European Journal of Marketing

Article	Citations
Expanding customer engagement: the role of negative engagement, dual valences and contexts	74
Unreal influence: leveraging AI in influencer marketing	73
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency	65
A meta-analysis of the factors affecting eWOM providing behaviour	65
Brand negativity: a relational perspective on anti-brand community participation	63
Digital engagement strategies and tactics in social media marketing	52
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future	51
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT	47
Assessing the overall fit of composite models estimated by partial least squares path modeling	47
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives	46
Antecedents and consequences of chatbot initial trust	46
A bibliometric investigation of service failure literature and a research agenda	45
Seeking sustainable futures in marketing and consumer research	42
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge	41
The role of perceived firm social media interactivity in facilitating customer engagement behaviors	40
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction	36
Doing good when times are bad: the impact of CSR on brands during recessions	36
The business-to-business inside sales force: roles, configurations and research agenda	35
Digital technology-enabled transformative consumer responsibilisation: a case study	34
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride	32
Social media influencers and transgressive celebrity endorsement in consumption community contexts	31
“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities	31
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory	30
Status quo bias and shoppers’ mobile website purchasing resistance	28
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour	28

The bright and dark sides of humorous response to online customer complaint	27
Managing consumer privacy concerns and defensive behaviours in the digital marketplace	27
Social presence and e-commerce B2B chat functions	27
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement	27
Help me, I can’t afford it! Antecedents and consequence of risky indebtedness behaviour	26
If-then plans help regulate automatic peer influence on impulse buying	26
Introducing the socialbot: a novel touchpoint along the young adult customer journey	26
Understanding the role of influencers on live streaming platforms: when tipping makes the difference	26
Gender stereotypes in advertising have negative cross-gender effects	24
Customers’ experienced product quality: scale development and validation	24
“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics	23
A signaling theory approach to relationship recovery	23
Repositioning the customer support services: the next frontier of competitive advantage	23
The impact of gratitude (vs pride) on the effectiveness of cause-related marketing	22
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital	21
Assembling tribes	21
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions	19
Towards co-created food well-being: culinary consumption, braggart word-of-mouth and the role of participative co-design, service provider support and C2C interactions	19
Brand hate: a literature review and future research agenda	19
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective	19
Brand repulsion: consumers’ boundary work with rejected brands	18
The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brand	18
Exploring the forced closure of a brand community that is also a participatory culture	18
Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal	18
“Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study	18
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	17
Gaining satisfaction: the role of brand equity orientation and failure type in service recovery	17
Defending the frontier: examining the impact of internal salesperson evasive knowledge hiding on perceptions of external customer outcomes	17
Familiness, social capital and market orientation in the family firm	16
How much firms “give” to CSR vs how much they “gain” from it: inequity perceptions and their implications for CSR authenticity	16
“You really shouldn't have!” Coping with failed gift experiences	16
Country image and consumer evaluation of imported products: test of a hierarchical model in four countries	16
Reimagining customer service through journey mapping and measurement	15
“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism	15
Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality	15
Researching on the edge: emancipatory praxis for social justice	15
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition	15
A comparative study of the predictive power of component-based approaches to structural equation modeling	15
Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics	15
Does one bad apple ruin a firm’s green brand image? Examining frontline service employees’ environmentally irresponsible behaviors	15
Products labeled as “made in domestic country”: the brand matters	15
An assessment of attachment style measures in marketing	15
Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans	14
Recovering the corporate brand: lessons from an industry crisis	14
How and when frontline employees’ resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility	14
Psycho-emotional disability in the marketplace	14
The substitute effect of internal R&D and external knowledge acquisition in emerging markets	14
Alternative paradigms for sustainability: a Relational worldview	14
Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity	14
Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions	14

Assessing stakeholder network engagement	14
Investigating country image influences after a product-harm crisis	14
Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty	14
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	14
Extreme brand love: measuring and modelling the intensity of sports team love	13
A reflection on motivating community action to protect an endangered species using marketing	13
Tailoring service recovery messages to consumers’ affective states	13
50 years of social marketing: seeding solutions for the future	13
Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context	13
When do frontline service employees feel more grateful?	13
