OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 53. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Issue Information	717
Issue Information	199
Issue Information	188
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	187
Bayesian inference and consumer behavioral theory	146
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	136
	127
Seeking variety on the move: The effect of residential mobility on variety seeking	127
To touch or not to touch: Examining the role of choice set size	126
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	121
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	117
Adbusting: How advertising altered by activists affects brands	116
Issue Information	105
Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	102
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	102
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	100
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	100
The impact of childhood environments on the sunk‐cost fallacy	99
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	96
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	94
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	93
How power increases preference for experiential purchases but not for material purchases	92
Gamification's role in fostering user engagement with healthy food‐based digital content	89
Investigating the effectiveness of virtual influencers in prosocial marketing	87
Is it risky to subscribe? Perceived control and subscription choice	86

Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	83
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	82
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	81
The effect of anthropomorphized technology failure on the desire to connect with others	81
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	73
Mental Capacity and Decision Making: Where to From Here?	73
Issue Information	72
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	69
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	67
The self on display: The impact of self‐objectification on luxury consumption	66
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	66
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	66
Issue Information	66
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	66
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective	64
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	64
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	62
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	61
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	61
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	59
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	59
A systematic review on political ideology and persuasion	57
Temporary or permanent social media post? The impact of product type	55
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	55
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	54
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	53
Marketing analytics: The bridge between customer psychology and marketing decision‐making	53
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	53