Marketing Science

Article	Citations
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	189
Advertising as a Reminder: Evidence from the Dutch State Lottery	148
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	142
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	121
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	100
Communicating Attribute Importance Under Competition	87
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	85
Editorial Board	75
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	75
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	72
Focus on Authors	72
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	72
Designing Loot Boxes: Implications for Profits and Welfare	67
Focus on Authors	67
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	66
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	60
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	56
Focus on Authors	55
Price Caps by Matching Platforms: The Case of Ticket Resales	55
The Value of Professional Ties in B2B Markets	47
Price Frictions and the Success of New Products	47
2022 Guest Associate Editors and Ad Hoc Reviewers	47
Manufacturer–Retailer Relationships and the Distribution of New Products	45
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	43
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	43

Frontiers: Digital Hermits	42
Frontiers: Polarized America: From Political Polarization to Preference Polarization	42
Overdiagnosis and Undertesting for Infectious Diseases	41
Multiattribute Search: Empirical Evidence and Information Design	40
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	40
Open and Private Exchanges in Display Advertising	39
The Effect of Short-Term Rentals on Residential Investment	38
Talking Without Speaking: Paid Trolls on Social Media and Court Decision	37
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	36
Consumer Search and Product Returns	36
What Cookie-Based Advertising Effectiveness Fails to Measure	35
Advertising as Information for Ranking E-Commerce Search Listings	35
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	31
Endogenous Inequality in Decentralized Two-Sided Markets	30
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	28
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	27
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	26
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps	26
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	25
Frontiers: Can Large Language Models Capture Human Preferences?	24
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	24
Competitive Model Selection in Algorithmic Targeting	24
Using Text Analysis in Parallel Mediation Analysis	23
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	23
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	23
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	23
Estimating Parameters of Structural Models Using Neural Networks	22
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy	22
Editorial Board	22
Regional Poverty Alleviation Partnership and E-Commerce Trade	21
Latent Stratification for Incrementality Experiments	20
Editorial: Next Steps for Frontiers in Marketing Science	20
Shrinkflation and Consumer Demand	20
Editorial Board	19
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	19
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	19
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	18
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	18
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	18
Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising	17
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	17
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	17
Advertising Platforms and Privacy	17
Multiobjective Personalization of Marketing Interventions	17
Focus on Authors	17
Product Aesthetic Design: A Machine Learning Augmentation	16
Agency Market Power and Information Disclosure in Online Advertising	16
The Persistence of Healthy Behaviors in Food Purchasing	16
Strategic Capacity Commitment: A Channel Competition Perspective	16

Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	16
Editorial Board	15
Restricting Speculative Reselling: When “How Much” Is the Question	15
Reputation for Privacy	15
Endogenous Consumption and Metered Paywalls	14
Editorial Board	14
Search Gaps and Consumer Fatigue	14
I Hear You: Does Quality Improve with Customer Voice?	14
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	14
Channel Coordination of Storable Goods	13
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	13
Editorial Board	13
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	13
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach	13
Frontiers: Generative AI and Personalized Video Advertisements	13
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	13
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	13
Focus on Authors	13
2024 Marketing Science Service Awards	13
Optimal Price Targeting	12
A Model of Information Security and Competition	12
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure	12
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	12
Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations	12
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients	12
A Bias Correction Approach for Interference in Ranking Experiments	11
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	11
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora	11
The Impact of Voluntary Labeling	11
A Multiarmed Bandit Approach for House Ads Recommendations	11
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?	11
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	11
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	11
Frontiers: A Simple Forward Difference-in-Differences Method	11
Strategic Communication Before Price Haggling: A Tale of Two Orientations	10
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?	10
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	10
Focus on Authors	10
Creation, Consumption, and Control of Sensitive Content	10
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	10
Focus on Authors	10
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	9
Editorial Board	9
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	9
2025 Guest Associate Editors and Ad Hoc Reviewers	9
Regulatory Spillovers and Data Governance: Evidence from the GDPR	9
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context	9
Advertiser Learning in Direct Advertising Markets	9
Focus on Authors	9
Endogenous Costs, Market Competition, and Disclosure	9
The Promotional Effects of Live Streams by Twitch Influencers	9
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	8
Reputation Inflation	8
Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools	8
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	8
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	8
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	8
Search, Showrooming, and Retailer Variety	8
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	8
Editorial Board	8
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	8
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	7
Corruption and Stooges in Procurement	7
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	7
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	7
Focus on Authors	7
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	7
2023 Guest Associate Editors and Ad Hoc Reviewers	7
Browse or Experience	7
Focus on Authors	6
Peer-to-Peer Markets with Bilateral Ratings	6
Media Formats of Advertising	6
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	6
Focus on Authors	6
Cashing Out Retirement Savings at Job Separation	6
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”	6
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews	6
Bricks Processing Returns for Clicks: Can Foes Become Friends?	6
Focus on Authors	6
Editorial Board	6

A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection	6
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	6
Commentary on “Dynamic Incentives in Sales Force Compensation”	5
Mapping Market Structure Evolution	5
Sustainable Consumption: A Strategic Analysis	5
Focus on Authors	5
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	5
Dual Role and Product Featuring Strategy of Digital Platform	5
Consumer Fairness Concerns and Dynamic Pricing in a Channel	5
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games	5
The Value of Descriptive Analytics: Evidence from Online Retailers	5
Editorial Board	5
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses	5
Pricing Strategy of Competing Media Platforms	5
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	5
Getting a Break in Bargaining: An Upside of Time Delays	5
Focus on Authors	5
Augmented Difference-in-Differences	5
Optimizing Scalable Targeted Marketing Policies with Constraints	5