OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	144
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	122
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	103
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	90
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	80
Social and Spatiotemporal Impacts of Casino Jackpot Events	80
Advertising as a Reminder: Evidence from the Dutch State Lottery	76
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	76
Communicating Attribute Importance Under Competition	72
Editorial Board	62
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	62
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	60
Focus on Authors	60
Designing Loot Boxes: Implications for Profits and Welfare	59
Price Caps by Matching Platforms: The Case of Ticket Resales	56
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	56
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	53
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	53
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	52
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	51
Focus on Authors	50
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	49
Manufacturer–Retailer Relationships and the Distribution of New Products	47
2022 Guest Associate Editors and Ad Hoc Reviewers	47
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	47

Price Frictions and the Success of New Products	45
The Value of Professional Ties in B2B Markets	43
Overdiagnosis and Undertesting for Infectious Diseases	39
Frontiers: Digital Hermits	38
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	36
Frontiers: Polarized America: From Political Polarization to Preference Polarization	35
What Cookie-Based Advertising Effectiveness Fails to Measure	34
Consumer Search and Product Returns	32
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	32
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	32
Open and Private Exchanges in Display Advertising	32
The Effect of Short-Term Rentals on Residential Investment	31
Multiattribute Search: Empirical Evidence and Information Design	31
Competitive Model Selection in Algorithmic Targeting	29
Advertising as Information for Ranking E-Commerce Search Listings	29
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	28
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	28
Endogenous Inequality in Decentralized Two-Sided Markets	26
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	26
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	26
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	26
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	25
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	25
Frontiers: Can Large Language Models Capture Human Preferences?	23
Regional Poverty Alleviation Partnership and E-Commerce Trade	21
Using Text Analysis in Parallel Mediation Analysis	21
Shrinkflation and Consumer Demand	21
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	20
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	20
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	19
Estimating Parameters of Structural Models Using Neural Networks	19
Editorial Board	19
Multiobjective Personalization of Marketing Interventions	18
Editorial: Next Steps for Frontiers in Marketing Science	18
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	18
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	17
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	17
Latent Stratification for Incrementality Experiments	17
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	16
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	16
Editorial Board	16
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	15
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	15
Focus on Authors	15
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	15
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	15
Advertising Platforms and Privacy	14
The Persistence of Healthy Behaviors in Food Purchasing	14
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	14

Editorial Board	13
Search Gaps and Consumer Fatigue	13
Agency Market Power and Information Disclosure in Online Advertising	13
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	13
Product Aesthetic Design: A Machine Learning Augmentation	13
Reputation for Privacy	13
I Hear You: Does Quality Improve with Customer Voice?	12
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	12
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	12
Restricting Speculative Reselling: When “How Much” Is the Question	12
Channel Coordination of Storable Goods	12
Endogenous Consumption and Metered Paywalls	12
Editorial Board	12