Journal of Macromarketing

Papers
(The TQCC of Journal of Macromarketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing47
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being29
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202425
Refocusing and Futuring Perspectives on AI in Marketing22
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives22
Seeing the Forest for the Holixec Learning Trees20
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity20
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer19
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide19
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward18
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”17
Socially Responsible (Macro-Social) Marketing17
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses17
A Note on Marketing Systems and Social Media16
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards16
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications16
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton15
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202515
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation14
Advertising Frames and the Legitimation of the Armed American Woman14
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?13
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change13
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine13
Macromarketing Pedagogy at the 2023 Conference13
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?13
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective13
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty Ross D. Petty, From Marking Products to Ma12
Building a Better World: The Role of AI Ethics and Social Responsibility12
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers12
How Can Marketing Address the Big Issues of Our Time12
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry11
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access11
Product-Form Strategy and the Macro Structures of Service Ecosystems10
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis10
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 10
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton10
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)9
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method8
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage8
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review8
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy7
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension7
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance7
Provisioning Firearms in Latin America: Historical Development and Societal Consequences7
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20236
Macromarketing Our Way to a Zero-carbon Future6
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings6
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior6
Life Journeys and Influential Contributions of Six Marketing Visionaries6
Critical Review of Children Consumer Protection National Policies6
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 4, December 20245
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds5
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum5
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 20245
“Fair” and “Just” Generative Artificial Intelligence for the Base of the Pyramid Population5
Politicized Tourism Consumption5
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure5
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