OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Theoretical and Applied Electronic Commerce Research is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior	137
Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics	127
Customer Experience in Fintech	102
What Makes an Online Review More Helpful: An Interpretation Framework Using XGBoost and SHAP Values	82
Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk	72
Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic	71
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review	67
Young Generation’s Mobile Payment Adoption Behavior: Analysis Based on an Extended UTAUT Model	63
The Impact of COVID-19 Pandemic on Student’s E-Learning Experience in Jordan	59
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review	58
Blockchain Technology Adoption in Supply Chain Finance	55
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic	53
Methodical Aspects of MCDM Based E-Commerce Recommender System	53
UTAUT in Metaverse: An “Ifland” Case	51
The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration	51
Determinants of the Intention to Adopt Mobile Augmented Reality Apps in Shopping Malls among University Students	50
The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy	49
What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention	49
SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability	40
Unravelling Consumer Responses to Omni-Channel Approach	40
The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence	39
Impact of E-Commerce Adoption on Farmers’ Participation in the Digital Financial Market: Evidence from Rural China	38
The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns	38
A Study on the Factors Influencing Users’ Online Knowledge Paying-Behavior Based on the UTAUT Model	38
Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era	37

Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years	36
Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India	34
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM	34
Evolutionary Game Analysis of Blockchain Technology Preventing Supply Chain Financial Risks	32
Determinants of the Intention to Use Cross-Border Mobile Payments in Korea among Chinese Tourists: An Integrated Perspective of UTAUT2 with TTF and ITM	32
Digitalization and Labor Market—A Perspective within the Framework of Pandemic Crisis	31
Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal	31