Public Relations Review

Papers
(The median citation count of Public Relations Review is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Examining message framing in a higher education crisis: A qualitative analysis of organizational perspectives and media portrayals108
Relationship cultivation strategies in the metaverse65
The impact of diversity communication on employee organizational identification and employee voice behaviors: A moderated mediation model62
Editorial Board56
Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 202050
Spotlight on a complex crisis spillover: A multi-organisational perspective on rebuilding trust and reducing distrust in the Australian banking industry49
Corporate social advocacy or social issues management? Examining state flagship universities’ responses to the killing of George Floyd46
Business-centered versus socially responsible corporate diversity communication. An assessment of stakeholder (dis)agreement on Twitter44
Social media advocacy and gun violence: Applying the engagement model to nonprofit organizations’ communication efforts42
Plain old Bess in a different dress? Disruptions of public relations in the digital age42
The processes-to-end(s) paradox of public relations38
Commentary is free: Issue management and gaining capital with thought leadership36
A quiver full of arrows: An examination of tactics employed by CEO activists in Ghana35
Editorial Board34
Enhancing Employee Engagement via Leaders’ Motivational Language in times of crisis: Perspectives from the COVID-19 outbreak34
Public relations in the new millennium: Towards a synoptic view of fifteen years of research in Public Relations Review in the 21st century (2000–2014)32
Culture and internal communication in Chile: Linking ethical organizational culture, transparent communication, and employee advocacy32
“Don’t Mess with Ukrainian Farmers”: An examination of Ukraine and Kyiv’s official Twitter accounts as crisis communication, public diplomacy, and nation building during Russian invasion32
Editorial essay: Artificial Intelligence and public relations32
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions31
Public expectations of crisis outcomes in the social media era in China: A communication-mediated psychological mechanism31
Editorial Board30
The role of public relations in a counterhegemony: A case study of the 1968 poor people’s campaign29
A blame narrative approach to apologetic crisis management: The serial apologiae of United Airlines29
A two-path model of the impact of LGBTQ+ diversity CSR levels on public response28
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience28
Emotional intelligence and public relations: An empirical review27
The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training27
Integrated financial communication: Insights on the coordination and integration among investor relations and public relations departments of listed corporations in Germany, Austria and Switzerland27
Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis26
Situational dependence of internal communication channels26
Who’s missing out? The impact of digital networking behavior & social identity on PR job search outcomes26
Social impact taxonomy: A definitional framework26
Examining characteristics of prebunking strategies to overcome PR disinformation attacks25
Crisis and Emergency Risk Communication: FEMA’s Twitter use during the 2017 hurricane season25
Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram23
Editorial Board23
When public relations meets social media: A systematic review of social media related public relations research from 2006 to 202022
A conceptual update to image restoration theory (IRT) via an analysis of the vice-presidential campaign of Kamala Harris22
Perceptions about corporate positioning on controversial sociopolitical issues: Examining big pharma engagement with patient advocacy22
Crisis response strategy manipulation: A systematic review and a test of nuances22
Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue22
Computational strategic communication in a data-driven world21
Legitimacy, issue management, and gun debate21
Empathy in public relations practice of South Korea21
The change process to agile public relations20
Elaborating the concept of threat in contingency theory: An integration with moral outrage and situational crisis communication theory20
Public relations and place branding: Friend, foe or just ignored? A systematic review20
Building “foundational” linkages between development communication and public relations: A collaborative communication approach to development20
Situating deep learning in a relating management approach: Examining the dynamics and outcomes of contingent organization-public relationships (COPRs) in crisis20
A social influence perspective toward employee-organization relationships: The role of relationship norms in employee peer networks19
The evolution of digital public relations research19
Should business have ‘a sense of morality’?: Company director views on corporate engagement with socio-political issues19
“Rogue machines” and crisis communication: When AI fails, how do companies publicly respond?19
Value creation through organizational storytelling: Strategic narratives in foreign government public relations18
The Delphi Panel investigation of artificial intelligence in investor relations18
Porous boundaries, contentious boundaries: “Public relations” and “propaganda” within the discourse of Italian PR professionals after 194518
Editorial Board18
The National Association of Manufacturers World War II campaign: A historical case study on power, ideology, and discourse18
Clarifying covenants and delineating devotion: Explicating religious public relations relationship frameworks18
The complicity of corporate sustainability on social issues: Investigating the mediating roles of valence and perceived authenticity18
