OOIR: Observatory of International Research

Papers

(The TQCC of Public Relations Review is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Employee coping with organizational change in the face of a pandemic: The role of transparent internal communication	104
Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation	58
The impact of employee engagement, organisational support and employer branding on internal communication satisfaction	57
Does the medium matter? A meta-analysis on using social media vs. traditional media in crisis communication	52
Cultivating employee creativity through strategic internal communication: The role of leadership, symmetry, and feedback seeking behaviors	50
Engaging for a social licence to operate (SLO)	50
Corporate social advocacy as engagement: Nike's social justice communication	47
Developing a multi-level organization-public dialogic communication framework to assess social media-mediated disaster communication and engagement outcomes	44
Internal communicators’ understanding of the definition and importance of employee advocacy	42
Enhancing Employee Engagement via Leaders’ Motivational Language in times of crisis: Perspectives from the COVID-19 outbreak	40
When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020	36
Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines	35
The paradoxical effects of communicating CSR activities: Why CSR communication has both positive and negative effects on the perception of a company’s social responsibility	34
Mapping corporate social responsibility research in communication: A network and bibliometric analysis	33
Irresistible possibilities: Examining the uses and consequences of social media influencers for contemporary public relations	32
Examining consumer attitudes toward CSR and CSA messages	31
Politicization of corporations and their environment: Corporations’ social license to operate in a polarized and mediatized society	31
De-motivating employees’ negative communication behaviors on anonymous social media: The role of public relations	31
Science public relations: The parallel, interwoven, and contrasting trajectories of public relations and science communication theory and practice	30
Two-way communication, symmetry, negative spaces, and dialogue	28
Social media ethics in the data economy: Issues of social responsibility for using Facebook for public relations	27
Relationship matters: How government organization-public relationship impacts disaster recovery outcomes among multiethnic communities	27
Crisis collective memory making on social media: A case study of three Chinese crises on Weibo	26
Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing	25
Dealing with the COVID-19 crisis: Theoretical application of social media analytics in government crisis management	25

The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training	24
Culture and internal communication in Chile: Linking ethical organizational culture, transparent communication, and employee advocacy	24
Visual communication and public relations: Visual frame building strategies in war and conflict stories	24
“I've never seen a client say: ‘Tell the influencer not to label this as sponsored’”: An exploration into influencer industry ethics	23
Communicating corporate LGBTQ advocacy: A computational comparison of the global CSR discourse	23
How dialogic internal communication fosters employees’ safety behavior during the COVID-19 pandemic	23
Practicing transparency in a crisis: Examining the combined effects of crisis type, response, and message transparency on organizational perceptions	22
How publics react to situational and renewing organizational responses across crises: Examining SCCT and DOR in social-mediated crises	22
Online firestorms in social media: Comparative research between China Weibo and USA Twitter	22
The skills required for entry-level public relations: An analysis of skills required in 1,000 PR job ads	21
Unpack the relational and behavioral outcomes of internal CSR: Highlighting dialogic communication and managerial facilitation	21
University Engagement for Enlightening CSR: Serving Hegemony or Seeking Constructive Change	21
Appeals to ‘the public interest’: How public relations and lobbying create a social license to operate	21
Empowerment or disempowerment: Exploring stakeholder engagement in nation branding through a mixed method approach to social network analysis	20
The right side of history, inc.: Social issues management, social license to operate, and the Obergefell v. Hodges decision	20
Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis	20
The social imperative in public relations: Utilities of social impact, social license and engagement	20
Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram	20
“Rogue machines” and crisis communication: When AI fails, how do companies publicly respond?	19
A decade of social media in public relations research: A systematic review of published articles in 2010–2020	19
Empathy as a main ingredient of impactful crisis communication: The perspectives of crisis communication practitioners	19
Fake news: How emotions, involvement, need for cognition and rebuttal evidence (story vs. informational) influence consumer reactions toward a targeted organization	19
Crisis narrative and the paradox of erasure: Making room for dialectic tension in a cancel culture	19
Measuring success: Explications and measurement scales of instructing information and adjusting information	19
When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations	19
The impact of startup CEO communication on employee relational and behavioral outcomes: Responsiveness, assertiveness, and authenticity	18
Convergence or divergence? A comparative analysis of CSR communication by leading firms in Asia, Europe, and North America	18
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience	18
Relationship cultivation and public engagement via social media during the covid-19 pandemic in China	17
Employee perceptions of ethical listening in U.S. organizations	17
How controversial businesses communicate CSR on Facebook: Insights from the Canadian cannabis industry	17
Setting socially mediated engagement parameters: A topic modeling and text analytic approach to examining polarized discourses on Gillette’s campaign	17
Navigating change in the era of COVID-19: The role of top leaders’ charismatic rhetoric and employees’ organizational identification	17
Finding an antidote: Testing the use of proactive crisis strategies to protect organizations from astroturf attacks	16
Positive ripple effects of corporate leaders’ CSR donations amid COVID-19 on corporate and country reputations: Multi-level reputational benefits of CSR focusing on Bill Gates and Jack Ma	16
Clean diesel and dirty scandal: The echo of Volkswagen’s dieselgate in an intra-industry setting	16
Testing perceptions of organizational apologies after a data breach crisis	16
Operationalizing genuineness in CSR communication for public engagement on social media	15
Stakeholder engagement in a multicultural context: The contribution of (personal) relationship cultivation to social capital	14
Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives	14
Exploring the mediating role of government–public relationships during the COVID-19 pandemic: A model comparison approach	14
Public responses to nonprofit social media messages: The roles of message features and cause involvement	14
Getting called out: Effects of feedback to social media corporate social responsibility statements	14
Understanding INGO relationship management: A case study approach to multinational organization–public relationships	14
Pragmatic optimism, crisis leadership, and contingency theory: A view from the C-suite	14
Ethics of care in action: Overview of holistic framework with application to employee engagement	13
Examining characteristics of prebunking strategies to overcome PR disinformation attacks	13
In whose interests? When relational engagement to obtain a social license leads to paradoxical outcomes	13
Exploratory Study of Public Relations Roles in Zimbabwe	13
What does learning by listening bring to citizen engagement? Lessons from a government program	13

