OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Theoretical and Applied Electronic Commerce Research is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Gamification in the Metaverse: How Design Attributes Shape User Preferences Across Age Groups	117
Open or Modular? The Influence of AIGC Interactive Interface on User Platform Engagement	103
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	96
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	80
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	67
Digital Ripples in Industries: An Institutional Theory Perspective on How Peer Transformation Dismantles Greenwashing Behavior	64
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	63
User Psychological Perception and Pricing Mechanism of AI Large Language Model	62
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	59
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	59
Antecedents and Consequences of Customized Product Value	59
The Ineffectiveness of “Volume Guarantee” Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs	58
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	56
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	55
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	54
The Effect of AI Agent Gender on Trust and Grounding	54
China’s Place-Based E-Commerce Development Policies Generated Beneficial Spatial Spillover Effects on the Environment	49
Factors of Customer Loyalty and Retention in the Digital Environment	48
Investigating the Role of Logistics Delivery Services in Shaping Customer Satisfaction: LLM-Aspect-Based Sentiment Analysis of Perceived Quality in Indonesian E-Commerce	47
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	45
From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services	45
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	43
The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion	43
Hybrid Platform Operation Decision of Retail Enterprises	43
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	42

Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	42
Extracting Advertising Elements and the Voice of Customers in Online Game Reviews	42
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	42
Unlocking the Cashless Shift: Retailers’ Adoption of Digital Payment Systems in Emerging Markets	42
Media Sentiment, Institutional Barriers and Digital Service Trade	41
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	41
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	41
Trust or Skepticism? Unraveling the Communication Mechanisms of AIGC Advertisements on Consumer Responses	36
The Impact of Negative Bullet Comments on Audiences’ Impulse Buying Intention in Fashion Livestreaming	36
Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership	34
An Attention-Seq2Seq Model for New Energy Vehicle Sales Prediction	34