Journal of Theoretical and Applied Electronic Commerce Research

Article	Citations
Gamification in the Metaverse: How Design Attributes Shape User Preferences Across Age Groups	117
Open or Modular? The Influence of AIGC Interactive Interface on User Platform Engagement	103
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	96
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	80
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	67
Digital Ripples in Industries: An Institutional Theory Perspective on How Peer Transformation Dismantles Greenwashing Behavior	64
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	63
User Psychological Perception and Pricing Mechanism of AI Large Language Model	62
Antecedents and Consequences of Customized Product Value	59
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	59
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	59
The Ineffectiveness of “Volume Guarantee” Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs	58
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	56
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	55
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	54
The Effect of AI Agent Gender on Trust and Grounding	54
China’s Place-Based E-Commerce Development Policies Generated Beneficial Spatial Spillover Effects on the Environment	49
Factors of Customer Loyalty and Retention in the Digital Environment	48
Investigating the Role of Logistics Delivery Services in Shaping Customer Satisfaction: LLM-Aspect-Based Sentiment Analysis of Perceived Quality in Indonesian E-Commerce	47
From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services	45
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	45
The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion	43
Hybrid Platform Operation Decision of Retail Enterprises	43
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	43
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	42

Unlocking the Cashless Shift: Retailers’ Adoption of Digital Payment Systems in Emerging Markets	42
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	42
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	42
Extracting Advertising Elements and the Voice of Customers in Online Game Reviews	42
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	41
Media Sentiment, Institutional Barriers and Digital Service Trade	41
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	41
The Impact of Negative Bullet Comments on Audiences’ Impulse Buying Intention in Fashion Livestreaming	36
Trust or Skepticism? Unraveling the Communication Mechanisms of AIGC Advertisements on Consumer Responses	36
Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership	34
An Attention-Seq2Seq Model for New Energy Vehicle Sales Prediction	34
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	32
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	30
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	30
The Role of Product Transparency and Pricing Strategy on Customer Behavior: Moderating Impact of Market Competition	30
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	30
Artificial Intelligence Applications in Financial Technology	29
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	28
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	27
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	27
Incorporating Consumer Ratings in Retailers’ Discount Pricing of Digital Goods	27
Chatbot-Based Services: A Study on Customers’ Reuse Intention	27
Endogenous Quantity Timing Between the Online Retailer and the Third-Party Retailer	26
The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers	26
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility	26
The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention	26
Strategic Contract Format Choices Under Power Dynamics: A Game-Theoretic Analysis of Tripartite Platform Supply Chains	26
Forecasting Sales in Live-Streaming Cross-Border E-Commerce in the UK Using the Temporal Fusion Transformer Model	26
Does Participation Intention Equal Participation Behavior? The Role of Dynamic Competition in Crowdsourcing Contests	24
Unpacking Dimensions of Metaverse Platforms to Enhance Immersive Experience and Brand Engagement Among Consumers	24
Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing	24
Generating Electronic Word of Mouth (eWOM) in the Accommodation Sector	24
How the Sociality of AI Digital Human Advisors Shapes User Experience Value in Digital Finance: The Mediating Role of Social Presence	24
Explainable Turkish E-Commerce Review Classification Using a Multi-Transformer Fusion Framework and SHAP Analysis	24
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations	23
Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework	22
The Experience Paradox: Problematizing a Common Digital Trace Proxy on Crowdfunding Platforms	22
From Field to Screen: How Live-Streaming Backgrounds and Product Processing Levels Shape Purchase Intentions for Agricultural Products	22
Pricing Game Models of Hybrid Channel Supply Chain: A Strategic Consumer Behavior Perspective	22
Explaining Inconsistent Privacy Effects: How Cognitive–Affective Inconsistency and Ambivalence Shape Online Information Disclosure	22
