European Journal of Marketing

Article	Citations
Consumer responses to infectious disease cues: an integrative framework and research agenda	250
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	223
COVID-19 and the decline of active social media engagement	143
Platform marketplaces: unifying our understanding of lateral exchange markets	125
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	95
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	72
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	60
Inferring quality from price: the effect of stereotype threat on price–quality judgments	56
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	55
Reframing online brand community management: consumer conflicts, their consequences and moderation	55
Selling firm credibility and buying firm engagement	54
The role of health-related claims and situational skepticism on consumers’ food choices	54
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	51
Do digital platforms promote or hinder corporate brand prestige?	51
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	47
Career-washing? Unpacking employer brand promises on social media platforms	47
Scientific realism, the necessity of causal contact in measurement and emergent variables	44
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	43
The spillover effects of positive and negative buzz on brand attitudes	43
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	40
Religiosity scales in marketing research	40
Carefree cuteness: the effect of exposure to cuteness on risk seeking	39
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	37
Antecedents and consequences of chatbot initial trust	36
Powerplay revisited – outlining the future of sport marketing research	35

The direct and interactive effects of retail community engagement	34
Attraction and compromise effects under social exclusion	31
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	31
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	31
Enhancing perceived product value through peripheral product anecdotes	28
Guest editorial: Value-creating sales and digital technologies	28
Diffusion between groups: the influence of social brokers on content adoption in social networks	27
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	25
Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors	24
An investigation into the sexualization of human and virtual social media influencers	24
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	24
Consumer anticipation as a performative experience	24
Let’s ROC: a dynamic experience-based roadmap for relational engagement	24
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective	23
How mindfulness reduces BNPL usage and how that relates to overall well-being	23
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR	21
50 years of social marketing: seeding solutions for the future	21
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline	21
When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence	21
The interaction of social influence and message framing on children’s food choice	20
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data	20
Universal emotional arc structure in advertisements and their favorability	20
Crisis resilience among salespersons: examining the impact of goal-orientations and competitive psychological climate	19
Brand magnification: when brands help people reconstruct their lives	19
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective	19
The power of the past: assessing the impact of brand heritage for suppliers	18
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	18
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth	18
Guest editorial: Favoring fieldwork makes marketing more meaningful	18
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste	18
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives	18
Careless food marketing a caring agenda for studying food	17
The temperature dimension of emotions	17
Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform	17
Guest editorial	17
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	17
Value cocreation in new service development: a process-based view of resource dependency	17
All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives	16
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics	16
Using text and image mining to study how actor engagement creates value in the sharing economy	16
Advancing the understanding of the pre-purchase stage of the customer journey for service brands	16
The proxy of Dorian Gray: scientific realism, construct validation and the way forward	16
Packaging-integrated-products: capturing new opportunities in the front end of product development	15
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	15
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	15
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	15
Slicing vs chunking product-harm crisis: antecedents and firm performance implications	15
The effect of semiautonomous augmented reality on customer experience and augmentation experience	15
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	15
Charting the course: a framework for networking across the selling ecosystem	15

A second life for second-hand products: the role of anthropomorphism and taboo trade-offs	15
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	14
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	14
Turning commitment into performance through buyer dependence: a dual pathway approach	14
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	14
Consumer enchantment through everyday consumption	14
Generating impact towards gender equity outcomes through transformative advertising research	14
Influencer marketing effectiveness: the mechanisms that matter	14
Broad vs narrow brand positioning: effects on competitive brand performance	13
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	13
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia	13
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	13
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	13
Forms of supplier relationship exploration and distributor performance	13
Layers of love – exploring the interactive layers of brand love in the social media setting	13
Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?	13
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	13
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity	13
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective	13
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand	13
Social purpose branding approaches: a typology of how brands engage with a social purpose	13
Exploring the role grandfathers play in the consumer socialization of children	12
Impacting communication in optometry: enhancing health-service experiences	12
Money, recognition, challenge and enjoyment: a response surface approach to salesperson motivation	12
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	12
The impact of corporate social responsibility (CSR) priming on consumers’ consumption and lifestyle choices with intertemporal tradeoffs	12
Brand systems: integrating branding research perspectives	12
What’s on the menu? How celebrity chef brands create happiness	12
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing	12
A reflection on motivating community action to protect an endangered species using marketing	12
Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap	11
Digital technology usage as a driver of servitization paths in manufacturing industries	11
Bodily feelings as information: the embodied cognition perspective on robotic services	11
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression	11
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty	11
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants	11
Guest editorial: Understanding prosumer behavior in the platform ecosystem	11
When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure	11
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language	11
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	11
Communicating about sustainability in fashion: a construal level theory approach	11
“We want your soul”: re-imagining marketing education through the arts	11
Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift	11
Fostering healthy ageing through understanding food coping strategies	11
Activating consumer privacy concerns: the role of benign data threats and regulatory environments in shaping privacy protection responses	10
How and when does top management interaction with customers impact customer satisfaction?	10
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study	10
The impact of ethical logos on purchase intention: the mediating role of product social responsibility	10
Organizational unlearning, knowledge generation strategies and radical innovation performance: evidence from a transitional economy	10
Unreal influence: leveraging AI in influencer marketing	10
To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intention	10
The luxury consumer knowledge effect: when mature consumers prefer inconspicuous consumption	10
A solution to the problem of brand definition	10
Traditional methods, consumers’ stereotyping of farmers and the compensatory effects of ethical food cues	10
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	10
Engagement and estrangement: a “tale of two cities” for Bristol’s green branding	10
Brand approaches to diversity: a typology and research agenda	10
The role of threat-based awe and construal level in charitable advertising	10
Why do upgrades worsen consumers’ experience with their possessions?	9
A study of incentives in charitable fundraising	9
Exploring internal organisational communication dynamics in the professional football industry	9
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture	9
It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters	9
Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention	9
Mindful social media usage: insight and impact from co-creating a social media mindfulness practice for young Black women	9
Orchestration of value: the role of customer success managers within sales ecosystems	9
Collaborative market formation in transition economies	9
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT	9
Consumer responses to CEO activism: an impression management approach	9
Customer engagement with service providers: an empirical investigation of customer engagement dispositions	8
Toward a goal-based paradigm of contagion	8
Cross-partner effects in coalition loyalty programs: the interaction of point redemptions with program sales	8
What we do know and don’t know about marketing communications on mature consumers	8
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement	8
Marketplace accessibility: a service-provider perspective	8
Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions	8
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface	8
Are ad sequels effective? Field and experimental evidence on effectiveness and mechanisms	8
Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits	8
Building employee commitment through internal branding – a meta-analytic study	8

