OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	205
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	155
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	140
Communicating Attribute Importance Under Competition	106
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	90
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	88
Advertising as a Reminder: Evidence from the Dutch State Lottery	80
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	78
Editorial Board	74
Focus on Authors	70
Focus on Authors	70
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	68
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	65
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	64
Designing Loot Boxes: Implications for Profits and Welfare	61
Price Caps by Matching Platforms: The Case of Ticket Resales	59
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	53
Focus on Authors	51
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	51
2022 Guest Associate Editors and Ad Hoc Reviewers	50
Frontiers: Polarized America: From Political Polarization to Preference Polarization	47
Manufacturer–Retailer Relationships and the Distribution of New Products	46
The Value of Professional Ties in B2B Markets	46
Overdiagnosis and Undertesting for Infectious Diseases	45
Price Frictions and the Success of New Products	45

How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	45
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	45
Frontiers: Digital Hermits	42
Multiattribute Search: Empirical Evidence and Information Design	39
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	39
What Cookie-Based Advertising Effectiveness Fails to Measure	39
Open and Private Exchanges in Display Advertising	38
Talking Without Speaking: Paid Trolls on Social Media and Court Decision	37
The Effect of Short-Term Rentals on Residential Investment	35
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	33
Advertising as Information for Ranking E-Commerce Search Listings	32
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps	30
Consumer Search and Product Returns	30
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	30
Endogenous Inequality in Decentralized Two-Sided Markets	26
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	25
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	25
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	25
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	25
Frontiers: Can Large Language Models Capture Human Preferences?	24
Competitive Model Selection in Algorithmic Targeting	24
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	24
Using Text Analysis in Parallel Mediation Analysis	23
Editorial Board	23
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	23
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy	22
Shrinkflation and Consumer Demand	22
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	22
Estimating Parameters of Structural Models Using Neural Networks	22
Editorial: Next Steps for Frontiers in Marketing Science	21
Regional Poverty Alleviation Partnership and E-Commerce Trade	21
Editorial Board	20
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	20
Multiobjective Personalization of Marketing Interventions	19
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	19
Focus on Authors	19
Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising	19
Latent Stratification for Incrementality Experiments	19
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	19
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	19
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	19
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	19
The Persistence of Healthy Behaviors in Food Purchasing	18
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	18
Strategic Capacity Commitment: A Channel Competition Perspective	17
Agency Market Power and Information Disclosure in Online Advertising	17
Product Aesthetic Design: A Machine Learning Augmentation	16
Editorial Board	16
Advertising Platforms and Privacy	16

Reputation for Privacy	16
Search Gaps and Consumer Fatigue	15
Endogenous Consumption and Metered Paywalls	15
I Hear You: Does Quality Improve with Customer Voice?	15
Editorial Board	14
Editorial Board	14
Restricting Speculative Reselling: When “How Much” Is the Question	14
Focus on Authors	14
Frontiers: Generative AI and Personalized Video Advertisements	13
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach	13
2024 Marketing Science Service Awards	13
Optimal Price Targeting	13
Channel Coordination of Storable Goods	13
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	13
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	13
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	13
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	13
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	13
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	13