European Journal of Marketing

Papers
(The H4-Index of European Journal of Marketing is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-09-01 to 2024-09-01.)
ArticleCitations
Unreal influence: leveraging AI in influencer marketing123
Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT96
A meta-analysis of the factors affecting eWOM providing behaviour84
Antecedents and consequences of chatbot initial trust73
Assessing the overall fit of composite models estimated by partial least squares path modeling66
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge61
The role of perceived firm social media interactivity in facilitating customer engagement behaviors60
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives56
A bibliometric investigation of service failure literature and a research agenda54
Seeking sustainable futures in marketing and consumer research49
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction43
The architecture of the phygital customer journey: a dynamic interplay between systems of insights and systems of engagement41
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory37
Social media influencers and transgressive celebrity endorsement in consumption community contexts36
Digital technology-enabled transformative consumer responsibilisation: a case study36
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour35
“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities34
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital34
Brand hate: a literature review and future research agenda33
Understanding the role of influencers on live streaming platforms: when tipping makes the difference33
Gender stereotypes in advertising have negative cross-gender effects30
“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics29
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption28
Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions27
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing25
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