Marketing Science

Article	Citations
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments	229
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb	133
Visual Listening In: Extracting Brand Image Portrayed on Social Media	103
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	80
Targeting and Privacy in Mobile Advertising	74
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms	55
The Market for Fake Reviews	54
Managing Churn to Maximize Profits	49
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	44
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment	43
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model	41
Lifting the Veil: The Benefits of Cost Transparency	40
Regulatory Spillovers and Data Governance: Evidence from the GDPR	40
Curation Algorithms and Filter Bubbles in Social Networks	36
The Effect of Individual Online Reviews on Purchase Likelihood	34
Competitive Imperfect Price Discrimination and Market Power	34
Two-Sided Price Discrimination by Media Platforms	34
Search Duration	33
Targeted Advertising and Consumer Inference	32
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment	32
“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior	32
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	31
Media Platforms’ Content Provision Strategies and Sources of Profits	31
Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments	31
Valuing Intrinsic and Instrumental Preferences for Privacy	30

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization	29
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer	29
Modeling Dynamics in Crowdfunding	29
Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program	29
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling	28
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test	28
Price Fairness and Strategic Obfuscation	28
Referral Reward Size and New Customer Profitability	28
Service Product Design and Consumer Refund Policies	25
Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty	25
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth	25
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market	25
Influencing Social Media Influencers Through Affiliation	25
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb	23
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors	23
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	22
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	22
Temporal Reframing and Participation in a Savings Program: A Field Experiment	22
The Impact of Coupons on the Visit-to-Purchase Funnel	21
Frontiers: Supporting Content Marketing with Natural Language Generation	21
Visibility and Peer Influence in Durable Good Adoption	20
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews	19
Advertising in Health Insurance Markets	19
Cryptocurrency Adoption with Speculative Price Bubbles	19
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	19
Estimation of Preference Heterogeneity in Markets with Costly Search	19
Understanding Large-Scale Dynamic Purchase Behavior	19
Regulating Deceptive Advertising: False Claims and Skeptical Consumers	18
Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior	18
Frontiers: The Identity Fragmentation Bias	17
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?	17
The Fateful First Consumer Review	17
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	16
The Impact of Hospital Advertising on Patient Demand and Health Outcomes	16
Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards	16
Implications of Revenue Models and Technology for Content Moderation Strategies	16
The Value of Descriptive Analytics: Evidence from Online Retailers	15
Can Non-tiered Customer Loyalty Programs Be Profitable?	15
List Price and Discount in a Stochastic Selling Process	15
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media	15
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?	15
Introduction to the Special Issue on Marketing Science and Field Experiments	15
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement	14
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	14
Low-Price Guarantees in a Dual Channel of Distribution	14
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	14
Identifying Food Labeling Effects on Consumer Behavior	14
Reputation Inflation	14
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites	13
Price Salience and Product Choice	13

Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry	12
Upstream Exploitation and Strategic Disclosure	12
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment	12
Preference Learning and Demand Forecast	12
Skippable Ads: Interactive Advertising on Digital Media Platforms	12
Spillovers from Mass Advertising: An Identification Strategy	12
Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces	12
Signaling Through Advertising When an Ad Can Be Blocked	11
Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items	11
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment	9
The Path to Click: Are You on It?	9
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis	9
Frontiers: Polarized America: From Political Polarization to Preference Polarization	9
Consumer Fairness Concerns and Dynamic Pricing in a Channel	9
The Perils of Personalized Pricing with Network Effects	9
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry	9
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	9
Improving Text Analysis Using Sentence Conjunctions and Punctuation	9
Competitive Advertising on Brand Search: Traffic Stealing and Click Quality	9
Search Gaps and Consumer Fatigue	8
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	8
Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition	8
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness	8
Markdowns in Seasonal Conspicuous Goods	8
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House	8
Star-Cursed Lovers: Role of Popularity Information in Online Dating	8
A Theoretical Analysis of the Lean Start-up Method	8
Design of Platform Reputation Systems: Optimal Information Disclosure	8
A Dynamic Model of Optimal Retargeting	8
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	8
Platform Search Design: The Roles of Precision and Price	7
Value of Aggregators	7
Explaining Preference Heterogeneity with Mixed Membership Modeling	7
How and When to Use the Political Cycle to Identify Advertising Effects	7
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach	7
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares	7
I Will Survive: Predicting Business Failures from Customer Ratings	7
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment	7
Pricing Under Dynamic Competition When Loyal Consumers Stockpile	7
Endogenous Evaluation and Sequential Search	6
Scalable Optimal Online Auctions	6
Introduction to the Special Issue on Marketing Science and Health	6
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment	6
Entry of Platforms into Complementary Hardware Access Product Markets	6
Integrating Textual Information into Models of Choice and Scaled Response Data	6
Superior Knowledge, Price Discrimination, and Customer Inspection	6
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements	6
Product Aesthetic Design: A Machine Learning Augmentation	6
Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts	5
Modeling Dynamic User Interests: A Neural Matrix Factorization Approach	5
When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance	5
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	5
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	5
Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples	5
Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance	5
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	5
Mapping Market Structure Evolution	5
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	5
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	5
Pushing Notifications as Dynamic Information Design	5
Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis	4
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning	4
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models	4
Consumer Search, Price Promotions, and Counter-Cyclic Pricing	4
Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price	4
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising	4
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	4
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	4
Open and Private Exchanges in Display Advertising	4
“Meet Me Halfway”: The Costs and Benefits of Bargaining	4
Advertising as a Reminder: Evidence from the Dutch State Lottery	4
Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard	3
New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market	3
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools	3
Economic Impact of Category Captaincy: An Examination of Assortments and Prices	3
The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections	3
Strategic Communication Before Price Haggling: A Tale of Two Orientations	3
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection	3
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	3
The Effect of Short-Term Rentals on Residential Investment	3

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests	3
Do “Made in USA” Claims Matter?	3
Search, Showrooming, and Retailer Variety	3
The Persistence of Healthy Behaviors in Food Purchasing	3
Augmented Difference-in-Differences	3
Optimal Price Targeting	3
Leveraging the Power of Images in Managing Product Return Rates	3
Intertemporal Price Discrimination in Sequential Quantity-Price Games	3
I Hear You: Does Quality Improve with Customer Voice?	3
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity	3
Digitization and Flexibility: Evidence from the South Korean Movie Market	3
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions	3
Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb	3