Is public relations a Tragedy of the Commons (TOTC) for the public sphere?The need of an ecology of content18
Negative spaces as a strategic decision: The case of the Israeli Security Agency18
When transparent leadership communication motivates employee advocacy: Testing the mediator roles of employee attributions in CEO activism17
Validation of country-of-origin effects on crisis spillovers: A meta-analysis17
How political ideology affects the communication of organizational relations: A social network approach17
The effects of consideration of future consequences and CSR fit in stigmatized industries: Perceived CSR motives as mediators17
Women’s activism as public relations in a patriarchal society: The case of Kuwait17
When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership17
Nation branding via sportswashing: An exploration of pro-China YouTube influencers and commenters around the 2022 Winter Olympic Games16
Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?16
Mapping social networks: A qualitative approach to networked public relations scholarship16
Different shades of green deception. Greenwashing’s adverse effects on corporate image and credibility16
Exploring differences in crisis literacy and efficacy on behavioral responses during infectious disease outbreaks16
Unpack the relational and behavioral outcomes of internal CSR: Highlighting dialogic communication and managerial facilitation16
Incorporating competition and comparisons into crisis communication: How competing organizations respond to industry crises15
A Delphi study on the state and future of hispanic public relations in the United States15
Political public relations, leadership, and COVID-19: A comparative assessment of Prime Ministers Ardern and Morrison on Facebook and Twitter15
The constant report: Everything, everywhere, all at once?15
A bibliometric analysis of relationship management as a scholarly field from 1997 to 202215
Advocacy fit and social identity in corporate social advocacy: A multigroup analysis of public responses15
The status of public relations research addressing Latin America: A content analysis of published articles from 1980 to 202015
Asking for trouble with pure accommodation: Paracrises as rhetorical situations15
Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing15
Arts promotion and Black urban displacement: Exploring the paradox of the positive in government public relations and urban renewal discourse14
How individuals use nonprofit organizations’ social media pages: Understanding functions of and networks from individual posts for social change14
Editorial Board14
The dual-continuum approach: An extension of the contingency theory of strategic conflict management14
It is all in the name: Toward a typology of public relations professionals’ ethical dilemmas14
The reputational benefits of instructing information: The first test of the revised model of reputation repair14
Virtual community engagement: Engaging virtual communities for nation branding through sports14
Networks of international public relations production: The case of Latin American organizations’ connections to U.S. agents14
Dynamics between fragmentation and unity: Identity and nonprofit relationship management in the Asian American Community13
Confronting controversial content: Examining online narratives and frames in #CancelSpotify and #NetflixWalkout13
Social media and citizen mobilization: How Chinese government agencies use Weibo to advance the 2030 agenda goals on sustainability13
“A symbol of service and sacrifice, mourning and memory”: Public relations and public memory the 100th year commemoration of the tomb of the unknown soldier13
Pushing hands and buttons: The effects of corporate social issue stance communication and online comment (in)civility on publics’ responses13
Navigating change in the era of COVID-19: The role of top leaders’ charismatic rhetoric and employees’ organizational identification13
A cross-disciplinary review of crisis spillover research: Spillover types, risk factors, and response strategies13
Stakeholder influence, government power, and new opportunities for Chinese Internet companies: A multilevel network analysis of cross-sector networks13
Examining the role of CEO's authentic communication on corporate reputation: Analysis of public opinions regarding Zoom's layoff announcement on social media13
What constitutes great IDEA? An examination of corporate diversity communication on facebook and external and internal stakeholder reactions13
The role of the corporate purpose and how investor relations officers make sense of it12
Revisiting the SMCC model: How Chinese public relations practitioners handle social-mediated crises12
Pragmatic optimism, crisis leadership, and contingency theory: A view from the C-suite12
Crime has a PR component: Public relations in U.S. mystery novels12
Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building12
Conceptualizing allegiant communication behavior: A cross-national study of employees’ self-orchestration of voice and silence12
Presidential crisis: An analysis of Biden & Trump’s crisis communications strategies in response to allegations of sexual misconduct12
Managing spillover: Response strategies to another Charity’s crisis12
The state of social-mediated crisis communication research through the lens of global scholars: An updated assessment11
Exploring online opinion leadership in the network paradigm: An analysis of influential users on Twitter shaping conversations around anthem protests by prominent athletes11
The state of internal communication in Latin America: An international Delphi study11
Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification, transportation, and message credibility11
The ripple effects of leadership's motivating language: Cultivating employee support for corporate social advocacy and organizational trust11
