Journal of Macromarketing

Papers
(The TQCC of Journal of Macromarketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being39
Exploring Consumer Sentiment toward Affordable Housing32
Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being29
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”27
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer25
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward25
Seeing the Forest for the Holixec Learning Trees25
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity24
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202423
Refocusing and Futuring Perspectives on AI in Marketing18
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives17
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation17
Rethinking Kotler and Levy's Legacy17
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change17
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards17
Advertising Frames and the Legitimation of the Armed American Woman16
Macromarketing Pedagogy at the 2023 Conference16
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 1, March 202515
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton15
A Note on Marketing Systems and Social Media15
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective15
How Can Marketing Address the Big Issues of Our Time12
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?12
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty Ross D. Petty, From Markin11
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access10
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?10
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers10
Ad Hoc Reviewers Journal of Macromarketing Volume 46, Number 2, June 20269
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage9
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis9
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 9
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review9
Building a Better World: The Role of AI Ethics and Social Responsibility9
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton9
Product-Form Strategy and the Macro Structures of Service Ecosystems9
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and 8
Parent-Child Interactions and Children's Phygital Risk Behaviors: A Human-Centric Approach7
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method7
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy6
The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective6
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20236
Life Journeys and Influential Contributions of Six Marketing Visionaries6
Critical Review of Children Consumer Protection National Policies6
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension6
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior6
“Fair” and “Just” Generative Artificial Intelligence for the Base of the Pyramid Population5
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum5
Politicized Tourism Consumption5
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph5
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 1, March 20245
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being5
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement4
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 2, June 20254
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling4
Healthy Aging in the Skies: How Women Leaders Shape the Travel Experience for Older Passengers4
Consumer Support for Climate Policies Driven by Political Ideologies4
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure4
Aging in the Digital Age : Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population4
Holixec Education: The Right Direction but Too Far to Travel?4
An Experimental Investigation of Second-Hand Clothing Consumption4
Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France4
Macromarketers as Educators: Commentary on “Introducing Holixec Education”4
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria4
Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World4
Strategic Orientation: Market Changer or Market Defender?4
Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)4
The Roles of Social Class, Need for Differentiation, and Moral Identity Symbolization in Increasing Cultured Meat Acceptance4
Meta-Education: Reimagining how—and What—we Teach in Business Schools4
Testing the Framework for Consumer Psychology in Green Gamified Banking: Does Artificial Intelligence in E-Banking Matter?4
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 4, December 20244
Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self4
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