OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Advertising as a Reminder: Evidence from the Dutch State Lottery	185
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	148
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	140
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	118
Communicating Attribute Importance Under Competition	111
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	97
Social and Spatiotemporal Impacts of Casino Jackpot Events	89
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	84
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	81
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	72
Editorial Board	70
Focus on Authors	69
Designing Loot Boxes: Implications for Profits and Welfare	69
Focus on Authors	69
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	67
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	66
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	65
Price Caps by Matching Platforms: The Case of Ticket Resales	64
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	59
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	55
2022 Guest Associate Editors and Ad Hoc Reviewers	53
Focus on Authors	53
The Value of Professional Ties in B2B Markets	47
Frontiers: Digital Hermits	46
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	46

Price Frictions and the Success of New Products	45
Manufacturer–Retailer Relationships and the Distribution of New Products	42
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	42
Overdiagnosis and Undertesting for Infectious Diseases	41
What Cookie-Based Advertising Effectiveness Fails to Measure	40
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	40
Frontiers: Polarized America: From Political Polarization to Preference Polarization	40
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	39
Consumer Search and Product Returns	38
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	37
Open and Private Exchanges in Display Advertising	37
Multiattribute Search: Empirical Evidence and Information Design	36
Advertising as Information for Ranking E-Commerce Search Listings	36
The Effect of Short-Term Rentals on Residential Investment	36
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps	35
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	35
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	34
Endogenous Inequality in Decentralized Two-Sided Markets	31
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	29
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	28
Frontiers: Can Large Language Models Capture Human Preferences?	25
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	25
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	24
Competitive Model Selection in Algorithmic Targeting	24
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	24
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	24
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy	24
Shrinkflation and Consumer Demand	22
Regional Poverty Alleviation Partnership and E-Commerce Trade	22
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	22
Estimating Parameters of Structural Models Using Neural Networks	21
Using Text Analysis in Parallel Mediation Analysis	21
Latent Stratification for Incrementality Experiments	20
Editorial: Next Steps for Frontiers in Marketing Science	20
Editorial Board	20
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	19
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	19
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	19
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	19
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	18
Multiobjective Personalization of Marketing Interventions	18
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	17
Advertising Platforms and Privacy	17
Agency Market Power and Information Disclosure in Online Advertising	17
Strategic Capacity Commitment: A Channel Competition Perspective	17
Focus on Authors	17
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	16
Editorial Board	16
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	16

The Persistence of Healthy Behaviors in Food Purchasing	16
Reputation for Privacy	16
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	16
I Hear You: Does Quality Improve with Customer Voice?	16
Product Aesthetic Design: A Machine Learning Augmentation	16
Channel Coordination of Storable Goods	15
Editorial Board	15
Restricting Speculative Reselling: When “How Much” Is the Question	15
Editorial Board	15
Search Gaps and Consumer Fatigue	15
Focus on Authors	15
Endogenous Consumption and Metered Paywalls	15
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	14
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	14