Journal of Theoretical and Applied Electronic Commerce Research

Article	Citations
Open or Modular? The Influence of AIGC Interactive Interface on User Platform Engagement	131
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	112
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	109
User Psychological Perception and Pricing Mechanism of AI Large Language Model	86
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	75
Antecedents and Consequences of Customized Product Value	72
The Ineffectiveness of “Volume Guarantee” Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs	69
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	69
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	68
Gamification in the Metaverse: How Design Attributes Shape User Preferences Across Age Groups	61
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	60
Examining User Switching from Traditional Online Shopping to AI Shopping	60
From Influencer Credibility to E-Loyalty Intentions in Social Commerce: Digital Promotional Signals, Brand Authenticity, and the Trust–Engagement Pathway	59
Digital Ripples in Industries: An Institutional Theory Perspective on How Peer Transformation Dismantles Greenwashing Behavior	58
Post-Access Barriers to Digital Market Reach: Motivational and Capability Non-Adoption in Thailand’s Near-Saturated Digital Economy	56
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	54
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	52
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	51
China’s Place-Based E-Commerce Development Policies Generated Beneficial Spatial Spillover Effects on the Environment	51
The Effect of AI Agent Gender on Trust and Grounding	47
Virtual Showroom Strategies for E-Tailers Towards Cross-Channel Purchasing Behavior of Consumers	46
Factors of Customer Loyalty and Retention in the Digital Environment	46
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	45
The Impact of Negative Bullet Comments on Audiences’ Impulse Buying Intention in Fashion Livestreaming	45
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	45

Trust or Skepticism? Unraveling the Communication Mechanisms of AIGC Advertisements on Consumer Responses	45
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	44
An Attention-Seq2Seq Model for New Energy Vehicle Sales Prediction	44
From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services	43
The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion	42
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	42
Media Sentiment, Institutional Barriers and Digital Service Trade	42
Artificial Intelligence Applications in Financial Technology	38
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	37
Extracting Advertising Elements and the Voice of Customers in Online Game Reviews	36
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	35
Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership	35
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	34
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	34
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	33
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	33
Chatbot-Based Services: A Study on Customers’ Reuse Intention	32
Investigating the Role of Logistics Delivery Services in Shaping Customer Satisfaction: LLM-Aspect-Based Sentiment Analysis of Perceived Quality in Indonesian E-Commerce	31
Unlocking the Cashless Shift: Retailers’ Adoption of Digital Payment Systems in Emerging Markets	30
Influencing Factors and Configurational Paths of Streamer Interaction Quality on Consumer Impulse Buying Intention	29
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	28
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	28
A Parsimonious Two-Segment Structure in Smartphone E-Commerce: Evidence from Romanian University Students	28
The Role of Product Transparency and Pricing Strategy on Customer Behavior: Moderating Impact of Market Competition	27
Forecasting Sales in Live-Streaming Cross-Border E-Commerce in the UK Using the Temporal Fusion Transformer Model	27
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	27
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations	27
Algorithmic Transparency and Immersive Retail: Investigating the Joint Effects of Explainable AI and Augmented Reality on Consumer Trust and Purchase Decisions	26
Generating Electronic Word of Mouth (eWOM) in the Accommodation Sector	26
Incorporating Consumer Ratings in Retailers’ Discount Pricing of Digital Goods	26
Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing	26
Endogenous Quantity Timing Between the Online Retailer and the Third-Party Retailer	26
Does Participation Intention Equal Participation Behavior? The Role of Dynamic Competition in Crowdsourcing Contests	25
Strategic Contract Format Choices Under Power Dynamics: A Game-Theoretic Analysis of Tripartite Platform Supply Chains	25
The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers	25
The Experience Paradox: Problematizing a Common Digital Trace Proxy on Crowdfunding Platforms	24
Pricing Game Models of Hybrid Channel Supply Chain: A Strategic Consumer Behavior Perspective	24
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility	24
The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender	24
When Algorithms Speak Louder than Empathy: Mechanistic Interpretability as a Costly Authenticity Signal in AI-Mediated E-Commerce Customer Relationships	23
