OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Theoretical and Applied Electronic Commerce Research is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Who Are the Online Medication Shoppers? A Market Segmentation of the Swedish Welfare State	164
Research on Dynamic Pricing and Long-Term Profit of Companies under Influence of Word of Mouth	155
Incentivizing Video-on-Demand Subscription Intention Through Tiered Discounts and Anti-Piracy Messages	118
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	117
The Growth of Social Commerce: How It Is Affected by Users’ Privacy Concerns	99
An Explainable Artificial Intelligence Approach for Multi-Criteria ABC Item Classification	94
Designing for Trust on E-Commerce Websites Using Two of the Big Five Personality Traits	94
Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal	87
Effects of Portion Number and Marital Status on Decision-Making Dependence When Using Food Delivery Applications	81
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis	79
Blockchain-Based Address Alias System	77
Use of Mobile Grocery Shopping Application: Motivation and Decision-Making Process among South Korean Consumers	66
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	64
Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon	62
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	60
Mining Open Government Data for Business Intelligence Using Data Visualization: A Two-Industry Case Study	60
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection	53
The Effect of AI Agent Gender on Trust and Grounding	51
Comment on Gruntkowski, L.M.; Martinez, L.F. Online Grocery Shopping in Germany: Assessing the Impact of COVID-19. J. Theor. Appl. Electron. Commer. Res. 2022, 17, 984–1002	50
Analysis of Online Platforms’ Free Trial Strategies for Digital Content Subscription	47
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis	44
Exploring Enablers of Contagious Content for Dining Blogs: An Integrated Approach by Using Content Analysis and Interpretive Structural Modeling	43
Down with the #Dogefather: Evidence of a Cryptocurrency Responding in Real Time to a Crypto-Tastemaker	40
Business Model Innovation Based on New Technologies and Its Influence on a Company’s Competitive Advantage	40
Methodical Aspects of MCDM Based E-Commerce Recommender System	38

A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella	38
Discovering Customer Purchase Patterns in Product Communities: An Empirical Study on Co-Purchase Behavior in an Online Marketplace	37
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	37
Mechanism Linking AR-Based Presentation Mode and Consumers’ Responses: A Moderated Serial Mediation Model	36
Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era	36
The Impact of Organizational Context on the Levels of Cross-Border E-Commerce Adoption in Chinese SMEs: The Moderating Role of Environmental Context	35
How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance	34
Portuguese and Spanish DMOs’ Accessibility Apps and Websites	34
A Loyalty System Incorporated with Blockchain and Call Auction	33
Enhancing Consumer Experience through Development of Implicit Attitudes Using Food Delivery Applications	32
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention	31
From Technology to Traffic: How Website Technological Sophistication, Brand Recognition, and Business Model Innovation Drive Consumer Traffic in Korean E-Commerce	30
A Financial Incentive Mechanism for Truthful Reporting Assurance in Online Crowdsourcing Platforms	30
The Legitimacy of a Sharing Economy-Enabled Digital Platform for Socioeconomic Development	30
Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea	29
Design of a Blockchain-Based Service Platform for Industrial Interconnection Supply and Demand Networks	29
Impact of Exclusive Choice Policies on Platform Supply Chains: When Both Same-Side and Cross-Side Network Effects Exist	29
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z	29
Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India	28
Fundamental Power of Social Media Interactions for Building a Brand and Customer Relations	28
Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney	26
What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline	26
Or-Based Intelligent Decision Support System for E-Commerce	25
Effective Strategies for Contents Recommendation Based on Psychological Ownership of over the Top Services in Cyberspace	25
The Nexus between Formal Credit and E-Commerce Utilization of Entrepreneurial Farmers in Rural China: A Mediation Analysis	25
Consumer Sentiment and Hotel Aspect Preferences Across Trip Modes and Purposes	25
Application of a Microeconomic Approach for Explanation of Citizen Participation in Open Government	24
It’s Not Always about Wide and Deep Models: Click-Through Rate Prediction with a Customer Behavior-Embedding Representation	23
Regional Digital Resilience and the 4Helix Model—The Higher Education Institutions’ Case in Romania	22
Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model	22
Evolving Consumer Preferences: The Role of Attribute Shifts in Online Travel Agency Satisfaction and Loyalty	22
A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry	22
Signaling Effects in AI Streamers: Optimal Separation Strategy Under Different Market Conditions	21
A Review of Blockchain Technology Adoption in the Tourism Industry from a Sustainability Perspective	21
User Intention of Anonymous Social Application “Soul” in China: Analysis based on an Extended Technology Acceptance Model	21
A Hybrid Metaheuristic for the Omnichannel Multiproduct Inventory Replenishment Problem	21
Emerging Trends in Play-to-Earn (P2E) Games	20
Enhancing E-Business Communication with a Hybrid Rule-Based and Extractive-Based Chatbot	20
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail	20
The Impact of Academic Publications over the Last Decade on Historical Bitcoin Prices Using Generative Models	20
Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda	20
International Trade in the High-Tech Sector—Support or Obstacle to Start-Up Processes at the Macro Level in European Union Countries?	19
