OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-03-01 to 2025-03-01.)

Article	Citations
Salesperson motivation, compensation, training and deployment within the sales ecosystem	156
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products	132
What we do know and don’t know about marketing communications on mature consumers	89
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition	67
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration	65
Platform marketplaces: unifying our understanding of lateral exchange markets	50
Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface	45
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability	42
Online private self-disclosure’s potential for experiential value co-creation	41
Investigating the effects of political correctness in social marketing messaging	40
Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits	38
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	35
The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?	35
Do digital platforms promote or hinder corporate brand prestige?	34
Field experiments in marketing research: a systematic methodological review	33
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	33
Packaging-integrated-products: capturing new opportunities in the front end of product development	30
Innocent until proven guilty: suspicion of deception in online reviews	30
Customer engagement with service providers: an empirical investigation of customer engagement dispositions	26
Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms	26
Same scandal, different moral judgments: the effects of consumer-firm affiliation on weighting transgressor-related information and post-scandal patronage intentions	24
How preexisting beliefs and message involvement drive charitable donations: an integrated model	23
Consumer power: scale development and validation in consumer–firm relationship	23