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior	23
Explaining Inconsistent Privacy Effects: How Cognitive–Affective Inconsistency and Ambivalence Shape Online Information Disclosure	23
Disconfirmation Dynamics in Service Recovery: Insights from Online Customer Reviews	23
Leveraging LinkedIn as a Digital Platform for Employer Branding: Evidence from the UAE Hotel Industry	23
Hedonic and Eudaimonic Well-Being Orientations as Drivers of Symbolic Gift Preferences in Online Gift Choice	23
Human and AI Reviews Coexist: How Hybrid Review Systems Enhance Trust and Decision Confidence in E-Commerce	23
How the Sociality of AI Digital Human Advisors Shapes User Experience Value in Digital Finance: The Mediating Role of Social Presence	22
From Parasocial Relationships to eWOM Advocacy Intention: Customer Engagement and Perceived Brand Transparency in Influencer-Mediated Social Commerce	22
Explainable Turkish E-Commerce Review Classification Using a Multi-Transformer Fusion Framework and SHAP Analysis	22
Unpacking Dimensions of Metaverse Platforms to Enhance Immersive Experience and Brand Engagement Among Consumers	22

The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention	21
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study	21
From Field to Screen: How Live-Streaming Backgrounds and Product Processing Levels Shape Purchase Intentions for Agricultural Products	21
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers	21
Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework	21
Algorithmic Nudging and Financial Over-Indebtedness: A Longitudinal Panel Analysis of AI-Integrated BNPL in MENA E-Commerce	21
Brand- or User-Generated? The Impact of Product Tutorial Sources on Purchase Intention in Social Commerce	21
Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea	20
Website Loading Animation and Perceived Waiting Time: The Role of Temporal Attention	20
“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms	20
The Power of Fit in E-Commerce Platforms: Aligning Customer Service Orientation and Internal Service Quality	20
Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce	19
Contemporary Mobile Commerce: Determinants of Its Adoption	19
Enhancing International B2B Sales Training in the Wine Sector Through Collaborative Virtual Reality: A Case Study from Marchesi Antinori	19
Green Two-Echelon Vehicle Routing Problem with Specialized Vehicle and Occasional Drivers Joint Delivery	19
Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example	18
Locational Drivers of China’s Digital Creative Industries: Unveiling Regional Concentration and Sectoral Differences	18
Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation	18
Unpacking Repurchase Intention in Social Commerce: A Systematic Literature Review	18
The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making	17
A Recommendation System in E-Commerce with Profit-Support Fuzzy Association Rule Mining (P-FARM)	17
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study	17
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce	17
Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control	17
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors	17
Strategic Disclosure of AI Curation: A Boundary Condition on Algorithm Aversion in Hedonic E-Commerce	17
Use of Blockchain Technology to Manage the Supply Chains: Comparison of Perspectives between Technology Providers and Early Industry Adopters	17
Evaluating Digital Empowerment Models for Multi-Homing Content Creators on UGC Platforms	17
Extracting Emotions from Customer Reviews Using Text Mining, Large Language Models and Fine-Tuning Strategies	17
The Psychology of BNPL: A Systematic Review of Impulsive Buying and Post-Purchase Regret (2018–2025)	17
Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing	17
Hesitant Fuzzy-BWM Risk Evaluation Framework for E-Business Supply Chain Cooperation for China–West Africa Digital Trade	16
Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior	16
From Virtual Experience to Real Action: Efficiency–Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior	16
“High-Tech” and “High-Touch”: Complementary Effects of Logistics Service Quality Orientations on Consumer Satisfaction in Omni-Channel Retailing	16
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry	16
Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading	16
Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model	15
Human Services or Non-Human Services? How Online Retailers Make Service Decisions	15
Measuring Consumer Experience in Community Unmanned Stores: Development of the ECUS-Scale for Omnichannel Digital Retail	15
Drivers of Consumer Engagement Towards Influencer Marketing: Empirical Evidence from Sponsored Video Campaigns	15
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction	15
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS	15
Consumer and Cultural Values Affecting Live Streaming Impulse Buying Behavior: A Cross-Cultural Study Between China and the United States	15
Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility	15
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk	15
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach	15
The Effect of SMEs’ Digitalization on Supply Chain Financing Performance: Based on the Resource Orchestration Theory	15
