OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments	237
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb	135
Visual Listening In: Extracting Brand Image Portrayed on Social Media	108
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	83
Targeting and Privacy in Mobile Advertising	78
The Market for Fake Reviews	57
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms	55
Managing Churn to Maximize Profits	51
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment	46
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	45
Regulatory Spillovers and Data Governance: Evidence from the GDPR	45
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model	42
Lifting the Veil: The Benefits of Cost Transparency	41
The Effect of Individual Online Reviews on Purchase Likelihood	37
Competitive Imperfect Price Discrimination and Market Power	37
Targeted Advertising and Consumer Inference	36
Search Duration	34
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	33
Media Platforms’ Content Provision Strategies and Sources of Profits	33
“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior	33
Valuing Intrinsic and Instrumental Preferences for Privacy	32
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment	32
Referral Reward Size and New Customer Profitability	30
Price Fairness and Strategic Obfuscation	29
Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program	29

Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer	29
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization	29
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling	28
Influencing Social Media Influencers Through Affiliation	28