OOIR: Observatory of International Research

Papers

(The TQCC of European Journal of Marketing is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Unreal influence: leveraging AI in influencer marketing	81
A meta-analysis of the factors affecting eWOM providing behaviour	68
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency	67
Brand negativity: a relational perspective on anti-brand community participation	63
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT	55
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future	54
Assessing the overall fit of composite models estimated by partial least squares path modeling	49
Antecedents and consequences of chatbot initial trust	47
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives	46
A bibliometric investigation of service failure literature and a research agenda	45
The role of perceived firm social media interactivity in facilitating customer engagement behaviors	43
Seeking sustainable futures in marketing and consumer research	43
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge	41
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction	38
Doing good when times are bad: the impact of CSR on brands during recessions	36
Digital technology-enabled transformative consumer responsibilisation: a case study	34
Social media influencers and transgressive celebrity endorsement in consumption community contexts	32
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride	32
“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities	32
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory	31
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour	30
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement	29
Status quo bias and shoppers’ mobile website purchasing resistance	29
Managing consumer privacy concerns and defensive behaviours in the digital marketplace	28
If-then plans help regulate automatic peer influence on impulse buying	27

Introducing the socialbot: a novel touchpoint along the young adult customer journey	27
Social presence and e-commerce B2B chat functions	27
The bright and dark sides of humorous response to online customer complaint	27
Understanding the role of influencers on live streaming platforms: when tipping makes the difference	26
Help me, I can’t afford it! Antecedents and consequence of risky indebtedness behaviour	26
Repositioning the customer support services: the next frontier of competitive advantage	25
Gender stereotypes in advertising have negative cross-gender effects	25
Customers’ experienced product quality: scale development and validation	24
“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics	23
A signaling theory approach to relationship recovery	23
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital	22
The impact of gratitude (vs pride) on the effectiveness of cause-related marketing	22
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective	20
Brand hate: a literature review and future research agenda	20
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions	20
Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal	19
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	19
Towards co-created food well-being: culinary consumption, braggart word-of-mouth and the role of participative co-design, service provider support and C2C interactions	19
“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism	18
Defending the frontier: examining the impact of internal salesperson evasive knowledge hiding on perceptions of external customer outcomes	18
“Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study	18
Brand repulsion: consumers’ boundary work with rejected brands	18
The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brand	18
Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality	17
Products labeled as “made in domestic country”: the brand matters	17
Gaining satisfaction: the role of brand equity orientation and failure type in service recovery	17
Country image and consumer evaluation of imported products: test of a hierarchical model in four countries	16
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition	16
A comparative study of the predictive power of component-based approaches to structural equation modeling	16
How much firms “give” to CSR vs how much they “gain” from it: inequity perceptions and their implications for CSR authenticity	16
Familiness, social capital and market orientation in the family firm	16
Psycho-emotional disability in the marketplace	16
Does one bad apple ruin a firm’s green brand image? Examining frontline service employees’ environmentally irresponsible behaviors	15
Researching on the edge: emancipatory praxis for social justice	15
Reimagining customer service through journey mapping and measurement	15
Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans	15
Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics	15
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	15
How and when frontline employees’ resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility	15
An assessment of attachment style measures in marketing	15
Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions	15
Recovering the corporate brand: lessons from an industry crisis	14
A reflection on motivating community action to protect an endangered species using marketing	14
Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty	14
The substitute effect of internal R&D and external knowledge acquisition in emerging markets	14
Co-branding research: where we are and where we could go from here	14
Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity	14
Assessing stakeholder network engagement	14
Investigating country image influences after a product-harm crisis	14
Encouraging healthier choices in supermarkets: a co-design approach	14

Netnography and design thinking: development and illustration in the vegan food industry	13
The interactive effects of religiosity and recognition in increasing donation	13
When do frontline service employees feel more grateful?	13
Investigating the influence of regulatory focus on the efficacy of online review volume versus valence	13
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	13
Tailoring service recovery messages to consumers’ affective states	13
Extreme brand love: measuring and modelling the intensity of sports team love	13
Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context	13
Past, present, and future research on self-service merchandising: a co-word and text mining approach	13
Using AI predicted personality to enhance advertising effectiveness	13
50 years of social marketing: seeding solutions for the future	13
Promoting authenticity through celebrity brands	12
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent	12
A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods	12
Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram	12
The long-term erosion of repeat-purchase loyalty	12
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	12
Perfect social media image posts: symmetry and contrast influence consumer response	12
How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance	12
Lonely heart? Warm it up with love: the effect of loneliness on singles’ and non-singles’ conspicuous consumption	12
Placing products in humorous scenes: its impact on brand perceptions	11
How mindfulness reduces BNPL usage and how that relates to overall well-being	11
Close knit: using consumption communities to overcome loneliness	11
Use and social value in peer-to-peer prosumption communities	11
The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?	11
Powered by healthism? Marketing discourses of food and health	11
Influencer marketing effectiveness: the mechanisms that matter	11
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee	10
“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention	10
How implicit self-theories and dual-brand personalities enhance word-of-mouth	10
When and how brands affect importance of product attributes in consumer decision process	10
The financial vulnerability trap: using latent transition analysis to explore the dynamics of consumers’ financial vulnerability over time	10
Developing a service quality scale for artificial intelligence service agents	10
Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media	10
Innocent until proven guilty: suspicion of deception in online reviews	10
Volunteer choice of nonprofit organisation: an integrated framework	10
The impact of collective brand personification on happiness and brand loyalty	10
Digital technology usage as a driver of servitization paths in manufacturing industries	10
Can donations be too little or too much?	10
Negative online reviews, brand equity and emotional contagion	9
International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization	9
Customer involvement, business capabilities and new product performance	9
Customer engagement with service providers: an empirical investigation of customer engagement dispositions	9
When do consumers value ethical attributes? The role of perceived quality in gift-giving	9
Consumer preferences for gender typicality in front-line services staff in the United States vis-à-vis South Korea: an experimental approach	9
Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses	9
Time lags, non-linearity and asymmetric effects in an extended service-profit chain	9
Consumer-dominant social marketing: a definition and explication	9
A “crescendo” model: designing food experiences for psychological well-being	9
Product line design with vertical and horizontal consumer heterogeneity: the effect of distribution channel structure on the optimal quality and customization levels	9
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation	9
Omnichannel promotions and their effect on customer satisfaction	9
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	9
Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress	9