European Journal of Marketing

Article	Citations
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	196
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	178
COVID-19 and the decline of active social media engagement	118
Consumer responses to infectious disease cues: an integrative framework and research agenda	104
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	68
The role of health-related claims and situational skepticism on consumers’ food choices	61
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	54
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	53
Do digital platforms promote or hinder corporate brand prestige?	50
A new perspective on sales outcome controls: an inside sales perspective	49
Inferring quality from price: the effect of stereotype threat on price–quality judgments	49
Platform marketplaces: unifying our understanding of lateral exchange markets	47
Reframing online brand community management: consumer conflicts, their consequences and moderation	46
Scientific realism, the necessity of causal contact in measurement and emergent variables	43
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	38
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	38
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	36
Career-washing? Unpacking employer brand promises on social media platforms	35
Religiosity scales in marketing research	32
Carefree cuteness: the effect of exposure to cuteness on risk seeking	31
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	31
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	30
The spillover effects of positive and negative buzz on brand attitudes	29
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	28
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	28

Guest editorial: Value-creating sales and digital technologies	28
Let’s ROC: a dynamic experience-based roadmap for relational engagement	28
Antecedents and consequences of chatbot initial trust	28
An investigation into the sexualization of human and virtual social media influencers	27
The direct and interactive effects of retail community engagement	26
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	25
International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization	25
How mindfulness reduces BNPL usage and how that relates to overall well-being	25
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	25
Diffusion between groups: the influence of social brokers on content adoption in social networks	24
Consumer anticipation as a performative experience	24
Enhancing perceived product value through peripheral product anecdotes	23
When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence	22
Attraction and compromise effects under social exclusion	22
The interaction of social influence and message framing on children’s food choice	21
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline	20
Brand magnification: when brands help people reconstruct their lives	20
Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR	20
You have got items to show off your pride: the effects of pride on preference for attention-grabbing products	20
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective	19
Universal emotional arc structure in advertisements and their favorability	19
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective	19
50 years of social marketing: seeding solutions for the future	19
Guest editorial	18
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data	18
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives	18
The power of the past: assessing the impact of brand heritage for suppliers	18
Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel	18
Guest editorial: Favoring fieldwork makes marketing more meaningful	17
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth	17
Value cocreation in new service development: a process-based view of resource dependency	16
A second life for second-hand products: the role of anthropomorphism and taboo trade-offs	16
The effect of semiautonomous augmented reality on customer experience and augmentation experience	16
Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste	16
The proxy of Dorian Gray: scientific realism, construct validation and the way forward	16
Using text and image mining to study how actor engagement creates value in the sharing economy	16
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing	16
The temperature dimension of emotions	16
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics	16
When self-threat leads to the selection of emotion-enhancing options: the role of perceived transience of emotion	16
Advancing the understanding of the pre-purchase stage of the customer journey for service brands	15
Slicing vs chunking product-harm crisis: antecedents and firm performance implications	15
From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living	15
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation	15
Packaging-integrated-products: capturing new opportunities in the front end of product development	15
Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism	14
Charting the course: a framework for networking across the selling ecosystem	14
When beauty meets crisis: exploring the role of aesthetic design and consumer response in product failure	14
Generating impact towards gender equity outcomes through transformative advertising research	14
Cool brands and hot attachments: their effect on consumers’ willingness to pay more	14

Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology	14
Turning commitment into performance through buyer dependence: a dual pathway approach	14
A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food	13
Influencer marketing effectiveness: the mechanisms that matter	13
The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours	13
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective	13
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption	13
Broad vs narrow brand positioning: effects on competitive brand performance	12
Layers of love – exploring the interactive layers of brand love in the social media setting	12
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand	12
Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?	12
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior	12
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions	12
Forms of supplier relationship exploration and distributor performance	12
Diversity at the forefront: frontline employee diversity effects on luxury fashion brand equity	12
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia	12
Social purpose branding approaches: a typology of how brands engage with a social purpose	12
Consumer enchantment through everyday consumption	12
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing	11
Exploring the role grandfathers play in the consumer socialization of children	11
Digital technology usage as a driver of servitization paths in manufacturing industries	11
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements	11
A reflection on motivating community action to protect an endangered species using marketing	11
What’s on the menu? How celebrity chef brands create happiness	11
Communicating about sustainability in fashion: a construal level theory approach	11
Impacting communication in optometry: enhancing health-service experiences	11
Brand systems: integrating branding research perspectives	11
The impact of corporate social responsibility (CSR) priming on consumers’ consumption and lifestyle choices with intertemporal tradeoffs	11
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation	11
Consumerbased conceptualisation of brand transparency: scope, characteristics and contextual determinants	10
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty	10
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language	10
Organizational unlearning, knowledge generation strategies and radical innovation performance: evidence from a transitional economy	10
“We want your soul”: re-imagining marketing education through the arts	10
Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap	10
Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift	10
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media	10
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression	10
Guest editorial: Understanding prosumer behavior in the platform ecosystem	10
Guest editorial: Current issues in composite-based and covariance-based structural equations modeling: what to do and when to do it	10
“Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study	10
When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure	10
Negative online reviews, brand equity and emotional contagion	9
Collaborative market formation in transition economies	9
Bodily feelings as information: the embodied cognition perspective on robotic services	9
Fostering healthy ageing through understanding food coping strategies	9
The impact of ethical logos on purchase intention: the mediating role of product social responsibility	9
To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intention	9
Why do upgrades worsen consumers’ experience with their possessions?	9
Unreal influence: leveraging AI in influencer marketing	9
How and when does top management interaction with customers impact customer satisfaction?	9
The role of threat-based awe and construal level in charitable advertising	9
A study of incentives in charitable fundraising	9
Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study	9
Brand approaches to diversity: a typology and research agenda	9
The luxury consumer knowledge effect: when mature consumers prefer inconspicuous consumption	9
Engagement and estrangement: a “tale of two cities” for Bristol’s green branding	9
Exploring internal organisational communication dynamics in the professional football industry	8
A solution to the problem of brand definition	8
Consumer responses to CEO activism: an impression management approach	8
Are ad sequels effective? Field and experimental evidence on effectiveness and mechanisms	8
Toward a goal-based paradigm of contagion	8
Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal	8
Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention	8
Orchestration of value: the role of customer success managers within sales ecosystems	8
Marketplace accessibility: a service-provider perspective	8
Cross-partner effects in coalition loyalty programs: the interaction of point redemptions with program sales	8
The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?	8
Customer engagement with service providers: an empirical investigation of customer engagement dispositions	8
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture	8
It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters	8
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT	8
Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions	8
Same scandal, different moral judgments: the effects of consumer-firm affiliation on weighting transgressor-related information and post-scandal patronage intentions	8
When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment	7
How posting in social networks affects employee-based brand equity	7
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface	7
Rejoinder: fractures in the edifice of PLS	7
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement	7
Customer involvement, business capabilities and new product performance	7

