Marketing Science

Article	Citations
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	157
Advertising as a Reminder: Evidence from the Dutch State Lottery	132
Communicating Attribute Importance Under Competition	117
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	98
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	96
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	84
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	79
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	77
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	69
AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	69
Social and Spatiotemporal Impacts of Casino Jackpot Events	65
Editorial Board	64
Designing Loot Boxes: Implications for Profits and Welfare	62
Focus on Authors	62
Price Caps by Matching Platforms: The Case of Ticket Resales	60
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	59
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	57
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	56
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	55
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	55
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	52
Focus on Authors	51
2022 Guest Associate Editors and Ad Hoc Reviewers	49
The Value of Professional Ties in B2B Markets	49
Frontiers: Polarized America: From Political Polarization to Preference Polarization	46

Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	45
Manufacturer–Retailer Relationships and the Distribution of New Products	45
Overdiagnosis and Undertesting for Infectious Diseases	42
Frontiers: Digital Hermits	41
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	39
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	39
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	36
Price Frictions and the Success of New Products	36
What Cookie-Based Advertising Effectiveness Fails to Measure	35
Open and Private Exchanges in Display Advertising	35
Consumer Search and Product Returns	34
Advertising as Information for Ranking E-Commerce Search Listings	33
The Effect of Short-Term Rentals on Residential Investment	33
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	32
Multiattribute Search: Empirical Evidence and Information Design	31
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	31
Competitive Model Selection in Algorithmic Targeting	31
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	30
Endogenous Inequality in Decentralized Two-Sided Markets	28
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	28
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	27
Frontiers: Can Large Language Models Capture Human Preferences?	26
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	26
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	26
Shrinkflation and Consumer Demand	25
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	25
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	25
Using Text Analysis in Parallel Mediation Analysis	24
Estimating Parameters of Structural Models Using Neural Networks	22
Regional Poverty Alleviation Partnership and E-Commerce Trade	20
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	20
Editorial Board	19
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	19
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	19
Multiobjective Personalization of Marketing Interventions	19
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	18
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	18
Latent Stratification for Incrementality Experiments	18
Editorial: Next Steps for Frontiers in Marketing Science	18
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	17
Editorial Board	17
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	17
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	17
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	17
Advertising Platforms and Privacy	16
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	16
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	16
The Persistence of Healthy Behaviors in Food Purchasing	16
Focus on Authors	16
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	15

Agency Market Power and Information Disclosure in Online Advertising	15
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	15
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	15
Editorial Board	14
Product Aesthetic Design: A Machine Learning Augmentation	14
Reputation for Privacy	14
Channel Coordination of Storable Goods	13
Endogenous Consumption and Metered Paywalls	13
Search Gaps and Consumer Fatigue	13
Restricting Speculative Reselling: When “How Much” Is the Question	13
Editorial Board	13
I Hear You: Does Quality Improve with Customer Voice?	13
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	13
Frontiers: Generative AI and Personalized Video Advertisements	12
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	12
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	12
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	12
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	12
Editorial Board	12
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	12
2024 Marketing Science Service Awards	11
Editorial: A New Chapter or a New Page for Marketing Science?	11
Focus on Authors	11
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	11
Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations	11
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients	11
A Model of Information Security and Competition	10
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)	10
A Multiarmed Bandit Approach for House Ads Recommendations	10
A Bias Correction Approach for Interference in Ranking Experiments	10
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	10
Optimal Price Targeting	10
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	10
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?	10
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure	10
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	10
Creation, Consumption, and Control of Sensitive Content	10
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?	10
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora	9
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	9
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	9
Focus on Authors	9
The Impact of Voluntary Labeling	9
Focus on Authors	9
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	9
Frontiers: A Simple Forward Difference-in-Differences Method	9
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	9
Strategic Communication Before Price Haggling: A Tale of Two Orientations	9
Regulatory Spillovers and Data Governance: Evidence from the GDPR	8
The Promotional Effects of Live Streams by Twitch Influencers	8
Focus on Authors	8
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	8
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	7
Endogenous Costs, Market Competition, and Disclosure	7
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	7
Editorial Board	7
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	7
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	7
Reputation Inflation	7
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	7
Search, Showrooming, and Retailer Variety	7
Editorial Board	7
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context	7
Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools	7
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	6
2023 Guest Associate Editors and Ad Hoc Reviewers	6
Browse or Experience	6
Corruption and Stooges in Procurement	6
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	6
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	6
Focus on Authors	6
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	6
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	6
Focus on Authors	6
Focus on Authors	6
Peer-to-Peer Markets with Bilateral Ratings	5
Pricing Strategy of Competing Media Platforms	5
Sustainable Consumption: A Strategic Analysis	5
Consumer Fairness Concerns and Dynamic Pricing in a Channel	5
Bricks Processing Returns for Clicks: Can Foes Become Friends?	5

Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”	5
Media Formats of Advertising	5
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	5
Getting a Break in Bargaining: An Upside of Time Delays	5
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews	5
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	5
Editorial Board	5
I Will Survive: Predicting Business Failures from Customer Ratings	5
Cashing Out Retirement Savings at Job Separation	5
Commentary on “Dynamic Incentives in Sales Force Compensation”	5
Mapping Market Structure Evolution	5
Star-Cursed Lovers: Role of Popularity Information in Online Dating	5
Focus on Authors	5
Focus on Authors	4
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses	4
Optimizing Scalable Targeted Marketing Policies with Constraints	4
Focus on Authors	4
Advertising and Content Creation on Digital Content Platforms	4
Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”	4
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance	4
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	4
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games	4
Dual Role and Product Featuring Strategy of Digital Platform	4
The Value of Descriptive Analytics: Evidence from Online Retailers	4
Focus on Authors	4
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	4
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	4
Editorial Board	4
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	4
Augmented Difference-in-Differences	4
Focus on Authors	4