Journal of Theoretical and Applied Electronic Commerce Research

Article	Citations
User Psychological Perception and Pricing Mechanism of AI Large Language Model	164
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	147
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	141
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	102
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	84
The Ineffectiveness of “Volume Guarantee” Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs	83
Gamification in the Metaverse: How Design Attributes Shape User Preferences Across Age Groups	83
Open or Modular? The Influence of AIGC Interactive Interface on User Platform Engagement	75
China’s Place-Based E-Commerce Development Policies Generated Beneficial Spatial Spillover Effects on the Environment	63
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	58
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	54
Factors of Customer Loyalty and Retention in the Digital Environment	52
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	52
The Effect of AI Agent Gender on Trust and Grounding	50
Digital Ripples in Industries: An Institutional Theory Perspective on How Peer Transformation Dismantles Greenwashing Behavior	50
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	48
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	47
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	46
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	42
From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services	42
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	42
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	42
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	38
Dynamic Marketing Resource Allocation with Two-Stage Decisions	37
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	37

Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	36
Extracting Advertising Elements and the Voice of Customers in Online Game Reviews	36
Investigating the Role of Logistics Delivery Services in Shaping Customer Satisfaction: LLM-Aspect-Based Sentiment Analysis of Perceived Quality in Indonesian E-Commerce	35
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	35
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	35
Trust or Skepticism? Unraveling the Communication Mechanisms of AIGC Advertisements on Consumer Responses	35
An Attention-Seq2Seq Model for New Energy Vehicle Sales Prediction	32
Unlocking the Cashless Shift: Retailers’ Adoption of Digital Payment Systems in Emerging Markets	32
Hybrid Platform Operation Decision of Retail Enterprises	32
The Impact of Negative Bullet Comments on Audiences’ Impulse Buying Intention in Fashion Livestreaming	32
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	32
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	32
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	30
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	30
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	30
Artificial Intelligence Applications in Financial Technology	28
Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	27
Chatbot-Based Services: A Study on Customers’ Reuse Intention	27
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	25
Incorporating Consumer Ratings in Retailers’ Discount Pricing of Digital Goods	24
The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention	24
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study	23
Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing	23
The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers	22
Strategic Contract Format Choices Under Power Dynamics: A Game-Theoretic Analysis of Tripartite Platform Supply Chains	22
Endogenous Quantity Timing Between the Online Retailer and the Third-Party Retailer	22
The Experience Paradox: Problematizing a Common Digital Trace Proxy on Crowdfunding Platforms	21
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior	21
Leveraging LinkedIn as a Digital Platform for Employer Branding: Evidence from the UAE Hotel Industry	21
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility	21
Forecasting Sales in Live-Streaming Cross-Border E-Commerce in the UK Using the Temporal Fusion Transformer Model	20
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations	20
Generating Electronic Word of Mouth (eWOM) in the Accommodation Sector	20
Pricing Game Models of Hybrid Channel Supply Chain: A Strategic Consumer Behavior Perspective	19
The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender	19
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers	19
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors	18
Enhancing International B2B Sales Training in the Wine Sector Through Collaborative Virtual Reality: A Case Study from Marchesi Antinori	18
Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example	18
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce	18
Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation	18
Extracting Emotions from Customer Reviews Using Text Mining, Large Language Models and Fine-Tuning Strategies	18
Website Loading Animation and Perceived Waiting Time: The Role of Temporal Attention	18
Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce	18
Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing	18
Contemporary Mobile Commerce: Determinants of Its Adoption	17
Use of Blockchain Technology to Manage the Supply Chains: Comparison of Perspectives between Technology Providers and Early Industry Adopters	17
Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model	17
Evaluating Digital Empowerment Models for Multi-Homing Content Creators on UGC Platforms	17
Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea	17

“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms	17
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study	17
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM	17
Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control	17
Human Services or Non-Human Services? How Online Retailers Make Service Decisions	17
The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making	17
A Recommendation System in E-Commerce with Profit-Support Fuzzy Association Rule Mining (P-FARM)	17
Locational Drivers of China’s Digital Creative Industries: Unveiling Regional Concentration and Sectoral Differences	17
Measuring Consumer Experience in Community Unmanned Stores: Development of the ECUS-Scale for Omnichannel Digital Retail	17
Behavioral Patterns beyond Posting Negative Reviews Online: An Empirical View	17
The Future of Electronic Commerce in the IoT Environment	16
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach	16
Hesitant Fuzzy-BWM Risk Evaluation Framework for E-Business Supply Chain Cooperation for China–West Africa Digital Trade	16
Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading	16
How AI Overview of Customer Reviews Influences Consumer Perceptions in E-Commerce?	16
“High-Tech” and “High-Touch”: Complementary Effects of Logistics Service Quality Orientations on Consumer Satisfaction in Omni-Channel Retailing	15
Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda	15
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk	15
How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations	15
The Effect of SMEs’ Digitalization on Supply Chain Financing Performance: Based on the Resource Orchestration Theory	15
From Virtual Experience to Real Action: Efficiency–Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior	15
Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior	15
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction	15
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS	15
Decoding Wine Narratives with Hierarchical Attention: Classification, Visual Prompts, and Emerging E-Commerce Possibilities	14
International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce	14
Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility	14
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences	14
Examining Readiness to Buy Fashion Products Authenticated with Blockchain	14
Delving into Human Factors through LSTM by Navigating Environmental Complexity Factors within Use Case Points for Digital Enterprises	13
Faster Delivery? You May Be Paying a Higher Price than Others!	13
How Organizations Choose Open-Source Generative AI Under Normative Uncertainty: The Moderating Role of Exploitative and Exploratory Behaviors	13
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator	13
Pricing of Products and Value-Added Services Considering Product Quality and Network Effects	13
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital Capability and Consumer Green Preference	13
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry	13
Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms	13
Examining the Retail Delivery Choice Behavior in a Technology-Aware Market	13
Acknowledgment to Reviewers of Journal of Theoretical and Applied Electronic Commerce Research in 2021	12
The Impact of Artificial Intelligence Service Competency Among Korean Citizens on Digital Utilization Outcomes in the Context of Digital Trade Expansion: The Mediating Role of E-Commerce	12
A Context-Aware Tourism Recommender System Using a Hybrid Method Combining Deep Learning and Ontology-Based Knowledge	12
The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions	12
Inland or Coastal? Neural and Psychological Mechanisms Underlying Consumer Preferences for Seafood Origin in E-Commerce	12
AutoML Approach to Stock Keeping Units Segmentation	12
Crossing Boundaries: How Cross-Niche Influencer Collaborations Enhance Brand Attitude Through Perceived Innovation	12
Shared Accommodation Services in the Sharing Economy: Understanding the Effects of Psychological Distance on Booking Behavior	12
Evolution of Men’s Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity	12
Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era	12
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions	12
Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis	12
Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective	12
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior	11
A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella	11
Impacts of Brand Spillover Effect on Sourcing and Quality Disclosure of the Platform’s Store Brand Under Asymmetric Information	11
Enhancing Omnichannel Customer Experience: From a Customer Journey Design Perspective	11
Robust AI for Financial Fraud Detection in the GCC: A Hybrid Framework for Imbalance, Drift, and Adversarial Threats	11
Digital Wallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective	11
An Extended FullEX Method: An Application to the Selection of Online Orders Distribution Modes Based on the Shared Economy	11
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis	11
