OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	189
Advertising as a Reminder: Evidence from the Dutch State Lottery	148
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	142
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	121
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	100
Communicating Attribute Importance Under Competition	87
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	85
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	75
Editorial Board	75
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	72
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	72
Focus on Authors	72
Focus on Authors	67
Designing Loot Boxes: Implications for Profits and Welfare	67
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	66
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	60
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	56
Focus on Authors	55
Price Caps by Matching Platforms: The Case of Ticket Resales	55
Price Frictions and the Success of New Products	47
2022 Guest Associate Editors and Ad Hoc Reviewers	47
The Value of Professional Ties in B2B Markets	47
Manufacturer–Retailer Relationships and the Distribution of New Products	45
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	43
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	43

Frontiers: Digital Hermits	42
Frontiers: Polarized America: From Political Polarization to Preference Polarization	42
Overdiagnosis and Undertesting for Infectious Diseases	41
Multiattribute Search: Empirical Evidence and Information Design	40
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	40
Open and Private Exchanges in Display Advertising	39
The Effect of Short-Term Rentals on Residential Investment	38
Talking Without Speaking: Paid Trolls on Social Media and Court Decision	37
Consumer Search and Product Returns	36
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	36
Advertising as Information for Ranking E-Commerce Search Listings	35
What Cookie-Based Advertising Effectiveness Fails to Measure	35