Journal of Macromarketing

Papers
(The TQCC of Journal of Macromarketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being36
Robert F. Lusch: Mentor, Collaborator, and Colleague35
Exploring Consumer Sentiment toward Affordable Housing31
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202423
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide22
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems17
Seeing the Forest for the Holixec Learning Trees17
Refocusing and Futuring Perspectives on AI in Marketing16
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer15
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”15
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward14
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards13
Socially Responsible (Macro-Social) Marketing13
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective13
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton12
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation12
A Note on Marketing Systems and Social Media11
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202511
Advertising Frames and the Legitimation of the Armed American Woman11
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change11
Macromarketing Pedagogy at the 2023 Conference11
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?10
Ad Hoc Reviewers Journal of Macromarketing Volume 41, Number 2, June 202110
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications10
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses10
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access9
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?9
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine9
How Can Marketing Address the Big Issues of Our Time9
I am not Sure if I’ll try- Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers8
Product-Form Strategy and the Macro Structures of Service Ecosystems8
Building a Better World: The Role of AI Ethics and Social Responsibility8
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry8
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton8
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty PettyRoss D., From Marking Products to Mar8
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis8
The Role of For-Profit Firms in Disaster Management: A Typology8
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method7
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage7
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)7
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review7
Provisioning Firearms in Latin America: Historical Development and Societal Consequences6
Life Journeys and Influential Contributions of Six Marketing Visionaries6
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension6
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy6
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects6
Critical Review of Children Consumer Protection National Policies5
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20235
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities5
Politicized Tourism Consumption5
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance5
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior5
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces4
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria4
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement4
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum4
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm4
Macromarketing Our Way to a Zero-carbon Future4
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 20244
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds4
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