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence	11
Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty	11
Examining Consumer Impulsive Purchase Intention in Virtual AI Streaming: A S-O-R Perspective	11
Effects of Privacy Regulatory Protection on Users’ Data Sharing in Mobile Apps	10
How Social Scene Characteristics Affect Customers’ Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce	10
A Hybrid Metaheuristic for the Omnichannel Multiproduct Inventory Replenishment Problem	10
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail	10
Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce	10
RL-TweetGen: A Socio-Technical Framework for Engagement-Optimized Short Text Generation in Digital Commerce Using Large Language Models and Reinforcement Learning	10
When Pixels Speak Louder: Unravelling the Synergy of Text–Image Integration in Multimodal Review Helpfulness	10
Inspection as a Service Business Model for Deploying Non-Destructive Inspection Solutions Within a Blockchain Framework	10
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis	10
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics	10
Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon	10
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition	10
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection	10
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role	10
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis	10
Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies	10
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic	9
A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry	9

A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data	9
The Necessity of Phased Research: Sentiment Fluctuations in Online Comments Caused by Product Value	9
How to Self-Disclose? The Impact of Patients’ Linguistic Features on Doctors’ Service Quality in Online Health Communities	9
AI-Enabled Mobile Food-Ordering Apps and Customer Experience: A Systematic Review and Future Research Agenda	9
How Does Short Video Advertisement Congruence Drive Sales? The Underlying Mechanism of Sociability	9
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention	9
How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?	9
Digital Economy Governance and Corporate Cost Stickiness: Evidence from China	9
‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention	9
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis	9
Measuring Customer Experience in AI Contexts: A Scale Development	9
A Two-Stage Location Problem with Lockers and Mini-Depots Under Crowdsourced Last Mile Delivery in E-Commerce Logistics	9
The Use of Selected Automated Tools for Creating PPC Advertising in Chosen Markets in the Czech Republic and Slovakia	9
Machine Learning to Develop Credit Card Customer Churn Prediction	9
How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness	9
Drivers of Kiosk Adoption: An Extended TAM Perspective on Digital Readiness, Trust, and Barrier Reduction	8
Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator	8
The Impact of Mobile Advertising Cue Types on Consumer Response Behaviors: Evidence from a Field Experiment	8
Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type	8
TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand	8
E-Government Adoption in Thai Public Sector Organizations: Citizens’ Perspective	8
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal	8
Channel Integration Through a Wireless Applet and an E-Commerce Platform	8
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits	8
From Big Data to Cultural Intelligence: An AI-Powered Framework and Machine Learning Validation for Global Marketing	8
From Visibility to Trust: The Impact of Agricultural Product Packaging Images in Livestreaming on Consumer Perception and Repurchase Intention	8
The Persuasive Power of AI Avatars Through Trust Transfer and the Elaboration Likelihood Model	8
Exploring the Mechanism of AI-Powered Personalized Product Recommendation on Generation Z Users’ Spontaneous Buying Intention on Short-Form Video Platforms: A Perceived Evaluation Perspective	8
Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS	7
How Do Consumer Fairness Concerns Affect an E-Commerce Platform’s Choice of Selling Scheme?	7
Platforms’ Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis	7
Financial Anti-Fraud Based on Dual-Channel Graph Attention Network	7
Competitive Policy for Online Retailers’ Intrusion in E-Commence	7
AI Digital Human Responsiveness and Consumer Purchase Intention: The Mediating Role of Trust	7
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control	7
Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing	7
Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions	7
Understanding Antecedents That Affect Customer Evaluations of Head-Mounted Display VR Devices through Text Mining and Deep Neural Network	7
Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition	7
Market Phases and Price Discovery in NFTs: A Deep Learning Approach to Digital Asset Valuation	7
Digital Technological Diversity: The Root Cause of Export Vulnerability for Enterprises in Adversity?	7
Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic	7
The Impact of Digital Finance on the Development of Cross-Border E-Commerce	7
An Investigation into the Critical Factors’ Impact on Digital Technology Transformation in Taiwanese Family Enterprises	7