Morality rules: Understanding the role of prior reputation in consequences of scansis11
When publics collide: Developing the dual orientation conflict model in inter-public conflict11
U.S. Fortune 500’s stakeholders engagement during the COVID-19 pandemic: Evidence for proactive approaches11
Crisis communication: The mediating role of cognitive and affective empathy in the relationship between crisis type and crisis response strategy on post-crisis reputation and forgiveness11
Editorial Board11
Editorial: Special issue on the spillover effect of crises11
Measuring social movement engagement: A co-creational approach to public engagement and social capital10
Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms?10
Grand strategy and public diplomacy: A case study on China’s Belt and Road Initiative and its reception in the Australian press10
Editorial Board10
“I want to create change; I want to create impact”: Personal-activism narratives of Indigenous Australian women working in public relations10
When things get personal: Understanding revenge by proxy as a function of consumer nationalism10
Minecraft, mangroves, and dialogic potential: An analysis of video game live streaming and its implications for public relations research10
Motivating employee voicing behavior in optimizing workplace generative ai adoption: The role of organizational listening10
A scoping review of arab public relations scholarship10
Diplomatic first aid or first harm: The specialized communicative role of foreign temporary migrants for their host region10
What does learning by listening bring to citizen engagement? Lessons from a government program10
Silence is golden? Mitigating different types of online firestorms of Fortune 100 corporations on Twitter10
When ethics are compromised: Understanding how employees react to corporate moral violations10
Putting stakeholders’ engagement in the equation: Proposing the integrated network engagement model10
Does quality matter? Understanding quality of communication consulting from a client and consultant perspective10
Analyzing media valence shifts: The association between a U.S. PR firm's engagement and Kenya's portrayal in U.S. media10
Citizen brand: The emergence of brandstanding as organizational engagement and civic duty10
To hasten slowly: The prudence of slow AI implementation in public relations10
Negative spill over effects in brand alliance crises10
Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire10
The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions9
Friend or faux: Testing the perceived authenticity of corporate socio-political activism messages on Instagram through the lens of Black Lives Matter9
Revisiting PR professionalism and ethics in the generative AI era through PR practitioners’ insights9
Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses9
Networks of neuronormativity: Toward a systemic understanding of marginalization in public relations9
Explorations on mediated communication and beyond: Toward a theory of social media9
Regenerative crisis, social media publics and Internet trolling: A cultural discourse approach9
The few, the proud, the satisfied? The relationship between perceptions of public affairs and job satisfaction in the U.S. Marine Corps9
Retelling the past crisis: Crisis memory and its influences on organizational reputation and public responses9
Internal crisis communication: The effects of negative employee-organization relationships on internal reputation and employees’ unsupportive behavior9
Engaging in organizational advocacy to fulfill corporate responsibility to race: How passion drives activists’ behavior9
Fast fashion's environmental CSR through NGO collaboration: The impact of collaboration level and environmental focus on CSR authenticity and consumer responses8
Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives8
Reviews in the dark: A netnographic exploration of reviewer networks and the dynamics of online review manipulation8
Modeling the antecedents and outcomes of perceived relationship investment (PRI) in nonprofit organizations8
Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era8
Addressing participation, belonging, and temporality in public formation and maintenance: Advancing a rhetorical approach to publics8
Theorizing issue-driven public attention and expectations in audience responses to corporate sociopolitical activism: A mixed-method analysis8
Dignity and respect or homocommodification? Applying moral philosophy to LGBTQ public relations8
Words matter: The impact of workplace verbal aggressiveness on workgroup relationship conflict, work-life conflict, and employee-organization relationships8
Internal public relations’ role with workplace, spirituality, and religion8
Capability gap in relation to public relations´ strategic issues in Latin America8
Rethinking the start date for media relations and press releases: The peace movement of the 1800s8
Artificial intelligence for internal communication: Strategies, challenges, and implications8
Perceptions of formal career achievements in public relations by students, professionals, and employers: Certificate, accreditation, and College of Fellows7
Conserving complexity: A complex systems paradigm and framework to study public relations’ contribution to grand challenges7
The state of public relations research addressing Latin America: Analysis of published articles in the region's official languages between 1980 and 20207
The media literacy divide: Ideological framing of labor in public relations agency internship postings7
Conversational spaces enabling conversational contestation: Making sustainability communication in organizations political (again)7
How controversial businesses communicate CSR on Facebook: Insights from the Canadian cannabis industry7
Editorial Board7
Development of public relations research in Ghana: A systematic review7