The state of social-mediated crisis communication research through the lens of global scholars: An updated assessment	13
Elaborating the concept of threat in contingency theory: An integration with moral outrage and situational crisis communication theory	13
Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification, transportation, and message credibility	13
A process view of crisis misinformation: How public relations professionals detect, manage, and evaluate crisis misinformation	13
Using STOPS to predict prosocial behavioral intentions: Disentangling the effects of passive and active communicative action	12
Inoculation theory and public relations	12
From “an open field” to established “waves”: Public relations scholarship through the lens of Public Relations Review	12
The structure and evolution of global public relations: A citation and Co-citation analysis 1983–2019	12
Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis	12
Increasing employee advocacy through supervisor motivating language: The mediating role of psychological conditions	12
Internal public relations’ role with workplace, spirituality, and religion	11
Measuring consumer digital engagement and political consumerism as outcomes of corporate political advocacy	11
Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses	11
Business-centered versus socially responsible corporate diversity communication. An assessment of stakeholder (dis)agreement on Twitter	11
Crisis communication: The mediating role of cognitive and affective empathy in the relationship between crisis type and crisis response strategy on post-crisis reputation and forgiveness	11
Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors	11
Communication with intent: A typology of communicative interaction in engagement	11
What drives a tough call: Determining the importance of contingency factors and individual characteristics in communication executives’ stance decision-making through a conjoint analysis	11
Digitalization in public relations—Changing competences: A longitudinal analysis of skills required in PR job ads	10
Improving government communication and empowering rural communities: Combining public relations and development communication approaches	10
Exploring online opinion leadership in the network paradigm: An analysis of influential users on Twitter shaping conversations around anthem protests by prominent athletes	10
Managing relationships on Facebook: A long-term analysis of leading companies in Germany	10
The status of public relations research addressing Latin America: A content analysis of published articles from 1980 to 2020	10
When transparent leadership communication motivates employee advocacy: Testing the mediator roles of employee attributions in CEO activism	10
Megaphoning effects of skepticism, cynicism, and situational motivation on an environmental CSR activity	10
Attenuating public skepticism: Effects of pre-crisis corporate engagement and post-crisis CSR initiatives on corporate evaluations	10
Public relations and customer service: Employer perspectives of social media proficiency	10
Public relations as “dirty work”: Disconfirmation, cognitive dissonance, and emotional labor among public relations professors	10