Public Relations Review

Papers
(The median citation count of Public Relations Review is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-12-01 to 2025-12-01.)
ArticleCitations
Examining message framing in a higher education crisis: A qualitative analysis of organizational perspectives and media portrayals69
Business-centered versus socially responsible corporate diversity communication. An assessment of stakeholder (dis)agreement on Twitter63
Commentary is free: Issue management and gaining capital with thought leadership51
A quiver full of arrows: An examination of tactics employed by CEO activists in Ghana46
The processes-to-end(s) paradox of public relations45
The impact of diversity communication on employee organizational identification and employee voice behaviors: A moderated mediation model37
Editorial Board35
Plain old Bess in a different dress? Disruptions of public relations in the digital age34
Enhancing Employee Engagement via Leaders’ Motivational Language in times of crisis: Perspectives from the COVID-19 outbreak33
Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 202033
Relationship cultivation strategies in the metaverse32
Social media advocacy and gun violence: Applying the engagement model to nonprofit organizations’ communication efforts32
Corporate social advocacy or social issues management? Examining state flagship universities’ responses to the killing of George Floyd31
A two-path model of the impact of LGBTQ+ diversity CSR levels on public response30
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience30
Spotlight on a complex crisis spillover: A multi-organisational perspective on rebuilding trust and reducing distrust in the Australian banking industry30
Editorial Board30
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions29
The role of public relations in a counterhegemony: A case study of the 1968 poor people’s campaign29
Public relations in the new millennium: Towards a synoptic view of fifteen years of research in Public Relations Review in the 21st century (2000–2014)29
“Don’t Mess with Ukrainian Farmers”: An examination of Ukraine and Kyiv’s official Twitter accounts as crisis communication, public diplomacy, and nation building during Russian invasion27
Culture and internal communication in Chile: Linking ethical organizational culture, transparent communication, and employee advocacy27
Editorial essay: Artificial Intelligence and public relations26
A blame narrative approach to apologetic crisis management: The serial apologiae of United Airlines25
Social impact taxonomy: A definitional framework24
Situational dependence of internal communication channels24
Public expectations of crisis outcomes in the social media era in China: A communication-mediated psychological mechanism24
Emotional intelligence and public relations: An empirical review24
Unpacking publics’ disengagement and information behaviors: Roles of psychological distance, feasibility and desirability in an environmental sustainability issue23
Legitimacy, issue management, and gun debate23
Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis23
A conceptual update to image restoration theory (IRT) via an analysis of the vice-presidential campaign of Kamala Harris22
Editorial Board22
Who’s missing out? The impact of digital networking behavior & social identity on PR job search outcomes21
Examining characteristics of prebunking strategies to overcome PR disinformation attacks21
Convergence or divergence? A cross-platform analysis of climate change visual content categories, features, and social media engagement on Twitter and Instagram20
Computational strategic communication in a data-driven world20
Crisis response strategy manipulation: A systematic review and a test of nuances20
Elaborating the concept of threat in contingency theory: An integration with moral outrage and situational crisis communication theory19
Public relations and place branding: Friend, foe or just ignored? A systematic review19
Perceptions about corporate positioning on controversial sociopolitical issues: Examining big pharma engagement with patient advocacy19
Empathy in public relations practice of South Korea19
Building “foundational” linkages between development communication and public relations: A collaborative communication approach to development19
Should business have ‘a sense of morality’?: Company director views on corporate engagement with socio-political issues18
The change process to agile public relations18
The evolution of digital public relations research18
Situating deep learning in a relating management approach: Examining the dynamics and outcomes of contingent organization-public relationships (COPRs) in crisis18
A social influence perspective toward employee-organization relationships: The role of relationship norms in employee peer networks18
Porous boundaries, contentious boundaries: “Public relations” and “propaganda” within the discourse of Italian PR professionals after 194517
Editorial Board17
Negative spaces as a strategic decision: The case of the Israeli Security Agency17
When transparent leadership communication motivates employee advocacy: Testing the mediator roles of employee attributions in CEO activism17
Women’s activism as public relations in a patriarchal society: The case of Kuwait17
How political ideology affects the communication of organizational relations: A social network approach17
