Journal of Theoretical and Applied Electronic Commerce Research

Article	Citations
One Good Turn Deserves Another: Antecedents of Online Karaoke Paid Gift-Sending from Social Exchange Perspectives	199
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	163
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	149
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	123
The Effect of AI Agent Gender on Trust and Grounding	116
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	106
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	89
Factors of Customer Loyalty and Retention in the Digital Environment	86
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	86
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	71
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	68
User Intention of Anonymous Social Application “Soul” in China: Analysis based on an Extended Technology Acceptance Model	64
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	62
Artificial Intelligence Applications in Financial Technology	61
Dynamic Marketing Resource Allocation with Two-Stage Decisions	58
Hybrid Platform Operation Decision of Retail Enterprises	56
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	56
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	53
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	51
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	51
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	48
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	47
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components	45
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	45
Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	44

Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	44
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	43
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	43
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	40
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	40
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	38
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	37
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	37
The Tales of Alphanumerical Symbols in Media: The Case of Bitcoin	36
The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers	36
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility	36
Chatbot-Based Services: A Study on Customers’ Reuse Intention	36
The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender	34
Pricing Game Models of Hybrid Channel Supply Chain: A Strategic Consumer Behavior Perspective	34
Endogenous Quantity Timing Between the Online Retailer and the Third-Party Retailer	34
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior	33
Strategic Contract Format Choices Under Power Dynamics: A Game-Theoretic Analysis of Tripartite Platform Supply Chains	33
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study	32
Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing	32
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations	30
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review	29
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers	29
The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention	29
Forecasting Sales in Live-Streaming Cross-Border E-Commerce in the UK Using the Temporal Fusion Transformer Model	29
Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective	29
Digitalization and Labor Market—A Perspective within the Framework of Pandemic Crisis	28
Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation	28
Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce	28
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study	27
Locational Drivers of China’s Digital Creative Industries: Unveiling Regional Concentration and Sectoral Differences	26
The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making	25
Enhancing International B2B Sales Training in the Wine Sector Through Collaborative Virtual Reality: A Case Study from Marchesi Antinori	24
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors	24
Use of Blockchain Technology to Manage the Supply Chains: Comparison of Perspectives between Technology Providers and Early Industry Adopters	24
Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing	24
“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms	24
Study of the Operation Process of the E-Commerce Oriented Ecosystem of 5Ge Base Station, Which Supports the Functioning of Independent Virtual Network Segments	23
Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example	23
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce	23
Contemporary Mobile Commerce: Determinants of Its Adoption	22
A Recommendation System in E-Commerce with Profit-Support Fuzzy Association Rule Mining (P-FARM)	22
Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea	22
T-Smart: Trust Model for Blockchain Based Smart Marketplace	22
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM	21
Open Innovation Competence for a Future-Proof Workforce: A Comparative Study from Four European Universities	21
Extracting Emotions from Customer Reviews Using Text Mining, Large Language Models and Fine-Tuning Strategies	21
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS	21
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator	20
Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility	20
Human Services or Non-Human Services? How Online Retailers Make Service Decisions	20

