OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	149
Advertising as a Reminder: Evidence from the Dutch State Lottery	126
Digitization and Flexibility: Evidence from the South Korean Movie Market	105
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	84
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	75
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	75
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	73
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	73
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	69
Editorial Board	63
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	63
Focus on Authors	53
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	52
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	52
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	52
Targeted Advertising and Consumer Inference	51
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	50
“Meet Me Halfway”: The Costs and Benefits of Bargaining	49
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	49
Designing Loot Boxes: Implications for Profits and Welfare	47
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	47
Focus on Authors	46
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	43
Manufacturer–Retailer Relationships and the Distribution of New Products	43
2022 Guest Associate Editors and Ad Hoc Reviewers	43

Overdiagnosis and Undertesting for Infectious Diseases	42
Frontiers: Digital Hermits	42
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	42
Frontiers: Polarized America: From Political Polarization to Preference Polarization	39
The Value of Professional Ties in B2B Markets	35
Price Frictions and the Success of New Products	35
Advertising as Information for Ranking E-Commerce Search Listings	34
Open and Private Exchanges in Display Advertising	32
Consumer Search and Product Returns	32