Chatbots and Voice Assistants: Digital Transformers of the Company–Customer Interface—A Systematic Review of the Business Research Literature	19
Towards Virtual 3D Asset Price Prediction Based on Machine Learning	19
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	19
A Consumer Behavior Analysis Framework toward Improving Market Performance Indicators: Saudi’s Retail Sector as a Case Study	18
Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies	18
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	18
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review	18
Towards Frugal Innovation Capability in Emerging Markets within the Digitalization Epoch: Exploring the Role of Strategic Orientation and Organizational Ambidexterity	17

How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors	17
Audio Features and Crowdfunding Success: An Empirical Study Using Audio Mining	17
How Key Opinion Leaders’ Expertise and Renown Shape Consumer Behavior in Social Commerce: An Analysis Using a Comprehensive Model	17
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	17
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	17
Online User Review Analysis for Product Evaluation and Improvement	16
Composite Contracts for Dual-Channel Supply Chain Coordination with the Existence of Service Free Riding	16
Discovering Themes and Trends in Digital Transformation and Innovation Research	16
Impact of E-Commerce Adoption on Farmers’ Participation in the Digital Financial Market: Evidence from Rural China	16
A Reference Architecture for Blockchain-Based Crowdsourcing Platforms	15
Elevating Customer Brand Advocacy Through Owned Social Media Content	15
One Good Turn Deserves Another: Antecedents of Online Karaoke Paid Gift-Sending from Social Exchange Perspectives	15
Can the Conditional Rebate Strategy Work? Signaling Quality via Induced Online Reviews	15
What Crowdsourcing Platforms Do for Solvers in Problem-Solving Contests: A Content Analysis of Their Websites	15
Can Influencer Persona Increase the Effectiveness of Social Media Video Ads? The Mediating Effect of Consumer Perceptions of Self	15
Can Self-Presentation on Social Media Increase Individuals’ Conspicuous Consumption Tendency? A Mixed-Method Empirical Study on WeChat in China	15
Benefits First: Consumer Trust Repair in Mobile Commerce	15
Social Commerce in Europe: A Literature Review and Implications for Researchers, Practitioners, and Policymakers	15
Digital Wallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective	15
Comparative Study on Barriers of Supply Chain Management MOOCs in China: Online Review Analysis with a Novel TOPSIS-CoCoSo Approach	15
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis	15
Execution of Omni-Channel Retailing Based on a Practical Order Fulfillment Policy	15
Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach	14
TipScreener: A Framework for Mining Tips for Online Review Readers	14
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	14
From Fake Reviews to Fake News: A Novel Pandemic Model of Misinformation in Digital Networks	14
Cross-Platform Logistics Collaboration: The Impact of a Self-Built Delivery Service	13
Deep Filter Context Network for Click-Through Rate Prediction	13
Online Purchase Behavior Prediction Model Based on Recurrent Neural Network and Naive Bayes	13
The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration	13
Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk	13
Are eBay’s Feedback Ratings Consistent with the Sentiments Embedded in Textual Comments? An Empirical Study	13
Rural E-Customers’ Preferences for Last Mile Delivery and Products Purchased via the Internet before and after the COVID-19 Pandemic	13
A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data	13
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review	13
Order Distribution and Routing Optimization for Takeout Delivery under Drone–Rider Joint Delivery Mode	12
Beyond the Screen: How YouTube Influencers Shape Equity Investment Decisions	12
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis	12
Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives	12
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model	12
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	12
Bilateral Pricing of Ride-Hailing Platforms Considering Cross-Group Network Effect and Congestion Effect	12
The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective	12
Empowering the Online Media System: The Innovative Route of Effective Digital Government Response in China	12
How Streamers Foster Consumer Stickiness in Live Streaming Sales	12
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	12
Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation	11
Hybrid Platform Operation Decision of Retail Enterprises	11
Impact of Community-Based Governance Mechanisms on Transaction Intention on a Second-Hand Trading Platform	11
Factors Influencing User Favorability of Government Chatbots on Digital Government Interaction Platforms across Different Scenarios	11
The Influence Mechanism of Narrative Strategies Used by Virtual Influencers on Consumer Product Preferences	11
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	11
Text Mining Based Approach for Customer Sentiment and Product Competitiveness Using Composite Online Review Data	11
A Dynamic Contest Model of Platform Competition in Two-Sided Markets	11
Measuring Using Disruptive Technology in the Supply Chain Context: Scale Development and Validation	11
From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers’ Post-Purchase Behavioral Intentions	11
Dynamic Marketing Resource Allocation with Two-Stage Decisions	11
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	11
The Free-of-Charge Phenomena in the Network Economy—A Multi-Party Value Exchange Model	11
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	11
Machine Learning to Develop Credit Card Customer Churn Prediction	11
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	11
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	11
Competition Strategies for Location-Based Mobile Coupon Promotion	11
The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions	11