: The effect of residential mobility on variety seeking	89
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	83
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	83
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	79
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	76
	72

Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	71
How power increases preference for experiential purchases but not for material purchases	71
Gamification's role in fostering user engagement with healthy food‐based digital content	71
To touch or not to touch: Examining the role of choice set size	70
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	68
Investigating the effectiveness of virtual influencers in prosocial marketing	68
	68
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	65
Mitigating the negative effects of service failure through customer identification	63
The self on display: The impact of self‐objectification on luxury consumption	62
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity	57
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	57
A systematic review on political ideology and persuasion	57
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	56
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	55
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	53
Marketing analytics: The bridge between customer psychology and marketing decision‐making	53
Temporary or permanent social media post? The impact of product type	53
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	53
Issue Information	53
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	52
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	49
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	49
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	49