OOIR: Observatory of International Research

Papers

(The H4-Index of European Journal of Marketing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking	388
No worries, eBay: displaying sales level information does not increase consumer price sensitivity	161
Do digital platforms promote or hinder corporate brand prestige?	149
The role of health-related claims and situational skepticism on consumers’ food choices	123
Platform marketplaces: unifying our understanding of lateral exchange markets	90
Consumer responses to infectious disease cues: an integrative framework and research agenda	88
Selling firm credibility and buying firm engagement	80
From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagement	78
Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights	75
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective	74
Reframing online brand community management: consumer conflicts, their consequences and moderation	70
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection	67
COVID-19 and the decline of active social media engagement	66
Inferring quality from price: the effect of stereotype threat on price–quality judgments	57
Accelerating change to decelerate consumption: customer value propositions for a sustainability start-up	53
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions	50
Career-washing? Unpacking employer brand promises on social media platforms	40
Scientific realism, the necessity of causal contact in measurement and emergent variables	37
Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework	37
Carefree cuteness: the effect of exposure to cuteness on risk seeking	37
Power of anticipatory imagination: driving delight in in-store retail settings	36
Comparative meta-analysis of the effectiveness of inorganic and organic marketing communications	36
Empty space surrounding the price impacts price magnitude perceptions	36
Exploring consumers’ emotional and cognitive engagement with digital CSR communication	36
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations	34

Religiosity scales in marketing research	34
The spillover effects of positive and negative buzz on brand attitudes	33
Evoking belongingness: the impact of social exclusion on consumer preference for connected brand name typefaces	32
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model	31
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry	29