OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	157
Digitization and Flexibility: Evidence from the South Korean Movie Market	134
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	113
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	88
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	80
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	77
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	75
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	75
Advertising as a Reminder: Evidence from the Dutch State Lottery	73
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	66
Editorial Board	65
Focus on Authors	59
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	57
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	54
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	54
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	53
“Meet Me Halfway”: The Costs and Benefits of Bargaining	52
Designing Loot Boxes: Implications for Profits and Welfare	50
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	50
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	49
Targeted Advertising and Consumer Inference	48
Price Caps by Matching Platforms: The Case of Ticket Resales	48
Focus on Authors	47
2022 Guest Associate Editors and Ad Hoc Reviewers	44
The Value of Professional Ties in B2B Markets	44

Manufacturer–Retailer Relationships and the Distribution of New Products	43
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	43
Price Frictions and the Success of New Products	42
Frontiers: Digital Hermits	42
Frontiers: Polarized America: From Political Polarization to Preference Polarization	37
Overdiagnosis and Undertesting for Infectious Diseases	37
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	36
What Cookie-Based Advertising Effectiveness Fails to Measure	33