OOIR: Observatory of International Research

Papers

(The TQCC of Public Relations Review is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Examining message framing in a higher education crisis: A qualitative analysis of organizational perspectives and media portrayals	74
A quiver full of arrows: An examination of tactics employed by CEO activists in Ghana	66
The processes-to-end(s) paradox of public relations	53
Editorial Board	47
Plain old Bess in a different dress? Disruptions of public relations in the digital age	46
Social media advocacy and gun violence: Applying the engagement model to nonprofit organizations’ communication efforts	39
Spotlight on a complex crisis spillover: A multi-organisational perspective on rebuilding trust and reducing distrust in the Australian banking industry	36
Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 2020	34
Corporate social advocacy or social issues management? Examining state flagship universities’ responses to the killing of George Floyd	34
Relationship cultivation strategies in the metaverse	34
Business-centered versus socially responsible corporate diversity communication. An assessment of stakeholder (dis)agreement on Twitter	34
Commentary is free: Issue management and gaining capital with thought leadership	34
Enhancing Employee Engagement via Leaders’ Motivational Language in times of crisis: Perspectives from the COVID-19 outbreak	32
The impact of diversity communication on employee organizational identification and employee voice behaviors: A moderated mediation model	31
Editorial essay: Artificial Intelligence and public relations	31
Editorial Board	31
A two-path model of the impact of LGBTQ+ diversity CSR levels on public response	30
Emotional intelligence and public relations: An empirical review	30
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions	29
“Don’t Mess with Ukrainian Farmers”: An examination of Ukraine and Kyiv’s official Twitter accounts as crisis communication, public diplomacy, and nation building during Russian invasion	29
The role of public relations in a counterhegemony: A case study of the 1968 poor people’s campaign	28
Culture and internal communication in Chile: Linking ethical organizational culture, transparent communication, and employee advocacy	25
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience	24
Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis	24
Public relations in the new millennium: Towards a synoptic view of fifteen years of research in Public Relations Review in the 21st century (2000–2014)	24

Social impact taxonomy: A definitional framework	24
Editorial Board	23
Legitimacy, issue management, and gun debate	22
Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue	22
Perceptions about corporate positioning on controversial sociopolitical issues: Examining big pharma engagement with patient advocacy	21
Situational dependence of internal communication channels	21
Computational strategic communication in a data-driven world	21
A conceptual update to image restoration theory (IRT) via an analysis of the vice-presidential campaign of Kamala Harris	21
Empathy in public relations practice of South Korea	20
Who’s missing out? The impact of digital networking behavior & social identity on PR job search outcomes	20
Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram	20
Crisis response strategy manipulation: A systematic review and a test of nuances	20
Building “foundational” linkages between development communication and public relations: A collaborative communication approach to development	19
A social influence perspective toward employee-organization relationships: The role of relationship norms in employee peer networks	19
Editorial Board	19
Situating deep learning in a relating management approach: Examining the dynamics and outcomes of contingent organization-public relationships (COPRs) in crisis	19
Should business have ‘a sense of morality’?: Company director views on corporate engagement with socio-political issues	18
The evolution of digital public relations research	18
Elaborating the concept of threat in contingency theory: An integration with moral outrage and situational crisis communication theory	18
The National Association of Manufacturers World War II campaign: A historical case study on power, ideology, and discourse	17
Is public relations a Tragedy of the Commons (TOTC) for the public sphere?The need of an ecology of content	17
Beyond blame: Extending crisis responsibility through multi-stakeholder responsibility, cause attribution, and solution attribution	17
Long live Darth Vapour! Examining how audiences engage with influencers in an anti-vaping campaign	17
Negative spaces as a strategic decision: The case of the Israeli Security Agency	17
The complicity of corporate sustainability on social issues: Investigating the mediating roles of valence and perceived authenticity	17
Women’s activism as public relations in a patriarchal society: The case of Kuwait	17
Editorial Board	17
Porous boundaries, contentious boundaries: “Public relations” and “propaganda” within the discourse of Italian PR professionals after 1945	17
Clarifying covenants and delineating devotion: Explicating religious public relations relationship frameworks	17
How political ideology affects the communication of organizational relations: A social network approach	17
When transparent leadership communication motivates employee advocacy: Testing the mediator roles of employee attributions in CEO activism	16
The effects of consideration of future consequences and CSR fit in stigmatized industries: Perceived CSR motives as mediators	16
Incorporating competition and comparisons into crisis communication: How competing organizations respond to industry crises	16
The Delphi Panel investigation of artificial intelligence in investor relations	16
Value creation through organizational storytelling: Strategic narratives in foreign government public relations	16
A bibliometric analysis of relationship management as a scholarly field from 1997 to 2022	15
Asking for trouble with pure accommodation: Paracrises as rhetorical situations	15
Unpack the relational and behavioral outcomes of internal CSR: Highlighting dialogic communication and managerial facilitation	15
The constant report: Everything, everywhere, all at once?	15
Validation of country-of-origin effects on crisis spillovers: A meta-analysis	15
A Delphi study on the state and future of hispanic public relations in the United States	15
Exploring differences in crisis literacy and efficacy on behavioral responses during infectious disease outbreaks	14
Nation branding via sportswashing: An exploration of pro-China YouTube influencers and commenters around the 2022 Winter Olympic Games	14
When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership	14
Mapping social networks: A qualitative approach to networked public relations scholarship	13
How consumers’ positive moral emotions can drive their active communication: In the context of corporate responsibility to race campaign	13
Different shades of green deception. Greenwashing’s adverse effects on corporate image and credibility	13
The dual-continuum approach: An extension of the contingency theory of strategic conflict management	12
Advocacy fit and social identity in corporate social advocacy: A multigroup analysis of public responses	12
How individuals use nonprofit organizations’ social media pages: Understanding functions of and networks from individual posts for social change	12

