OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Theoretical and Applied Electronic Commerce Research is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Open or Modular? The Influence of AIGC Interactive Interface on User Platform Engagement	131
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	112
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	109
User Psychological Perception and Pricing Mechanism of AI Large Language Model	86
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	75
Antecedents and Consequences of Customized Product Value	72
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	69
The Ineffectiveness of “Volume Guarantee” Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs	69
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	68
Gamification in the Metaverse: How Design Attributes Shape User Preferences Across Age Groups	61
Examining User Switching from Traditional Online Shopping to AI Shopping	60
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	60
From Influencer Credibility to E-Loyalty Intentions in Social Commerce: Digital Promotional Signals, Brand Authenticity, and the Trust–Engagement Pathway	59
Digital Ripples in Industries: An Institutional Theory Perspective on How Peer Transformation Dismantles Greenwashing Behavior	58
Post-Access Barriers to Digital Market Reach: Motivational and Capability Non-Adoption in Thailand’s Near-Saturated Digital Economy	56
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	54
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	52
China’s Place-Based E-Commerce Development Policies Generated Beneficial Spatial Spillover Effects on the Environment	51
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	51
The Effect of AI Agent Gender on Trust and Grounding	47
Factors of Customer Loyalty and Retention in the Digital Environment	46
Virtual Showroom Strategies for E-Tailers Towards Cross-Channel Purchasing Behavior of Consumers	46
Trust or Skepticism? Unraveling the Communication Mechanisms of AIGC Advertisements on Consumer Responses	45
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	45
The Impact of Negative Bullet Comments on Audiences’ Impulse Buying Intention in Fashion Livestreaming	45

The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	45
An Attention-Seq2Seq Model for New Energy Vehicle Sales Prediction	44
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	44
From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services	43
Media Sentiment, Institutional Barriers and Digital Service Trade	42
The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion	42
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	42
Artificial Intelligence Applications in Financial Technology	38
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	37
Extracting Advertising Elements and the Voice of Customers in Online Game Reviews	36
Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership	35
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	35