Value creation through organizational storytelling: Strategic narratives in foreign government public relations16
Clarifying covenants and delineating devotion: Explicating religious public relations relationship frameworks16
Is public relations a Tragedy of the Commons (TOTC) for the public sphere?The need of an ecology of content16
Beyond blame: Extending crisis responsibility through multi-stakeholder responsibility, cause attribution, and solution attribution16
The complicity of corporate sustainability on social issues: Investigating the mediating roles of valence and perceived authenticity16
The National Association of Manufacturers World War II campaign: A historical case study on power, ideology, and discourse16
The effects of consideration of future consequences and CSR fit in stigmatized industries: Perceived CSR motives as mediators16
Long live Darth Vapour! Examining how audiences engage with influencers in an anti-vaping campaign16
The Delphi Panel investigation of artificial intelligence in investor relations15
The constant report: Everything, everywhere, all at once?15
Exploring differences in crisis literacy and efficacy on behavioral responses during infectious disease outbreaks15
A Delphi study on the state and future of hispanic public relations in the United States15
Validation of country-of-origin effects on crisis spillovers: A meta-analysis15
A bibliometric analysis of relationship management as a scholarly field from 1997 to 202215
Asking for trouble with pure accommodation: Paracrises as rhetorical situations15
How consumers’ positive moral emotions can drive their active communication: In the context of corporate responsibility to race campaign14
Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?14
Unpack the relational and behavioral outcomes of internal CSR: Highlighting dialogic communication and managerial facilitation14
Nation branding via sportswashing: An exploration of pro-China YouTube influencers and commenters around the 2022 Winter Olympic Games14
When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership14
Incorporating competition and comparisons into crisis communication: How competing organizations respond to industry crises14
Different shades of green deception. Greenwashing’s adverse effects on corporate image and credibility14
Editorial Board13
Mapping social networks: A qualitative approach to networked public relations scholarship13
Navigating change in the era of COVID-19: The role of top leaders’ charismatic rhetoric and employees’ organizational identification13
Arts promotion and Black urban displacement: Exploring the paradox of the positive in government public relations and urban renewal discourse13
The dual-continuum approach: An extension of the contingency theory of strategic conflict management13
How individuals use nonprofit organizations’ social media pages: Understanding functions of and networks from individual posts for social change13
Stakeholder influence, government power, and new opportunities for Chinese Internet companies: A multilevel network analysis of cross-sector networks12
It is all in the name: Toward a typology of public relations professionals’ ethical dilemmas12
Political public relations, leadership, and COVID-19: A comparative assessment of Prime Ministers Ardern and Morrison on Facebook and Twitter12
The reputational benefits of instructing information: The first test of the revised model of reputation repair12
Confronting controversial content: Examining online narratives and frames in #CancelSpotify and #NetflixWalkout12
Examining the role of CEO's authentic communication on corporate reputation: Analysis of public opinions regarding Zoom's layoff announcement on social media12
Virtual community engagement: Engaging virtual communities for nation branding through sports12
A cross-disciplinary review of crisis spillover research: Spillover types, risk factors, and response strategies12
Better than thought? A comparison of the real and perceived performance of the 2030 Agenda in seven European countries12
Dynamics between fragmentation and unity: Identity and nonprofit relationship management in the Asian American Community12
Social media and citizen mobilization: How Chinese government agencies use Weibo to advance the 2030 agenda goals on sustainability12
What constitutes great IDEA? An examination of corporate diversity communication on facebook and external and internal stakeholder reactions12
Advocacy fit and social identity in corporate social advocacy: A multigroup analysis of public responses12
Crime has a PR component: Public relations in U.S. mystery novels11
Revisiting the SMCC model: How Chinese public relations practitioners handle social-mediated crises11
Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building11
Morality rules: Understanding the role of prior reputation in consequences of scansis11
Presidential crisis: An analysis of Biden & Trump’s crisis communications strategies in response to allegations of sexual misconduct11
Managing spillover: Response strategies to another Charity’s crisis11
Pragmatic optimism, crisis leadership, and contingency theory: A view from the C-suite11
The role of the corporate purpose and how investor relations officers make sense of it11
The state of social-mediated crisis communication research through the lens of global scholars: An updated assessment11
