Marketing Science

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	140
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	111
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	98
Advertising as a Reminder: Evidence from the Dutch State Lottery	80
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	69
Digitization and Flexibility: Evidence from the South Korean Movie Market	66
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	63
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	62
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	62
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	61
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	59
“Meet Me Halfway”: The Costs and Benefits of Bargaining	59
Editorial Board	57
Focus on Authors	55
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	48
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	45
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	44
Targeted Advertising and Consumer Inference	44
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	42
Designing Loot Boxes: Implications for Profits and Welfare	42
Focus on Authors	41
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	41
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	40
Price Frictions and the Success of New Products	39
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	39

Frontiers: Polarized America: From Political Polarization to Preference Polarization	39
Overdiagnosis and Undertesting for Infectious Diseases	39
The Value of Professional Ties in B2B Markets	36
2022 Guest Associate Editors and Ad Hoc Reviewers	36
Manufacturer–Retailer Relationships and the Distribution of New Products	35
Frontiers: Digital Hermits	35
Advertising as Information for Ranking E-Commerce Search Listings	32
What Cookie-Based Advertising Effectiveness Fails to Measure	31
Editorial Board	31
The Effect of Short-Term Rentals on Residential Investment	30
Open and Private Exchanges in Display Advertising	28
Consumer Search and Product Returns	28
Multiattribute Search: Empirical Evidence and Information Design	28
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	27
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	26
Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis	25
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	23
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	22
Endogenous Inequality in Decentralized Two-Sided Markets	22
Competitive Model Selection in Algorithmic Targeting	22
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	21
Estimation of Preference Heterogeneity in Markets with Costly Search	21
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	21
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	21
Frontiers: Can Large Language Models Capture Human Preferences?	21
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	21
Editorial Board	20
Using Text Analysis in Parallel Mediation Analysis	19
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	19
Estimating Parameters of Structural Models Using Neural Networks	18
Multiobjective Personalization of Marketing Interventions	17
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	17
Editorial: Next Steps for Frontiers in Marketing Science	17
Regional Poverty Alleviation Partnership and E-Commerce Trade	17
Editorial Board	17
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	16
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	16
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	16
Latent Stratification for Incrementality Experiments	16
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	15
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	15
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	15
Focus On Authors	15
The Persistence of Healthy Behaviors in Food Purchasing	14
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	14
Focus on Authors	14
Agency Market Power and Information Disclosure in Online Advertising	13
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	13
Product Aesthetic Design: A Machine Learning Augmentation	12

The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	12
Editorial Board	12
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares	12
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	11
Reputation for Privacy	11
Channel Coordination of Storable Goods	11
Endogenous Consumption and Metered Paywalls	11
Restricting Speculative Reselling: When “How Much” Is the Question	11
I Hear You: Does Quality Improve with Customer Voice?	11
Understanding Large-Scale Dynamic Purchase Behavior	11
Search Gaps and Consumer Fatigue	11
Editorial: Acknowledgments, Stocktaking, and Farewell	11
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	10
A Theoretical Analysis of the Lean Start-up Method	10
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis	10
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	10
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	10
Editorial Board	10
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	9
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	9
Focus on Authors	9
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	9
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	9
Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry	8
2024 Marketing Science Service Awards	8
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients	8
A Model of Information Security and Competition	8
Optimal Price Targeting	8
Editorial: A New Chapter or a New Page for Marketing Science?	8
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure	8
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	7
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)	7
A Bias Correction Approach for Interference in Ranking Experiments	7
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	7
Creation, Consumption, and Control of Sensitive Content	7
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	7
The Impact of Voluntary Labeling	7
Frontiers: A Simple Forward Difference-in-Differences Method	7
Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?	7
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora	7
A Multiarmed Bandit Approach for House Ads Recommendations	7
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	7
Focus on Authors	6
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	6
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	6
The Promotional Effects of Live Streams by Twitch Influencers	6
Strategic Communication Before Price Haggling: A Tale of Two Orientations	6
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	6
Focus on Authors	6
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	6
Regulatory Spillovers and Data Governance: Evidence from the GDPR	5
Focus on Authors	5
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	5
Editorial Board	5
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	5
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	5
Endogenous Costs, Market Competition, and Disclosure	5
Reputation Inflation	5
Focus On Authors	5
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	5
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	5
Editorial Board	5
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	5
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context	5
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	5
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	4
2023 Guest Associate Editors and Ad Hoc Reviewers	4
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	4
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”	4
Media Platforms’ Content Provision Strategies and Sources of Profits	4
Search, Showrooming, and Retailer Variety	4
Browse or Experience	4
Pricing Strategy of Competing Media Platforms	4
Focus on Authors	4
Corruption and Stooges in Procurement	4
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	4
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	4
Focus on Authors	4
Cashing Out Retirement Savings at Job Separation	4
Editorial Board	3

I Will Survive: Predicting Business Failures from Customer Ratings	3
Commentary on “Dynamic Incentives in Sales Force Compensation”	3
Media Formats of Advertising	3
Star-Cursed Lovers: Role of Popularity Information in Online Dating	3
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	3
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews	3
Peer-to-Peer Markets with Bilateral Ratings	3
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews	3
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games	3
Focus on Authors	2
Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”	2
Design of Platform Reputation Systems: Optimal Information Disclosure	2
Focus on Authors	2
Mapping Market Structure Evolution	2
Sustainable Consumption: A Strategic Analysis	2
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses	2
The Value of Descriptive Analytics: Evidence from Online Retailers	2
Focus on Authors	2
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India	2
Advertising and Content Creation on Digital Content Platforms	2
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	2
Getting a Break in Bargaining: An Upside of Time Delays	2
Optimizing Scalable Targeted Marketing Policies with Constraints	2
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	2
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models	2
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis	2
Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste	2
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	2
Consumer Fairness Concerns and Dynamic Pricing in a Channel	2
Dual Role and Product Featuring Strategy of Digital Platform	2
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	2
Augmented Difference-in-Differences	2