Marketing Science

Article	Citations
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb	158
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	115
Targeting and Privacy in Mobile Advertising	100
The Market for Fake Reviews	77
Regulatory Spillovers and Data Governance: Evidence from the GDPR	74
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms	68
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment	66
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	55
Lifting the Veil: The Benefits of Cost Transparency	52
The Effect of Individual Online Reviews on Purchase Likelihood	49
Targeted Advertising and Consumer Inference	46
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb	45
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	44
Media Platforms’ Content Provision Strategies and Sources of Profits	44
Frontiers: Supporting Content Marketing with Natural Language Generation	44
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment	43
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	41
Valuing Intrinsic and Instrumental Preferences for Privacy	41
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors	38
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	36
Price Fairness and Strategic Obfuscation	35
Referral Reward Size and New Customer Profitability	34
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization	34
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?	33
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	33

Influencing Social Media Influencers Through Affiliation	32
Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior	32
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth	30
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	30
Visibility and Peer Influence in Durable Good Adoption	29
The Value of Descriptive Analytics: Evidence from Online Retailers	29
Implications of Revenue Models and Technology for Content Moderation Strategies	27
Temporal Reframing and Participation in a Savings Program: A Field Experiment	27
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media	27
Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces	26
Identifying Food Labeling Effects on Consumer Behavior	26
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews	26
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement	25
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	25
The Impact of Coupons on the Visit-to-Purchase Funnel	25
Understanding Large-Scale Dynamic Purchase Behavior	25
Estimation of Preference Heterogeneity in Markets with Costly Search	24
Cryptocurrency Adoption with Speculative Price Bubbles	23
Frontiers: Polarized America: From Political Polarization to Preference Polarization	23
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment	22
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	22
Skippable Ads: Interactive Advertising on Digital Media Platforms	21
The Fateful First Consumer Review	21
Price Salience and Product Choice	19
Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry	19
List Price and Discount in a Stochastic Selling Process	19
Frontiers: The Identity Fragmentation Bias	19
Reputation Inflation	18
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?	18
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests	18
Can Non-tiered Customer Loyalty Programs Be Profitable?	18
Introduction to the Special Issue on Marketing Science and Field Experiments	17
Preference Learning and Demand Forecast	17
Consumer Fairness Concerns and Dynamic Pricing in a Channel	16
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	16
Design of Platform Reputation Systems: Optimal Information Disclosure	16
The Path to Click: Are You on It?	15
Leveraging the Power of Images in Managing Product Return Rates	15
Low-Price Guarantees in a Dual Channel of Distribution	15
I Hear You: Does Quality Improve with Customer Voice?	15
Entry of Platforms into Complementary Hardware Access Product Markets	15
Product Aesthetic Design: A Machine Learning Augmentation	15
I Will Survive: Predicting Business Failures from Customer Ratings	14
A Theoretical Analysis of the Lean Start-up Method	14
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis	14
Competitive Advertising on Brand Search: Traffic Stealing and Click Quality	13
Search Gaps and Consumer Fatigue	13
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	13
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment	13
Star-Cursed Lovers: Role of Popularity Information in Online Dating	12

Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	12
The Effect of Short-Term Rentals on Residential Investment	12
Signaling Through Advertising When an Ad Can Be Blocked	12
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	12
Platform Search Design: The Roles of Precision and Price	12
Optimal Price Targeting	11
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models	11
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	11
Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition	11
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	11
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment	10
How and When to Use the Political Cycle to Identify Advertising Effects	10
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House	10
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements	10
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	10
The Perils of Personalized Pricing with Network Effects	10
Look the Part? The Role of Profile Pictures in Online Labor Markets	10
Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb	10
A Dynamic Model of Optimal Retargeting	10
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach	10
Superior Knowledge, Price Discrimination, and Customer Inspection	9
Integrating Textual Information into Models of Choice and Scaled Response Data	9
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment	8
Search, Showrooming, and Retailer Variety	8
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	8
Open and Private Exchanges in Display Advertising	8
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares	8
Pricing Under Dynamic Competition When Loyal Consumers Stockpile	8
Endogenous Evaluation and Sequential Search	8
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness	8
The Persistence of Healthy Behaviors in Food Purchasing	8
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions	8
Welfare Effects of Personalized Rankings	7
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning	7
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	7
Economic Impact of Category Captaincy: An Examination of Assortments and Prices	7
Scalable Optimal Online Auctions	7
Mapping Market Structure Evolution	7
New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market	7
Pushing Notifications as Dynamic Information Design	6
Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste	6
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	6
Cashing Out Retirement Savings at Job Separation	6
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?	6
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment	6
Optimizing User Engagement Through Adaptive Ad Sequencing	6
Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance	6
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools	6
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	6
Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard	6
Consumer Search, Price Promotions, and Counter-Cyclic Pricing	5
A Multiarmed Bandit Approach for House Ads Recommendations	5
Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price	5
Do “Made in USA” Claims Matter?	5
Strategic Communication Before Price Haggling: A Tale of Two Orientations	5
“We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened	5
Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach	5
When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance	5
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising	5
Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples	5
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	5
Persuasion Contest: Disclosing Own and Rival Information	5
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	5
Modeling Dynamic User Interests: A Neural Matrix Factorization Approach	4
Understanding Managers’ Trade-Offs Between Exploration and Exploitation	4
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	4
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy	4
Winning Big: Scale and Success in Retail Entrepreneurship	4
Identifying State Dependence in Brand Choice: Evidence from Hurricanes	4
Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis	4
Endogenous Consumption and Metered Paywalls	4
“Meet Me Halfway”: The Costs and Benefits of Bargaining	4
Advertising as a Reminder: Evidence from the Dutch State Lottery	4
Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry	4
Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity	4
Intertemporal Price Discrimination in Sequential Quantity-Price Games	4
History and Country-of-Origin Effects	4
Augmented Difference-in-Differences	4
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	3
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors	3

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	3
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	3
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	3
Manufacturer–Retailer Relationships and the Distribution of New Products	3
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	3
Digitization and Flexibility: Evidence from the South Korean Movie Market	3
Paywall Suspensions and Digital News Subscriptions	3
Pricing Strategy of Competing Media Platforms	3
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India	3
Advertising and Content Creation on Digital Content Platforms	3
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior	2
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	2
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	2
Informational and Noninformational Advertising Content	2
Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games	2
Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels	2
Editorial: A New Chapter or a New Page for Marketing Science?	2
Advertising as Information for Ranking E-Commerce Search Listings	2
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity	2
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis	2
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	2
Frontiers: A Simple Forward Difference-in-Differences Method	2
Targeting Advertising Spending and Price on the Hotelling Line	2
The Design and Targeting of Compliance Promotions	2
Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”	2
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	2
Unlimited Testing: Let’s Test Your Emails with AI	2
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	2
Rebates Offered by a Multiproduct Firm	2
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	2
Intermediaries in the Online Advertising Market	2
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	2
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	2
Channel Coordination of Storable Goods	2