OOIR: Observatory of International Research

Papers

(The TQCC of European Journal of Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	202
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	181
Consumer responses to infectious disease cues: an integrative framework and research agenda	135
Selling firm credibility and buying firm engagement	106
Reframing online brand community management: consumer conflicts, their consequences and moderation	104
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	91
Accelerating change to decelerate consumption: customer value propositions for a sustainability start-up	87
Platform marketplaces: unifying our understanding of lateral exchange markets	84
The role of health-related claims and situational skepticism on consumers’ food choices	77
Forging emotional brand attachment: the role of fear arousal	76
Inferring quality from price: the effect of stereotype threat on price–quality judgments	73
Do digital platforms promote or hinder corporate brand prestige?	60
COVID-19 and the decline of active social media engagement	56
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	53
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	42
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	41
Carefree cuteness: the effect of exposure to cuteness on risk seeking	40
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	40
Career-washing? Unpacking employer brand promises on social media platforms	40
Religiosity scales in marketing research	39
Empty space surrounding the price impacts price magnitude perceptions	39
The spillover effects of positive and negative buzz on brand attitudes	38
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	37
Scientific realism, the necessity of causal contact in measurement and emergent variables	36
Comparative meta-analysis of the effectiveness of inorganic and organic marketing communications	36

Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	35
Exploring consumers’ emotional and cognitive engagement with digital CSR communication	32
Power of anticipatory imagination: driving delight in in-store retail settings	30
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	30
Consumer anticipation as a performative experience	29
Digital detox and the ‘app-blocking app’: abstinence as a desire-regenerating force	29
Let’s ROC: a dynamic experience-based roadmap for relational engagement	28
Powerplay revisited – outlining the future of sport marketing research	28
Diffusion between groups: the influence of social brokers on content adoption in social networks	28
Retailing and technological affordances: understanding the subjective realities of interactive buying through Scan and Go apps	27
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	26
Attraction and compromise effects under social exclusion	26
Guest editorial: Value-creating sales and digital technologies	26
Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors	26
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	25
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	25
An investigation into the sexualization of human and virtual social media influencers	25
How mindfulness reduces BNPL usage and how that relates to overall well-being	24
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline	23
Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate	23
From the old to the new generation of a product: unlearn, improve and prosper	23
Understanding the defining characteristics of a high-quality conceptual article	23
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity	22
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective	22
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR	22
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective	22
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste	21
Careless food marketing a caring agenda for studying food	21
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data	21
The power of the past: assessing the impact of brand heritage for suppliers	20
Gratitude’s impact: the positive influence of larger-sized female shoppers on online fashion retailer ratings	20
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	20
To label, or not to label: how culture shapes autonomy and consumer responses to AI-labelled appliances	20
Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability	19
Whether, when and how to brand: a framework for strategic branding decisions for new-age technologies	19
Guest editorial: Favoring fieldwork makes marketing more meaningful	19
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives	19
Emotions and consumption experiences: an interplay of emotional states and consumer identity	19
Using text and image mining to study how actor engagement creates value in the sharing economy	18
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives	18
A second life for second-hand products: the role of anthropomorphism and taboo trade-offs	18
Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments	18
Advancing the understanding of the pre-purchase stage of the customer journey for service brands	18
The proxy of Dorian Gray: scientific realism, construct validation and the way forward	18
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	17
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	17
Explainable artificial intelligence (XAI) and consumer products: an empirical assessment of the effects of explanations versus benefits in product information	17
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics	17
The effect of semiautonomous augmented reality on customer experience and augmentation experience	17
The role of signaling in inducing a sense of community: an experimental investigation of multi-sided platform markets	17

Charting the course: a framework for networking across the selling ecosystem	17
Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform	17
Beyond employee discounts: can psychological contract fulfilment drive employer-brand patronage? A psychological ownership perspective	17
Packaging-integrated-products: capturing new opportunities in the front end of product development	17
Generating impact towards gender equity outcomes through transformative advertising research	16
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	16
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	16
Toward understanding the crowding-out effects of process control in marketing channels	16
How the compatibility between negative mood and single (vs multiple) representative victim(s) increases charitable giving	16
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	16
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	16
Influencer marketing effectiveness: the mechanisms that matter	16
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	16
Turning commitment into performance through buyer dependence: a dual pathway approach	16
Guest editorial: Impact through transformative consumer research	15
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	15
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity	15
Product gentrification and its implications for consumers and communities	15
Forms of supplier relationship exploration and distributor performance	15
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	15
Consumer enchantment through everyday consumption	15
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia	15
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation	14
Social purpose branding approaches: a typology of how brands engage with a social purpose	14
Unpacking the bundling–performance relationship: a meta-analytic contingency perspective	14
A reflection on motivating community action to protect an endangered species using marketing	14
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers	14
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	14
Brand systems: integrating branding research perspectives	14
What’s on the menu? How celebrity chef brands create happiness	14
Layers of love – exploring the interactive layers of brand love in the social media setting	14
Exploring the role grandfathers play in the consumer socialization of children	14
Impacting communication in optometry: enhancing health-service experiences	14
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing	14
Communicating about sustainability in fashion: a construal level theory approach	13
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants	13
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression	13
Digital technology usage as a driver of servitization paths in manufacturing industries	13
Guest editorial: Understanding prosumer behavior in the platform ecosystem	13
“We want your soul”: re-imagining marketing education through the arts	13
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	13
Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues	13
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	13
Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift	12
Fostering healthy ageing through understanding food coping strategies	12
Bodily feelings as information: the embodied cognition perspective on robotic services	12
Activating consumer privacy concerns: the role of benign data threats and regulatory environments in shaping privacy protection responses	12
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	12
To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intention	12
Just the two of us—getting closer all the time: the role of sonic branding in connecting with consumers	12
“Beyond our bubble”: bridging marketing classrooms and communities experiencing vulnerabilities	12