Marketing Science

Papers
(The H4-Index of Marketing Science is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments121
Augmented Difference-in-Differences100
List Price and Discount in a Stochastic Selling Process93
The Value of Platform Endorsement76
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue69
Targeting Advertising Spending and Price on the Hotelling Line60
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors53
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions47
The Perils of Personalized Pricing with Network Effects46
Editorial Board45
Editorial Board44
Optimal Bundling of Events44
Informational and Noninformational Advertising Content41
Editorial: Next Steps for Frontiers in Marketing Science41
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition40
Editorial Board39
Pricing Under Dynamic Competition When Loyal Consumers Stockpile36
Focus on Authors36
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets35
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry32
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out32
Focus on Authors31
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”30
Editorial Board29
Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting28
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts27
Signaling Through Advertising When an Ad Can Be Blocked27
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