Pushing hands and buttons: The effects of corporate social issue stance communication and online comment (in)civility on publics’ responses11
“A symbol of service and sacrifice, mourning and memory”: Public relations and public memory the 100th year commemoration of the tomb of the unknown soldier11
The ripple effects of leadership's motivating language: Cultivating employee support for corporate social advocacy and organizational trust11
A scoping review of arab public relations scholarship10
The state of internal communication in Latin America: An international Delphi study10
U.S. Fortune 500’s stakeholders engagement during the COVID-19 pandemic: Evidence for proactive approaches10
Does quality matter? Understanding quality of communication consulting from a client and consultant perspective10
Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification, transportation, and message credibility10
Editorial Board10
Exploring online opinion leadership in the network paradigm: An analysis of influential users on Twitter shaping conversations around anthem protests by prominent athletes10
Editorial: Special issue on the spillover effect of crises10
Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms?10
When publics collide: Developing the dual orientation conflict model in inter-public conflict10
Crisis communication: The mediating role of cognitive and affective empathy in the relationship between crisis type and crisis response strategy on post-crisis reputation and forgiveness10
Editorial Board10
What does learning by listening bring to citizen engagement? Lessons from a government program9
Measuring social movement engagement: A co-creational approach to public engagement and social capital9
Embracing paradox and pragmatism: A metamodern exploration of the social value of public relations9
When ethics are compromised: Understanding how employees react to corporate moral violations9
Citizen brand: The emergence of brandstanding as organizational engagement and civic duty9
Motivating employee voicing behavior in optimizing workplace generative ai adoption: The role of organizational listening9
Silence is golden? Mitigating different types of online firestorms of Fortune 100 corporations on Twitter9
Grand strategy and public diplomacy: A case study on China’s Belt and Road Initiative and its reception in the Australian press9
Analyzing media valence shifts: The association between a U.S. PR firm's engagement and Kenya's portrayal in U.S. media9
Public relations professionals' role in managing conflict: A cross-country contingency theory perspective9
Negative spill over effects in brand alliance crises9
Putting stakeholders’ engagement in the equation: Proposing the integrated network engagement model8
To hasten slowly: The prudence of slow AI implementation in public relations8
Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses8
The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions8
When things get personal: Understanding revenge by proxy as a function of consumer nationalism8
“I want to create change; I want to create impact”: Personal-activism narratives of Indigenous Australian women working in public relations8
Limited corporate influence on social media news: Evidence from topic-level agenda building and newsworthiness8
Minecraft, mangroves, and dialogic potential: An analysis of video game live streaming and its implications for public relations research8
Bridging gaps in the gig economy: Strategic communication and employee-organization relationships8
Streaming disasters on TikTok: Examining social mediated crisis communication, public engagement, and emotional responses during the 2023 Maui wildfire8
Enhancing employees’ social media advocacy through internal stewardship strategies8
Capability gap in relation to public relations´ strategic issues in Latin America7
Generative AI outperforms humans in social media engagement: Evidence from GPT-4 and the FIIT model7
Internal public relations’ role with workplace, spirituality, and religion7
Internal crisis communication: The effects of negative employee-organization relationships on internal reputation and employees’ unsupportive behavior7
Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era7
Artificial intelligence for internal communication: Strategies, challenges, and implications7
Fast fashion's environmental CSR through NGO collaboration: The impact of collaboration level and environmental focus on CSR authenticity and consumer responses7
Reviews in the dark: A netnographic exploration of reviewer networks and the dynamics of online review manipulation7
Theorizing issue-driven public attention and expectations in audience responses to corporate sociopolitical activism: A mixed-method analysis7
Explorations on mediated communication and beyond: Toward a theory of social media7
Networks of neuronormativity: Toward a systemic understanding of marginalization in public relations7
Rethinking the start date for media relations and press releases: The peace movement of the 1800s7
Holistic understanding of individuals’ prosocial behaviors: A configurational approach7
Words matter: The impact of workplace verbal aggressiveness on workgroup relationship conflict, work-life conflict, and employee-organization relationships7
Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity7
Shaping corporate character via chatbot social conversation: Impact on organization-public relational outcomes7
