OOIR: Observatory of International Research

Papers

(The TQCC of European Journal of Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Unreal influence: leveraging AI in influencer marketing	127
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT	98
A meta-analysis of the factors affecting eWOM providing behaviour	87
Antecedents and consequences of chatbot initial trust	76
Assessing the overall fit of composite models estimated by partial least squares path modeling	67
The role of perceived firm social media interactivity in facilitating customer engagement behaviors	61
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge	61
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives	56
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction	46
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement	41
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour	37
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory	37
Digital technology-enabled transformative consumer responsibilisation: a case study	36
Social media influencers and transgressive celebrity endorsement in consumption community contexts	36
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital	35
Brand hate: a literature review and future research agenda	34
“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities	34
Understanding the role of influencers on live streaming platforms: when tipping makes the difference	33
Gender stereotypes in advertising have negative cross-gender effects	30
“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics	29
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	29
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions	27
Virtual influencer marketing: the good, the bad and the unreal	26
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	26
The impact of gratitude (vs pride) on the effectiveness of cause-related marketing	23

“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism	23
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective	23
How mindfulness reduces BNPL usage and how that relates to overall well-being	23
Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal	23
Developing a service quality scale for artificial intelligence service agents	22
Brand repulsion: consumers’ boundary work with rejected brands	22
Towards co-created food well-being: culinary consumption, braggart word-of-mouth and the role of participative co-design, service provider support and C2C interactions	22
“Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study	22
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition	22
How and when frontline employees’ resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility	21
A comparative study of the predictive power of component-based approaches to structural equation modeling	21
Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality	21
Co-branding research: where we are and where we could go from here	19
A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods	19
Using AI predicted personality to enhance advertising effectiveness	19
“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention	19
Recovering the corporate brand: lessons from an industry crisis	19
Influencer marketing effectiveness: the mechanisms that matter	19
Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics	17
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent	17
Past, present, and future research on self-service merchandising: a co-word and text mining approach	17
Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram	17
Encouraging healthier choices in supermarkets: a co-design approach	17
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	17
50 years of social marketing: seeding solutions for the future	17
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	17
Innocent until proven guilty: suspicion of deception in online reviews	17
Assessing stakeholder network engagement	16
Digital technology usage as a driver of servitization paths in manufacturing industries	16
Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses	16
Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans	16
Netnography and design thinking: development and illustration in the vegan food industry	16
A reflection on motivating community action to protect an endangered species using marketing	15
International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization	15
Promoting authenticity through celebrity brands	14
How empowerment and materialism contribute to anti-consumers’ well-being	13
Negative online reviews, brand equity and emotional contagion	13
Omnichannel promotions and their effect on customer satisfaction	13
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	13
Guest editorial: Favoring fieldwork makes marketing more meaningful	13
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility	13
When and how brands affect importance of product attributes in consumer decision process	13
Opposing brand activism: triggers and strategies of consumers’ antibrand actions	13
The long-term erosion of repeat-purchase loyalty	13
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	13
Brand love and brand addiction and their effects on consumers' negative behaviors	12
Customer involvement, business capabilities and new product performance	12
Perfect social media image posts: symmetry and contrast influence consumer response	12
Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media	12
Exploration, exploitation, ambidexterity and the performance of international SMEs	12

Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation	12
Customer engagement with service providers: an empirical investigation of customer engagement dispositions	12
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee	11
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth	11
Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries	11
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration	11
A “crescendo” model: designing food experiences for psychological well-being	11
The financial vulnerability trap: using latent transition analysis to explore the dynamics of consumers’ financial vulnerability over time	11
How implicit self-theories and dual-brand personalities enhance word-of-mouth	11
A new perspective on sales outcome controls: an inside sales perspective	11
Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value	11
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy	11
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	11
Organizational unlearning, knowledge generation strategies and radical innovation performance: evidence from a transitional economy	10
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation	10
Internal communication and the development of customer-oriented behavior among frontline employees	10
Obese customers’ fitness goal disclosure on social media: exploring weight-loss image sharing on emotions and healthy lifestyle aspirations	10
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	10
Review platforms as prosumer communities: theory, practices and implications	10
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	10
Consumer-dominant social marketing: a definition and explication	10
Spending the most on those who need it the least: gift givers buy more expensive gifts for affluent recipients	9
Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents	9
Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation	9
Influence of dynamic content on visual attention during video advertisements	9
Brand approaches to diversity: a typology and research agenda	9
Manager directives for salesperson ambidextrous selling and resulting job satisfaction: a regulatory focus perspective	9
Consumer suggestion sharing: helpful, pragmatic and conditional	9
Value cocreation in new service development: a process-based view of resource dependency	9
(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness	9
Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating	9
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	9
Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment	9
Assessing the drivers and outcomes of behavioral self-leadership	9
The product life cycle revisited: an integrative review and research agenda	8
Predicting crowdfunding success with visuals and speech in video ads and text ads	8
The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?	8
Disentangling effects of subjective and objective characteristics of advertising music	8
Effect of core and peripheral product line extensions on overall product line revenue	8
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	8
Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought	8
Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction	8
Processes of consumer socialization: study of single-father households	8
Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis	8
You have got items to show off your pride: the effects of pride on preference for attention-grabbing products	8
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight	8
Exploring the dark side of integrity: impact of CEO integrity on firms’ innovativeness, risk-taking and proactiveness	8
Consumer susceptibility to social influence in new product diffusion networks: how does network location matter?	8
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM	8
How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party	8
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos	8
Exploring consumer constructions of local food: meanings and influences	8
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach	8
Brand magnification: when brands help people reconstruct their lives	8
Salesperson moral identity and value co-creation	8
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity	8