OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
The role of health-related claims and situational skepticism on consumers’ food choices	261
Do digital platforms promote or hinder corporate brand prestige?	240
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	149
Selling firm credibility and buying firm engagement	133
Consumer responses to infectious disease cues: an integrative framework and research agenda	104
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	79
COVID-19 and the decline of active social media engagement	65
Platform marketplaces: unifying our understanding of lateral exchange markets	62
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	60
Inferring quality from price: the effect of stereotype threat on price–quality judgments	59
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	59
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	56
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	55
Reframing online brand community management: consumer conflicts, their consequences and moderation	53
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	51
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	50
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	49
Power of anticipatory imagination: driving delight in in-store retail settings	46
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	46
Scientific realism, the necessity of causal contact in measurement and emergent variables	45
Career-washing? Unpacking employer brand promises on social media platforms	45
The spillover effects of positive and negative buzz on brand attitudes	41
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	41
Carefree cuteness: the effect of exposure to cuteness on risk seeking	40
Religiosity scales in marketing research	40

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions	39
Antecedents and consequences of chatbot initial trust	34
Let’s ROC: a dynamic experience-based roadmap for relational engagement	32
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments	31
Consumer anticipation as a performative experience	31
An investigation into the sexualization of human and virtual social media influencers	30