OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Macromarketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective	53
Macromarketing and the Systems Imperative	35
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities	31
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life	28
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm	24
Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces	21
The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity	20
The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise	18
Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being	15
Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption	15
Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing	14
Socially Responsible (Macro-Social) Marketing	13
Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment	12
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide	12
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics	11
Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi	11
A Macromarketing Call to Action—Because Black Lives Matter!	11
Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection	11
Animals in our Lives: An Interactive Well-Being Perspective	10
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry	10
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being	10
The Powers and Perils of Societal Advertising	10
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications	10
Critiquing a Utopian Idea of Sustainable Consumption: A Post-Capitalism Perspective	10
Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm	10

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems	10
Macromarketing, the Indispensable Discipline	9
Macromarketing Our Way to a Zero-carbon Future	9
Broadening the Definition of Socially Responsible Marketing	9
Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women	8
Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems	8
PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market	8
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer	8
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)	8
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses	8
Broadening the Concept of Luxury: Transformations and Contributions to Well-Being	7
Coming and Going in Loops: Participatory Modelling of a System with All its Complexity	7
Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda	7
Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders	7
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust	7
Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being	7
Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution	7
Disruptive Events and Associated Discontinuities: A Macromarketing Prescription	6
Stakeholders as Value Creators: The Role of Multi-Level Networks in Employee Wellness Programs	6
The Role of For-Profit Firms in Disaster Management: A Typology	6
How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective	6
A Value-Based Well-Being Framework	6
Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions, Boycotts, and Resistance to Sustainability	6
Drivers of Ethical Consumption: Insights from a Developing Country	5
The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion	5
Institutional Work and Brand Strategy in the Contested Cannabis Market	5
AI is Changing the World: For Better or for Worse?	5
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries	5
Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods	5