Marketing Science

Article	Citations
Advertising as a Reminder: Evidence from the Dutch State Lottery	185
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	148
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	140
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	118
Communicating Attribute Importance Under Competition	111
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	97
Social and Spatiotemporal Impacts of Casino Jackpot Events	89
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	84
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	81
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	72
Editorial Board	70
Focus on Authors	69
Designing Loot Boxes: Implications for Profits and Welfare	69
Focus on Authors	69
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	67
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	66
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	65
Price Caps by Matching Platforms: The Case of Ticket Resales	64
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	59
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	55
2022 Guest Associate Editors and Ad Hoc Reviewers	53
Focus on Authors	53
The Value of Professional Ties in B2B Markets	47
Frontiers: Digital Hermits	46
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	46

Price Frictions and the Success of New Products	45
Manufacturer–Retailer Relationships and the Distribution of New Products	42
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	42
Overdiagnosis and Undertesting for Infectious Diseases	41
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	40
Frontiers: Polarized America: From Political Polarization to Preference Polarization	40
What Cookie-Based Advertising Effectiveness Fails to Measure	40
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	39
Consumer Search and Product Returns	38
Open and Private Exchanges in Display Advertising	37
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	37
Multiattribute Search: Empirical Evidence and Information Design	36
Advertising as Information for Ranking E-Commerce Search Listings	36
The Effect of Short-Term Rentals on Residential Investment	36
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps	35
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	35
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	34
Endogenous Inequality in Decentralized Two-Sided Markets	31
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	29
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	28
Frontiers: Can Large Language Models Capture Human Preferences?	25
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	25
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
Competitive Model Selection in Algorithmic Targeting	24
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	24
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	24
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy	24
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	24
Regional Poverty Alleviation Partnership and E-Commerce Trade	22
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	22
Shrinkflation and Consumer Demand	22
Using Text Analysis in Parallel Mediation Analysis	21
Estimating Parameters of Structural Models Using Neural Networks	21
Editorial: Next Steps for Frontiers in Marketing Science	20
Editorial Board	20
Latent Stratification for Incrementality Experiments	20
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	19
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	19
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	19
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	19
Multiobjective Personalization of Marketing Interventions	18
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	18
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	17
Advertising Platforms and Privacy	17
Agency Market Power and Information Disclosure in Online Advertising	17
Strategic Capacity Commitment: A Channel Competition Perspective	17
Focus on Authors	17
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	16
Editorial Board	16
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	16

The Persistence of Healthy Behaviors in Food Purchasing	16
Reputation for Privacy	16
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	16
I Hear You: Does Quality Improve with Customer Voice?	16
Product Aesthetic Design: A Machine Learning Augmentation	16
Restricting Speculative Reselling: When “How Much” Is the Question	15
Editorial Board	15
Search Gaps and Consumer Fatigue	15
Focus on Authors	15
Endogenous Consumption and Metered Paywalls	15
Channel Coordination of Storable Goods	15
Editorial Board	15
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	14
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	14
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	13
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	13
Focus on Authors	13
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	13
2024 Marketing Science Service Awards	13
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach	13
Frontiers: Generative AI and Personalized Video Advertisements	13
Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations	13
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients	12
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	12
A Model of Information Security and Competition	12
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	12
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure	12
Optimal Price Targeting	12
Creation, Consumption, and Control of Sensitive Content	11
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	11
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?	11
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)	11
The Impact of Voluntary Labeling	11
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora	11
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	11
A Bias Correction Approach for Interference in Ranking Experiments	11
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?	11
A Multiarmed Bandit Approach for House Ads Recommendations	10
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	10
2025 Guest Associate Editors and Ad Hoc Reviewers	10
Strategic Communication Before Price Haggling: A Tale of Two Orientations	10
Focus on Authors	10
Focus on Authors	10
The Promotional Effects of Live Streams by Twitch Influencers	10
Frontiers: A Simple Forward Difference-in-Differences Method	10
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	10
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	10
Advertiser Learning in Direct Advertising Markets	10
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	9
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context	9
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	9
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	9
Editorial Board	9
Regulatory Spillovers and Data Governance: Evidence from the GDPR	9
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	9
Endogenous Costs, Market Competition, and Disclosure	9
Focus on Authors	9
Editorial Board	8
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	8
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	8
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	8
Reputation Inflation	8
Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools	8
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	7
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	7
Focus on Authors	7
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	7
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	7
2023 Guest Associate Editors and Ad Hoc Reviewers	7
Browse or Experience	7
Search, Showrooming, and Retailer Variety	7
Corruption and Stooges in Procurement	7
Focus on Authors	7
Focus on Authors	6
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”	6
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews	6
Pricing Strategy of Competing Media Platforms	6
Sustainable Consumption: A Strategic Analysis	6
Media Formats of Advertising	6
Editorial Board	6

Bricks Processing Returns for Clicks: Can Foes Become Friends?	6
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	6
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	6
Getting a Break in Bargaining: An Upside of Time Delays	6
Focus on Authors	6
Peer-to-Peer Markets with Bilateral Ratings	6
A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection	6
Cashing Out Retirement Savings at Job Separation	6
Commentary on “Dynamic Incentives in Sales Force Compensation”	6
Consumer Fairness Concerns and Dynamic Pricing in a Channel	6
Dual Role and Product Featuring Strategy of Digital Platform	5
Focus on Authors	5
Augmented Difference-in-Differences	5
Mapping Market Structure Evolution	5
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games	5
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	5
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	5
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	5
Editorial Board	5
Focus on Authors	5
The Value of Descriptive Analytics: Evidence from Online Retailers	4
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis	4
Look the Part? The Role of Profile Pictures in Online Labor Markets	4
Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”	4
Focus on Authors	4
Optimizing Scalable Targeted Marketing Policies with Constraints	4
Advertising and Content Creation on Digital Content Platforms	4
Design of Platform Reputation Systems: Optimal Information Disclosure	4
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses	4
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	4
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance	4
2025 Marketing Science Service Awards	4