Human and AI Reviews Coexist: How Hybrid Review Systems Enhance Trust and Decision Confidence in E-Commerce	21
Hedonic and Eudaimonic Well-Being Orientations as Drivers of Symbolic Gift Preferences in Online Gift Choice	21
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study	21
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers	21
Leveraging LinkedIn as a Digital Platform for Employer Branding: Evidence from the UAE Hotel Industry	21
The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender	20
Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea	20
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior	20
When Algorithms Speak Louder than Empathy: Mechanistic Interpretability as a Costly Authenticity Signal in AI-Mediated E-Commerce Customer Relationships	20
The Power of Fit in E-Commerce Platforms: Aligning Customer Service Orientation and Internal Service Quality	20

Disconfirmation Dynamics in Service Recovery: Insights from Online Customer Reviews	20
Website Loading Animation and Perceived Waiting Time: The Role of Temporal Attention	20
The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making	19
“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms	19
Enhancing International B2B Sales Training in the Wine Sector Through Collaborative Virtual Reality: A Case Study from Marchesi Antinori	19
Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing	19
Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce	18
Use of Blockchain Technology to Manage the Supply Chains: Comparison of Perspectives between Technology Providers and Early Industry Adopters	18
Locational Drivers of China’s Digital Creative Industries: Unveiling Regional Concentration and Sectoral Differences	18
Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example	18
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce	18
Green Two-Echelon Vehicle Routing Problem with Specialized Vehicle and Occasional Drivers Joint Delivery	18
Unpacking Repurchase Intention in Social Commerce: A Systematic Literature Review	18
A Recommendation System in E-Commerce with Profit-Support Fuzzy Association Rule Mining (P-FARM)	17
Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation	17
Measuring Consumer Experience in Community Unmanned Stores: Development of the ECUS-Scale for Omnichannel Digital Retail	17
Contemporary Mobile Commerce: Determinants of Its Adoption	17
Extracting Emotions from Customer Reviews Using Text Mining, Large Language Models and Fine-Tuning Strategies	17
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors	17
Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control	17
Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model	17
The Psychology of BNPL: A Systematic Review of Impulsive Buying and Post-Purchase Regret (2018–2025)	17
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study	17
Evaluating Digital Empowerment Models for Multi-Homing Content Creators on UGC Platforms	17
Decoding Wine Narratives with Hierarchical Attention: Classification, Visual Prompts, and Emerging E-Commerce Possibilities	17
How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations	16
Behavioral Patterns beyond Posting Negative Reviews Online: An Empirical View	16
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry	16
“High-Tech” and “High-Touch”: Complementary Effects of Logistics Service Quality Orientations on Consumer Satisfaction in Omni-Channel Retailing	16
From Virtual Experience to Real Action: Efficiency–Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior	16
The Future of Electronic Commerce in the IoT Environment	16
Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges	15
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction	15
Examining Readiness to Buy Fashion Products Authenticated with Blockchain	15
Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context	15
Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading	15
The Effect of SMEs’ Digitalization on Supply Chain Financing Performance: Based on the Resource Orchestration Theory	15
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk	15
Consumer and Cultural Values Affecting Live Streaming Impulse Buying Behavior: A Cross-Cultural Study Between China and the United States	15
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach	15
Human Services or Non-Human Services? How Online Retailers Make Service Decisions	15
Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms	15
Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior	15
Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda	14
Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility	14
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS	14
How AI Overview of Customer Reviews Influences Consumer Perceptions in E-Commerce?	14
Pricing of Products and Value-Added Services Considering Product Quality and Network Effects	14
Hesitant Fuzzy-BWM Risk Evaluation Framework for E-Business Supply Chain Cooperation for China–West Africa Digital Trade	14
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator	14
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences	14
AutoML Approach to Stock Keeping Units Segmentation	13
Examining the Retail Delivery Choice Behavior in a Technology-Aware Market	13
