OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	149
Advertising as a Reminder: Evidence from the Dutch State Lottery	126
Digitization and Flexibility: Evidence from the South Korean Movie Market	105
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	84
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	75
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	75
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	73
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	73
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	69
Editorial Board	63
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	63
Focus on Authors	53
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	52
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	52
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	52
Targeted Advertising and Consumer Inference	51
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	50
“Meet Me Halfway”: The Costs and Benefits of Bargaining	49
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	49
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	47
Designing Loot Boxes: Implications for Profits and Welfare	47
Focus on Authors	46
2022 Guest Associate Editors and Ad Hoc Reviewers	43
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	43
Manufacturer–Retailer Relationships and the Distribution of New Products	43

Overdiagnosis and Undertesting for Infectious Diseases	42
Frontiers: Digital Hermits	42
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	42
Frontiers: Polarized America: From Political Polarization to Preference Polarization	39
The Value of Professional Ties in B2B Markets	35
Price Frictions and the Success of New Products	35
Advertising as Information for Ranking E-Commerce Search Listings	34
Open and Private Exchanges in Display Advertising	32
Consumer Search and Product Returns	32
What Cookie-Based Advertising Effectiveness Fails to Measure	29
The Effect of Short-Term Rentals on Residential Investment	28
Multiattribute Search: Empirical Evidence and Information Design	28
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	28
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	27
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	27
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	25
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	24
Estimation of Preference Heterogeneity in Markets with Costly Search	24
Endogenous Inequality in Decentralized Two-Sided Markets	24
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	24
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	24
Competitive Model Selection in Algorithmic Targeting	22
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	21
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	21
Frontiers: Can Large Language Models Capture Human Preferences?	21
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	21
Using Text Analysis in Parallel Mediation Analysis	20
Editorial Board	20
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	20
Estimating Parameters of Structural Models Using Neural Networks	20
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	18
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	18
Regional Poverty Alleviation Partnership and E-Commerce Trade	17
Editorial Board	17
Editorial: Next Steps for Frontiers in Marketing Science	17
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	16
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Latent Stratification for Incrementality Experiments	16
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	16
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	15
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	15
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	15
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	14
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	14
Focus on Authors	14
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	14
Multiobjective Personalization of Marketing Interventions	14
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	13
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	13
Agency Market Power and Information Disclosure in Online Advertising	13

Advertising Platforms and Privacy	13
The Persistence of Healthy Behaviors in Food Purchasing	13
I Hear You: Does Quality Improve with Customer Voice?	12
Understanding Large-Scale Dynamic Purchase Behavior	12
Editorial Board	12
Restricting Speculative Reselling: When “How Much” Is the Question	12
Product Aesthetic Design: A Machine Learning Augmentation	12
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	12
Search Gaps and Consumer Fatigue	11
Endogenous Consumption and Metered Paywalls	11
Editorial Board	10
Frontiers: Generative AI and Personalized Video Advertisements	10
Reputation for Privacy	10
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	10
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	10
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	10