European Journal of Marketing

Article	Citations
Unreal influence: leveraging AI in influencer marketing	127
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT	98
A meta-analysis of the factors affecting eWOM providing behaviour	87
Antecedents and consequences of chatbot initial trust	76
Assessing the overall fit of composite models estimated by partial least squares path modeling	67
The role of perceived firm social media interactivity in facilitating customer engagement behaviors	61
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge	61
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives	56
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction	46
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement	41
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour	37
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory	37
Digital technology-enabled transformative consumer responsibilisation: a case study	36
Social media influencers and transgressive celebrity endorsement in consumption community contexts	36
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital	35
Brand hate: a literature review and future research agenda	34
“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities	34
Understanding the role of influencers on live streaming platforms: when tipping makes the difference	33
Gender stereotypes in advertising have negative cross-gender effects	30
“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics	29
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	29
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions	27
Virtual influencer marketing: the good, the bad and the unreal	26
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	26
The impact of gratitude (vs pride) on the effectiveness of cause-related marketing	23

“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism	23
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective	23
How mindfulness reduces BNPL usage and how that relates to overall well-being	23
Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal	23
Developing a service quality scale for artificial intelligence service agents	22
Brand repulsion: consumers’ boundary work with rejected brands	22
Towards co-created food well-being: culinary consumption, braggart word-of-mouth and the role of participative co-design, service provider support and C2C interactions	22
“Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study	22
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition	22
How and when frontline employees’ resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility	21
A comparative study of the predictive power of component-based approaches to structural equation modeling	21
Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality	21
Co-branding research: where we are and where we could go from here	19
A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods	19
Using AI predicted personality to enhance advertising effectiveness	19
“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention	19
Recovering the corporate brand: lessons from an industry crisis	19
Influencer marketing effectiveness: the mechanisms that matter	19
Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics	17
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent	17
Past, present, and future research on self-service merchandising: a co-word and text mining approach	17
Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram	17
Encouraging healthier choices in supermarkets: a co-design approach	17
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	17
50 years of social marketing: seeding solutions for the future	17
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	17
Innocent until proven guilty: suspicion of deception in online reviews	17
Assessing stakeholder network engagement	16
Digital technology usage as a driver of servitization paths in manufacturing industries	16
Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses	16
Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans	16
Netnography and design thinking: development and illustration in the vegan food industry	16
A reflection on motivating community action to protect an endangered species using marketing	15
International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization	15
Promoting authenticity through celebrity brands	14
How empowerment and materialism contribute to anti-consumers’ well-being	13
Negative online reviews, brand equity and emotional contagion	13
Omnichannel promotions and their effect on customer satisfaction	13
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	13
Guest editorial: Favoring fieldwork makes marketing more meaningful	13
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility	13
When and how brands affect importance of product attributes in consumer decision process	13
Opposing brand activism: triggers and strategies of consumers’ antibrand actions	13
The long-term erosion of repeat-purchase loyalty	13
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	13
Brand love and brand addiction and their effects on consumers' negative behaviors	12
Customer involvement, business capabilities and new product performance	12
Perfect social media image posts: symmetry and contrast influence consumer response	12
Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media	12
Exploration, exploitation, ambidexterity and the performance of international SMEs	12

Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation	12
Customer engagement with service providers: an empirical investigation of customer engagement dispositions	12
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee	11
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth	11
Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries	11
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration	11
A “crescendo” model: designing food experiences for psychological well-being	11
The financial vulnerability trap: using latent transition analysis to explore the dynamics of consumers’ financial vulnerability over time	11
How implicit self-theories and dual-brand personalities enhance word-of-mouth	11
A new perspective on sales outcome controls: an inside sales perspective	11
Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value	11
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy	11
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	11
Organizational unlearning, knowledge generation strategies and radical innovation performance: evidence from a transitional economy	10
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation	10
Internal communication and the development of customer-oriented behavior among frontline employees	10
Obese customers’ fitness goal disclosure on social media: exploring weight-loss image sharing on emotions and healthy lifestyle aspirations	10
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	10
Review platforms as prosumer communities: theory, practices and implications	10
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	10
Consumer-dominant social marketing: a definition and explication	10
Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation	9
Influence of dynamic content on visual attention during video advertisements	9
Brand approaches to diversity: a typology and research agenda	9
Manager directives for salesperson ambidextrous selling and resulting job satisfaction: a regulatory focus perspective	9
Consumer suggestion sharing: helpful, pragmatic and conditional	9
Value cocreation in new service development: a process-based view of resource dependency	9
(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness	9
Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating	9
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	9
Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment	9
Assessing the drivers and outcomes of behavioral self-leadership	9
Spending the most on those who need it the least: gift givers buy more expensive gifts for affluent recipients	9
Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents	9
The product life cycle revisited: an integrative review and research agenda	8
Predicting crowdfunding success with visuals and speech in video ads and text ads	8
The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?	8
Disentangling effects of subjective and objective characteristics of advertising music	8
Effect of core and peripheral product line extensions on overall product line revenue	8
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	8
Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought	8
Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction	8
Processes of consumer socialization: study of single-father households	8
Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis	8
You have got items to show off your pride: the effects of pride on preference for attention-grabbing products	8
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight	8
Exploring the dark side of integrity: impact of CEO integrity on firms’ innovativeness, risk-taking and proactiveness	8
Consumer susceptibility to social influence in new product diffusion networks: how does network location matter?	8
The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM	8
How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party	8
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos	8
Exploring consumer constructions of local food: meanings and influences	8
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach	8
Brand magnification: when brands help people reconstruct their lives	8
Salesperson moral identity and value co-creation	8
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity	8
A solution to the problem of brand definition	7
Negotiating liminality following life transitions: reflexive bricolage and liminal hotspots	7
Consumer psychology for food choices: a systematic review and research directions	7
Does well-being differ across customer value cocreation practice styles? An empirical study in a chronic health context	7
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers	7
Local food sales and point of sale priming: evidence from a supermarket field experiment	7
Mind the attention gap: how does digital advertising impact choice under low attention?	7
Color effects on AI influencers’ product recommendations	7
Optimizing product trials by eliciting flow states: the enabling roles of curiosity, openness and information valence	7
Diffusion between groups: the influence of social brokers on content adoption in social networks	7
Do online searches influence sales or merely predict them? The case of motion pictures	7
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	7
Advancing the understanding of the pre-purchase stage of the customer journey for service brands	7
Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions	7
In-app advertising: a two-step qualitative comparative analysis to explain clicking behavior	7
Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective	7
The impact of corporate social responsibility (CSR) priming on consumers’ consumption and lifestyle choices with intertemporal tradeoffs	7
Why do customers want to learn? Antecedents and outcomes of customer learning	7
Field experiments in marketing research: a systematic methodological review	7
Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors	6
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals	6
Come fly with me: exploring the private aviation customer experience (PAX)	6
Stabilising collaborative consumer networks: how technological mediation shapes relational work	6
When self-threat leads to the selection of emotion-enhancing options: the role of perceived transience of emotion	6