Crossing Boundaries: How Cross-Niche Influencer Collaborations Enhance Brand Attitude Through Perceived Innovation	13
The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions	13
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions	13
Delving into Human Factors through LSTM by Navigating Environmental Complexity Factors within Use Case Points for Digital Enterprises	13
Shared Accommodation Services in the Sharing Economy: Understanding the Effects of Psychological Distance on Booking Behavior	13
Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective	13
How Organizations Choose Open-Source Generative AI Under Normative Uncertainty: The Moderating Role of Exploitative and Exploratory Behaviors	13
The Impact of Artificial Intelligence Service Competency Among Korean Citizens on Digital Utilization Outcomes in the Context of Digital Trade Expansion: The Mediating Role of E-Commerce	13
Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era	13
Faster Delivery? You May Be Paying a Higher Price than Others!	13
Inland or Coastal? Neural and Psychological Mechanisms Underlying Consumer Preferences for Seafood Origin in E-Commerce	13
Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis	12
Architecting Micro-Market Resilience: A Signal–Belief–Decision Framework for E-Commerce Platforms	12
Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance	12
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital Capability and Consumer Green Preference	12
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior	12
Evolution of Men’s Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity	12
Psychological Ownership as a Boundary Condition in AI Recommendation: Credibility Formation and Behavioral Intentions in Electronic Commerce	12
Robust AI for Financial Fraud Detection in the GCC: A Hybrid Framework for Imbalance, Drift, and Adversarial Threats	12
A Context-Aware Tourism Recommender System Using a Hybrid Method Combining Deep Learning and Ontology-Based Knowledge	12
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence	12
Determinants of Success in Online Travel: Examining the Effect of a Comprehensive Higher-Order Model on e-Service Quality on Loyalty and Customers’ Citizenship Behavior	11
Enhancing Omnichannel Customer Experience: From a Customer Journey Design Perspective	11
From Avatars to Algorithms: Virtual Streamers and AI-Enabled Consumer Behavior in Live Streaming Commerce—A Systematic Review	11
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis	11
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention	11
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis	11

Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon	11
An Extended FullEX Method: An Application to the Selection of Online Orders Distribution Modes Based on the Shared Economy	11
Inspection as a Service Business Model for Deploying Non-Destructive Inspection Solutions Within a Blockchain Framework	11
A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella	11
Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty	11
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition	11
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection	11
Examining Consumer Impulsive Purchase Intention in Virtual AI Streaming: A S-O-R Perspective	11
Measuring Customer Experience in AI Contexts: A Scale Development	10
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis	10
Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce	10
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail	10
Effects of Privacy Regulatory Protection on Users’ Data Sharing in Mobile Apps	10
From Delivery Delays to AI-Mediated Escalation Failures: A BERTopic Analysis of Complaints About Risk and Trust in E-Commerce Marketplaces (2019–2025)	10
Digital Wallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective	10
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role	10
Digital Sustainability Orientation and Green Brand Advocacy in Social Media Marketing: The Mediating Role of Digital Green Innovation and the Moderating Effect of Consumer Environmental Consciousness	10
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics	10
A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data	10
Digital Payment Infrastructure and E-Commerce Adoption in Central and Eastern Europe: A Panel Data Analysis	10
RL-TweetGen: A Socio-Technical Framework for Engagement-Optimized Short Text Generation in Digital Commerce Using Large Language Models and Reinforcement Learning	10
When Pixels Speak Louder: Unravelling the Synergy of Text–Image Integration in Multimodal Review Helpfulness	10
Impacts of Brand Spillover Effect on Sourcing and Quality Disclosure of the Platform’s Store Brand Under Asymmetric Information	10
How Social Scene Characteristics Affect Customers’ Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce	10
A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry	10
What Makes Social Posts Go “Hot”? A Multimodal Analysis of Creator–Content–Timing Signals on a Visual Social Platform	10
Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology	9
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits	9
A Two-Stage Location Problem with Lockers and Mini-Depots Under Crowdsourced Last Mile Delivery in E-Commerce Logistics	9
