OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	205
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	155
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	140
Communicating Attribute Importance Under Competition	106
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	90
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	88
Advertising as a Reminder: Evidence from the Dutch State Lottery	80
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	78
Editorial Board	74
Focus on Authors	70
Focus on Authors	70
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	68
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	65
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	64
Designing Loot Boxes: Implications for Profits and Welfare	61
Price Caps by Matching Platforms: The Case of Ticket Resales	59
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	53
Focus on Authors	51
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	51
2022 Guest Associate Editors and Ad Hoc Reviewers	50
Frontiers: Polarized America: From Political Polarization to Preference Polarization	47
Manufacturer–Retailer Relationships and the Distribution of New Products	46
The Value of Professional Ties in B2B Markets	46
Overdiagnosis and Undertesting for Infectious Diseases	45
Price Frictions and the Success of New Products	45

How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	45
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	45
Frontiers: Digital Hermits	42
Multiattribute Search: Empirical Evidence and Information Design	39
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	39
What Cookie-Based Advertising Effectiveness Fails to Measure	39
Open and Private Exchanges in Display Advertising	38
Talking Without Speaking: Paid Trolls on Social Media and Court Decision	37
The Effect of Short-Term Rentals on Residential Investment	35