OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Theoretical and Applied Electronic Commerce Research is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
International Trade in the High-Tech Sector—Support or Obstacle to Start-Up Processes at the Macro Level in European Union Countries?	181
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	141
One Good Turn Deserves Another: Antecedents of Online Karaoke Paid Gift-Sending from Social Exchange Perspectives	132
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	126
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	110
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	100
User Intention of Anonymous Social Application “Soul” in China: Analysis based on an Extended Technology Acceptance Model	95
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	77
The Effect of AI Agent Gender on Trust and Grounding	77
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	71
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	63
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	57
Factors of Customer Loyalty and Retention in the Digital Environment	55
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	51
Artificial Intelligence Applications in Financial Technology	51
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	50
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	50
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	49
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	48
Chatbot-Based Services: A Study on Customers’ Reuse Intention	46
Hybrid Platform Operation Decision of Retail Enterprises	46
Dynamic Marketing Resource Allocation with Two-Stage Decisions	46
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	45
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	42
Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	41

Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	41
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	41
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components	41
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	40
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	40
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	39
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	39
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	39
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	39
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations	37
Digitalization and Labor Market—A Perspective within the Framework of Pandemic Crisis	37
The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention	34
A Study on the Factors Influencing Users’ Online Knowledge Paying-Behavior Based on the UTAUT Model	34
The Tales of Alphanumerical Symbols in Media: The Case of Bitcoin	33
Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective	33
An Intelligent Method for Lead User Identification in Customer Collaborative Product Innovation	32
Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing	32
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study	32
Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis	32
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers	29
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility	29
The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender	29
Pricing Game Models of Hybrid Channel Supply Chain: A Strategic Consumer Behavior Perspective	28
The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers	28
Use of Blockchain Technology to Manage the Supply Chains: Comparison of Perspectives between Technology Providers and Early Industry Adopters	27
Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce	27
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review	27
“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms	27
Contemporary Mobile Commerce: Determinants of Its Adoption	25
Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation	25
Omni-Channel Customer Experience (In)Consistency and Service Success: A Study Based on Polynomial Regression Analysis	24
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM	24
T-Smart: Trust Model for Blockchain Based Smart Marketplace	24
Study of the Operation Process of the E-Commerce Oriented Ecosystem of 5Ge Base Station, Which Supports the Functioning of Independent Virtual Network Segments	23
Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior	23
A Recommendation System in E-Commerce with Profit-Support Fuzzy Association Rule Mining (P-FARM)	23
Open Innovation Competence for a Future-Proof Workforce: A Comparative Study from Four European Universities	23
Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing	23
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study	23
The Effect of SMEs’ Digitalization on Supply Chain Financing Performance: Based on the Resource Orchestration Theory	23
Behavioral Patterns beyond Posting Negative Reviews Online: An Empirical View	22
Human Services or Non-Human Services? How Online Retailers Make Service Decisions	22
Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda	22
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS	22
The Future of Electronic Commerce in the IoT Environment	21
Risk Assessment of Express Delivery Service Failures in China: An Improved Failure Mode and Effects Analysis Approach	21
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction	21
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator	21
Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control	20
Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading	20

Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms	20
Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model	20
International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce	20
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach	20
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry	20
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions	19
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk	19
Exploring the Moderating Role of Readers’ Perspective in Evaluations of Online Consumer Reviews	19
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior	19
Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility	19
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence	18
AutoML Approach to Stock Keeping Units Segmentation	18
Delving into Human Factors through LSTM by Navigating Environmental Complexity Factors within Use Case Points for Digital Enterprises	18
The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions	18
Evolution of Men’s Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity	18
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital Capability and Consumer Green Preference	18
Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era	17
Examining the Retail Delivery Choice Behavior in a Technology-Aware Market	17
Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis	17
Acknowledgment to Reviewers of Journal of Theoretical and Applied Electronic Commerce Research in 2021	17
Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective	17
Shared Accommodation Services in the Sharing Economy: Understanding the Effects of Psychological Distance on Booking Behavior	17
Business Data Sharing through Data Marketplaces: A Systematic Literature Review	17
Digital Wallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective	16
A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry	16
Inspection as a Service Business Model for Deploying Non-Destructive Inspection Solutions Within a Blockchain Framework	16
A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella	16
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition	16
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection	16
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis	16
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis	16
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail	15
Use of Mobile Grocery Shopping Application: Motivation and Decision-Making Process among South Korean Consumers	15
Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda	15
Measuring Customer Experience in AI Contexts: A Scale Development	15
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics	15
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis	15
How to Self-Disclose? The Impact of Patients’ Linguistic Features on Doctors’ Service Quality in Online Health Communities	14
Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon	14
Online User Review Analysis for Product Evaluation and Improvement	14
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention	14
Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies	14
A Hybrid Metaheuristic for the Omnichannel Multiproduct Inventory Replenishment Problem	14
Methodical Aspects of MCDM Based E-Commerce Recommender System	14
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role	14
Generation Z’ Young Adults and M-Commerce Use in Romania	13
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis	13
‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention	13
How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?	13
SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability	13
A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data	13
How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness	13
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic	12
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control	12
I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic	12
Channel Integration Through a Wireless Applet and an E-Commerce Platform	12
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits	12
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal	12
Machine Learning to Develop Credit Card Customer Churn Prediction	12
Role of Artificial Neural Networks Techniques in Development of Market Intelligence: A Study of Sentiment Analysis of eWOM of a Women’s Clothing Company	12
Competitive Policy for Online Retailers’ Intrusion in E-Commence	12
Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type	12
Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition	11
An Investigation into the Critical Factors’ Impact on Digital Technology Transformation in Taiwanese Family Enterprises	11
A Conceptual Model for Developing Digital Maturity in Hospitality Micro and Small Enterprises	11
Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing	11
Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS	11
The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns	11
Understanding Antecedents That Affect Customer Evaluations of Head-Mounted Display VR Devices through Text Mining and Deep Neural Network	11
Platforms’ Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis	11
Sentiment Analysis of Review Data Using Blockchain and LSTM to Improve Regulation for a Sustainable Market	11
Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology	11
Fear of COVID-19 Effect on Stock Markets: A Proposal for an Algorithmic Trading System Based on Fear	11
Market Phases and Price Discovery in NFTs: A Deep Learning Approach to Digital Asset Valuation	11
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic	11