Rejoinder: fractures in the edifice of PLS	8
The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?	8
Identity expressiveness in marketing: review and future research agenda	8
Same scandal, different moral judgments: the effects of consumer-firm affiliation on weighting transgressor-related information and post-scandal patronage intentions	8
Thinking fast and slow: a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet	8
Whistleblowing intensity and distributor compliance in marketing channel networks	7
The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation	7
Fostering impact through resonance: collaborative methodologies in arts research	7
Value-dominant logic: organizational principles	7
Reframing the practice of volunteering as a collective endeavour through a focal brand community	7
Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers	7
Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos	7
When and how sales manager feedback contributes to sales performance: the role of emotional labor and cross-selling	7
Extended warranty protects from future negative affect	7
When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment	7
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns	7
Angelic brand name priming: saintly branded food influences brand healthfulness perceptions	7
How posting in social networks affects employee-based brand equity	7
Awareness marketing: cause-related marketing without direct contribution	7
Exploring consumer constructions of local food: meanings and influences	7
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making	7
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation	7
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals	7
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity	7
Member (co)creativity in open innovation communities	7
Guest editorial: The dark side of social media: EMAC-EJM special issue	7
Can we serve both God and Money? The role of indirect appeal and its limitation	7
Buffering or catalyzing? The impact of brand age on consumer responses to competence-related versus ethics-related brand crisis	7
Mind the game you set for better website patronage	7
The interplay of contracts and trust: untangling between- and within-dyad effects	6
How promotion mix helps sustain brand sales during market transitions: insights from the pharmaceutical industry	6
Regulating sharing platforms in lateral exchange markets: the role of power and trust	6
The effects of identity salience on product judgment in a domain of trade-offs	6
A natural fit: exposure to nature influences regulatory focus	6
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight	6
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy	6
The self-perceived age of GenX women: prioritising female subjective age identity in marketing	6
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation	6
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement	6
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos	6
A brand hegemony rejection explanation for digital piracy	6
A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research	6
“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention	6
Red dog, blue dog: the influence of political identity on owner–pet relationships and owners’ purchases of pet-related products and services	6
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase	6
The impact of discriminatory pricing based on customer risk: an empirical investigation using indirect lending through retail networks	6
Building a warm and competent B2B brand personality	6
How to attract image-conscious consumers? Brand names vs new collections	6
Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions	5
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets	5
Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value	5
Energy efficiency of consideration sets and choices: the impact of label format	5
Publisher’s note	5
Online private self-disclosure’s potential for experiential value co-creation	5
Data vulnerability: does privacy protection behaviour improve digital well-being?	5
Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis	5
Comments on the article “Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations” and PLS-SEM in general	5
Who can afford to blame? Sender effects in blame-shifting crisis communications	5
The proof is in the pudding: public beliefs, emotions and sentiments on drone deliveries in extreme contexts	5
More than just a chat: a taxonomy of consumers’ relationships with conversational AI agents and their well-being implications	5
Social media and nonprofit fundraising: the influence of Facebook likes	5
Color effects on AI influencers’ product recommendations	5
Conceptualizing ephemerality in online marketing communication for consumers and firms	5
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee	5
How empowerment and materialism contribute to anti-consumers’ well-being	5
Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors	5
The product life cycle revisited: an integrative review and research agenda	5
Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating	4
A time for heroes? Conceptualization, development and validation of the brand hero scale	4
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent	4
Agency appraisal of emotions and brand trust	4
Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic	4
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers	4
Consumer-dominant social marketing: a definition and explication	4
Effects of contractual completeness on opportunistic behaviors, multilevel transaction costs and relationship termination intention: the moderating effect of alternative attractiveness	4
Boundary resource interactions in solution networks	4
A WISER intervention to combat the influence of misinformation on social media	4
Understanding the role of influencers on live streaming platforms: when tipping makes the difference	4
Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity	4
Choice consistency and inconsistency between self- and gift-purchases: the role of attitude functions	4
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability	4
Spillover effects of sensory stimulation	4
Sales manager encouragement behavior in value-centered business models	4
‘I’d never cook it now’: an exploration of intergenerational transference and its role in facilitating family food sustainability	4
Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases	4
Putting passion to work: passionate labour in the fashion blogosphere	4
Using affixed labels in persuasion: perceived product newness as a mediator	4
Why do customers want to learn? Antecedents and outcomes of customer learning	4
Co-creating sustained impact for diversity and inclusion engaged marketing	4
The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?	4
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products	4
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses	4
The retail environment design (RED) scale: conceptualization and measurement	4
Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment	4
When does ownership concentration improve franchise store performance?	4