Public relations practitioners and AI implementation: The challenges presented by the dominant coalition’s diffusion of responsibility7
Revisiting PR professionalism and ethics in the generative AI era through PR practitioners’ insights7
Engaging in organizational advocacy to fulfill corporate responsibility to race: How passion drives activists’ behavior7
Friend or faux: Testing the perceived authenticity of corporate socio-political activism messages on Instagram through the lens of Black Lives Matter7
Retelling the past crisis: Crisis memory and its influences on organizational reputation and public responses7
Editorial Board7
Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives7
Addressing participation, belonging, and temporality in public formation and maintenance: Advancing a rhetorical approach to publics7
The state of public relations research addressing Latin America: Analysis of published articles in the region's official languages between 1980 and 20206
Development of public relations research in Ghana: A systematic review6
How sorry are you? Intensified apologies and the mediating role of perceived remorse in corporate crisis communication6
Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality6
The media literacy divide: Ideological framing of labor in public relations agency internship postings6
Conserving complexity: A complex systems paradigm and framework to study public relations’ contribution to grand challenges6
Corporate sustainability as a hegemonic discourse of globalization: The discourse-historical approach as a critical issues and stakeholder analysis tool6
Moving beyond the sector: The spillover effects of an NPO’s crisis on the same and different sectors6
The communicative power of nonprofit actions and values: A pilot study of dialogic stewardship6
Perceptions of formal career achievements in public relations by students, professionals, and employers: Certificate, accreditation, and College of Fellows6
Co-orientation on social impact: The role of perspectives6
When culture and ethics meet: Understanding the dynamics between cultural dimensions, moral orientations, moral inequity, and commitment in the context of corporate misconduct allegations6
Toward an Islamic Public Relations Theory (IPRT): A critical/cultural analysis of religious instagram posts of Islamic banks in Kuwait6
The ‘Good Samaritan’: The effects of corporate conflict engagement on public satisfaction and their behavioral intentions6
Employee perceptions of ethical listening in U.S. organizations5
Empathy as a main ingredient of impactful crisis communication: The perspectives of crisis communication practitioners5
Conversational spaces enabling conversational contestation: Making sustainability communication in organizations political (again)5
Theory advancing practice: The contingency theory in the strategic management of crises, conflicts and complex public relations issues5
Connecting issues, CSR, and OPRs: Unpacking identity mediators of the effect of CSR on relationship and the moderating role of intergroup dynamics5
A metamodern public relations workflow for the polycrisis: Communication research and planning based on a What If framework5
Introducing the Marginalized Image Navigation and Expression (MINE) principles via the confirmation hearings of judge Ketanji Brown Jackson5
A decade of social media in public relations research: A systematic review of published articles in 2010–20205
A strategic employee attribute scale: Mediating role of internal communication and employee engagement5
The state of health public relations: A content analysis of published articles in seven communication journals from 2001 to 20215
“Not the company we thought it was.” Southwest Airlines’ attempt at image repair during its october 2021 flight cancellation crisis5
Editorial Board5
Toward a tent-driven model of organizations: Stakeholders, permeability, and multiple identities in public relations theory5
Capturing the dynamic tension in CSR discourses: Toward an integrative circuit of culture model5
Beyond reputational and financial damage: Examining emotional and religious harm in a post-crisis case study of Hillsong Church5
Understanding conspiratorial thinking (CT) within public relations research: Dynamics of organization-public relationship quality, CT, and negative megaphoning5
Towards a theory of organizational storytelling for public relations: An engagement perspective5
Issue contention and consumers’ reactions to corporate social responsibility: Challenging the dyadic assumptions5
Contingency theory informs relationship management: Exploring the contingent organization-public relationships (COPR) in a crisis of Mainland China5
From “an open field” to established “waves”: Public relations scholarship through the lens of Public Relations Review5
Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking5
Digitalization in public relations—Changing competences: A longitudinal analysis of skills required in PR job ads5
Identity resilience in times of mediatization: Comparing employees’ with citizens’ perceptions of a public organization5
A case for the plausibility of public relations licensing: The carrot of privileged communication5
Identifying a credible spokesperson for corporate social responsibility initiatives: Findings from a cross-national study5
0.10049510002136