OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Theoretical and Applied Electronic Commerce Research is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior	158
Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics	147
Customer Experience in Fintech	118
What Makes an Online Review More Helpful: An Interpretation Framework Using XGBoost and SHAP Values	110
Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk	99
Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic	94
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review	89
UTAUT in Metaverse: An “Ifland” Case	81
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review	81
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic	73
The Impact of COVID-19 Pandemic on Student’s E-Learning Experience in Jordan	72
Young Generation’s Mobile Payment Adoption Behavior: Analysis Based on an Extended UTAUT Model	70
Blockchain Technology Adoption in Supply Chain Finance	67
The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration	66
Methodical Aspects of MCDM Based E-Commerce Recommender System	64
The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy	62
Determinants of the Intention to Adopt Mobile Augmented Reality Apps in Shopping Malls among University Students	60
What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention	59
SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability	53
Impact of E-Commerce Adoption on Farmers’ Participation in the Digital Financial Market: Evidence from Rural China	52
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM	50
Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years	49
Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India	47
The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence	45
Determinants of the Intention to Use Cross-Border Mobile Payments in Korea among Chinese Tourists: An Integrated Perspective of UTAUT2 with TTF and ITM	41

Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era	40
The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns	40
A Study on the Factors Influencing Users’ Online Knowledge Paying-Behavior Based on the UTAUT Model	40
Online Grocery Shopping in Germany: Assessing the Impact of COVID-19	38
Customer Churn in Retail E-Commerce Business: Spatial and Machine Learning Approach	37
Digitalization and Labor Market—A Perspective within the Framework of Pandemic Crisis	37
Evolutionary Game Analysis of Blockchain Technology Preventing Supply Chain Financial Risks	35
Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India	35
Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal	35
Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective	35