Building a warm and competent B2B brand personality	6
Internal market orientation, interdepartmental relationships and market performance: the pivotal role of employee satisfaction	6
Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity	6
The direct and interactive effects of retail community engagement	6
Boosting engagement with healthy food on social media	6
What we do know and don’t know about marketing communications on mature consumers	6
Executives with customer experience and firm performance in the B2B context	6
“If only…”: customer counterfactual thinking in failed recovery	6
The dark side of advertising: promoting unhealthy food consumption	6
Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage	6
Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world	6
Symbiotic association of resources and market-facing capabilities in supply chains as determinants of performance: a resource orchestration perspective	6
Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value	6
Reframing online brand community management: consumer conflicts, their consequences and moderation	6
More than just a chat: a taxonomy of consumers’ relationships with conversational AI agents and their well-being implications	6
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study	6
Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers’ responses	6
Value creation process and outcomes in social inclusion focused services	5
Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study	5
The role of threat-based awe and construal level in charitable advertising	5
A call for impact! Launch of the new impact article	5
Characterizing the spaces of consumer value experience in value co-creation and value co-destruction	5
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption	5
Modeling multiple forms of consumer animosity through fuzzy-set qualitative comparative analysis	5
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness	5
When, for whom and why expanding single-option offerings creates value: locomotion fit from choice between options	5
Impact of brand anthropomorphism on ethical judgment: the roles of failure type and loneliness	5
Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness	5
The rise of collaborative engagement platforms	5
A network perspective on foreign entry modes of small knowledge-intensive services firms	5
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	5
The effects of online reviews on the popularity of user-generated design ideas within the Lego community	5
Consumers’ choices between products with different uniqueness duration	5
A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food	5
How preexisting beliefs and message involvement drive charitable donations: an integrated model	5
Member (co)creativity in open innovation communities	5
Benefits and challenges of developing an eco-social orientation: implications for marketing practice	5
Exploring internal organisational communication dynamics in the professional football industry	5
Engagement and estrangement: a “tale of two cities” for Bristol’s green branding	5
“Set yourself free!” Exploring help-seeking motives in at-risk gamblers	5
The effect of winning-losing perception on consumers’ variety-seeking behavior	5
The effects of fear of missing out on social media posting preferences	5
Mind the game you set for better website patronage	5
Angelic brand name priming: saintly branded food influences brand healthfulness perceptions	5
Brand systems: integrating branding research perspectives	5
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	5
Do digital platforms promote or hinder corporate brand prestige?	5
Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation	5
For all to see: social risk and observable complaining on Facebook	4
Toward a theory of corporate apology: mechanisms, contingencies, and strategies	4
When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence	4
When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure	4
The effect of cultural differences on the relationship between contract governance and opportunism	4
The experience of regret in small business failure: who’s to blame?	4
How posting in social networks affects employee-based brand equity	4
Understanding how satisfactory service relationships can be mutually beneficial in the higher education context	4
Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement	4
Feasible versus desirable market offerings: the role of choice set size	4
Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention	4
Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data	4
I can’t always get what I want: low power, service customer (dis)engagement and wellbeing	4
Loyal customers’ tipping points of spending for services: a reciprocity perspective	4
A typology of user misbehaviours in the sharing economy context	4
Unit pricing for multiple product sizes: identifying moderators and mediators of consumer evaluations	4
The effects of innovation types and customer participation on organizational performance in complex services	4
Ch‐Ch‐changes: the geology of artist brand evolutions	4
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	4
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	4
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty	4
Love or like: gender effects in emotional expression in online reviews	4
When and how sales manager feedback contributes to sales performance: the role of emotional labor and cross-selling	4
The narrative strategies of retail spaces: a semio-ethnographic approach	4
Re-examining age-related loyalty for low-involvement purchasing	4
Understanding the link between an IMC technology capability and organisational integration and performance	4
Platform marketplaces: unifying our understanding of lateral exchange markets	4