Journal of Macromarketing

Papers
(The TQCC of Journal of Macromarketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing45
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being37
The Trust-Power Paradox in Early Adoption of Generative AI: Toward Stakeholder Emancipation and Socially Responsible Marketing33
Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being31
Seeing the Forest for the Holixec Learning Trees29
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202427
Rethinking Kotler and Levy's Legacy25
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives25
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward24
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer21
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity21
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”19
Refocusing and Futuring Perspectives on AI in Marketing19
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change18
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards17
Macromarketing Pedagogy at the 2023 Conference17
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation17
Ad Hoc Reviewers Journal of Macromarketing Volume 45, Number 1, March 202516
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton16
A Note on Marketing Systems and Social Media13
Advertising Frames and the Legitimation of the Armed American Woman13
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective13
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?12
How Can Marketing Address the Big Issues of Our Time11
Ad Hoc Reviewers Journal of Macromarketing Volume 46, Number 2, June 202611
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty Ross D. Petty, From Markin11
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers10
Building a Better World: The Role of AI Ethics and Social Responsibility10
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?10
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review9
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis9
Product-Form Strategy and the Macro Structures of Service Ecosystems9
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton9
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 8
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension7
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy7
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and 7
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method7
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage7
Parent-Child Interactions and Children's Phygital Risk Behaviors: A Human-Centric Approach6
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings6
“Fair” and “Just” Generative Artificial Intelligence for the Base of the Pyramid Population6
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20236
Life Journeys and Influential Contributions of Six Marketing Visionaries6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph6
The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective6
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior6
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Politicized Tourism Consumption6
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure5
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria5
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 1, March 20245
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement5
Strategic Orientation: Market Changer or Market Defender?5
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being5
Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World5
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self5
Aging in the Digital Age : Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population5
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum5
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 4, December 20245
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