Marketing Science

Papers
(The TQCC of Marketing Science is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb158
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform115
Targeting and Privacy in Mobile Advertising100
The Market for Fake Reviews77
Regulatory Spillovers and Data Governance: Evidence from the GDPR74
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms68
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment66
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb55
Lifting the Veil: The Benefits of Cost Transparency52
The Effect of Individual Online Reviews on Purchase Likelihood49
Targeted Advertising and Consumer Inference46
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb45
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces44
Media Platforms’ Content Provision Strategies and Sources of Profits44
Frontiers: Supporting Content Marketing with Natural Language Generation44
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment43
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic41
Valuing Intrinsic and Instrumental Preferences for Privacy41
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors38
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption36
Price Fairness and Strategic Obfuscation35
Referral Reward Size and New Customer Profitability34
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization34
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?33
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design33
Influencing Social Media Influencers Through Affiliation32
Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior32
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth30
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising30
Visibility and Peer Influence in Durable Good Adoption29
The Value of Descriptive Analytics: Evidence from Online Retailers29
Implications of Revenue Models and Technology for Content Moderation Strategies27
Temporal Reframing and Participation in a Savings Program: A Field Experiment27
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media27
Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces26
Identifying Food Labeling Effects on Consumer Behavior26
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews26
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement25
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations25
The Impact of Coupons on the Visit-to-Purchase Funnel25
Understanding Large-Scale Dynamic Purchase Behavior25
Estimation of Preference Heterogeneity in Markets with Costly Search24
Cryptocurrency Adoption with Speculative Price Bubbles23
Frontiers: Polarized America: From Political Polarization to Preference Polarization23
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment22
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping22
Skippable Ads: Interactive Advertising on Digital Media Platforms21
The Fateful First Consumer Review21
Price Salience and Product Choice19
Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry19
List Price and Discount in a Stochastic Selling Process19
Frontiers: The Identity Fragmentation Bias19
Reputation Inflation18
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?18
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests18
Can Non-tiered Customer Loyalty Programs Be Profitable?18
Introduction to the Special Issue on Marketing Science and Field Experiments17
Preference Learning and Demand Forecast17
Consumer Fairness Concerns and Dynamic Pricing in a Channel16
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act16
Design of Platform Reputation Systems: Optimal Information Disclosure16
The Path to Click: Are You on It?15
Leveraging the Power of Images in Managing Product Return Rates15
Low-Price Guarantees in a Dual Channel of Distribution15
I Hear You: Does Quality Improve with Customer Voice?15
Entry of Platforms into Complementary Hardware Access Product Markets15
Product Aesthetic Design: A Machine Learning Augmentation15
I Will Survive: Predicting Business Failures from Customer Ratings14
A Theoretical Analysis of the Lean Start-up Method14
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis14
Competitive Advertising on Brand Search: Traffic Stealing and Click Quality13
Search Gaps and Consumer Fatigue13
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift13
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment13
Star-Cursed Lovers: Role of Popularity Information in Online Dating12
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance12
The Effect of Short-Term Rentals on Residential Investment12
Signaling Through Advertising When an Ad Can Be Blocked12
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer12
Platform Search Design: The Roles of Precision and Price12
Optimal Price Targeting11
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models11
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis11
Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition11
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption11
How and When to Use the Political Cycle to Identify Advertising Effects10
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements10
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House10
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-1910
Look the Part? The Role of Profile Pictures in Online Labor Markets10
The Perils of Personalized Pricing with Network Effects10
Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb10
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach10
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment10
A Dynamic Model of Optimal Retargeting10
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