OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	144
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	122
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	103
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	90
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	80
Social and Spatiotemporal Impacts of Casino Jackpot Events	80
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	76
Advertising as a Reminder: Evidence from the Dutch State Lottery	76
Communicating Attribute Importance Under Competition	72
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	62
Editorial Board	62
Focus on Authors	60
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	60
Designing Loot Boxes: Implications for Profits and Welfare	59
Price Caps by Matching Platforms: The Case of Ticket Resales	56
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	56
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	53
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	53
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	52
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	51
Focus on Authors	50
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	49
Manufacturer–Retailer Relationships and the Distribution of New Products	47
2022 Guest Associate Editors and Ad Hoc Reviewers	47
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	47

Price Frictions and the Success of New Products	45
The Value of Professional Ties in B2B Markets	43
Overdiagnosis and Undertesting for Infectious Diseases	39
Frontiers: Digital Hermits	38
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	36
Frontiers: Polarized America: From Political Polarization to Preference Polarization	35
What Cookie-Based Advertising Effectiveness Fails to Measure	34
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	32
Open and Private Exchanges in Display Advertising	32
Consumer Search and Product Returns	32
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	32