Marketing Science

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	149
Advertising as a Reminder: Evidence from the Dutch State Lottery	126
Digitization and Flexibility: Evidence from the South Korean Movie Market	105
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	84
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	75
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	75
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	73
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	73
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	69
Editorial Board	63
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	63
Focus on Authors	53
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	52
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	52
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	52
Targeted Advertising and Consumer Inference	51
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	50
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	49
“Meet Me Halfway”: The Costs and Benefits of Bargaining	49
Designing Loot Boxes: Implications for Profits and Welfare	47
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	47
Focus on Authors	46
Manufacturer–Retailer Relationships and the Distribution of New Products	43
2022 Guest Associate Editors and Ad Hoc Reviewers	43
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	43

Frontiers: Digital Hermits	42
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	42
Overdiagnosis and Undertesting for Infectious Diseases	42
Frontiers: Polarized America: From Political Polarization to Preference Polarization	39
Price Frictions and the Success of New Products	35
The Value of Professional Ties in B2B Markets	35
Advertising as Information for Ranking E-Commerce Search Listings	34
Consumer Search and Product Returns	32
Open and Private Exchanges in Display Advertising	32
What Cookie-Based Advertising Effectiveness Fails to Measure	29
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	28
The Effect of Short-Term Rentals on Residential Investment	28
Multiattribute Search: Empirical Evidence and Information Design	28
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	27
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	27
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	25
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	24
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	24
Estimation of Preference Heterogeneity in Markets with Costly Search	24
Endogenous Inequality in Decentralized Two-Sided Markets	24
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	24
Competitive Model Selection in Algorithmic Targeting	22
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	21
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	21
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	21
Frontiers: Can Large Language Models Capture Human Preferences?	21
Estimating Parameters of Structural Models Using Neural Networks	20
Using Text Analysis in Parallel Mediation Analysis	20
Editorial Board	20
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	20
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	18
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	18
Editorial Board	17
Editorial: Next Steps for Frontiers in Marketing Science	17
Regional Poverty Alleviation Partnership and E-Commerce Trade	17
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Latent Stratification for Incrementality Experiments	16
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	16
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	16
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	15
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	15
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	15
Multiobjective Personalization of Marketing Interventions	14
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	14
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	14
Focus on Authors	14
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	14
Advertising Platforms and Privacy	13
The Persistence of Healthy Behaviors in Food Purchasing	13
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	13

Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	13
Agency Market Power and Information Disclosure in Online Advertising	13
Product Aesthetic Design: A Machine Learning Augmentation	12
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	12
I Hear You: Does Quality Improve with Customer Voice?	12
Understanding Large-Scale Dynamic Purchase Behavior	12
Editorial Board	12
Restricting Speculative Reselling: When “How Much” Is the Question	12
Endogenous Consumption and Metered Paywalls	11
Search Gaps and Consumer Fatigue	11
Frontiers: Generative AI and Personalized Video Advertisements	10
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	10
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	10
Editorial Board	10
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	10
Reputation for Privacy	10
Editorial: Acknowledgments, Stocktaking, and Farewell	9
Channel Coordination of Storable Goods	9
2024 Marketing Science Service Awards	9
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure	9
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	9
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	9
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	9
Focus on Authors	9
Editorial Board	9
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	9
Editorial: A New Chapter or a New Page for Marketing Science?	9
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	9
A Model of Information Security and Competition	8
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients	8
Creation, Consumption, and Control of Sensitive Content	8
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	8
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?	8
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	8
Optimal Price Targeting	8
A Multiarmed Bandit Approach for House Ads Recommendations	8
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)	8
A Bias Correction Approach for Interference in Ranking Experiments	8
The Impact of Voluntary Labeling	8
Frontiers: A Simple Forward Difference-in-Differences Method	8
Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations	8
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	8
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora	8
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?	8
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	8
Focus on Authors	7
Focus on Authors	7
Strategic Communication Before Price Haggling: A Tale of Two Orientations	7
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	7
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	6
The Promotional Effects of Live Streams by Twitch Influencers	6
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	6
Focus on Authors	6
Regulatory Spillovers and Data Governance: Evidence from the GDPR	6
Endogenous Costs, Market Competition, and Disclosure	6
Editorial Board	6
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	6
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	5
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context	5
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	5
Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools	5
Editorial Board	5
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	5
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	5
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	5
Search, Showrooming, and Retailer Variety	5
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	5
Reputation Inflation	5
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	5
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	5
Browse or Experience	4
Editorial Board	4
Focus on Authors	4
2023 Guest Associate Editors and Ad Hoc Reviewers	4
Corruption and Stooges in Procurement	4
Media Formats of Advertising	4
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	4
Focus on Authors	4
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”	4
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	3

Star-Cursed Lovers: Role of Popularity Information in Online Dating	3
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews	3
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	3
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	3
Mapping Market Structure Evolution	3
I Will Survive: Predicting Business Failures from Customer Ratings	3
Dual Role and Product Featuring Strategy of Digital Platform	3
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	3
Focus on Authors	3
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	3
Cashing Out Retirement Savings at Job Separation	3
Commentary on “Dynamic Incentives in Sales Force Compensation”	3
Consumer Fairness Concerns and Dynamic Pricing in a Channel	3
Pricing Strategy of Competing Media Platforms	3
Focus on Authors	3
Advertising and Content Creation on Digital Content Platforms	3
Bricks Processing Returns for Clicks: Can Foes Become Friends?	3
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews	3
Peer-to-Peer Markets with Bilateral Ratings	3
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games	3
Getting a Break in Bargaining: An Upside of Time Delays	3
Sustainable Consumption: A Strategic Analysis	3
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	3