OOIR: Observatory of International Research

Papers

(The TQCC of European Journal of Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Inferring quality from price: the effect of stereotype threat on price–quality judgments	292
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	287
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	148
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	122
Selling firm credibility and buying firm engagement	98
COVID-19 and the decline of active social media engagement	92
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	71
Consumer responses to infectious disease cues: an integrative framework and research agenda	66
Reframing online brand community management: consumer conflicts, their consequences and moderation	65
Platform marketplaces: unifying our understanding of lateral exchange markets	65
Do digital platforms promote or hinder corporate brand prestige?	63
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	62
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	60
The role of health-related claims and situational skepticism on consumers’ food choices	58
Scientific realism, the necessity of causal contact in measurement and emergent variables	57
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	57
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	51
Carefree cuteness: the effect of exposure to cuteness on risk seeking	48
The spillover effects of positive and negative buzz on brand attitudes	47
Career-washing? Unpacking employer brand promises on social media platforms	47
Empty space surrounding the price impacts price magnitude perceptions	47
Power of anticipatory imagination: driving delight in in-store retail settings	45
Religiosity scales in marketing research	43
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	37
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	36

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	35
Attraction and compromise effects under social exclusion	35
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	35
Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors	34
Guest editorial: Value-creating sales and digital technologies	34
Powerplay revisited – outlining the future of sport marketing research	34
An investigation into the sexualization of human and virtual social media influencers	30
Let’s ROC: a dynamic experience-based roadmap for relational engagement	30
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	30
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	29
Consumer anticipation as a performative experience	28
Diffusion between groups: the influence of social brokers on content adoption in social networks	28
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	27
Retailing and technological affordances: understanding the subjective realities of interactive buying through Scan and Go apps	26
Digital detox and the ‘app-blocking app’: abstinence as a desire-regenerating force	26
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	25
How mindfulness reduces BNPL usage and how that relates to overall well-being	25
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR	24
Understanding the defining characteristics of a high-quality conceptual article	24
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity	24
Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate	24
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline	23
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective	23
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective	23
Universal emotional arc structure in advertisements and their favorability	22
Brand magnification: when brands help people reconstruct their lives	22
The interaction of social influence and message framing on children’s food choice	22
When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence	22
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data	21
50 years of social marketing: seeding solutions for the future	21
Careless food marketing a caring agenda for studying food	20
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	20
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste	20
The power of the past: assessing the impact of brand heritage for suppliers	20
Gratitude’s impact: the positive influence of larger-sized female shoppers on online fashion retailer ratings	19
Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability	19
Emotions and consumption experiences: an interplay of emotional states and consumer identity	19
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth	19
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives	19
The temperature dimension of emotions	19
A second life for second-hand products: the role of anthropomorphism and taboo trade-offs	18
Advancing the understanding of the pre-purchase stage of the customer journey for service brands	18
Guest editorial: Favoring fieldwork makes marketing more meaningful	18
The proxy of Dorian Gray: scientific realism, construct validation and the way forward	18
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics	18
Using text and image mining to study how actor engagement creates value in the sharing economy	17
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives	17
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	17
The effect of semiautonomous augmented reality on customer experience and augmentation experience	17
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	17

Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments	17
Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform	17
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	17
Toward understanding the crowding-out effects of process control in marketing channels	16
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	16
Packaging-integrated-products: capturing new opportunities in the front end of product development	16
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	16
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	16
Turning commitment into performance through buyer dependence: a dual pathway approach	16
Generating impact towards gender equity outcomes through transformative advertising research	16
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	16
Charting the course: a framework for networking across the selling ecosystem	15
Broad vs narrow brand positioning: effects on competitive brand performance	15
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	15
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia	15
Influencer marketing effectiveness: the mechanisms that matter	15
Slicing vs chunking product-harm crisis: antecedents and firm performance implications	15
Guest editorial: Impact through transformative consumer research	15
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	15
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand	14
Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?	14
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective	14
Forms of supplier relationship exploration and distributor performance	14
Product gentrification and its implications for consumers and communities	14
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	14
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity	14
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers	13
Layers of love – exploring the interactive layers of brand love in the social media setting	13
What’s on the menu? How celebrity chef brands create happiness	13
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	13
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	13
Social purpose branding approaches: a typology of how brands engage with a social purpose	13
Communicating about sustainability in fashion: a construal level theory approach	13
Consumer enchantment through everyday consumption	13
Digital technology usage as a driver of servitization paths in manufacturing industries	13
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	13
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation	12
Exploring the role grandfathers play in the consumer socialization of children	12
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language	12
Fostering healthy ageing through understanding food coping strategies	12
A reflection on motivating community action to protect an endangered species using marketing	12
Impacting communication in optometry: enhancing health-service experiences	12
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants	12
Guest editorial: Understanding prosumer behavior in the platform ecosystem	12
Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues	12
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing	12
Brand systems: integrating branding research perspectives	12
Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers	12
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	12
Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap	11
Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift	11
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty	11
Bodily feelings as information: the embodied cognition perspective on robotic services	11
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression	11
“We want your soul”: re-imagining marketing education through the arts	11
Activating consumer privacy concerns: the role of benign data threats and regulatory environments in shaping privacy protection responses	11
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	11