OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Theoretical and Applied Electronic Commerce Research is 36. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
International Trade in the High-Tech Sector—Support or Obstacle to Start-Up Processes at the Macro Level in European Union Countries?	181
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	141
One Good Turn Deserves Another: Antecedents of Online Karaoke Paid Gift-Sending from Social Exchange Perspectives	132
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	126
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	110
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	100
User Intention of Anonymous Social Application “Soul” in China: Analysis based on an Extended Technology Acceptance Model	95
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	77
The Effect of AI Agent Gender on Trust and Grounding	77
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	71
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	63
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	57
Factors of Customer Loyalty and Retention in the Digital Environment	55
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	51
Artificial Intelligence Applications in Financial Technology	51
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	50
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	50
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	49
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	48
Hybrid Platform Operation Decision of Retail Enterprises	46
Dynamic Marketing Resource Allocation with Two-Stage Decisions	46
Chatbot-Based Services: A Study on Customers’ Reuse Intention	46
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	45
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	42
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	41

Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	41
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components	41
Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	41
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	40
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	40
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	39
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	39
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	39
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	39
Digitalization and Labor Market—A Perspective within the Framework of Pandemic Crisis	37
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations	37