OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Macromarketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Differentiating and Synthesizing Socially Responsible Consumption: A Multi-Level Conceptual Framework and Future Research Directions	35
Macromarketers as Educators: Commentary on “Introducing Holixec Education”	32
Robert F. Lusch: Mentor, Collaborator, and Colleague	28
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects	22
The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion	21
The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and Natural Ecosystems	16
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling	16
Measuring Value Created for and by Stakeholders	14
When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response	14
Exploring Consumer Sentiment toward Affordable Housing	14
Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy	14
Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 3, September 2022	12
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy	12
The Nexus of Knowledge, Action, and Values, and the Philosophical, Social, and Normative Foundations of Marketing	12
Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France	11
Stakeholders as Value Creators: The Role of Multi-Level Networks in Employee Wellness Programs	11
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension	11
Meta-Education: Reimagining how—and What—we Teach in Business Schools	10
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life	10
Broadening the Definition of Socially Responsible Marketing	10
Provisioning Firearms in Latin America: Historical Development and Societal Consequences	10
Marketing & Society in the Classroom: The Scaffolded Controversies Approach	10
Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters	9
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method	9
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being	9

Life Journeys and Influential Contributions of Six Marketing Visionaries	8
Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach	8
Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection	8
Despair, Rigging, Anger, and Degrowth	8
A Goods-Dominant—Service-Dominant Perspective on Counterfeiting	8
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust	8
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide	8
Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure	7
Commentary on and Further Extension of Stanley J. Shapiro’s Review of Milton Friedman: Fifty Years Later	7
Recent Extensions of Robert F. Lusch's “Big Picture” Thinking	7
Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries	7
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities	7
Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 2, June 2022	7
Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption	6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance	6
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities	6
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”	6
Book Review: Regeneration: Ending the Climate Crisis in One Generation by Paul Hawken	6
Seeing the Forest for the Holixec Learning Trees	6
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach	5
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems	5
Book Review: Adam McKay (2021), Don't Look Up by Netflix, 2h 18m by Adam McKay	5
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 2023	5
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 2024	4
Critical Review of Children Consumer Protection National Policies	4
Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System	4
Book Review: Foundations of Marketing Thought: The Influence of the German Historical School	4
Marketing Communication-Actions for Commons Care	4
Visualizing Macomarketing: StoryMaps for the Technology-Infused Classroom	4