OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	140
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	111
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	98
Advertising as a Reminder: Evidence from the Dutch State Lottery	80
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	69
Digitization and Flexibility: Evidence from the South Korean Movie Market	66
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	63
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	62
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	62
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	61
“Meet Me Halfway”: The Costs and Benefits of Bargaining	59
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	59
Editorial Board	57
Focus on Authors	55
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	48
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	45
Targeted Advertising and Consumer Inference	44
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	44
Designing Loot Boxes: Implications for Profits and Welfare	42
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	42
Focus on Authors	41
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	41
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	40
Overdiagnosis and Undertesting for Infectious Diseases	39
Price Frictions and the Success of New Products	39

Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	39
Frontiers: Polarized America: From Political Polarization to Preference Polarization	39
2022 Guest Associate Editors and Ad Hoc Reviewers	36
The Value of Professional Ties in B2B Markets	36
Manufacturer–Retailer Relationships and the Distribution of New Products	35
Frontiers: Digital Hermits	35
Advertising as Information for Ranking E-Commerce Search Listings	32
What Cookie-Based Advertising Effectiveness Fails to Measure	31
Editorial Board	31
The Effect of Short-Term Rentals on Residential Investment	30
Open and Private Exchanges in Display Advertising	28
Consumer Search and Product Returns	28
Multiattribute Search: Empirical Evidence and Information Design	28
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	27
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	26
Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis	25
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	23
Competitive Model Selection in Algorithmic Targeting	22
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	22
Endogenous Inequality in Decentralized Two-Sided Markets	22
Frontiers: Can Large Language Models Capture Human Preferences?	21
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	21
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	21
Estimation of Preference Heterogeneity in Markets with Costly Search	21
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	21
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	21
Editorial Board	20
Using Text Analysis in Parallel Mediation Analysis	19
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	19
Estimating Parameters of Structural Models Using Neural Networks	18
Editorial Board	17
Multiobjective Personalization of Marketing Interventions	17
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	17
Editorial: Next Steps for Frontiers in Marketing Science	17
Regional Poverty Alleviation Partnership and E-Commerce Trade	17
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	16
Latent Stratification for Incrementality Experiments	16
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	16
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	16
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Focus On Authors	15
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	15
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	15
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	15
Focus on Authors	14
The Persistence of Healthy Behaviors in Food Purchasing	14
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	14
Agency Market Power and Information Disclosure in Online Advertising	13
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	13
Editorial Board	12

Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares	12
Product Aesthetic Design: A Machine Learning Augmentation	12
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	12
Understanding Large-Scale Dynamic Purchase Behavior	11
Search Gaps and Consumer Fatigue	11
Editorial: Acknowledgments, Stocktaking, and Farewell	11
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	11
Reputation for Privacy	11
Channel Coordination of Storable Goods	11
Endogenous Consumption and Metered Paywalls	11
Restricting Speculative Reselling: When “How Much” Is the Question	11
I Hear You: Does Quality Improve with Customer Voice?	11
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	10
A Theoretical Analysis of the Lean Start-up Method	10
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	10
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis	10
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	10
Editorial Board	10