Marketing Science

Article	Citations
Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments	121
Augmented Difference-in-Differences	100
List Price and Discount in a Stochastic Selling Process	93
The Value of Platform Endorsement	76
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue	69
Targeting Advertising Spending and Price on the Hotelling Line	60
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	53
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions	47
The Perils of Personalized Pricing with Network Effects	46
Editorial Board	45
Editorial Board	44
Optimal Bundling of Events	44
Informational and Noninformational Advertising Content	41
Editorial: Next Steps for Frontiers in Marketing Science	41
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	40
Editorial Board	39
Pricing Under Dynamic Competition When Loyal Consumers Stockpile	36
Focus on Authors	36
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	35
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	32
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	32
Focus on Authors	31
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	30
Editorial Board	29
Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting	28

Signaling Through Advertising When an Ad Can Be Blocked	27
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	27
Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?	26
Latent Stratification for Incrementality Experiments	26
Strategic Communication Before Price Haggling: A Tale of Two Orientations	26
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	25
Digitization and Flexibility: Evidence from the South Korean Movie Market	25
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	24
The Value of Descriptive Analytics: Evidence from Online Retailers	23
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	23
Slotting Fees and Price Discrimination in Retail Channels	23
Social and Spatiotemporal Impacts of Casino Jackpot Events	22
Multiobjective Personalization of Marketing Interventions	21
Focus on Authors	21
Advertising as a Reminder: Evidence from the Dutch State Lottery	20
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	20
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	19
Winning Big: Scale and Success in Retail Entrepreneurship	19
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	19
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	19
Skippable Ads: Interactive Advertising on Digital Media Platforms	18
Advertising and Content Creation on Digital Content Platforms	18
History and Country-of-Origin Effects	17
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	17
Regulatory Spillovers and Data Governance: Evidence from the GDPR	16
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	15
Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models	15
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	15
Endogenous Costs, Market Competition, and Disclosure	15
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	15
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment	15
A Dynamic Model of Optimal Retargeting	15
Focus on Authors	14
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	14
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	13
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	13
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	13
Editorial Board	13
Focus on Authors	12
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	12
The Persistence of Healthy Behaviors in Food Purchasing	12
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares	12
Product Aesthetic Design: A Machine Learning Augmentation	12
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	11
Focus on Authors	11
Focus on Authors	11
Focus on Authors	10
2021 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers	10
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	10
Editorial Board	10

“Meet Me Halfway”: The Costs and Benefits of Bargaining	10
Editorial Board	10
Focus On Authors	10
Focus on Authors	10
Rebates Offered by a Multiproduct Firm	10
Toward an Information-Processing Theory of Loss Aversion	9
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales	9
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India	8
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	8
For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment	8
Tied Goods and Consumer Switching Costs	8
Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”	8
Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments	8
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	8
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	8
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	7
Visibility and Peer Influence in Durable Good Adoption	7
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models	7
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	7
Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors”	7
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals	7
Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning	7
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb	7
Product Safety and Liability with Deceptive Advertising and Moral Hazard	7
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis	7
Valuing Intrinsic and Instrumental Preferences for Privacy	6
Agency Market Power and Information Disclosure in Online Advertising	6
Targeted Advertising and Consumer Inference	6
Engagement That Sells: Influencer Video Advertising on TikTok	6
Designing Loot Boxes: Implications for Profits and Welfare	6
Look the Part? The Role of Profile Pictures in Online Labor Markets	6
Don’t Hurry, Be Happy! The Bright Side of Late Product Release	6
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment	5
Design of Platform Reputation Systems: Optimal Information Disclosure	5
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity	5
Influencing Social Media Influencers Through Affiliation	5
Implications of Revenue Models and Technology for Content Moderation Strategies	5
Reputation Inflation	5
Editorial Board	5
Search, Showrooming, and Retailer Variety	5
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	5
Focus on Authors	5
Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste	5
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools	5
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	5
Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households	4
Persuasion Contest: Disclosing Own and Rival Information	4
Editorial Board	4
Scalable Optimal Online Auctions	4
Focus On Authors	4
Price Frictions and the Success of New Products	4
Rejoinder: Dynamic Incentives in Sales Force Compensation	4
2022 Guest Associate Editors and Ad Hoc Reviewers	4
Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution	4
Overdiagnosis and Undertesting for Infectious Diseases	4
Focus On Authors	4
Editorial Board	4
Intertemporal Price Discrimination in Sequential Quantity-Price Games	4
Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?	4
2020 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers	4
Focus on Authors	4
Endogenous Consumption and Metered Paywalls	3
Manufacturer–Retailer Relationships and the Distribution of New Products	3
Search Gaps and Consumer Fatigue	3
Editorial Board	3
I Hear You: Does Quality Improve with Customer Voice?	3
How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace	3
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation	3
Frontiers: Supporting Content Marketing with Natural Language Generation	3
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	3
Leveraging the Power of Images in Managing Product Return Rates	3
Understanding Large-Scale Dynamic Purchase Behavior	3
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning	2
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors	2
Economic Impact of Category Captaincy: An Examination of Assortments and Prices	2
Integrating Textual Information into Models of Choice and Scaled Response Data	2
Frontiers: Polarized America: From Political Polarization to Preference Polarization	2
On the Profitability of Loyalty	2
New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market	2
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?	2

Frontiers: Digital Hermits	2
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube	2
Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings	2
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	2
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests	2
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	2
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	2
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	2
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment	2
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	2
Choice Frictions in Large Assortments	2
Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces	2
Do “Made in USA” Claims Matter?	2
Pushing Notifications as Dynamic Information Design	2
Restricting Speculative Reselling: When “How Much” Is the Question	2
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	2
Frontiers: The Identity Fragmentation Bias	1
2023 Marketing Science Service Awards	1
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis	1
Browse or Experience	1
Advertising as Information for Ranking E-Commerce Search Listings	1
Editorial: Acknowledgments, Stocktaking, and Farewell	1
Internalization of Advertising Services: Testing a Theory of the Firm	1
Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?	1
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors	1
What Cookie-Based Advertising Effectiveness Fails to Measure	1
The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales	1
Corruption and Stooges in Procurement	1
Editorial Board	1
Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance	1
Editorial Board	1
A Theoretical Analysis of the Lean Start-up Method	1
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior	1
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	1
Online Causal Inference for Advertising in Real-Time Bidding Auctions	1
2022 Marketing Science Service Awards	1
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy	1
Online Search and Optimal Product Rankings: An Empirical Framework	1
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	1
Unlimited Testing: Let’s Test Your Emails with AI	1
The Fateful First Consumer Review	1
Editorial Board	1
2023 Guest Associate Editors and Ad Hoc Reviewers	1
Editorial Board	1
Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses	1
Price Salience and Product Choice	1
Editorial Board	1
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	1