OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	140
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	111
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	98
Advertising as a Reminder: Evidence from the Dutch State Lottery	80
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	69
Digitization and Flexibility: Evidence from the South Korean Movie Market	66
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	63
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	62
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	62
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	61
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	59
“Meet Me Halfway”: The Costs and Benefits of Bargaining	59
Editorial Board	57
Focus on Authors	55
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	48
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	45
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	44
Targeted Advertising and Consumer Inference	44
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	42
Designing Loot Boxes: Implications for Profits and Welfare	42
Focus on Authors	41
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	41
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	40
Price Frictions and the Success of New Products	39
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	39

Frontiers: Polarized America: From Political Polarization to Preference Polarization	39
Overdiagnosis and Undertesting for Infectious Diseases	39
2022 Guest Associate Editors and Ad Hoc Reviewers	36
The Value of Professional Ties in B2B Markets	36
Frontiers: Digital Hermits	35
Manufacturer–Retailer Relationships and the Distribution of New Products	35
Advertising as Information for Ranking E-Commerce Search Listings	32