Marketing Science

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	157
Digitization and Flexibility: Evidence from the South Korean Movie Market	134
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	113
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	88
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	80
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	77
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	75
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	75
Advertising as a Reminder: Evidence from the Dutch State Lottery	73
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	66
Editorial Board	65
Focus on Authors	59
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	57
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	54
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	54
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	53
“Meet Me Halfway”: The Costs and Benefits of Bargaining	52
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	50
Designing Loot Boxes: Implications for Profits and Welfare	50
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	49
Price Caps by Matching Platforms: The Case of Ticket Resales	48
Targeted Advertising and Consumer Inference	48
Focus on Authors	47
The Value of Professional Ties in B2B Markets	44
2022 Guest Associate Editors and Ad Hoc Reviewers	44

Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	43
Manufacturer–Retailer Relationships and the Distribution of New Products	43
Price Frictions and the Success of New Products	42
Frontiers: Digital Hermits	42
Overdiagnosis and Undertesting for Infectious Diseases	37
Frontiers: Polarized America: From Political Polarization to Preference Polarization	37
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	36
What Cookie-Based Advertising Effectiveness Fails to Measure	33
Open and Private Exchanges in Display Advertising	32
Multiattribute Search: Empirical Evidence and Information Design	32
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	30
Consumer Search and Product Returns	29
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	28
The Effect of Short-Term Rentals on Residential Investment	27
Estimation of Preference Heterogeneity in Markets with Costly Search	27
Advertising as Information for Ranking E-Commerce Search Listings	27
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	26
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	26
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	25
Endogenous Inequality in Decentralized Two-Sided Markets	24
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	24
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	24
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	23
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	23
Competitive Model Selection in Algorithmic Targeting	23
Editorial Board	22
Estimating Parameters of Structural Models Using Neural Networks	22
Frontiers: Can Large Language Models Capture Human Preferences?	22
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	21
Using Text Analysis in Parallel Mediation Analysis	19
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	19
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	19
Regional Poverty Alleviation Partnership and E-Commerce Trade	18
Editorial Board	18
Latent Stratification for Incrementality Experiments	17
Editorial: Next Steps for Frontiers in Marketing Science	17
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	17
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	16
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	16
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	15
Focus on Authors	15
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	15
Agency Market Power and Information Disclosure in Online Advertising	15
Multiobjective Personalization of Marketing Interventions	15
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	15
Advertising Platforms and Privacy	15
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	15
The Persistence of Healthy Behaviors in Food Purchasing	14

The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	14
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	13
Restricting Speculative Reselling: When “How Much” Is the Question	13
Search Gaps and Consumer Fatigue	13
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	13
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	13
Endogenous Consumption and Metered Paywalls	13
Product Aesthetic Design: A Machine Learning Augmentation	13
Understanding Large-Scale Dynamic Purchase Behavior	13
Reputation for Privacy	13
Editorial Board	13
I Hear You: Does Quality Improve with Customer Voice?	12
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	11
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	11
Editorial Board	11
Editorial Board	10
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	10
Editorial: Acknowledgments, Stocktaking, and Farewell	10
Frontiers: Generative AI and Personalized Video Advertisements	10
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	10
Channel Coordination of Storable Goods	10
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	9
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	9
2024 Marketing Science Service Awards	9
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients	9
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora	9
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	9
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	9
Editorial: A New Chapter or a New Page for Marketing Science?	9
Optimal Price Targeting	9
Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations	9
Focus on Authors	9
A Model of Information Security and Competition	9
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure	9
A Multiarmed Bandit Approach for House Ads Recommendations	9
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?	8
The Impact of Voluntary Labeling	8
Strategic Communication Before Price Haggling: A Tale of Two Orientations	8
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	8
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	8
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	8
Focus on Authors	8
Creation, Consumption, and Control of Sensitive Content	8
A Bias Correction Approach for Interference in Ranking Experiments	8
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)	8
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	8
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?	8
Frontiers: A Simple Forward Difference-in-Differences Method	8
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	7
Focus on Authors	7
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	7
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	7
Regulatory Spillovers and Data Governance: Evidence from the GDPR	6
Focus on Authors	6
Reputation Inflation	6
The Promotional Effects of Live Streams by Twitch Influencers	6
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	6
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context	6
Editorial Board	6
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	6
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	6
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	5
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	5
Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools	5
2023 Guest Associate Editors and Ad Hoc Reviewers	5
Focus on Authors	5
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	5
Search, Showrooming, and Retailer Variety	5
Endogenous Costs, Market Competition, and Disclosure	5
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	5
Corruption and Stooges in Procurement	5
Editorial Board	5
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	5
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	5
Browse or Experience	5
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	5
Peer-to-Peer Markets with Bilateral Ratings	4
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews	4
Editorial Board	4
Star-Cursed Lovers: Role of Popularity Information in Online Dating	4

I Will Survive: Predicting Business Failures from Customer Ratings	4
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games	4
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	4
Focus on Authors	4
Media Formats of Advertising	4
Cashing Out Retirement Savings at Job Separation	4
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews	4
Bricks Processing Returns for Clicks: Can Foes Become Friends?	4
Pricing Strategy of Competing Media Platforms	4
Focus on Authors	4
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”	4
Focus on Authors	4
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	4
Focus on Authors	3
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	3
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	3
Focus on Authors	3
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	3
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis	3
Advertising and Content Creation on Digital Content Platforms	3
Mapping Market Structure Evolution	3
Consumer Fairness Concerns and Dynamic Pricing in a Channel	3
Getting a Break in Bargaining: An Upside of Time Delays	3
The Value of Descriptive Analytics: Evidence from Online Retailers	3
Sustainable Consumption: A Strategic Analysis	3
Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”	3
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India	3
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models	3
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	3
Dual Role and Product Featuring Strategy of Digital Platform	3
Commentary on “Dynamic Incentives in Sales Force Compensation”	3
Focus on Authors	3
Augmented Difference-in-Differences	3
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance	3
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses	3
Optimizing Scalable Targeted Marketing Policies with Constraints	3