OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Unreal influence: leveraging AI in influencer marketing	81
A meta-analysis of the factors affecting eWOM providing behaviour	68
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency	67
Brand negativity: a relational perspective on anti-brand community participation	63
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT	55
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future	54
Assessing the overall fit of composite models estimated by partial least squares path modeling	49
Antecedents and consequences of chatbot initial trust	47
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives	46
A bibliometric investigation of service failure literature and a research agenda	45
Seeking sustainable futures in marketing and consumer research	43
The role of perceived firm social media interactivity in facilitating customer engagement behaviors	43
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge	41
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction	38
Doing good when times are bad: the impact of CSR on brands during recessions	36
Digital technology-enabled transformative consumer responsibilisation: a case study	34
Social media influencers and transgressive celebrity endorsement in consumption community contexts	32
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride	32
“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities	32
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory	31
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour	30
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement	29
Status quo bias and shoppers’ mobile website purchasing resistance	29
Managing consumer privacy concerns and defensive behaviours in the digital marketplace	28
Introducing the socialbot: a novel touchpoint along the young adult customer journey	27

Social presence and e-commerce B2B chat functions	27
The bright and dark sides of humorous response to online customer complaint	27
If-then plans help regulate automatic peer influence on impulse buying	27