Investigating the influence of regulatory focus on the efficacy of online review volume versus valence	13
Encouraging healthier choices in supermarkets: a co-design approach	13
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	12
The interactive effects of religiosity and recognition in increasing donation	12
A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods	12
Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram	12
Promoting authenticity through celebrity brands	12
How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance	12
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	12
Past, present, and future research on self-service merchandising: a co-word and text mining approach	12
Using AI predicted personality to enhance advertising effectiveness	12
Perfect social media image posts: symmetry and contrast influence consumer response	12
The long-term erosion of repeat-purchase loyalty	12
Lonely heart? Warm it up with love: the effect of loneliness on singles’ and non-singles’ conspicuous consumption	12
Co-branding research: where we are and where we could go from here	12
Netnography and design thinking: development and illustration in the vegan food industry	12
The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?	11
How mindfulness reduces BNPL usage and how that relates to overall well-being	11
Placing products in humorous scenes: its impact on brand perceptions	11
Powered by healthism? Marketing discourses of food and health	11
Close knit: using consumption communities to overcome loneliness	11
Use and social value in peer-to-peer prosumption communities	11
Volunteer choice of nonprofit organisation: an integrated framework	10
“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention	10
The impact of collective brand personification on happiness and brand loyalty	10
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent	10
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee	10
The financial vulnerability trap: using latent transition analysis to explore the dynamics of consumers’ financial vulnerability over time	10
Can donations be too little or too much?	10
International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization	9
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation	9
Customer involvement, business capabilities and new product performance	9
When and how brands affect importance of product attributes in consumer decision process	9
Product line design with vertical and horizontal consumer heterogeneity: the effect of distribution channel structure on the optimal quality and customization levels	9
Consumer preferences for gender typicality in front-line services staff in the United States vis-à-vis South Korea: an experimental approach	9
How implicit self-theories and dual-brand personalities enhance word-of-mouth	9
Omnichannel promotions and their effect on customer satisfaction	9
Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media	9
Customer engagement with service providers: an empirical investigation of customer engagement dispositions	9
When do consumers value ethical attributes? The role of perceived quality in gift-giving	9
Negative online reviews, brand equity and emotional contagion	9
Digital technology usage as a driver of servitization paths in manufacturing industries	9
Comparing consumers’ in-group-favor and out-group-animosity processes within sports sponsorship	9
Time lags, non-linearity and asymmetric effects in an extended service-profit chain	9
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	9
A “crescendo” model: designing food experiences for psychological well-being	9
Developing a service quality scale for artificial intelligence service agents	9
Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress	8
Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries	8
Measuring customer experience management and its impact on financial performance	8
Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating	8
A new perspective on sales outcome controls: an inside sales perspective	8
Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value	8
Internal market orientation adoption and new service development (NSD): gearing up the internal performance of NSD teams	8
Brand love and brand addiction and their effects on consumers' negative behaviors	8
Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses	8
Influencer marketing effectiveness: the mechanisms that matter	8
How empowerment and materialism contribute to anti-consumers’ well-being	8
Management response to negative comments, psychological distance and product nature: a consumer perspective	8
Effect of core and peripheral product line extensions on overall product line revenue	8
Construct creation from research questions	8
Innocent until proven guilty: suspicion of deception in online reviews	8
You have got items to show off your pride: the effects of pride on preference for attention-grabbing products	7
Manager directives for salesperson ambidextrous selling and resulting job satisfaction: a regulatory focus perspective	7
Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought	7
Consumer-dominant social marketing: a definition and explication	7
Value cocreation in new service development: a process-based view of resource dependency	7
Internal communication and the development of customer-oriented behavior among frontline employees	7
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility	7
Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era	7

Do online searches influence sales or merely predict them? The case of motion pictures	7
Consumer suggestion sharing: helpful, pragmatic and conditional	7
Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving	7
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth	7
Free upgrades with costly consequences	7
Organizational unlearning, knowledge generation strategies and radical innovation performance: evidence from a transitional economy	7
Addressing the Janus face of customer service: a typology of new age service failures	7
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	7
The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce	7
Opposing brand activism: triggers and strategies of consumers’ antibrand actions	7
The influence of a country’s brands and industry on its image	7
Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective	7