Risk Assessment of Express Delivery Service Failures in China: An Improved Failure Mode and Effects Analysis Approach	20
Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading	19
Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control	19
Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms	19
International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce	19
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach	19
Measuring Consumer Experience in Community Unmanned Stores: Development of the ECUS-Scale for Omnichannel Digital Retail	18
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences	18
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry	18
Examining Readiness to Buy Fashion Products Authenticated with Blockchain	18
The Effect of SMEs’ Digitalization on Supply Chain Financing Performance: Based on the Resource Orchestration Theory	17
Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model	17
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk	17
Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda	17
Behavioral Patterns beyond Posting Negative Reviews Online: An Empirical View	17
Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior	17
The Future of Electronic Commerce in the IoT Environment	17
From Virtual Experience to Real Action: Efficiency–Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior	17
Acknowledgment to Reviewers of Journal of Theoretical and Applied Electronic Commerce Research in 2021	16
The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions	16
Delving into Human Factors through LSTM by Navigating Environmental Complexity Factors within Use Case Points for Digital Enterprises	16
Evaluating Digital Empowerment Models for Multi-Homing Content Creators on UGC Platforms	16
AutoML Approach to Stock Keeping Units Segmentation	16
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction	16
Inland or Coastal? Neural and Psychological Mechanisms Underlying Consumer Preferences for Seafood Origin in E-Commerce	15
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence	15
Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era	15
Examining the Retail Delivery Choice Behavior in a Technology-Aware Market	15
Evolution of Men’s Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity	15
Exploring the Moderating Role of Readers’ Perspective in Evaluations of Online Consumer Reviews	15
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior	15
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions	15
Robust AI for Financial Fraud Detection in the GCC: A Hybrid Framework for Imbalance, Drift, and Adversarial Threats	15
Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective	15
Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis	15
A Context-Aware Tourism Recommender System Using a Hybrid Method Combining Deep Learning and Ontology-Based Knowledge	14
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital Capability and Consumer Green Preference	14
A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella	14
Shared Accommodation Services in the Sharing Economy: Understanding the Effects of Psychological Distance on Booking Behavior	14
Digital Wallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective	14
Business Data Sharing through Data Marketplaces: A Systematic Literature Review	14
Faster Delivery? You May Be Paying a Higher Price than Others!	14
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis	14
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role	13
A Hybrid Metaheuristic for the Omnichannel Multiproduct Inventory Replenishment Problem	13
When Pixels Speak Louder: Unravelling the Synergy of Text–Image Integration in Multimodal Review Helpfulness	13
Inspection as a Service Business Model for Deploying Non-Destructive Inspection Solutions Within a Blockchain Framework	13
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics	13
Effects of Privacy Regulatory Protection on Users’ Data Sharing in Mobile Apps	13
Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce	13
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail	13
How Social Scene Characteristics Affect Customers’ Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce	13
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis	13
Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon	13
Examining Consumer Impulsive Purchase Intention in Virtual AI Streaming: A S-O-R Perspective	12
An Extended FullEX Method: An Application to the Selection of Online Orders Distribution Modes Based on the Shared Economy	12
RL-TweetGen: A Socio-Technical Framework for Engagement-Optimized Short Text Generation in Digital Commerce Using Large Language Models and Reinforcement Learning	12
Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies	12
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis	12
Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda	12
Measuring Customer Experience in AI Contexts: A Scale Development	12
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition	12
A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry	12
Use of Mobile Grocery Shopping Application: Motivation and Decision-Making Process among South Korean Consumers	12
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection	11
How to Self-Disclose? The Impact of Patients’ Linguistic Features on Doctors’ Service Quality in Online Health Communities	11
Machine Learning to Develop Credit Card Customer Churn Prediction	11
Methodical Aspects of MCDM Based E-Commerce Recommender System	11
A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data	11
AI-Enabled Mobile Food-Ordering Apps and Customer Experience: A Systematic Review and Future Research Agenda	11
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention	11
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis	11
‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention	11
Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type	10
How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?	10
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits	10
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control	10
E-Government Adoption in Thai Public Sector Organizations: Citizens’ Perspective	10
The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns	10
The Necessity of Phased Research: Sentiment Fluctuations in Online Comments Caused by Product Value	10

SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability	10
Competitive Policy for Online Retailers’ Intrusion in E-Commence	10
Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition	10
Channel Integration Through a Wireless Applet and an E-Commerce Platform	10
Sentiment Analysis of Review Data Using Blockchain and LSTM to Improve Regulation for a Sustainable Market	10
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic	10
How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness	10
Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology	10
I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic	10
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal	10
Market Phases and Price Discovery in NFTs: A Deep Learning Approach to Digital Asset Valuation	9
Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS	9
Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel	9
Fear of COVID-19 Effect on Stock Markets: A Proposal for an Algorithmic Trading System Based on Fear	9
Platforms’ Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis	9
Digital Technological Diversity: The Root Cause of Export Vulnerability for Enterprises in Adversity?	9
Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions	9
Financial Anti-Fraud Based on Dual-Channel Graph Attention Network	9
Achieving Sales Forecasting with Higher Accuracy and Efficiency: A New Model Based on Modified Transformer	9
An Investigation into the Critical Factors’ Impact on Digital Technology Transformation in Taiwanese Family Enterprises	9
Understanding Antecedents That Affect Customer Evaluations of Head-Mounted Display VR Devices through Text Mining and Deep Neural Network	9
How Do Consumer Fairness Concerns Affect an E-Commerce Platform’s Choice of Selling Scheme?	9
A Conceptual Model for Developing Digital Maturity in Hospitality Micro and Small Enterprises	9
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic	9
Incentive Mechanism for Online–Offline Dual-Channel Healthcare Services While Considering Spillover Effects	9
The Impact of Digital Finance on the Development of Cross-Border E-Commerce	9
Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing	9