How Does Short Video Advertisement Congruence Drive Sales? The Underlying Mechanism of Sociability	9
Optimal Financing Schemes for E-Commerce Closed-Loop Supply Chains with Quality Uncertainty: Balancing Profitability and Environmental Impact	9
From Digitalization Awareness to Consumer Outcomes: The Sequential Roles of Risk Appraisal and Platform Trust in the Chinese E-Commerce Context	9
Who Is to Blame? How Fulfillment and Integrity Harms Relate to Trust in Sellers and Platforms	9
From Big Data to Cultural Intelligence: An AI-Powered Framework and Machine Learning Validation for Global Marketing	9
The Persuasive Power of AI Avatars Through Trust Transfer and the Elaboration Likelihood Model	9
Channel Integration Through a Wireless Applet and an E-Commerce Platform	9
Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type	9
How to Self-Disclose? The Impact of Patients’ Linguistic Features on Doctors’ Service Quality in Online Health Communities	9
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis	9
‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention	9
Digital Economy Governance and Corporate Cost Stickiness: Evidence from China	9
The Necessity of Phased Research: Sentiment Fluctuations in Online Comments Caused by Product Value	9
How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?	9
AI-Enabled Mobile Food-Ordering Apps and Customer Experience: A Systematic Review and Future Research Agenda	9
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control	9
The Impact of Mobile Advertising Cue Types on Consumer Response Behaviors: Evidence from a Field Experiment	9
Competitive Policy for Online Retailers’ Intrusion in E-Commence	9
Interactive Effects of Live Streaming Modes and Return Policies: A Game-Theoretic Analysis of Manufacturers’ Pre-Sale Decisions	9
Driving Service Stickiness in the AI Subscription Economy: The Roles of Algorithmic Curation, Technological Fluidity, and Cognitive Efficiency	9
How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness	9
The Use of Selected Automated Tools for Creating PPC Advertising in Chosen Markets in the Czech Republic and Slovakia	9
Machine Learning to Develop Credit Card Customer Churn Prediction	9
Review System Design and Sales: How Interface Visibility Moderates the Effect of Platform-Generated Default Reviews	9
More than Just Payment! Exploring the Determinants of Mobile Payment Continuance Intention: Insights from WeChat Pay	9
Financial Anti-Fraud Based on Dual-Channel Graph Attention Network	8
A Conceptual Model for Developing Digital Maturity in Hospitality Micro and Small Enterprises	8
Market Phases and Price Discovery in NFTs: A Deep Learning Approach to Digital Asset Valuation	8
From Attention to Action: Unraveling the Multi-Stage Impact of Virtual Streamer Features Employing a Three-Stage Approach	8
Digital Technological Diversity: The Root Cause of Export Vulnerability for Enterprises in Adversity?	8
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal	8
Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition	8
AI Digital Human Responsiveness and Consumer Purchase Intention: The Mediating Role of Trust	8
An Investigation into the Critical Factors’ Impact on Digital Technology Transformation in Taiwanese Family Enterprises	8
Building Brand Trust Through Influencers: The Mediating Role of Consumer Engagement	8
The Impact of Digital Finance on the Development of Cross-Border E-Commerce	8
From Policy Catalysis to Market Relay: A Tripartite Evolutionary Game Study on Digital–Green Synergy in E-Commerce	8
Fear of COVID-19 Effect on Stock Markets: A Proposal for an Algorithmic Trading System Based on Fear	8
The Inhibitory Mechanism of Information Disclosure Transparency on Purchase Hesitation in E-Commerce: A Moderated Mediation Analysis Integrating Signalling Theory and the SOR Model	8
TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand	8
From Visibility to Trust: The Impact of Agricultural Product Packaging Images in Livestreaming on Consumer Perception and Repurchase Intention	8
Exploring the Mechanism of AI-Powered Personalized Product Recommendation on Generation Z Users’ Spontaneous Buying Intention on Short-Form Video Platforms: A Perceived Evaluation Perspective	8
E-Government Adoption in Thai Public Sector Organizations: Citizens’ Perspective	8
Online Video Streaming from the Perspective of Transaction Cost Economics	8
Platforms’ Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis	8
Understanding Antecedents That Affect Customer Evaluations of Head-Mounted Display VR Devices through Text Mining and Deep Neural Network	8
Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS	8
Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator	8
Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions	8
Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing	8
Drivers of Kiosk Adoption: An Extended TAM Perspective on Digital Readiness, Trust, and Barrier Reduction	8
Supplier Selection and Seller Prioritization in E-Commerce Platforms: A Systematic Review of Multi-Criteria and Hybrid Decision-Making Approaches	8
How Do Consumer Fairness Concerns Affect an E-Commerce Platform’s Choice of Selling Scheme?	8