OOIR: Observatory of International Research

Papers

(The H4-Index of Public Relations Review is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
Business-centered versus socially responsible corporate diversity communication. An assessment of stakeholder (dis)agreement on Twitter	104
The processes-to-end(s) paradox of public relations	64
Examining message framing in a higher education crisis: A qualitative analysis of organizational perspectives and media portrayals	58
Enhancing Employee Engagement via Leaders’ Motivational Language in times of crisis: Perspectives from the COVID-19 outbreak	56
Relationship cultivation strategies in the metaverse	48
Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 2020	46
Plain old Bess in a different dress? Disruptions of public relations in the digital age	44
A quiver full of arrows: An examination of tactics employed by CEO activists in Ghana	42
Spotlight on a complex crisis spillover: A multi-organisational perspective on rebuilding trust and reducing distrust in the Australian banking industry	39
Editorial Board	37
Social media advocacy and gun violence: Applying the engagement model to nonprofit organizations’ communication efforts	36
Commentary is free: Issue management and gaining capital with thought leadership	35
Corporate social advocacy or social issues management? Examining state flagship universities’ responses to the killing of George Floyd	34
The impact of diversity communication on employee organizational identification and employee voice behaviors: A moderated mediation model	34
Editorial Board	33
Public relations in the new millennium: Towards a synoptic view of fifteen years of research in Public Relations Review in the 21st century (2000–2014)	32
The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training	32
Emotional intelligence and public relations: An empirical review	32
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions	29
Integrated financial communication: Insights on the coordination and integration among investor relations and public relations departments of listed corporations in Germany, Austria and Switzerland	29
The role of public relations in a counterhegemony: A case study of the 1968 poor people’s campaign	29
Editorial Board	28
A blame narrative approach to apologetic crisis management: The serial apologiae of United Airlines	28
A two-path model of the impact of LGBTQ+ diversity CSR levels on public response	28
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience	27

Public expectations of crisis outcomes in the social media era in China: A communication-mediated psychological mechanism	27
Editorial essay: Artificial Intelligence and public relations	27