A cross-disciplinary review of crisis spillover research: Spillover types, risk factors, and response strategies	12
Virtual community engagement: Engaging virtual communities for nation branding through sports	12
Examining the role of CEO's authentic communication on corporate reputation: Analysis of public opinions regarding Zoom's layoff announcement on social media	12
The reputational benefits of instructing information: The first test of the revised model of reputation repair	12
Editorial Board	12
What constitutes great IDEA? An examination of corporate diversity communication on facebook and external and internal stakeholder reactions	12
Political public relations, leadership, and COVID-19: A comparative assessment of Prime Ministers Ardern and Morrison on Facebook and Twitter	12
“A symbol of service and sacrifice, mourning and memory”: Public relations and public memory the 100th year commemoration of the tomb of the unknown soldier	12
Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?	12
It is all in the name: Toward a typology of public relations professionals’ ethical dilemmas	12
Arts promotion and Black urban displacement: Exploring the paradox of the positive in government public relations and urban renewal discourse	12
Social media and citizen mobilization: How Chinese government agencies use Weibo to advance the 2030 agenda goals on sustainability	12
Confronting controversial content: Examining online narratives and frames in #CancelSpotify and #NetflixWalkout	12
Revisiting the SMCC model: How Chinese public relations practitioners handle social-mediated crises	11
Pushing hands and buttons: The effects of corporate social issue stance communication and online comment (in)civility on publics’ responses	11
Stakeholder influence, government power, and new opportunities for Chinese Internet companies: A multilevel network analysis of cross-sector networks	11
Better than thought? A comparison of the real and perceived performance of the 2030 Agenda in seven European countries	11
The state of social-mediated crisis communication research through the lens of global scholars: An updated assessment	11
Dynamics between fragmentation and unity: Identity and nonprofit relationship management in the Asian American Community	11
Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building	11
Pragmatic optimism, crisis leadership, and contingency theory: A view from the C-suite	11
Managing spillover: Response strategies to another Charity’s crisis	11
Presidential crisis: An analysis of Biden & Trump’s crisis communications strategies in response to allegations of sexual misconduct	11
Crime has a PR component: Public relations in U.S. mystery novels	11