OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	157
Digitization and Flexibility: Evidence from the South Korean Movie Market	134
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	113
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	88
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	80
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	77
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	75
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	75
Advertising as a Reminder: Evidence from the Dutch State Lottery	73
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	66
Editorial Board	65
Focus on Authors	59
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	57
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	54
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	54
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	53
“Meet Me Halfway”: The Costs and Benefits of Bargaining	52
Designing Loot Boxes: Implications for Profits and Welfare	50
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	50
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	49
Targeted Advertising and Consumer Inference	48
Price Caps by Matching Platforms: The Case of Ticket Resales	48
Focus on Authors	47
2022 Guest Associate Editors and Ad Hoc Reviewers	44
The Value of Professional Ties in B2B Markets	44

Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	43
Manufacturer–Retailer Relationships and the Distribution of New Products	43
Frontiers: Digital Hermits	42
Price Frictions and the Success of New Products	42
Frontiers: Polarized America: From Political Polarization to Preference Polarization	37
Overdiagnosis and Undertesting for Infectious Diseases	37
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	36
What Cookie-Based Advertising Effectiveness Fails to Measure	33
Multiattribute Search: Empirical Evidence and Information Design	32
Open and Private Exchanges in Display Advertising	32
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	30
Consumer Search and Product Returns	29
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	28
Advertising as Information for Ranking E-Commerce Search Listings	27
The Effect of Short-Term Rentals on Residential Investment	27
Estimation of Preference Heterogeneity in Markets with Costly Search	27
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	26
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	26
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	25
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	24
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	24
Endogenous Inequality in Decentralized Two-Sided Markets	24
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	23
Competitive Model Selection in Algorithmic Targeting	23
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	23
Estimating Parameters of Structural Models Using Neural Networks	22
Frontiers: Can Large Language Models Capture Human Preferences?	22
Editorial Board	22
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	21
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	19
Using Text Analysis in Parallel Mediation Analysis	19
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	19
Editorial Board	18
Regional Poverty Alleviation Partnership and E-Commerce Trade	18
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	17
Latent Stratification for Incrementality Experiments	17
Editorial: Next Steps for Frontiers in Marketing Science	17
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	16
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	16
Advertising Platforms and Privacy	15
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	15
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	15
Focus on Authors	15
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	15
Agency Market Power and Information Disclosure in Online Advertising	15
Multiobjective Personalization of Marketing Interventions	15
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	15
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	14

The Persistence of Healthy Behaviors in Food Purchasing	14
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	13
Endogenous Consumption and Metered Paywalls	13
Product Aesthetic Design: A Machine Learning Augmentation	13
Understanding Large-Scale Dynamic Purchase Behavior	13
Reputation for Privacy	13
Editorial Board	13
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	13
Restricting Speculative Reselling: When “How Much” Is the Question	13
Search Gaps and Consumer Fatigue	13
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	13
I Hear You: Does Quality Improve with Customer Voice?	12
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	11
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	11
Editorial Board	11