OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	189
Advertising as a Reminder: Evidence from the Dutch State Lottery	148
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	142
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	121
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	100
Communicating Attribute Importance Under Competition	87
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	85
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	75
Editorial Board	75
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	72
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	72
Focus on Authors	72
Designing Loot Boxes: Implications for Profits and Welfare	67
Focus on Authors	67
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	66
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	60
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	56
Focus on Authors	55
Price Caps by Matching Platforms: The Case of Ticket Resales	55
2022 Guest Associate Editors and Ad Hoc Reviewers	47
The Value of Professional Ties in B2B Markets	47
Price Frictions and the Success of New Products	47
Manufacturer–Retailer Relationships and the Distribution of New Products	45
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	43
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	43

Frontiers: Digital Hermits	42
Frontiers: Polarized America: From Political Polarization to Preference Polarization	42
Overdiagnosis and Undertesting for Infectious Diseases	41
Multiattribute Search: Empirical Evidence and Information Design	40
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	40
Open and Private Exchanges in Display Advertising	39
The Effect of Short-Term Rentals on Residential Investment	38
Talking Without Speaking: Paid Trolls on Social Media and Court Decision	37
Consumer Search and Product Returns	36
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	36
Advertising as Information for Ranking E-Commerce Search Listings	35
What Cookie-Based Advertising Effectiveness Fails to Measure	35
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	31
Endogenous Inequality in Decentralized Two-Sided Markets	30
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	28
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	27
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps	26
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	26
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	25
Frontiers: Can Large Language Models Capture Human Preferences?	24
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	24
Competitive Model Selection in Algorithmic Targeting	24
Using Text Analysis in Parallel Mediation Analysis	23
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	23
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	23
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	23
Editorial Board	22
Estimating Parameters of Structural Models Using Neural Networks	22
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy	22
Regional Poverty Alleviation Partnership and E-Commerce Trade	21
Shrinkflation and Consumer Demand	20
Latent Stratification for Incrementality Experiments	20
Editorial: Next Steps for Frontiers in Marketing Science	20
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	19
Editorial Board	19
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	19
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	18
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	18
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	18
Multiobjective Personalization of Marketing Interventions	17
Focus on Authors	17
Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising	17
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	17
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	17
Advertising Platforms and Privacy	17
Strategic Capacity Commitment: A Channel Competition Perspective	16
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	16
Product Aesthetic Design: A Machine Learning Augmentation	16
Agency Market Power and Information Disclosure in Online Advertising	16

The Persistence of Healthy Behaviors in Food Purchasing	16
Editorial Board	15
Restricting Speculative Reselling: When “How Much” Is the Question	15
Reputation for Privacy	15
Endogenous Consumption and Metered Paywalls	14
Editorial Board	14
Search Gaps and Consumer Fatigue	14
I Hear You: Does Quality Improve with Customer Voice?	14
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	14
Focus on Authors	13
2024 Marketing Science Service Awards	13
Channel Coordination of Storable Goods	13
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	13
Editorial Board	13
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	13
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach	13
Frontiers: Generative AI and Personalized Video Advertisements	13
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	13
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	13