Journal of Macromarketing

Papers
(The TQCC of Journal of Macromarketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Robert F. Lusch: Mentor, Collaborator, and Colleague44
Exploring Consumer Sentiment toward Affordable Housing44
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being35
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202427
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer24
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives22
Refocusing and Futuring Perspectives on AI in Marketing18
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems18
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide17
Seeing the Forest for the Holixec Learning Trees17
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward17
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity16
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”16
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton15
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards15
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202514
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation14
Macromarketing Pedagogy at the 2023 Conference14
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective13
A Note on Marketing Systems and Social Media13
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications13
Advertising Frames and the Legitimation of the Armed American Woman13
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?12
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change12
Socially Responsible (Macro-Social) Marketing12
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses12
Building a Better World: The Role of AI Ethics and Social Responsibility11
How Can Marketing Address the Big Issues of Our Time11
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine11
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty Ross D. Petty, From Marking Products to Ma11
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?11
I am not Sure if I’ll try: Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers11
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access11
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis10
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry10
Product-Form Strategy and the Macro Structures of Service Ecosystems10
Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes 10
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton10
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage10
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)9
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy8
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review8
Provisioning Firearms in Latin America: Historical Development and Societal Consequences8
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method7
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension7
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities6
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior6
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20236
Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance6
Life Journeys and Influential Contributions of Six Marketing Visionaries6
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage5
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum5
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 20245
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds5
Critical Review of Children Consumer Protection National Policies5
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces5
Politicized Tourism Consumption5
Macromarketing Our Way to a Zero-carbon Future5
Unlocking Our Potential: Collaborating with Local and Global Institutions to Advance a Macro Ethos for a More Just, Safe, Inclusive and Sustainable World4
Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population4
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm4
Holixec Education: The Right Direction but Too Far to Travel?4
Strategic Orientation: Market Changer or Market Defender?4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 4, December 20244
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria4
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure4
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education4
Book Review: The Social Media Age by Zoetanya Sujon4
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices4
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement4
Consumer Support for Climate Policies Driven by Political Ideologies4
“Socially Responsible Marketing” To, With, and For Impoverished Populations4
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being4
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