OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-07-01 to 2026-07-01.)

Article	Citations
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	200
Advertising as a Reminder: Evidence from the Dutch State Lottery	157
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	149
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	128
Communicating Attribute Importance Under Competition	105
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	93
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	88
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	85
Editorial Board	78
Focus on Authors	76
Price Caps by Matching Platforms: The Case of Ticket Resales	75
Focus on Authors	74
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	69
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	68
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	67
Designing Loot Boxes: Implications for Profits and Welfare	63
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	62
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	59
Focus on Authors	57
2022 Guest Associate Editors and Ad Hoc Reviewers	50
Manufacturer–Retailer Relationships and the Distribution of New Products	49
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	48
Overdiagnosis and Undertesting for Infectious Diseases	47
Price Frictions and the Success of New Products	47
Frontiers: Polarized America: From Political Polarization to Preference Polarization	46

How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	45
Frontiers: Digital Hermits	45
The Effect of Short-Term Rentals on Residential Investment	44
The Value of Professional Ties in B2B Markets	44
What Cookie-Based Advertising Effectiveness Fails to Measure	42
Multiattribute Search: Empirical Evidence and Information Design	42
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	41
Open and Private Exchanges in Display Advertising	39
Advertising as Information for Ranking E-Commerce Search Listings	37
Talking Without Speaking: Paid Trolls on Social Media and Court Decision	37
Consumer Search and Product Returns	36
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	36
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps	34
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	32
Endogenous Inequality in Decentralized Two-Sided Markets	29
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	29
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	28
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	28
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	26
Competitive Model Selection in Algorithmic Targeting	25
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	25
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	24
Using Text Analysis in Parallel Mediation Analysis	24
Frontiers: Can Large Language Models Capture Human Preferences?	24
Regional Poverty Alleviation Partnership and E-Commerce Trade	23
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	23
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	23
Estimating Parameters of Structural Models Using Neural Networks	23
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy	22
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	22
Editorial Board	22
Shrinkflation and Consumer Demand	22
Latent Stratification for Incrementality Experiments	21
Editorial Board	21
Editorial: Next Steps for Frontiers in Marketing Science	21
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	21
Multiobjective Personalization of Marketing Interventions	20
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	20
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	20
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	19
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	19
Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising	19
Advertising Platforms and Privacy	19
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	19
Focus on Authors	19
The Persistence of Healthy Behaviors in Food Purchasing	18
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	18
Agency Market Power and Information Disclosure in Online Advertising	17
Editorial Board	16
Search Gaps and Consumer Fatigue	16

Strategic Capacity Commitment: A Channel Competition Perspective	16
Reputation for Privacy	16
I Hear You: Does Quality Improve with Customer Voice?	16
Product Aesthetic Design: A Machine Learning Augmentation	16
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	16
Endogenous Consumption and Metered Paywalls	16
Restricting Speculative Reselling: When “How Much” Is the Question	15
Focus on Authors	15
Editorial Board	15
Editorial Board	14
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	14
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	14
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach	14