Marketing Science

Papers
(The H4-Index of Marketing Science is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb158
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform115
Targeting and Privacy in Mobile Advertising100
The Market for Fake Reviews77
Regulatory Spillovers and Data Governance: Evidence from the GDPR74
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms68
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment66
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb55
Lifting the Veil: The Benefits of Cost Transparency52
The Effect of Individual Online Reviews on Purchase Likelihood49
Targeted Advertising and Consumer Inference46
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb45
Frontiers: Supporting Content Marketing with Natural Language Generation44
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces44
Media Platforms’ Content Provision Strategies and Sources of Profits44
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment43
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic41
Valuing Intrinsic and Instrumental Preferences for Privacy41
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors38
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption36
Price Fairness and Strategic Obfuscation35
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization34
Referral Reward Size and New Customer Profitability34
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?33
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design33
Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior32
Influencing Social Media Influencers Through Affiliation32
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising30
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth30
Visibility and Peer Influence in Durable Good Adoption29
The Value of Descriptive Analytics: Evidence from Online Retailers29
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