Identity expressiveness in marketing: review and future research agenda	7
Reframing the practice of volunteering as a collective endeavour through a focal brand community	7
Value-dominant logic: organizational principles	7
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns	7
Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits	7
What we do know and don’t know about marketing communications on mature consumers	7
Member (co)creativity in open innovation communities	6
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity	6
Contagious endowment effects across transactions	6
Mind the game you set for better website patronage	6
Awareness marketing: cause-related marketing without direct contribution	6
Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics	6
Thinking fast and slow: a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet	6
Building employee commitment through internal branding – a meta-analytic study	6
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making	6
Guest editorial: The dark side of social media: EMAC-EJM special issue	6
Development of long-term B2B customer relationships: the role of self-disclosure and relational cost/benefit evaluation	6
Can we serve both God and Money? The role of indirect appeal and its limitation	6
Whistleblowing intensity and distributor compliance in marketing channel networks	6
Angelic brand name priming: saintly branded food influences brand healthfulness perceptions	6
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness	6
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals	6
Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers	6
Extended warranty protects from future negative affect	6
Energy efficiency of consideration sets and choices: the impact of label format	5
The self-perceived age of GenX women: prioritising female subjective age identity in marketing	5
A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research	5
Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos	5
Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis	5
The impact of discriminatory pricing based on customer risk: an empirical investigation using indirect lending through retail networks	5
Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation	5
Building a warm and competent B2B brand personality	5
Red dog, blue dog: the influence of political identity on owner–pet relationships and owners’ purchases of pet-related products and services	5
Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy	5
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight	5
A brand hegemony rejection explanation for digital piracy	5
When and how sales manager feedback contributes to sales performance: the role of emotional labor and cross-selling	5
Buffering or catalyzing? The impact of brand age on consumer responses to competence-related versus ethics-related brand crisis	5
A natural fit: exposure to nature influences regulatory focus	5
The effects of identity salience on product judgment in a domain of trade-offs	5
Regulating sharing platforms in lateral exchange markets: the role of power and trust	5
“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention	5
Exploring consumer constructions of local food: meanings and influences	5
How to attract image-conscious consumers? Brand names vs new collections	5
The interplay of contracts and trust: untangling between- and within-dyad effects	5
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase	5
How promotion mix helps sustain brand sales during market transitions: insights from the pharmaceutical industry	5
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos	5
More than just a chat: a taxonomy of consumers’ relationships with conversational AI agents and their well-being implications	4
Online private self-disclosure’s potential for experiential value co-creation	4
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability	4
Conceptualizing ephemerality in online marketing communication for consumers and firms	4
Social media and nonprofit fundraising: the influence of Facebook likes	4
Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors	4
How empowerment and materialism contribute to anti-consumers’ well-being	4
Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value	4
“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics	4
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction	4
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses	4
Sales manager encouragement behavior in value-centered business models	4
Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee	4
Who can afford to blame? Sender effects in blame-shifting crisis communications	4
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement	4
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets	4
A nudge toward healthier food choices: the influence of health star ratings on consumers’ choices of packaged foods	4
The retail environment design (RED) scale: conceptualization and measurement	4
Spillover effects of sensory stimulation	4
Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment	4
Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions	4
The proof is in the pudding: public beliefs, emotions and sentiments on drone deliveries in extreme contexts	4
Comments on the article “Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations” and PLS-SEM in general	4
Color effects on AI influencers’ product recommendations	4
The product life cycle revisited: an integrative review and research agenda	4
‘I’d never cook it now’: an exploration of intergenerational transference and its role in facilitating family food sustainability	3
Making a positive (or negative) first impression with small talk	3
When does ownership concentration improve franchise store performance?	3
Co-creating sustained impact for diversity and inclusion engaged marketing	3
Decolonising marketing: five fundamental decisions for customer engagement	3
Boundary resource interactions in solution networks	3
Understanding how satisfactory service relationships can be mutually beneficial in the higher education context	3
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent	3
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products	3
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers	3
Putting passion to work: passionate labour in the fashion blogosphere	3
The effects of fear of missing out on social media posting preferences	3
Impact for good: a journey toward impact through marketing scholarship	3
The dark side of stock repurchases: do they affect marketing capabilities?	3
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective	3
Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic	3
Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases	3
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption	3
A WISER intervention to combat the influence of misinformation on social media	3
Coincidental brand origins influence persuasion based on need for cognition	3
Using affixed labels in persuasion: perceived product newness as a mediator	3
Consumer-dominant social marketing: a definition and explication	3