Fear of COVID-19 Effect on Stock Markets: A Proposal for an Algorithmic Trading System Based on Fear	7
Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology	7
Can They Keep You Hooked? Impact of Streamers’ Social Capital on User Stickiness in E-Commerce Live Streaming	6
Claiming Space: Domain Positioning and Market Recognition in Blockchain	6
A Conceptual Model for Developing Digital Maturity in Hospitality Micro and Small Enterprises	6
The Influence of Artificial Intelligence on Generation Z’s Online Fashion Purchase Intention	6
Decoding the Dynamic Connectedness Between Traditional and Digital Assets Under Dynamic Economic Conditions	6
Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation	6
Perceived Risk as a Determinant of Propensity to Adopt Account Information Services under the EU Payment Services Directive 2	6
Leadership-Driven Pricing and Customization in Collaborative Manufacturing: A Platform Dynamics Perspective	6
Uncovering How Information Quality Shapes Diverse User Engagement on Content Community Platforms: Harnessing Deep Learning for Feature Extraction	6
Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising	6
Co-Opetitive Strategy Optimization for Online Video Platforms with Multi-Homing Subscribers and Advertisers	6
What You See Isn’t Always What You Get: Investigating the Impact of the Information Disclosure Gap in Online Travel Agencies	6
Examining the Predictors of Consumer Trust and Social Commerce Engagement: A Systematic Literature Review	6
Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel	6
“They Post, I Scroll, I Envy, I Buy”—How Social Media Influencers Shape Materialistic Values and Consumer Behavior Among Young Adults in Malaysia	6
An Empirical Study of User Adoption of Cryptocurrency Using Blockchain Technology: Analysing Role of Success Factors like Technology Awareness and Financial Literacy	6
Blockchain Technology as an Ecosystem: Trends and Perspectives in Accounting and Management	6
The Power of Interaction: Fan Growth in Livestreaming E-Commerce	6
The Impacts of Rural E-Commerce on County Economic Development: Evidence from National Rural E-Commerce Comprehensive Demonstration Policy in China	6
From Participation to Embedding: Unpacking the Income Effects of E-Commerce-Led Digital Chain on Chinese Farmers	6
Optimizing Sentiment Analysis Models for Customer Support: Methodology and Case Study in the Portuguese Retail Sector	6
Rethinking Picky Shoppers and Store Reputation: Effective Online Service Recovery Strategies for Products with Minor Defects	6
What Does Bullet Screen Bring to Video Platform? A Theoretical Analysis Comparing Different Bullet Screen Modes	6
Incentive Mechanism for Online–Offline Dual-Channel Healthcare Services While Considering Spillover Effects	6
Online Video Streaming from the Perspective of Transaction Cost Economics	6
Why Do Consumers Abandon the E-Carts?	6
Achieving Sales Forecasting with Higher Accuracy and Efficiency: A New Model Based on Modified Transformer	6
Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from China	6
Motivators and Demotivators of Consumers’ Smart Voice Assistant Usage for Online Shopping	6
Eye Tracking as an Instrument in Consumer Research to Investigate Food from A Marketing Perspective: A Bibliometric and Visual Analysis	6
Balancing Revenue Streams in Online Video Platforms: The Impact of Original Content Provision on Business Model Selection	6
Can Short Videos Work? The Effects of Use and Gratification and Social Presence on Purchase Intention: Examining the Mediating Role of Digital Dependency	6
Enhancing Environmental Awareness for Sustainable Retail: Analysis of the Buy-Online-and-Return-in-Store Policy Adoption Using Theory of Planned Behavior	6
The Effect of Digital Literacy on Online Purchase Intention: The Mediating Role of Social Media Use	6
The Role of Service Quality Attributes and Perceived Value in US Consumers’ Impulsive Buying Intentions for Fresh Food E-Commerce	6
Examining Generative AI User Disclosure Intention: A Perceived Affordance Perspective	5
Why AI Needs to “Speak with Data”: The Impact Mechanism of Digitalized Descriptions by Virtual eWOM Senders on eWOM Effectiveness	5
Discovering Themes and Trends in Digital Transformation and Innovation Research	5
Investigation of Users’ Information Adoption Intention in Short Video Applications: A Perspective on Flow Experience	5
Turning Setbacks into Smiles: Exploring the Role of Self-Mocking Strategies in Consumers’ Recovery Satisfaction After E-Commerce Service Failures	5
Leveraging Large Language Models for Sentiment Analysis and Investment Strategy Development in Financial Markets	5
Composite Contracts for Dual-Channel Supply Chain Coordination with the Existence of Service Free Riding	5
Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products	5
Towards Frugal Innovation Capability in Emerging Markets within the Digitalization Epoch: Exploring the Role of Strategic Orientation and Organizational Ambidexterity	5
How Key Opinion Leaders’ Expertise and Renown Shape Consumer Behavior in Social Commerce: An Analysis Using a Comprehensive Model	5
Online Grocery Shopping in Germany: Assessing the Impact of COVID-19	5
Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal	5
Signaling Effects in AI Streamers: Optimal Separation Strategy Under Different Market Conditions	5
Regional Digital Resilience and the 4Helix Model—The Higher Education Institutions’ Case in Romania	5