Exploration, exploitation, ambidexterity and the performance of international SMEs	6
Negotiating liminality following life transitions: reflexive bricolage and liminal hotspots	6
(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness	6
Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment	6
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration	6
Guest editorial: Favoring fieldwork makes marketing more meaningful	6
Local food sales and point of sale priming: evidence from a supermarket field experiment	6
Obese customers’ fitness goal disclosure on social media: exploring weight-loss image sharing on emotions and healthy lifestyle aspirations	6
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	6
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers	6
How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party	6
Influence of dynamic content on visual attention during video advertisements	6
Internal market orientation, interdepartmental relationships and market performance: the pivotal role of employee satisfaction	6
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation	6
Predicting crowdfunding success with visuals and speech in video ads and text ads	6
Stabilising collaborative consumer networks: how technological mediation shapes relational work	6
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy	6
Executives with customer experience and firm performance in the B2B context	6
Looking at you: celebrity direct eye gaze influences social media post effectiveness	6
In the eye of the beholder	6
Virtual influencer marketing: the good, the bad and the unreal	6
Assessing the drivers and outcomes of behavioral self-leadership	6
Home culture consumption as ambivalent embodied experience	6
The role of discrete positive emotions in consumer response to place-of-origin	6
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos	6
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	6
Disentangling effects of subjective and objective characteristics of advertising music	6
Inferred respect: a critical ingredient in customer satisfaction	6
Does well-being differ across customer value cocreation practice styles? An empirical study in a chronic health context	6
Come fly with me: exploring the private aviation customer experience (PAX)	5
The product life cycle revisited: an integrative review and research agenda	5
Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions	5
Brand approaches to diversity: a typology and research agenda	5
“Set yourself free!” Exploring help-seeking motives in at-risk gamblers	5
Optimizing product trials by eliciting flow states: the enabling roles of curiosity, openness and information valence	5
Characterizing the spaces of consumer value experience in value co-creation and value co-destruction	5
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals	5
Consumer susceptibility to social influence in new product diffusion networks: how does network location matter?	5
The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships	5
Field experiments in marketing research: a systematic methodological review	5
Value creation process and outcomes in social inclusion focused services	5
The rise of collaborative engagement platforms	5
In-app advertising: a two-step qualitative comparative analysis to explain clicking behavior	5
Taking measure: the link between metrics and marketing’s exploitative and explorative capabilities	5
Marketing dashboards, resource allocation and performance	5
Spending the most on those who need it the least: gift givers buy more expensive gifts for affluent recipients	5
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	5
Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents	5
Why do customers want to learn? Antecedents and outcomes of customer learning	5
Employee adaptive and proactive service recovery: a configurational perspective	5
“If only…”: customer counterfactual thinking in failed recovery	5
Categorization flexibility and unconventional choices: is life an adventure?	5
Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis	5
Different status reevaluation period and communication styles for top-tier and bottom-tier customers in multi-tier loyalty programs	5
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach	5
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight	5
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	5
Brand systems: integrating branding research perspectives	5
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity	5
How preexisting beliefs and message involvement drive charitable donations: an integrated model	4
Visual literacy in consumption: consumers, brand aesthetics and the curated self	4
The impact of political ideology on consumer perceptions of their rights and responsibilities in the sharing economy	4
The narrative strategies of retail spaces: a semio-ethnographic approach	4
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	4
How posting in social networks affects employee-based brand equity	4
A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food	4
Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation	4
Impacts of salespeople’s biased and unbiased performance attributions on job satisfaction: the concept of misattributed satisfaction	4
The paradox of surprise: empirical evidence about surprising gifts received and given by close relations	4
Don’t you (forget about me)	4
On repositioning customer support services: some food for further thought	4
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness	4
The direct and interactive effects of retail community engagement	4
Abusive supervision in retailing: the mediating role of customer orientation and the moderating roles of contingent reward and contingent punishment	4
Time metaphor and regulatory focus	4
Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement	4
Platform marketplaces: unifying our understanding of lateral exchange markets	4
The experience of regret in small business failure: who’s to blame?	4
Salesperson moral identity and value co-creation	4
The impact of corporate social responsibility (CSR) priming on consumers’ consumption and lifestyle choices with intertemporal tradeoffs	4
Boosting engagement with healthy food on social media	4
Impact value and sustainable, well-being centred service systems	4
When, for whom and why expanding single-option offerings creates value: locomotion fit from choice between options	4