The Future of Electronic Commerce in the IoT Environment	15
How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations	15
Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms	14
Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context	14
Investigating the Impact of Action-Based Information Cues on User Purchase Intention: A Social Learning Perspective	14
Decoding Wine Narratives with Hierarchical Attention: Classification, Visual Prompts, and Emerging E-Commerce Possibilities	14
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator	14
From Visible Halos to Invisible Influence: A Mixed-Methods Analysis of KOC Strategies and Evolutionary Trajectories in Social Commerce	14
How AI Overview of Customer Reviews Influences Consumer Perceptions in E-Commerce?	14
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences	14
Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges	14
Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda	14
Inland or Coastal? Neural and Psychological Mechanisms Underlying Consumer Preferences for Seafood Origin in E-Commerce	13
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions	13
Architecting Micro-Market Resilience: A Signal–Belief–Decision Framework for E-Commerce Platforms	13
Evolution of Men’s Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity	13
Examining Readiness to Buy Fashion Products Authenticated with Blockchain	13
Delving into Human Factors through LSTM by Navigating Environmental Complexity Factors within Use Case Points for Digital Enterprises	13
Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance	13
Faster Delivery? You May Be Paying a Higher Price than Others!	13
How Organizations Choose Open-Source Generative AI Under Normative Uncertainty: The Moderating Role of Exploitative and Exploratory Behaviors	13
Pricing of Products and Value-Added Services Considering Product Quality and Network Effects	13
The Impact of Artificial Intelligence Service Competency Among Korean Citizens on Digital Utilization Outcomes in the Context of Digital Trade Expansion: The Mediating Role of E-Commerce	13
Shared Accommodation Services in the Sharing Economy: Understanding the Effects of Psychological Distance on Booking Behavior	13
The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions	13
Psychological Ownership as a Boundary Condition in AI Recommendation: Credibility Formation and Behavioral Intentions in Electronic Commerce	13
AutoML Approach to Stock Keeping Units Segmentation	13
Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis	12
Robust AI for Financial Fraud Detection in the GCC: A Hybrid Framework for Imbalance, Drift, and Adversarial Threats	12
A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella	12
A Context-Aware Tourism Recommender System Using a Hybrid Method Combining Deep Learning and Ontology-Based Knowledge	12
Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era	12

The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior	12
Crossing Boundaries: How Cross-Niche Influencer Collaborations Enhance Brand Attitude Through Perceived Innovation	12
Determinants of Success in Online Travel: Examining the Effect of a Comprehensive Higher-Order Model on e-Service Quality on Loyalty and Customers’ Citizenship Behavior	12
Examining the Retail Delivery Choice Behavior in a Technology-Aware Market	12
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital Capability and Consumer Green Preference	12
Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective	12
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence	12
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis	12
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role	11
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics	11
When Pixels Speak Louder: Unravelling the Synergy of Text–Image Integration in Multimodal Review Helpfulness	11
Measuring Customer Experience in AI Contexts: A Scale Development	11
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection	11
From Avatars to Algorithms: Virtual Streamers and AI-Enabled Consumer Behavior in Live Streaming Commerce—A Systematic Review	11
Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon	11
Digital Sustainability Orientation and Green Brand Advocacy in Social Media Marketing: The Mediating Role of Digital Green Innovation and the Moderating Effect of Consumer Environmental Consciousness	11
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention	11
Enhancing Omnichannel Customer Experience: From a Customer Journey Design Perspective	11
Effects of Privacy Regulatory Protection on Users’ Data Sharing in Mobile Apps	11
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition	11
Digital Wallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective	11
An Extended FullEX Method: An Application to the Selection of Online Orders Distribution Modes Based on the Shared Economy	11
Digital Payment Infrastructure and E-Commerce Adoption in Central and Eastern Europe: A Panel Data Analysis	11
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis	11
RL-TweetGen: A Socio-Technical Framework for Engagement-Optimized Short Text Generation in Digital Commerce Using Large Language Models and Reinforcement Learning	11
Examining Consumer Impulsive Purchase Intention in Virtual AI Streaming: A S-O-R Perspective	11
