OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	196
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	178
COVID-19 and the decline of active social media engagement	118
Consumer responses to infectious disease cues: an integrative framework and research agenda	104
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	68
The role of health-related claims and situational skepticism on consumers’ food choices	61
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	54
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	53
Do digital platforms promote or hinder corporate brand prestige?	50
A new perspective on sales outcome controls: an inside sales perspective	49
Inferring quality from price: the effect of stereotype threat on price–quality judgments	49
Platform marketplaces: unifying our understanding of lateral exchange markets	47
Reframing online brand community management: consumer conflicts, their consequences and moderation	46
Scientific realism, the necessity of causal contact in measurement and emergent variables	43
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	38
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	38
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	36
Career-washing? Unpacking employer brand promises on social media platforms	35
Religiosity scales in marketing research	32
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	31
Carefree cuteness: the effect of exposure to cuteness on risk seeking	31
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	30
The spillover effects of positive and negative buzz on brand attitudes	29
When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services	28
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products	28

Guest editorial: Value-creating sales and digital technologies	28
Let’s ROC: a dynamic experience-based roadmap for relational engagement	28
Antecedents and consequences of chatbot initial trust	28