Corporate sustainability as a hegemonic discourse of globalization: The discourse-historical approach as a critical issues and stakeholder analysis tool7
When culture and ethics meet: Understanding the dynamics between cultural dimensions, moral orientations, moral inequity, and commitment in the context of corporate misconduct allegations7
The ‘Good Samaritan’: The effects of corporate conflict engagement on public satisfaction and their behavioral intentions7
Co-orientation on social impact: The role of perspectives7
Shaping corporate character via chatbot social conversation: Impact on organization-public relational outcomes7
Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity7
“We are the land:” An analysis of cultural appropriation and moral outrage in response to Christian Dior’s Sauvage scandal7
The communicative power of nonprofit actions and values: A pilot study of dialogic stewardship7
Together in crisis: A comparison of organizational and faith-holders’ crisis communication7
Holistic understanding of individuals’ prosocial behaviors: A configurational approach7
Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality7
Stakeholder engagement in a multicultural context: The contribution of (personal) relationship cultivation to social capital7
Empathy as a main ingredient of impactful crisis communication: The perspectives of crisis communication practitioners6
How sorry are you? Intensified apologies and the mediating role of perceived remorse in corporate crisis communication6
Contingency theory informs relationship management: Exploring the contingent organization-public relationships (COPR) in a crisis of Mainland China6
The state of health public relations: A content analysis of published articles in seven communication journals from 2001 to 20216
A decade of social media in public relations research: A systematic review of published articles in 2010–20206
Identifying a credible spokesperson for corporate social responsibility initiatives: Findings from a cross-national study6
Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking6
Employee perceptions of ethical listening in U.S. organizations6
Editorial Board6
Digitalization in public relations—Changing competences: A longitudinal analysis of skills required in PR job ads6
Connecting issues, CSR, and OPRs: Unpacking identity mediators of the effect of CSR on relationship and the moderating role of intergroup dynamics6
Toward a tent-driven model of organizations: Stakeholders, permeability, and multiple identities in public relations theory6
Understanding conspiratorial thinking (CT) within public relations research: Dynamics of organization-public relationship quality, CT, and negative megaphoning6
“Not the company we thought it was.” Southwest Airlines’ attempt at image repair during its october 2021 flight cancellation crisis6
Theory advancing practice: The contingency theory in the strategic management of crises, conflicts and complex public relations issues6
Moving beyond the sector: The spillover effects of an NPO’s crisis on the same and different sectors6
From “an open field” to established “waves”: Public relations scholarship through the lens of Public Relations Review6
Towards a theory of organizational storytelling for public relations: An engagement perspective6
Issue contention and consumers’ reactions to corporate social responsibility: Challenging the dyadic assumptions6
Introducing the Marginalized Image Navigation and Expression (MINE) principles via the confirmation hearings of judge Ketanji Brown Jackson6
A strategic employee attribute scale: Mediating role of internal communication and employee engagement5
Instilling warmth in artificial intelligence? Examining publics’ responses to AI-applied corporate ability and corporate social responsibility practices5
Beyond reputational and financial damage: Examining emotional and religious harm in a post-crisis case study of Hillsong Church5
Public relations lessons from the pandemic: A systematic review of the COVID-19 research in public relations published from 2020 to early 20235
The category work of custodians: Passionate publics and online reviews5
Corporate lobbying: Role perceptions and perceived influence on political decisions of public affairs professionals5
Capturing the dynamic tension in CSR discourses: Toward an integrative circuit of culture model5
A case for the plausibility of public relations licensing: The carrot of privileged communication5
How does it depend?: A systematic review of the contingency theory of accommodation in communication scholarship5
Drivers of employee engagement with organizational diversity: The power of strategic internal communication5
Exploring trauma-informed listening among public relations professionals5
The moral foundations of responsible business: Using computational text analysis to explore the salience of morality in CSR communication5
A metamodern public relations workflow for the polycrisis: Communication research and planning based on a What If framework5
Identity resilience in times of mediatization: Comparing employees’ with citizens’ perceptions of a public organization5
Warranted inferences of mediation and possibility of a threshold effect: Verifying the mediating effects of anger in situational crisis communication theory5
Protecting organizational reputation during a para-crisis: The effectiveness of conversational human voice on social media and the roles of construal level, social presence, and organizational listeni5
So sorry, now please watch: Identifying image repair strategies, sincerity and forgiveness in YouTubers’ apology videos5
“OK at the moment”: The important role listening plays in the relationship between black residents and local government5
The experiences of English National Health Service professional communicators during the Covid-19 pandemic5
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