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail	11
Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce	11
How Social Scene Characteristics Affect Customers’ Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce	11
Impacts of Brand Spillover Effect on Sourcing and Quality Disclosure of the Platform’s Store Brand Under Asymmetric Information	11
Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty	11
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis	11
A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry	11
Interactive Effects of Live Streaming Modes and Return Policies: A Game-Theoretic Analysis of Manufacturers’ Pre-Sale Decisions	10
A Two-Stage Location Problem with Lockers and Mini-Depots Under Crowdsourced Last Mile Delivery in E-Commerce Logistics	10
Digital Economy Governance and Corporate Cost Stickiness: Evidence from China	10
What Makes Social Posts Go “Hot”? A Multimodal Analysis of Creator–Content–Timing Signals on a Visual Social Platform	10
How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?	10
How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness	10
How to Self-Disclose? The Impact of Patients’ Linguistic Features on Doctors’ Service Quality in Online Health Communities	10
From Digitalization Awareness to Consumer Outcomes: The Sequential Roles of Risk Appraisal and Platform Trust in the Chinese E-Commerce Context	10
Inspection as a Service Business Model for Deploying Non-Destructive Inspection Solutions Within a Blockchain Framework	10
From Delivery Delays to AI-Mediated Escalation Failures: A BERTopic Analysis of Complaints About Risk and Trust in E-Commerce Marketplaces (2019–2025)	10
The Necessity of Phased Research: Sentiment Fluctuations in Online Comments Caused by Product Value	10
Optimal Financing Schemes for E-Commerce Closed-Loop Supply Chains with Quality Uncertainty: Balancing Profitability and Environmental Impact	10
Driving Service Stickiness in the AI Subscription Economy: The Roles of Algorithmic Curation, Technological Fluidity, and Cognitive Efficiency	10
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis	10
A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data	10
The Use of Selected Automated Tools for Creating PPC Advertising in Chosen Markets in the Czech Republic and Slovakia	10
How Does Short Video Advertisement Congruence Drive Sales? The Underlying Mechanism of Sociability	10
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits	9
Machine Learning to Develop Credit Card Customer Churn Prediction	9
Drivers of Kiosk Adoption: An Extended TAM Perspective on Digital Readiness, Trust, and Barrier Reduction	9
Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing	9
Digital Technological Diversity: The Root Cause of Export Vulnerability for Enterprises in Adversity?	9
The Strategic Interplay Between Return Insurance and Augmented Reality in Live-Streaming Commerce Considering Consumer Search Effort	9
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal	9
How Perceived Fit Shapes Value Co-Creation and Co-Destruction in Intelligent Customer Service: Psychological Mechanisms and Moderation by Digital Self-Efficacy	9
TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand	9
AI-Enabled Mobile Food-Ordering Apps and Customer Experience: A Systematic Review and Future Research Agenda	9
Who Is to Blame? How Fulfillment and Integrity Harms Relate to Trust in Sellers and Platforms	9
Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type	9
Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator	9
Exploring the Mechanism of AI-Powered Personalized Product Recommendation on Generation Z Users’ Spontaneous Buying Intention on Short-Form Video Platforms: A Perceived Evaluation Perspective	9
Platforms’ Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis	9
The Persuasive Power of AI Avatars Through Trust Transfer and the Elaboration Likelihood Model	9
AI Digital Human Responsiveness and Consumer Purchase Intention: The Mediating Role of Trust	9
Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition	9
Supplier Selection and Seller Prioritization in E-Commerce Platforms: A Systematic Review of Multi-Criteria and Hybrid Decision-Making Approaches	9
From Big Data to Cultural Intelligence: An AI-Powered Framework and Machine Learning Validation for Global Marketing	9
The Impact of Mobile Advertising Cue Types on Consumer Response Behaviors: Evidence from a Field Experiment	9
‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention	9
Channel Integration Through a Wireless Applet and an E-Commerce Platform	9
More than Just Payment! Exploring the Determinants of Mobile Payment Continuance Intention: Insights from WeChat Pay	9
From Policy Catalysis to Market Relay: A Tripartite Evolutionary Game Study on Digital–Green Synergy in E-Commerce	9
E-Government Adoption in Thai Public Sector Organizations: Citizens’ Perspective	9
Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology	9
From Visibility to Trust: The Impact of Agricultural Product Packaging Images in Livestreaming on Consumer Perception and Repurchase Intention	9
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control	9
Review System Design and Sales: How Interface Visibility Moderates the Effect of Platform-Generated Default Reviews	9
Competitive Policy for Online Retailers’ Intrusion in E-Commence	9